{"id":41736,"date":"2025-12-26T10:00:00","date_gmt":"2025-12-26T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=41736"},"modified":"2025-12-26T10:58:26","modified_gmt":"2025-12-26T03:58:26","slug":"positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung","title":{"rendered":"Positioning in Marketing: M\u1eb9o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng"},"content":{"rendered":"\n<p><b>Positioning in marketing<\/b><span style=\"font-weight: 400;\"> l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Khi \u0111\u1ecbnh v\u1ecb \u0111\u00fang, doanh nghi\u1ec7p d\u1ec5 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y chia s\u1ebb c\u00e1c m\u1eb9o, m\u00f4 h\u00ecnh v\u00e0 case study gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung-thumb.png\" alt=\"Positioning in Marketing: M\u1eb9o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng\" class=\"wp-image-41737\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung-thumb.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung-thumb-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung-thumb-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung-thumb-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung-thumb-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h5 class=\"wp-block-heading\"><b>Xem th\u00eam:<\/b><\/h5>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/influencer-marketing-2025-van-con-hieu-qua-hay-da-loi-thoi\"><span style=\"font-weight: 400;\">Influencer Marketing 2025 v\u1eabn c\u00f2n hi\u1ec7u qu\u1ea3 hay \u0111\u00e3 l\u1ed7i th\u1eddi?<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/mo-hinh-truyen-thong-marketing-giai-ma-chia-khoa-de-thanh-cong\"><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng Marketing \u2013 Gi\u1ea3i m\u00e3 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/affiliate-la-gi-meo-lam-affiliate-marketing-thanh-cong-danh-cho-nguoi-moi\"><span style=\"font-weight: 400;\">Affiliate l\u00e0 g\u00ec? M\u1eb9o l\u00e0m Affiliate Marketing th\u00e0nh c\u00f4ng d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Positioning in Marketing l\u00e0 g\u00ec?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Positioning in marketing l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ra gi\u00e1 tr\u1ecb ri\u00eang bi\u1ec7t v\u00e0 kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u l\u00fd do ch\u1ecdn s\u1ea3n ph\u1ea9m thay v\u00ec l\u1ef1a ch\u1ecdn kh\u00e1c.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Vai tr\u00f2 c\u1ee7a \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng v\u1edbi m\u1ecdi doanh nghi\u1ec7p hi\u1ec7n nay. N\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt gi\u1eefa th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb l\u00e2u d\u00e0i. \u0110\u1ecbnh v\u1ecb c\u0169ng h\u01b0\u1edbng d\u1eabn t\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing t\u1eeb s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 Coca-Cola v\u00e0 Pepsi tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u1ea1nh tranh. Coca-Cola \u0111\u1ecbnh v\u1ecb vui v\u1ebb, truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00f2n Pepsi nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb n\u0103ng \u0111\u1ed9ng. T\u01b0\u01a1ng t\u1ef1, Apple v\u00e0 Samsung c\u0169ng kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-la-gi.png\" alt=\"Positioning in marketing th\u00f4ng qua s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Coca-Cola, Pepsi, Apple v\u00e0 Samsung trong c\u00e1ch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.\" class=\"wp-image-41738\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-la-gi.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-la-gi-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-la-gi-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-la-gi-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-la-gi-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>T\u1ea1i sao Positioning in Marketing quan tr\u1ecdng cho t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Positioning in marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Khi \u0111\u1ecbnh v\u1ecb \u0111\u00fang, th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o kh\u00e1c bi\u1ec7t m\u1ea1nh m\u1ebd v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh d\u00e0i h\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh h\u01a1n theo th\u1eddi gian.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed1i li\u00ean h\u1ec7 gi\u1eefa \u0111\u1ecbnh v\u1ecb v\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb t\u1ed1t th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 trung th\u00e0nh cao h\u01a1n v\u00e0 chi ph\u00ed marketing th\u1ea5p h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong nhi\u1ec1u giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u nghi\u00ean c\u1ee9u cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng t\u0103ng tr\u01b0\u1edfng doanh thu nhanh h\u01a1n 20\u201330%. Doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ecbnh v\u1ecb c\u0169ng \u0111\u1ea1t m\u1ee9c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n trong th\u1eddi gian ng\u1eafn. Nh\u1eefng insight n\u00e0y ch\u1ee9ng minh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh cho t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-tai-sao-quan-trong-doi-voi-thuong-hieu.png\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a positioning in marketing trong vi\u1ec7c t\u1ea1o kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng trung th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.\" class=\"wp-image-41739\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-tai-sao-quan-trong-doi-voi-thuong-hieu.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-tai-sao-quan-trong-doi-voi-thuong-hieu-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-tai-sao-quan-trong-doi-voi-thuong-hieu-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-tai-sao-quan-trong-doi-voi-thuong-hieu-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-tai-sao-quan-trong-doi-voi-thuong-hieu-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong Positioning in Marketing<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y quy\u1ebft \u0111\u1ecbnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n v\u00e0 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7. Khi t\u1ed1i \u01b0u \u0111\u00fang, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng d\u00e0i h\u1ea1n.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-cac-yeu-to-cot-loi.png\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a positioning in marketing g\u1ed3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, USP, th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng.\" class=\"wp-image-41740\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-cac-yeu-to-cot-loi.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-cac-yeu-to-cot-loi-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-cac-yeu-to-cot-loi-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-cac-yeu-to-cot-loi-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-cac-yeu-to-cot-loi-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khi Positioning in Marketing<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng positioning in marketing. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u nhu c\u1ea7u, h\u00e0nh vi v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng h\u1ecd mu\u1ed1n ph\u1ee5c v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac hi\u1ec7u qu\u1ea3.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>L\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o (USP)<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">USP l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o kh\u00e1c bi\u1ec7t m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u trong positioning in marketing. N\u00f3 m\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i v\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f3 c\u00f3 th\u1ec3 sao ch\u00e9p. M\u1ed9t USP r\u00f5 r\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh d\u00e0i h\u1ea1n.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u gi\u00fap truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m. Th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi k\u00eanh s\u1ebd t\u0103ng hi\u1ec7u qu\u1ea3 nh\u1eadn di\u1ec7n v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c ho\u00e0n thi\u1ec7n positioning in marketing. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean c\u1ea3m x\u00fac h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c trong h\u00e0nh tr\u00ecnh mua s\u1eafm. M\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o l\u00f2ng trung th\u00e0nh v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>M\u1eb9o \u00e1p d\u1ee5ng Positioning in Marketing \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u00c1p d\u1ee5ng positioning in marketing hi\u1ec7u qu\u1ea3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng l\u00e2u d\u00e0i. Doanh nghi\u1ec7p c\u1ea7n k\u1ebft h\u1ee3p d\u1eef li\u1ec7u, tr\u1ea3i nghi\u1ec7m v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 t\u1ea1o \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng h\u01a1n. Nh\u1eefng m\u1eb9o d\u01b0\u1edbi \u0111\u00e2y h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-ap-dung.png\" alt=\"M\u1eb9o \u00e1p d\u1ee5ng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng, t\u00ecm kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.\" class=\"wp-image-41741\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-ap-dung.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-ap-dung-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-ap-dung-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-ap-dung-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-ap-dung-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng khi Positioning in Marketing<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng khi tri\u1ec3n khai \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p. Khi n\u1eafm r\u00f5 nhu c\u1ea7u v\u00e0 h\u00e0nh vi, th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>T\u00ecm kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">T\u00ecm kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng trong chi\u1ebfn l\u01b0\u1ee3c positioning in marketing. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m h\u1ecd ch\u01b0a ph\u1ee5c v\u1ee5 t\u1ed1t. Khai th\u00e1c \u0111\u00fang kho\u1ea3ng tr\u1ed1ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt nhanh h\u01a1n v\u00e0 gi\u1eef v\u1ecb th\u1ebf l\u00e2u d\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 positioning in marketing mu\u1ed1n truy\u1ec1n t\u1ea3i. Doanh nghi\u1ec7p n\u00ean ch\u1ecdn c\u00e1ch di\u1ec5n \u0111\u1ea1t \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u1edb v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u00fang l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o. Khi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c gi\u1eef nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi k\u00eanh, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 nh\u1eadn di\u1ec7n m\u1ea1nh h\u01a1n.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>K\u1ebft h\u1ee3p \u0111\u1ecbnh v\u1ecb v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u1ea3m x\u00fac nh\u1eadn \u0111\u01b0\u1ee3c trong t\u1eebng \u0111i\u1ec3m ch\u1ea1m. M\u1ed9t tr\u1ea3i nghi\u1ec7m m\u1ea1ch l\u1ea1c v\u00e0 t\u00edch c\u1ef1c s\u1ebd c\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb, t\u1eeb \u0111\u00f3 t\u0103ng l\u00f2ng trung th\u00e0nh d\u00e0i h\u1ea1n.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh v\u1ecb theo th\u1eddi gian<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c c\u1ed1 \u0111\u1ecbnh m\u00e3i m\u00e3i trong positioning in marketing hi\u1ec7n \u0111\u1ea1i. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c n\u00ean doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i ph\u1ea3n h\u1ed3i v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ecbnh v\u1ecb k\u1ecbp th\u1eddi. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh \u0111\u00fang l\u00fac gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ea3m b\u1ea3o t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Case study v\u1ec1 Positioning in Marketing th\u00e0nh c\u00f4ng<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Apple. Apple \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, s\u00e1ng t\u1ea1o v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u01b0\u1ee3t tr\u1ed9i. C\u00e1ch \u0111\u1ecbnh v\u1ecb n\u00e0y gi\u00fap Apple duy tr\u00ec gi\u00e1 b\u00e1n cao, t\u1ea1o c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh v\u00e0 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh nhi\u1ec1u n\u0103m.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">T\u1ea1i Vi\u1ec7t Nam, Highlands Coffee c\u0169ng l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3. Highlands ch\u1ecdn \u0111\u1ecbnh v\u1ecb \u201cqu\u00e1n c\u00e0 ph\u00ea d\u00e0nh cho s\u1ed1 \u0111\u00f4ng hi\u1ec7n \u0111\u1ea1i\u201d, kh\u00e1c bi\u1ec7t v\u1edbi Starbucks cao c\u1ea5p. Nh\u1edd \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u ph\u1ee7 r\u1ed9ng nhanh, t\u1ea1o th\u00f3i quen ti\u00eau d\u00f9ng m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Case study n\u00e0y cho th\u1ea5y positioning in marketing kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ea5t th\u1eddi. Khi \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh nh\u1ea5t qu\u00e1n trong s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i. \u0110\u00f3 l\u00e0 l\u00fd do nhi\u1ec1u doanh nghi\u1ec7p coi \u0111\u1ecbnh v\u1ecb nh\u01b0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 m\u1edf r\u1ed9ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-case-study.png\" alt=\"C\u00e1c case study v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u1ee7a Apple v\u00e0 Highlands Coffee\" class=\"wp-image-41742\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-case-study.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-case-study-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-case-study-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-case-study-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-case-study-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n\n\n\n<p><b>Positioning in marketing<\/b><span style=\"font-weight: 400;\"> gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng v\u00e0 t\u1ea1o h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Khi doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb \u0111\u00fang, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ec5 t\u1ea1o l\u00f2ng trung th\u00e0nh h\u01a1n. Doanh nghi\u1ec7p n\u00ean th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 l\u1ea1i \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng d\u00e0i h\u1ea1n. N\u1ebfu c\u00f2n b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o, h\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn cho Adsplus nh\u00e9.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/\"><b><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Adsplus.vn<\/mark><\/b><\/a><b>&nbsp;<\/b><\/h3>\n\n\n\n<p><i><span style=\"font-weight: 400;\">C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/i> <i><span style=\"font-weight: 400;\">H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/span><\/i><span style=\"font-weight: 400;\"> V<\/span><i><span style=\"font-weight: 400;\">\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i<\/mark><\/span><a href=\"https:\/\/guru.edu.vn\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"> <\/mark><span style=\"font-weight: 400;\">guru.edu.vn<\/span><\/a><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><span style=\"font-weight: 400;\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<\/span> <\/mark><a href=\"http:\/\/1ad.vn\"><span style=\"font-weight: 400;\">1ad.vn<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">C\u1eadp nh\u1eadt tin t\u1ee9c, kinh nghi\u1ec7m Digital Marketing nhanh &#8211; chu\u1ea9n<\/mark><\/span> <a href=\"https:\/\/zalo.me\/g\/jwrtyt321\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-7.png\" alt=\"C\u1ed9ng \u0111\u1ed3ng Marketing th\u1ef1c chi\u1ebfn\" class=\"wp-image-39569\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-7.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-7-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-7-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-7-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/06\/tham-gia-cong-dong-chia-se-digital-marketing-thuc-chien-7-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Positioning in marketing l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Khi \u0111\u1ecbnh v\u1ecb \u0111\u00fang, doanh nghi\u1ec7p d\u1ec5 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft n\u00e0y chia s\u1ebb c\u00e1c m\u1eb9o, m\u00f4 h\u00ecnh v\u00e0 case study gi\u00fap th\u01b0\u01a1ng hi\u1ec7u [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":41737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[2045],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Positioning in Marketing: M\u1eb9o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/title>\n<meta name=\"description\" content=\"Positioning in marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o kh\u00e1c bi\u1ec7t v\u00e0 x\u00e2y d\u1ef1ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Kh\u00e1m ph\u00e1 c\u00e1ch \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positioning in Marketing: M\u1eb9o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng\" \/>\n<meta property=\"og:description\" content=\"Positioning in marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o kh\u00e1c bi\u1ec7t v\u00e0 x\u00e2y d\u1ef1ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Kh\u00e1m ph\u00e1 c\u00e1ch \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-26T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-26T03:58:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2025\/12\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung-thumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"trandk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"trandk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung\",\"url\":\"https:\/\/adsplus.vn\/blog\/positioning-in-marketing-meo-giup-thuong-hieu-tang-truong-ben-vung\",\"name\":\"Positioning in Marketing: M\u1eb9o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2025-12-26T03:00:00+00:00\",\"dateModified\":\"2025-12-26T03:58:26+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/1fac49ffcbcdd65dbaefd37aa63f3478\"},\"description\":\"Positioning in marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o kh\u00e1c bi\u1ec7t v\u00e0 x\u00e2y d\u1ef1ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. 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