{"id":4617,"date":"2018-05-15T08:34:04","date_gmt":"2018-05-15T08:34:04","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=4617"},"modified":"2021-11-16T11:55:56","modified_gmt":"2021-11-16T04:55:56","slug":"tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting","title":{"rendered":"Tuy\u1ec7t k\u1ef9 c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook v\u1edbi Retargeting"},"content":{"rendered":"\n<p><strong>Facebook Ads \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng online c\u1ee7a b\u1ea1n. V\u00e0 qua b\u00e0i vi\u1ebft sau \u0111\u00e2y, Adsplus.vn s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook v\u1edbi Retargeting.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"183\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting8-300x183.jpeg\" alt=\"c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o facebook1\" class=\"wp-image-4625\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting8-300x183.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting8-768x469.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting8-1024x625.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting8-610x372.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting8-20x12.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting8.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook v\u1edbi Retargeting<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">Khi kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n, m\u1ed9t chu\u1ed7i c\u00e1c h\u00e0nh \u0111\u1ed9ng h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u01b0:<\/p>\n\n\n\n<ul><li>\u0110i t\u1edbi trang ch\u1ee7 (Homepage)<\/li><li>Duy\u1ec7t danh m\u1ee5c (Category)<\/li><li>Xem s\u1ea3n ph\u1ea9m (View product)<\/li><li>Th\u00eam v\u00e0o gi\u1ecf h\u00e0ng (Add to cart)<\/li><li>Mua h\u00e0ng (Purchase)<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-left\">T\u1ea5t nhi\u00ean, kh\u00f4ng ph\u1ea3i kh\u00e1ch truy c\u1eadp n\u00e0o c\u0169ng ho\u00e0n t\u1ea5t nh\u1eefng h\u00e0nh \u0111\u1ed9ng tr\u00ean khi gh\u00e9 th\u0103m website. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00e3 th\u00eam <a href=\"https:\/\/www.1ad.vn\/\"><strong>s\u1ea3n ph\u1ea9m<\/strong><\/a> v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng l\u1ea1i \u0111\u1ed5i \u00fd v\u00e0 r\u1eddi website m\u00e0 kh\u00f4ng mua g\u00ec. C\u0169ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 xem trang ch\u1ee7 v\u00e0 tho\u00e1t ra lu\u00f4n.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Trung b\u00ecnh, ch\u1ec9 c\u00f3 2% kh\u00e1ch gh\u00e9 th\u0103m website ho\u00e0n t\u1ea5t \u0111\u1ebfn b\u01b0\u1edbc mua h\u00e0ng. C\u00f9ng nh\u00ecn v\u00e0o h\u00ecnh b\u00ean d\u01b0\u1edbi \u0111\u1ec3 th\u1ea5y r\u00f5 h\u01a1n t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i qua t\u1eebng b\u01b0\u1edbc h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"182\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting1-300x182.png\" alt=\"c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o facebook2\" class=\"wp-image-4619\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting1-300x182.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting1-20x12.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting1.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>H\u00ecnh minh h\u1ecda<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">D\u00f9 cho t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ea5p nh\u01b0 th\u1ebf n\u00e0o. Luc n\u00e0y 1 c\u1ea3i ti\u1ebfn nh\u1ecf trong chuy\u1ec3n \u0111\u1ed5i k\u00eanh c\u1ee7a b\u1ea1n s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn t\u1ed5ng doanh thu c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/nhan-tin-truc-tiep-tren-quang-cao-cong-cu-di-truoc-thoi-dai-cua-facebook-tools\/\">Nh\u1eafn tin tr\u1ef1c ti\u1ebfp tr\u00ean qu\u1ea3ng c\u00e1o \u2013 c\u00f4ng c\u1ee5 \u0111i tr\u01b0\u1edbc th\u1eddi \u0111\u1ea1i c\u1ee7a Facebook<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/vi-pham-chinh-sach-moi-cua-facebook-acc-se-ra-dao-ngay-lap-tuc\/\">Vi ph\u1ea1m nh\u1eefng n\u1ed9i dung n\u00e0y, acc Facebook s\u1ebd \u201cra \u0111\u1ea3o\u201d ngay l\u1eadp t\u1ee9c<\/a><\/li><\/ul>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 0.5% v\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng l\u00e0 $100. V\u1edbi 2000 kh\u00e1ch v\u00e0o th\u0103m website, c\u1eeda h\u00e0ng \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu $1000.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu v\u1edbi t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 1.5% th\u00ec doanh thu mang v\u1ec1 s\u1ebd l\u00e0 $3000. B\u1ea1n ch\u1ec9 l\u00e0 m\u1ed9t thay \u0111\u1ed5i nh\u1ecf th\u00f4i nh\u01b0ng mang \u0111\u1ebfn k\u1ebft qu\u1ea3 r\u1ea5t tuy\u1ec7t v\u1eddi ph\u1ea3i kh\u00f4ng.<\/p>\n\n\n\n<p>Trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c <strong>c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook<\/strong>. L\u00fac n\u00e0y ti\u1ebfp th\u1ecb l\u1ea1i (Retarketing) ch\u00ednh l\u00e0 c\u00e1ch r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea1n t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Tuy nhi\u00ean, m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i k\u00e9m c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n t\u1ed1n r\u1ea5t nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 k\u1ebft qu\u1ea3 l\u1ea1i kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"134\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting4-300x134.jpg\" alt=\"c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o facebook3\" class=\"wp-image-4622\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting4-300x134.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting4-610x273.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting4-20x9.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting4.jpg 748w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Ti\u1ebfp th\u1ecb l\u1ea1i (Retarketing) ch\u00ednh l\u00e0 c\u00e1ch r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea1n t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. C\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">M\u1ed9t kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi c\u1eeda h\u00e0ng m\u00e0 kh\u00f4ng mua b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m n\u00e0o. H\u1ecd s\u1ebd r\u1ea5t kh\u00e1c so v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng m\u00e0 l\u1ea1i ch\u01b0a mua h\u00e0ng. V\u00ec v\u1eady, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i (Retargeting) c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 h\u00e0nh vi qua t\u1eebng giai \u0111o\u1ea1n kh\u00e1ch nhau \u0111\u1ec3 ch\u0103m s\u00f3c h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. C\u00f3 3 lo\u1ea1i chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i:<\/p>\n\n\n\n<ul><li>Retargeting chung (B\u1eaft \u0111\u1ea7u)<\/li><li>Retargeting theo h\u00e0nh vi (Trung c\u1ea5p)<\/li><li>Retargeting chu\u1ed7i (N\u00e2ng cao)<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-left\">Khi b\u1ea1n ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf. L\u00fac n\u00e0y b\u1ea1n n\u00ean \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c retargeting chung. Nh\u01b0ng khi l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng l\u00ean, retargeting chu\u1ed7i s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n trong vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a theo h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.1 Retargeting chung<\/strong><\/h3>\n\n\n\n<p>Nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u00e3 truy c\u1eadp website c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3. T\u1eeb \u0111\u00f3 t\u1ea1o nh\u1eefng qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ec3 l\u00f4i k\u00e9o h\u1ecd quay v\u1ec1 v\u1edbi trang c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng h\u00e0nh vi kh\u00e1c nhau tr\u00ean website. Song, h\u1ecd s\u1ebd ch\u1ec9 th\u1ea5y c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o nh\u01b0 nhau. Remtargeting chung c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng nh\u1eafm \u0111\u00fang \u0111\u1ebfn t\u1eebng ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ch\u1ec9 v\u00e0o \u0111\u1ebfn trang ch\u1ee7 website v\u00e0 tho\u00e1t ra ngay m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 h\u00e0nh \u0111\u1ed9ng n\u00e0o. L\u00fac n\u00e0y b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n. Thay v\u00ec t\u1eadp trung th\u00fac \u0111\u1ea9y h\u1ecd mua ngay s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Trong khi \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 th\u00eam h\u00e0ng v\u00e0o gi\u1ecf nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh vi mua h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ebfn h\u1ecd v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p k\u00edch th\u00edch nh\u01b0 \u201cMua ngay\u201d. Ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1 d\u00e0nh ri\u00eang cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"166\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting2-300x166.png\" alt=\"c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o facebook4\" class=\"wp-image-4620\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting2-300x166.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting2-20x11.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting2.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Retargeting chung l\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0o website c\u1ee7a b\u1ea1n&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.2 Retargeting theo h\u00e0nh vi<\/strong><\/h3>\n\n\n\n<p>Khi b\u1ea1n ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u00e3 gh\u00e9 th\u0103m website c\u1ee7a m\u00ecnh th\u00e0nh nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean website. H\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Retargeting theo h\u00e0nh vi. Ng\u01b0\u1eddi truy c\u1eadp \u0111\u00e3 xem s\u1ea3n ph\u1ea9m s\u1ebd v\u00e0o m\u1ed9t nh\u00f3m. B\u00ean c\u1ea1nh \u0111\u00f3 nh\u1eefng ng\u01b0\u1eddi th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng s\u1ebd v\u00e0o m\u1ed9t nh\u00f3m. Sau \u0111\u00f3, b\u1ea1n s\u1ebd t\u1ea1o chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. Retargeting theo h\u00e0nh vi s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf r\u01a1i gi\u1ecf h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p nh\u01b0: B\u1ea1n qu\u00ean m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 trong gi\u1ecf h\u00e0ng? Ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 m\u1edbi \u0111i v\u00e0o trang ch\u1ee7. B\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd v\u1edbi m\u1ed9t b\u00e0i vi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a h\u1ecd tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>H\u1ea1n ch\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a lo\u1ea1i retargeting theo h\u00e0nh vi l\u00e0 s\u1ef1 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 g\u00e2y phi\u1ec1n to\u00e1i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o th\u1eddi gian b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 th\u1ec3 th\u1ea5y c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o nhi\u1ec1u l\u1ea7n trong nhi\u1ec1u tu\u1ea7n ho\u1eb7c th\u1eadm ch\u00ed h\u00e0ng th\u00e1ng sau khi h\u1ecd r\u1eddi kh\u1ecfi website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n qu\u00e1 nhi\u1ec1u tr\u00ean newsfeed facebook kh\u00e1ch h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 h\u1ecd s\u1ebd b\u1ecf qua kh\u00f4ng xem qu\u1ea3ng c\u00e1o. Th\u1eadm ch\u00ed t\u1ec7 h\u01a1n l\u00e0 h\u1ecd s\u1ebd \u1ea5n n\u00fat \u1ea9n qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn \u0111i\u1ec3m s\u1ed1 v\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.3 Retargeting chu\u1ed7i<\/strong><\/h3>\n\n\n\n<p>Retargeting chu\u1ed7i l\u00e0 \u0111\u01b0a nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 truy c\u1eadp v\u00e0o website v\u00e0o m\u1ed9t chu\u1ed7i tr\u1ea3i nghi\u1ec7m sau khi h\u1ecd r\u1eddi kh\u1ecfi website. Thay v\u00ec nh\u00ecn th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o l\u1eb7p \u0111i l\u1eb7p l\u1ea1i gi\u1ed1ng nhau, h\u1ecd s\u1ebd th\u1ea5y m\u1ed9t lo\u1ea1t nh\u1eefng qu\u1ea3ng c\u00e1o kh\u00e1c nhau khi h\u1ecd di chuy\u1ec3n qua t\u1eebng tr\u00ecnh t\u1ef1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"104\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting3-300x104.png\" alt=\"facebook ads\" class=\"wp-image-4621\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting3-300x104.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting3-20x7.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting3.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Retargeting chu\u1ed7i tr\u00ean Facebook<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Ti\u1ec1m n\u0103ng c\u1ee7a retargeting chu\u1ed7i:<\/strong><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o thay \u0111\u1ed5i li\u00ean h\u1ed3i: duy tr\u00ec nh\u1eefng <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>n\u1ed9i dung<\/strong><\/a> m\u1edbi khi kh\u00e1ch h\u00e0ng \u0111i qua t\u1eebng h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau tr\u00ean website c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o h\u01a1n.<br>Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: k\u00edch th\u00edch th\u00eam l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi mua h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (vd: n\u00f3i v\u1ec1 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 h\u00e0ng c\u1ee7a b\u1ea1n, chia s\u1ebb th\u00eam nh\u1eefng ph\u1ea3n h\u1ed3i t\u1ed1t t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3\u2026).<\/p>\n\n\n\n<p>Pha tr\u1ed9n n\u1ed9i dung: Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd th\u1ea5y nh\u1eefng n\u1ed9i dung kh\u00e1c nhau khi h\u1ecd l\u01b0\u1edbt newsfeed, ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ed9ng s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng n\u1ed9i dung kh\u00e1c nhau ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting6-300x200.jpg\" alt=\"facebook ads\" class=\"wp-image-4623\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting6-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting6-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting6-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting6-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting6-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting6.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Retargeting chung (B\u1eaft \u0111\u1ea7u) &#8211; Retargeting theo h\u00e0nh vi (Trung c\u1ea5p) &#8211; Retargeting chu\u1ed7i (N\u00e2ng cao)<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">V\u00e0 \u0111\u00f3 l\u00e0 tuy\u1ec7t k\u1ef9\u00a0c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook<\/strong><\/a> v\u1edbi Retargeting m\u00e0 Adsplus.vn cung c\u1ea5p cho b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch marketing online, ti\u1ebfp th\u1ecb l\u1ea1i, v.v&#8230;H\u00e3y \u0111\u1eebng ch\u1ea7n ch\u1eeb m\u00e0 li\u00ean h\u1ec7 ngay v\u1edbi Adsplus.vn \u0111\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn chuy\u00ean nghi\u1ec7p nh\u1ea5t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Ads \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng online c\u1ee7a b\u1ea1n. V\u00e0 qua b\u00e0i vi\u1ebft sau \u0111\u00e2y, Adsplus.vn s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook v\u1edbi Retargeting. Ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook v\u1edbi Retargeting Khi kh\u00e1ch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tuy\u1ec7t k\u1ef9 c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook v\u1edbi Retargeting<\/title>\n<meta name=\"description\" content=\"C\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook Ads \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng online c\u1ee7a b\u1ea1n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tuy\u1ec7t k\u1ef9 c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook v\u1edbi Retargeting\" \/>\n<meta property=\"og:description\" content=\"C\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o Facebook Ads \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng online c\u1ee7a b\u1ea1n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-15T08:34:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-16T04:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/tuyet-ky-cai-thien-quang-cao-facebook-voi-retargeting8.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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