{"id":4671,"date":"2018-05-16T09:46:49","date_gmt":"2018-05-16T09:46:49","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=4671"},"modified":"2021-09-28T17:25:21","modified_gmt":"2021-09-28T10:25:21","slug":"human-truth-khoi-dau-cho-mot-ki-nguyen-insight-dat-gia","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/human-truth-khoi-dau-cho-mot-ki-nguyen-insight-dat-gia","title":{"rendered":"Human Truth \u2013 Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t k\u1ec9 nguy\u00ean Insight \u0111\u1eaft gi\u00e1"},"content":{"rendered":"\n

Tr\u01b0\u1edbc ti\u00ean, \u0111\u1ec3 \u0111\u1ebfn v\u1edbi Insight Customer, Marketer c\u1ea7n n\u1eafm r\u00f5 v\u1ec1 human truth. \u0110\u00e2y l\u00e0 nh\u1eefng s\u1ef1 th\u1eadt c\u01a1 b\u1ea3n v\u1ec1 t\u00e2m l\u00ed con ng\u01b0\u1eddi. T\u1eeb \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 \u201c\u0111\u00e0o s\u00e2u\u201d h\u01a1n \u0111\u1ec3 ch\u1ea1m t\u1edbi m\u1ed9t Insight \u0111\u1eaft gi\u00e1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng kh\u00e1m ph\u00e1 ph\u1ea7n n\u00e0o ti\u1ec1m th\u1ee9c con ng\u01b0\u1eddi qua Human Truth.<\/p>\n\n\n\n

\"human<\/figure><\/div>\n\n\n\n

Human Truth \u2013 Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t k\u1ec9 nguy\u00ean Insight \u0111\u1eaft gi\u00e1<\/em><\/p>\n\n\n\n

1. Mu\u1ed1n h\u00f2a nh\u1eadp ch\u1ee9 kh\u00f4ng h\u00f2a tan<\/strong><\/h2>\n\n\n\n

Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 nghe t\u1edbi th\u00e1p nhu c\u1ea7u c\u1ee7a Maslow. \u1ede t\u1ea7ng th\u1ee9 3, ch\u00ednh l\u00e0 nhu c\u1ea7u \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 c\u00f3 \u0111i\u1ec3m chung. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng, t\u00f4n gi\u00e1o, m\u00f4i tr\u01b0\u1eddng, b\u1ea1n b\u00e8\u2026 Tuy nhi\u00ean, trong m\u1ed7i con ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 m\u1ed9t \u201cc\u00e1i t\u00f4i\u201d nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho h\u1ecd mu\u1ed1n ch\u1ee9ng t\u1ecf m\u00ecnh l\u00e0 m\u1ed9t c\u00e1 th\u1ec3 ri\u00eang bi\u1ec7t v\u1edbi c\u00e1 t\u00ednh v\u00e0 suy ngh\u0129 \u0111\u1ed9c l\u1eadp. Ngay c\u1ea3 khi h\u1ecd \u0111ang thu\u1ed9c v\u1ec1 m\u1ed9t nh\u00f3m x\u00e3 h\u1ed9i n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n

2. B\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi \u0111\u00e1m \u0111\u00f4ng<\/strong><\/h2>\n\n\n\n

L\u00fd thuy\u1ebft v\u1ec1 hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Robert Cialdini. L\u00fd thuy\u1ebft cho r\u1eb1ng khi con ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft c\u00e1ch h\u00e0nh x\u1eed \u0111\u00fang \u0111\u1eafn tr\u01b0\u1edbc m\u1eaft ng\u01b0\u1eddi kh\u00e1c. H\u1ecd th\u01b0\u1eddng b\u1eaft ch\u01b0\u1edbc theo ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi c\u1ee7a m\u00ecnh. Sao cho ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1\u1ecb.<\/p>\n\n\n\n

\u0110\u1ec3 h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 human truth<\/em> n\u00e0y, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng khi b\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng. \u0110i\u1ec1u \u0111\u1ea7u ti\u00ean \u0111\u1eadp v\u00e0o m\u1eaft b\u1ea1n ch\u00ednh l\u00e0 qu\u1ea7y g\u1ecdi m\u00f3n v\u00e0 m\u1ed9t h\u00e0ng d\u00e0i nh\u1eefng ng\u01b0\u1eddi t\u1edbi tr\u01b0\u1edbc b\u1ea1n \u0111ang \u0111\u1ee9ng ch\u1edd. Khi \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 xu h\u01b0\u1edbng t\u1ef1 \u0111\u1ed9ng tu\u00e2n th\u1ee7 x\u1ebfp h\u00e0ng gi\u1ed1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd n\u00e0y, c\u00e1c Marketer<\/strong><\/a> c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh d\u01b0\u1edbi d\u1ea1ng testimonial. Ho\u1eb7c nh\u1eefng c\u00e2u kh\u1eb3ng \u0111\u1ecbnh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a \u0111\u00e1m \u0111\u00f4ng.<\/p>\n\n\n\n

3. D\u1ef1a v\u00e0o chuy\u00ean gia \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/h2>\n\n\n\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, cho th\u1ea5y 85% kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin t\u1eeb c\u00e1c chuy\u00ean gia. Hay th\u1eadm ch\u00ed l\u00e0 c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean m\u00f4n tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n

V\u1edbi human truth<\/em> \u0111\u1ed9c \u0111\u00e1o n\u00e0y, c\u00e1c ng\u00e0nh h\u00e0ng li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe hay l\u00e0m \u0111\u1eb9p th\u01b0\u1eddng xuy\u00ean khai th\u00e1c h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c chuy\u00ean gia. Ho\u1eb7c h\u1ecd th\u01b0\u1eddng \u0111\u01b0a ra nh\u1eefng d\u1eabn ch\u1ee9ng khoa h\u1ecdc trong th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 \u0111\u01b0\u1ee3c s\u1ef1 thuy\u1ebft ph\u1ee5c, tin c\u1eady cao h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\"human<\/figure><\/div>\n\n\n\n

Human Truth \u2013 Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t k\u1ec9 nguy\u00ean Insight \u0111\u1eaft gi\u00e1<\/em><\/p>\n\n\n\n

4. Lu\u00f4n mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn lao<\/strong><\/h2>\n\n\n\n

Trong cu\u1ed1n s\u00e1ch \u201c\u0110i t\u00ecm l\u1ebd s\u1ed1ng\u201d, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc n\u1ed5i ti\u1ebfng Viktor Frankl c\u00f3 mi\u00eau t\u1ea3 r\u1eb1ng. \u201c\u00dd ngh\u0129a trong cu\u1ed9c s\u1ed1ng\u201d c\u1ee7a con ng\u01b0\u1eddi gi\u1ed1ng nh\u01b0 m\u1ed9t \u201cli\u1ec1u thu\u1ed1c\u201d. N\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd v\u01b0\u1ee3t qua ngh\u1ecbch c\u1ea3nh hay gi\u00fap h\u1ecd th\u00edch nghi v\u1edbi v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ed1ng. Ch\u00ednh v\u00ec v\u1eady, con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 ni\u1ec1m tin r\u1eb1ng cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh lu\u00f4n \u1ea9n ch\u1ee9a m\u1ed9t \u201cl\u00fd t\u01b0\u1edfng\u201d \u0111\u1ec3 h\u01b0\u1edbng b\u1ea3n th\u00e2n m\u00ecnh t\u1edbi.<\/p>\n\n\n\n

V\u00e0 khi \u00e1p d\u1ee5ng v\u00e0o trong marketing<\/strong><\/a>. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra \u0111\u01b0\u1ee3c \u201cc\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u201d mang nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a th\u01b0\u1eddng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n

\"human<\/figure><\/div>\n\n\n\n

Human Truth \u2013 Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t k\u1ec9 nguy\u00ean Insight \u0111\u1eaft gi\u00e1<\/em><\/p>\n\n\n\n

B\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y c\u00e1c t\u00ean tu\u1ed5i l\u1edbn. H\u1ecd th\u01b0\u1eddng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing g\u1eafn li\u1ec1n v\u1edbi \u201cc\u00e2u chuy\u1ec7n\u201d. L\u00fac n\u00e0y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a \u0111\u1ea7y c\u1ea3m x\u00fac. V\u00ed d\u1ee5 nh\u01b0 P\/S l\u00e0 \u201cB\u1ea3o v\u1ec7 n\u1ee5 c\u01b0\u1eddi Vi\u1ec7t Nam\u201d hay Vinamilk v\u1edbi \u201cV\u01b0\u01a1n cao Vi\u1ec7t Nam\u201d.<\/p>\n\n\n\n

5. C\u1ea3nh gi\u00e1c tr\u01b0\u1edbc s\u1ef1 ho\u00e0n h\u1ea3o<\/strong><\/h2>\n\n\n\n

Ch\u00fang ta th\u01b0\u1eddng ngh\u0129 kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n ch\u1ecdn mua nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 nh\u1eefng t\u00ednh n\u0103ng ho\u00e0n h\u1ea3o nh\u1ea5t, t\u1ed1t nh\u1ea5t v\u00e0 \u0111\u1eb9p nh\u1ea5t. Nh\u01b0ng s\u1ef1 th\u1eadt l\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng tr\u1edf n\u00ean ho\u00e0i nghi v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m v\u1edbi qu\u1ea3ng c\u00e1o \u201cho\u00e0n h\u1ea3o qu\u00e1 m\u1ee9c\u201d.<\/p>\n\n\n\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1edbi h\u00e3ng Alvis. Khi h\u1ecd \u0111\u1ecbnh v\u1ecb “M\u00ecnh l\u00e0 h\u00e3ng cho thu\u00ea xe t\u1ed1t nh\u1ea5t n\u01b0\u1edbc, kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c t\u1ecf ra ho\u00e0i nghi b\u1edfi \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u00f3 Hertz m\u1edbi ch\u00ednh l\u00e0 top-of-mind c\u1ee7a ng\u01b0\u1eddi M\u1ef9 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 thu\u00ea xe”. V\u00e0 ch\u1ec9 \u0111\u1ebfn khi Alvis th\u1eeba nh\u1eadn h\u1ecd ch\u1ec9 x\u1ee9ng \u0111\u00e1ng \u1edf v\u1ecb tr\u00ed th\u1ee9 2, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y m\u1edbi b\u1eaft \u0111\u1ea7u thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

B\u00e0i h\u1ecdc \u1edf \u0111\u00e2y l\u00e0 h\u00e3y lu\u00f4n cho kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00e2n th\u00e0nh c\u1ee7a m\u00ecnh. X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng ch\u00ednh ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng nh\u1ea5t.<\/p>\n\n\n\n

M\u1ed9t kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 t\u00ecm ra cho m\u00ecnh m\u1ed9t Customer Insight \u0111\u1eaft gi\u00e1 v\u00e0 Big Idea, l\u00e0 h\u00e3y hi\u1ec3u v\u00e0 th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u1ec3 tinh t\u1ebf h\u01a1n, t\u01b0 duy v\u00e0 \u201cnh\u1ea1y\u201d h\u01a1n v\u1edbi t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng, th\u00f4ng qua nh\u1eefng chia s\u1ebb th\u00fa v\u1ecb v\u1ec1\u00a0Human Truth.<\/em><\/p>\n\n\n\n

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C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n