{"id":4661,"date":"2018-05-22T03:46:36","date_gmt":"2018-05-22T03:46:36","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=4661"},"modified":"2021-05-05T09:48:36","modified_gmt":"2021-05-05T02:48:36","slug":"giai-ma-cach-cai-thien-diem-chat-luong-quang-cao-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/giai-ma-cach-cai-thien-diem-chat-luong-quang-cao-hieu-qua","title":{"rendered":"Gi\u1ea3i m\u00e3 c\u00e1ch c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p><strong>Trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Adwords th\u00ec vi\u1ec7c c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 b\u1ea5t c\u1ee9 nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o c\u0169ng \u0111\u1ec1u quan t\u00e2m. V\u1eady \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 g\u00ec? V\u00e0 c\u00e1ch t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng hi\u1ec7u qu\u1ea3 ra sao?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"193\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-1-300x193.png\" alt=\"c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \" class=\"wp-image-4662\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-1-300x193.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-1-20x13.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-1.png 576w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Gi\u1ea3i m\u00e3 c\u00e1ch c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vi\u1ec7c c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o trong Google Adwords, Adsplus m\u1eddi b\u1ea1n xem qua b\u00e0i vi\u1ebft sau \u0111\u00e2y \u0111\u1ec3 n\u1eafm th\u00eam th\u00f4ng tin nh\u00e9!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng trong qu\u1ea3ng c\u00e1o Google Adwords l\u00e0 \u01b0\u1edbc t\u00ednh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng m\u1eabu qu\u1ea3ng c\u00e1o, t\u1eeb kho\u00e1 v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111o theo thang \u0111i\u1ec3m t\u1eeb 1 \u2013 10 v\u00e0 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o trong c\u1ea5p t\u1eeb kho\u00e1 c\u1ee7a t\u00e0i kho\u1ea3n.<\/p>\n\n\n\n<p><em>Y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng:<\/em><\/p>\n\n\n\n<ul><li>T\u1ef7 l\u1ec7 nh\u1ea5p d\u1ef1 ki\u1ebfn ( CTR )<\/li><li>M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o<\/li><li>Tr\u1ea3i nghi\u1ec7m trang \u0111\u00edch<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch xem \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng trong t\u00e0i kho\u1ea3n Adwords<\/strong><\/h2>\n\n\n\n<ul><li>\u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Adwords<\/li><li>Nh\u1ea5p v\u00e0o tab t\u1eeb kho\u00e1 tr\u00ean thanh menu ngang<\/li><li>Nh\u1ea5p v\u00e0o c\u1ed9t =&gt; s\u1eeda \u0111\u1ed5i c\u1ed9t =&gt; \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng<\/li><li>Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 k\u00e9o 8 c\u1ed9t: \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng, m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o, tr\u1ea3i nghi\u1ec7m trang \u0111\u00edch, CTR d\u1ef1 ki\u1ebfn, \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u1ecbch s\u1eed, m\u1ee9c \u0111\u1ed9 li\u00ean quan qu\u1ea3ng c\u00e1o l\u1ecbch s\u1eed, tr\u1ea3i nghi\u1ec7m l\u1ecbch s\u1eed, CTR d\u1ef1 ki\u1ebfn l\u1ecbch s\u1eed<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-300x300.png\" alt=\"c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o 1\" class=\"wp-image-4663\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-300x300.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-150x150.png 150w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-768x768.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-610x610.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong-20x20.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/diem-chat-luong.png 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1eb9o gi\u00fap c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. L\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn t\u1eeb kho\u00e1 qu\u1ea3ng c\u00e1o:<\/strong><\/h4>\n\n\n\n<p>Vi\u1ec7c b\u1ea1n ch\u1ecdn t\u1eeb kho\u00e1 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm cao \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Adwords. Ngo\u00e0i ra b\u1ea1n c\u0169ng n\u00ean c\u00e2n nh\u1eafc v\u00e0 ch\u1ecdn t\u1eeb kho\u00e1 trong danh s\u00e1ch \u0111\u01b0\u1ee3c g\u1ee3i \u00fd, b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn t\u1eeb kho\u00e1 d\u00e0i v\u00e0 t\u1eeb kho\u00e1 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.Vi\u1ebft m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 ch\u1ee9a t\u1eeb kho\u00e1:<\/strong><\/h4>\n\n\n\n<p>Vi\u1ec7c bao g\u1ed3m t\u1eeb kho\u00e1 trong m\u1eabu qu\u1ea3ng c\u00e1o ( \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u00f2ng ti\u00eau \u0111\u1ec1 ). S\u1ebd gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 li\u00ean quan t\u1eeb kho\u00e1 v\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n. Nh\u01b0 th\u1ebf th\u00ec s\u1ebd gi\u00fap cho \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u01b0u ti\u00ean hi\u1ec3n th\u1ecb \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Th\u1eed nghi\u1ec7m nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o:<\/strong><\/h4>\n\n\n\n<p>Thay v\u00ec vi\u1ebft m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n h\u00e3y th\u1eed nghi\u1ec7m v\u1edbi nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau. \u0110\u1ec3 xem x\u00e9t qu\u1ea3ng c\u00e1o n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 \u0111\u1ea1t hi\u1ec7u su\u1ea5t t\u1ed1t. T\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m qu\u1ea3ng c\u00e1o n\u00e0o h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. S\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch qu\u1ea3ng c\u00e1o:<\/strong><\/h4>\n\n\n\n<p>T\u1ef7 l\u1ec7 CTR \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u1edd v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Ch\u1ecdn trang \u0111\u00edch ph\u00f9 h\u1ee3p:<\/strong><\/h4>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y t\u1eeb kho\u00e1 li\u00ean quan \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m th\u00ec h\u00e3y ch\u1ecdn trang \u0111\u00edch b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3 thay cho trang \u0111\u00edch l\u00e0 trang ch\u1ee7 hay trang danh m\u1ee5c. \u0110\u1ed3ng th\u1eddi, n\u1ed9i dung tr\u00ean trang \u0111\u00edch c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Th\u00f4ng qua m\u1eb9o c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o. Adsplus mong r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean v\u00e0 t\u1ed1i \u01b0u hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Adwords th\u00ec vi\u1ec7c c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 b\u1ea5t c\u1ee9 nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o c\u0169ng \u0111\u1ec1u quan t\u00e2m. V\u1eady \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 g\u00ec? V\u00e0 c\u00e1ch t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng hi\u1ec7u qu\u1ea3 ra sao? Gi\u1ea3i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gi\u1ea3i m\u00e3 c\u00e1ch c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"C\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/giai-ma-cach-cai-thien-diem-chat-luong-quang-cao-hieu-qua\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gi\u1ea3i m\u00e3 c\u00e1ch c\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3\" \/>\n<meta property=\"og:description\" content=\"C\u1ea3i thi\u1ec7n \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/giai-ma-cach-cai-thien-diem-chat-luong-quang-cao-hieu-qua\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta 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