![\"human](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/hanh-trinh-de-so-huu-mot-ke-hoach-marketing-cong-ty-xay-dung-thanh-cong-07-1-300x207.jpeg\")
<\/figure><\/div>\n\n\n\nHuman Truth – Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t k\u1ec9 nguy\u00ean Insight \u0111\u1eaft gi\u00e1<\/p>\n\n\n\n
1. C\u01b0 x\u1eed t\u1ed1t h\u01a1n khi c\u1ea3m th\u1ea5y m\u00ecnh b\u1ecb theo d\u00f5i<\/strong><\/h2>\n\n\n\nKhi c\u00f3 c\u1ea3m gi\u00e1c m\u00ecnh b\u1ecb theo d\u00f5i, con ng\u01b0\u1eddi s\u1ebd c\u00e2n nh\u1eafc k\u0129 h\u01a1n tr\u01b0\u1edbc nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh. V\u00e0 sau th\u1eddi gian c\u00e2n nh\u1eafc \u1ea5y, ch\u00fang ta s\u1ebd c\u00f3 xu h\u01b0\u1edbng c\u01b0 x\u1eed theo h\u01b0\u1edbng t\u00edch c\u1ef1c h\u01a1n.<\/p>\n\n\n\n
M\u1ed9t nh\u00f3m nh\u00e0 nghi\u00ean c\u1ee9u \u1edf Anh \u0111\u00e3 t\u1ea1o n\u00ean chi\u1ebfn d\u1ecbch \u201cOperation Breakdown\u201d. Chi\u1ebfn d\u1ecbch n\u00e0y ra m\u1eaft \u0111\u1ec3 ng\u0103n ch\u1eb7n t\u1ec7 n\u1ea1n \u0103n c\u1eafp xe \u0111\u1ea1p \u1edf trong th\u00e0nh ph\u1ed1. H\u1ecd \u0111\u1eb7t nh\u1eefng t\u1ea5m bi\u1ec3n b\u00e1o mang h\u00ecnh \u1ea3nh m\u1ed9t c\u1eb7p m\u1eaft nghi\u00eam ngh\u1ecb nh\u01b0 \u0111ang canh ch\u1eebng. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 k\u1ebft h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p: \u201cL\u0169 tr\u1ed9m xe \u0111\u1ea1p: ch\u00fang bay \u0111ang b\u1ecb theo d\u00f5i\u201d. K\u1ebft qu\u1ea3, t\u1ef7 l\u1ec7 tr\u1ed9m xe \u0111\u1ea1p \u1edf 3 khu v\u1ef1c \u0111\u1eb7t c\u00e1c bi\u1ec3n b\u00e1o n\u00e0y \u0111\u00e3 gi\u1ea3m xu\u1ed1ng h\u01a1n 62%.<\/p>\n\n\n\n
![\"human](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/people-office-group-team-1-300x199.jpg\")
<\/figure><\/div>\n\n\n\nHuman Truth – Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t k\u1ec9 nguy\u00ean Insight \u0111\u1eaft gi\u00e1<\/em><\/p>\n\n\n\nXem th\u00eam:<\/strong><\/h4>\n\n\n\n- C\u00e1c m\u1eb9o \u0111\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p nh\u1ecf<\/a><\/li>
- Millennials vs Gen Z: 7 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong c\u00e1ch Marketing<\/a><\/li><\/ul>\n\n\n\n
2. Th\u01b0\u1eddng t\u1eeb b\u1ecf khi c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn<\/strong><\/h2>\n\n\n\n\u0110\u00e3 c\u00f3 bao l\u1ea7n b\u1ea1n b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng v\u1edbi v\u00f4 s\u1ed1 s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, b\u1ea1n l\u1ea1i \u0111i ra v\u1edbi tay tr\u1eafng v\u00ec m\u1ec7t m\u1ecfi v\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn. Trung b\u00ecnh, con ng\u01b0\u1eddi \u0111\u01b0a ra 2.500 \u0111\u1ebfn 10.000 quy\u1ebft \u0111\u1ecbnh m\u1ed7i ng\u00e0y. Ph\u1ea7n l\u1edbn trong s\u1ed1 \u0111\u00f3 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi \u201cph\u1ea7n n\u00e3o t\u1ef1 \u0111\u1ed9ng\u201d. N\u00e3o b\u1ed9 \u01b0u ti\u00ean ti\u1ebfp nh\u1eadn nh\u1eefng th\u00f4ng tin d\u1ec5 d\u00e0ng x\u1eed l\u00ed. N\u1ebfu m\u1ed9t c\u00f4ng vi\u1ec7c th\u01b0\u1eddng nh\u1eadt tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p, n\u00e3o b\u1ed9 s\u1ebd b\u1ecb qu\u00e1 t\u1ea3i (cognitive overload) v\u00e0 c\u00f3 xu h\u01b0\u1edbng b\u1ecf qua n\u00f3.<\/p>\n\n\n\n
Trong Marketing, qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m hay qu\u00e1 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p c\u0169ng s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 kh\u0103n trong ch\u1ecdn l\u1ef1a. Thay v\u00e0o \u0111\u00f3, Marketer h\u00e3y x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m<\/strong><\/a> quan tr\u1ecdng nh\u1ea5t. \u0110\u00e2u s\u1ebd l\u00e0 th\u00f4ng \u0111i\u1ec7p c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t v\u00e0 t\u1eadp trung h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n![\"human](\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/Bat-mi-tu-a-den-z-cach-tao-tep-khach-hang-facebook-voi-target-rong-03-300x200.jpeg\")
<\/figure><\/div>\n\n\n\nHuman Truth – Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t k\u1ec9 nguy\u00ean Insight \u0111\u1eaft gi\u00e1<\/em><\/p>\n\n\n\n3. D\u1ec5 tin v\u00e0o nh\u1eefng th\u00f4ng tin ti\u00eau c\u1ef1c<\/strong><\/h2>\n\n\n\nB\u1ea1n c\u00f3 \u0111\u1ec3 \u00fd r\u1eb1ng, nh\u1eefng th\u00f4ng tin b\u00f3c ph\u1ed1t, gi\u1eadt g\u00e2n th\u01b0\u1eddng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi tin kh\u00f4ng? \u0110\u00f3 l\u00e0 l\u00fd do ng\u00e0y nay ch\u00fang ta d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y c\u00e1c trang “b\u00f3c ph\u1ed1t” c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n
B\u1ed9 n\u00e3o con ng\u01b0\u1eddi t\u1ed3n t\u1ea1i b\u1ed9 m\u00e1y \u0111\u01b0\u1ee3c g\u1ecdi Amygdala \u2013 b\u1ed9 m\u00e1y n\u00e0y s\u1ebd ph\u00e1t hi\u1ec7n ra nh\u1eefng th\u00f4ng tin mang t\u00ednh ch\u1ea5t \u0111e d\u1ecda, ti\u00eau c\u1ef1c v\u00e0 h\u01b0\u1edbng to\u00e0n b\u1ed9 s\u1ef1 ch\u00fa \u00fd c\u1ee7a b\u1ea1n v\u00e0o th\u00f4ng tin v\u1eeba \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n.<\/p>\n\n\n\n
\u0110\u1ec3 t\u00ecm ra v\u00e0 th\u1ea5u hi\u1ec3u t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng ch\u01b0a bao gi\u1edd l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. V\u1edbi Human Truth<\/em> s\u1ebd cho b\u1ea1n c\u00e1i nh\u00ecn bao qu\u00e1t h\u01a1n, gi\u00fap b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1i ni\u1ec7m insight customer, t\u1eeb \u0111\u00f3 s\u1ebd c\u00f3 nh\u1eefng c\u00e1ch th\u1ee9c, m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ed1i \u01b0u nh\u1ea5t<\/p>\n\n\n\nAdsplus.vn<\/a><\/strong><\/h4>\n\n\n\nC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nHuman Truth – Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t k\u1ec9 nguy\u00ean Insight \u0111\u1eaft gi\u00e1<\/em><\/p>\n\n\n\n \u0110\u00e3 c\u00f3 bao l\u1ea7n b\u1ea1n b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng v\u1edbi v\u00f4 s\u1ed1 s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, b\u1ea1n l\u1ea1i \u0111i ra v\u1edbi tay tr\u1eafng v\u00ec m\u1ec7t m\u1ecfi v\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn. Trung b\u00ecnh, con ng\u01b0\u1eddi \u0111\u01b0a ra 2.500 \u0111\u1ebfn 10.000 quy\u1ebft \u0111\u1ecbnh m\u1ed7i ng\u00e0y. Ph\u1ea7n l\u1edbn trong s\u1ed1 \u0111\u00f3 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi \u201cph\u1ea7n n\u00e3o t\u1ef1 \u0111\u1ed9ng\u201d. N\u00e3o b\u1ed9 \u01b0u ti\u00ean ti\u1ebfp nh\u1eadn nh\u1eefng th\u00f4ng tin d\u1ec5 d\u00e0ng x\u1eed l\u00ed. N\u1ebfu m\u1ed9t c\u00f4ng vi\u1ec7c th\u01b0\u1eddng nh\u1eadt tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p, n\u00e3o b\u1ed9 s\u1ebd b\u1ecb qu\u00e1 t\u1ea3i (cognitive overload) v\u00e0 c\u00f3 xu h\u01b0\u1edbng b\u1ecf qua n\u00f3.<\/p>\n\n\n\n Trong Marketing, qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m hay qu\u00e1 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p c\u0169ng s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 kh\u0103n trong ch\u1ecdn l\u1ef1a. Thay v\u00e0o \u0111\u00f3, Marketer h\u00e3y x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m<\/strong><\/a> quan tr\u1ecdng nh\u1ea5t. \u0110\u00e2u s\u1ebd l\u00e0 th\u00f4ng \u0111i\u1ec7p c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t v\u00e0 t\u1eadp trung h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n Human Truth – Kh\u1edfi \u0111\u1ea7u cho m\u1ed9t k\u1ec9 nguy\u00ean Insight \u0111\u1eaft gi\u00e1<\/em><\/p>\n\n\n\n B\u1ea1n c\u00f3 \u0111\u1ec3 \u00fd r\u1eb1ng, nh\u1eefng th\u00f4ng tin b\u00f3c ph\u1ed1t, gi\u1eadt g\u00e2n th\u01b0\u1eddng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi tin kh\u00f4ng? \u0110\u00f3 l\u00e0 l\u00fd do ng\u00e0y nay ch\u00fang ta d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y c\u00e1c trang “b\u00f3c ph\u1ed1t” c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n B\u1ed9 n\u00e3o con ng\u01b0\u1eddi t\u1ed3n t\u1ea1i b\u1ed9 m\u00e1y \u0111\u01b0\u1ee3c g\u1ecdi Amygdala \u2013 b\u1ed9 m\u00e1y n\u00e0y s\u1ebd ph\u00e1t hi\u1ec7n ra nh\u1eefng th\u00f4ng tin mang t\u00ednh ch\u1ea5t \u0111e d\u1ecda, ti\u00eau c\u1ef1c v\u00e0 h\u01b0\u1edbng to\u00e0n b\u1ed9 s\u1ef1 ch\u00fa \u00fd c\u1ee7a b\u1ea1n v\u00e0o th\u00f4ng tin v\u1eeba \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n.<\/p>\n\n\n\n \u0110\u1ec3 t\u00ecm ra v\u00e0 th\u1ea5u hi\u1ec3u t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng ch\u01b0a bao gi\u1edd l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. V\u1edbi Human Truth<\/em> s\u1ebd cho b\u1ea1n c\u00e1i nh\u00ecn bao qu\u00e1t h\u01a1n, gi\u00fap b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1i ni\u1ec7m insight customer, t\u1eeb \u0111\u00f3 s\u1ebd c\u00f3 nh\u1eefng c\u00e1ch th\u1ee9c, m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ed1i \u01b0u nh\u1ea5t<\/p>\n\n\n\n C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\nXem th\u00eam:<\/strong><\/h4>\n\n\n\n
2. Th\u01b0\u1eddng t\u1eeb b\u1ecf khi c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\n3. D\u1ec5 tin v\u00e0o nh\u1eefng th\u00f4ng tin ti\u00eau c\u1ef1c<\/strong><\/h2>\n\n\n\n
Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n