{"id":4993,"date":"2018-06-14T07:49:09","date_gmt":"2018-06-14T07:49:09","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=4993"},"modified":"2024-04-08T10:44:16","modified_gmt":"2024-04-08T03:44:16","slug":"toi-uu-quang-cao-facebook-ads-chuyen-mang-lai-doanh-thu-khung","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-ads-chuyen-mang-lai-doanh-thu-khung","title":{"rendered":"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads \u2013 chuy\u1ec7n mang l\u1ea1i doanh thu kh\u1ee7ng"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"141\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/31111-300x141.jpg\" alt=\"t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads\" class=\"wp-image-4994\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/31111-300x141.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/31111-768x362.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/31111-1024x482.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/31111-610x287.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/31111-20x9.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/31111.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads \u2013 chuy\u1ec7n mang l\u1ea1i doanh thu kh\u1ee7ng<\/em><\/p>\n\n\n\n<p>N\u1ebfu c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng <em>t\u1ed1i \u01b0u<\/em> <em>Facebook Ads<\/em>, s\u1ebd gi\u00fap cho qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n v\u1edbi chi ph\u00ed r\u1ebb. Quan tr\u1ecdng l\u00e0 kh\u1ea3 n\u0103ng ra \u0111\u01a1n h\u00e0ng c\u0169ng s\u1ebd cao h\u01a1n.<\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft Facebook c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng r\u1ea5t ch\u00ednh x\u00e1c v\u00e0 r\u1ed9ng l\u1edbn. \u0110a s\u1ed1 ch\u00fang \u0111\u1ec1u n\u1eb1m trong Insights m\u00e0 Facebook cung c\u1ea5p cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o. \u0110\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads, ch\u00fang ta n\u00ean d\u00f9ng qua Audience Insights. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng Target \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00edch Fanpage.<\/p>\n\n\n\n<p>C\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p d\u00f9ng Facebook nh\u01b0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p. Th\u1ebf n\u00ean vi\u1ec7c c\u1ea1nh tranh v\u00e0 g\u00eda th\u00e0nh c\u1ee7a <strong>t\u1ed1i \u01b0u Facebook Ads<\/strong> tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf h\u01a1n. Vi\u1ec7c l\u00e0m n\u1ed9i dung cho Fanpage c\u1ef1c k\u00ec quan tr\u1ecdng v\u00e0 l\u00e0m theo quy chu\u1ea9n. C\u00e1c b\u00e0i post tr\u00ean Fanpage c\u1ea7n th\u1ed1ng nh\u1ea5t v\u1edbi n\u1ed9i dung tr\u00ean trang \u0111\u00edch b\u1edfi ch\u00fang ta s\u1ebd c\u00f3 \u0111i\u1ec3m ph\u00f9 h\u1ee3p cao h\u01a1n. N\u1ed9i dung tr\u00ean Facebook Fanpage v\u00e0 n\u1ed9i dung tr\u00ean trang \u0111\u00edch c\u00f3 s\u1ef1 th\u1ed1ng nh\u1ea5t ch\u1eb7t ch\u1ebd s\u1ebd l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 Conversion Rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi vi\u1ec7c Test Ads, thay v\u00ec t\u1ea1o ra nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u00e0 ch\u1ea1y Test Ads. Ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u \u0111i\u1ec3m thay \u0111\u1ed5i c\u1ee7a b\u1ea5t k\u00ec m\u1eabu qu\u1ea3ng c\u00e1o n\u00e0o \u0111ang ch\u1ea1y. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t. T\u1eeb \u0111\u00f3 thay \u0111\u1ed5i t\u1eebng y\u1ebfu t\u1ed1 \u0111\u1ec3 t\u00ecm ra s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"193\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/311-300x193.jpg\" alt=\"t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads 2 \" class=\"wp-image-4996\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/311-300x193.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/311-768x493.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/311-1024x657.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/311-1920x1232.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/311-610x392.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/311-20x13.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads \u2013 chuy\u1ec7n mang l\u1ea1i doanh thu kh\u1ee7ng<\/em><\/p>\n\n\n\n<p>V\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o Facebook Ads c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a Ads.  Thay v\u00ec ch\u1ecdn hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u1edf c\u1ed9t b\u00ean ph\u1ea3i ho\u1eb7c tr\u00ean Newfeed.  Ch\u00fang ta c\u00f3 th\u1ec3 ch\u1ea1y Test \u1edf nhi\u1ec1u v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o kh\u00e1c nhau.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5 ch\u00fang ta t\u1ea1o ra 3 chi\u1ebfn d\u1ecbch v\u00e0 ch\u1ea1y Test \u1edf 3 v\u1ecb tr\u00ed kh\u00e1c nhau nh\u01b0: <\/strong><\/h4>\n\n\n\n<ul>\n<li>M\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o hi\u1ec7n b\u00ean ph\u1ea3i Newfeed,<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>M\u1ed9t cho nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o hi\u1ec7n \u1edf Newfeed tr\u00ean PC<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>M\u1ed9t cho m\u1eabu qu\u1ea3ng c\u00e1o hi\u1ec7n \u1edf Newfeed tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. <\/li>\n<\/ul>\n\n\n\n<p>Thi\u1ebft l\u1eadp nh\u01b0 v\u1eady s\u1ebd gi\u00fap ch\u00fang ta theo d\u00f5i \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch h\u01a1n l\u00e0 gom m\u1ecdi qu\u1ea3ng c\u00e1o v\u00e0o trong chi\u1ebfn d\u1ecbch ho\u1eb7c c\u00f9ng m\u1ed9t Ads Set.<\/p>\n\n\n\n<p>T\u1eadp trung nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd. V\u00ec Facebook cho ph\u00e9p ch\u00fang ta l\u1ef1a ch\u1ecdn khu v\u1ef1c \u0111\u1ecba l\u00fd \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. T\u1eeb \u0111\u00f3 c\u00e1ch n\u00e0y gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u00e2n s\u00e1ch. Do chi ph\u00ed click chu\u1ed9t c\u00f3 th\u1ec3 dao \u0111\u1ed9ng bi\u00ean \u0111\u1ed9 nh\u1ecf \u0111\u1ebfn l\u1edbn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"168\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/3111-300x168.jpeg\" alt=\"t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads 1 \" class=\"wp-image-4995\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/3111.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/05\/3111-20x11.jpeg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads \u2013 chuy\u1ec7n mang l\u1ea1i doanh thu kh\u1ee7ng<\/em><\/p>\n\n\n\n<p>\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft, n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00f9ng v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ti\u00eau chu\u1ea9n ch\u01b0a. K\u1ebft h\u1ee3p v\u1edbi nh\u1eefng b\u00ed quy\u1ebft tr\u00ean s\u1ebd gi\u00fap vi\u1ec7c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng cao.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft&nbsp;n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em>&nbsp;<em>Marketing.<\/em>&nbsp;V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads \u2013 chuy\u1ec7n mang l\u1ea1i doanh thu kh\u1ee7ng N\u1ebfu c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng t\u1ed1i \u01b0u Facebook Ads, s\u1ebd gi\u00fap cho qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n v\u1edbi chi ph\u00ed r\u1ebb. Quan tr\u1ecdng l\u00e0 kh\u1ea3 n\u0103ng ra \u0111\u01a1n h\u00e0ng c\u0169ng s\u1ebd cao h\u01a1n. H\u1ea7u h\u1ebft [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[109],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads \u2013 chuy\u1ec7n mang l\u1ea1i doanh thu kh\u1ee7ng<\/title>\n<meta name=\"description\" content=\"Vi\u1ec7c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads -n\u01a1i nh\u1eefng ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o c\u1ef1c k\u1ef3 quan t\u00e2m \u0111\u1ebfn - m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/toi-uu-quang-cao-facebook-ads-chuyen-mang-lai-doanh-thu-khung\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads \u2013 chuy\u1ec7n mang l\u1ea1i doanh thu kh\u1ee7ng\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Facebook Ads -n\u01a1i nh\u1eefng ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o c\u1ef1c k\u1ef3 quan t\u00e2m \u0111\u1ebfn - 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