{"id":5110,"date":"2018-06-05T04:07:59","date_gmt":"2018-06-05T04:07:59","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=5110"},"modified":"2020-12-25T13:56:04","modified_gmt":"2020-12-25T06:56:04","slug":"tat-tan-tat-ve-cach-thiet-lap-tai-khoan-google-shopping","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tat-tan-tat-ve-cach-thiet-lap-tai-khoan-google-shopping","title":{"rendered":"T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 c\u00e1ch thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Google Shopping"},"content":{"rendered":"\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn m\u1ee9c \u0111\u1ed9 \u201chot\u201d c\u1ee7a Google Shopping hi\u1ec7n nay. Khi h\u00e0ng lo\u1ea1t c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ecf \u0111\u1ec1u \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi n\u00e0y. V\u00ec th\u1ebf, qua b\u00e0i vi\u1ebft sau<\/strong>. Adsplus.vn s\u1ebd h\u01b0\u1edbng d\u1eabn cho b\u1ea1n chi ti\u1ebft t\u1eebng b\u01b0\u1edbc\u00a0thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Google Shopping nh\u00e9.<\/strong><\/p>\n\n\n\n

\"thi\u1ebft<\/figure><\/div>\n\n\n\n

H\u01b0\u1edbng d\u1eabn chi ti\u1ebft thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Google Shopping<\/em><\/p>\n\n\n\n

\u0110\u1ec3 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Google Shopping<\/strong> th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 k\u1ebft n\u1ed1i 3 t\u00e0i kho\u1ea3n: Google Merchant Center, Google Ads<\/strong><\/a> v\u00e0 Google Analytics.<\/p>\n\n\n\n

1. Google Merchant Center<\/strong><\/h2>\n\n\n\n

Google <\/strong><\/a>Merchant Center l\u00e0 n\u01a1i ch\u1ee9a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u. T\u1eadp h\u1ee3p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng theo c\u00e1ch m\u00e0 Google c\u00f3 th\u1ec3 \u0111\u1ecdc, hi\u1ec3u v\u00e0 hi\u1ec3n th\u1ecb theo chi\u1ebfn d\u1ecbch set-up. T\u00e0i kho\u1ea3n Merchant Center cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd th\u00f4ng tin s\u1ea3n ph\u1ea9m. \u0110\u00f3 c\u0169ng l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1eb7t c\u00e1c quy t\u1eafc v\u1ec1 thu\u1ebf v\u00e0 giao h\u00e0ng.<\/p>\n\n\n\n

Hai c\u00e1ch ch\u00ednh \u0111\u1ec3 t\u1ea1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u tr\u00ean Google Merchant<\/strong><\/h4>\n\n\n\n

– Th\u1ee7 c\u00f4ng:<\/strong> T\u1ea3i file c\u1ea5p d\u1eef li\u1ec7u chu\u1ea9n t\u1eeb Google Merchant, v\u00e0 c\u1eadp nh\u1eadt l\u1ea7n l\u01b0\u1ee3t t\u1eebng s\u1ea3n ph\u1ea9m, v\u1edbi \u0111\u1ee7 tr\u01b0\u1eddng th\u00f4ng tin theo y\u00eau c\u1ea7u c\u1ee7a Google. M\u1ed7i l\u1ea7n c\u00f3 thay \u0111\u1ed5i, b\u1ea1n c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0o file v\u00e0 t\u1ea3i l\u00ean file d\u1eef li\u1ec7u m\u1edbi.<\/p>\n\n\n\n

– S\u1eed d\u1ee5ng Google sheet, app ho\u1eb7c API:<\/strong> Merchant Center s\u1ebd t\u1ef1 \u0111\u1ed9ng thu th\u1eadp l\u1ea1i d\u1eef li\u1ec7u t\u01b0\u01a1ng \u1ee9ng m\u1ed7i khi c\u00f3 thay \u0111\u1ed5i b\u1ea5t c\u1ee9 th\u00f4ng tin n\u00e0o \u1edf sheet, website.<\/p>\n\n\n\n

C\u00e1ch t\u1ea1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng th\u01b0\u1eddng d\u1ec5 d\u00e0ng h\u01a1n. V\u1edbi nh\u1eefng ai kh\u00f4ng hi\u1ec3u bi\u1ebft nhi\u1ec1u v\u1ec1 c\u00f4ng ngh\u1ec7, v\u00e0 kh\u00f4ng mu\u1ed1n t\u1ed1n k\u00e9m chi ph\u00ed. Song, thao t\u00e1c nh\u1eadp \u0111i, nh\u1eadp l\u1ea1i d\u1eef li\u1ec7u, s\u1ebd khi\u1ebfn b\u1ea1n b\u1ecb c\u0103ng th\u1eb3ng. Ho\u1eb7c g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 b\u1ed1 tr\u00ed th\u1eddi gian khi ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn. Ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c, b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t \u0111i nhi\u1ec1u c\u01a1 h\u1ed9i l\u1edbn h\u01a1n, do ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c tay ch\u00e2n.<\/p>\n\n\n\n

C\u00f9ng v\u1edbi vi\u1ec7c truy c\u1eadp v\u00e0o Google Merchant v\u00e0 ch\u1ecdn c\u00e1ch t\u1ea3i l\u00ean d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00e0i \u0111i\u1ec3m \u0111\u00e1ng l\u01b0u \u00fd:<\/p>\n\n\n\n

T\u00e0i kho\u1ea3n qu\u1ea3n l\u00fd t\u00ean mi\u1ec1n<\/strong><\/em><\/h3>\n\n\n\n

B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i x\u00e1c minh b\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu t\u00ean mi\u1ec1n \u0111\u00f3. C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y l\u00e0 \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n qu\u1ea3n l\u00fd t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n v\u00e0 c\u1ea5p quy\u1ec1n truy c\u1eadp cho Google. T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp ngay tr\u00ean Merchant Center.<\/p>\n\n\n\n

Thi\u1ebft l\u1eadp thu\u1ebf v\u00e0 giao h\u00e0ng<\/strong><\/em><\/h3>\n\n\n\n

\u0110\u1ed1i v\u1edbi thu\u1ebf b\u00e1n h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp tr\u1ef1c ti\u1ebfp m\u1ee9c gi\u00e1 c\u1ee7a m\u00ecnh. Ho\u1eb7c ch\u1ecdn c\u00e1c tr\u1ea1ng th\u00e1i b\u1ea1n t\u00ednh thu\u1ebf b\u00e1n h\u00e0ng v\u00e0 cho ph\u00e9p Google x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7. \u0110\u1ed1i v\u1edbi giao h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn gi\u1eefa gi\u00e1 c\u1ed1 \u0111\u1ecbnh. Bao g\u1ed3m giao h\u00e0ng mi\u1ec5n ph\u00ed, ho\u1eb7c gi\u00e1 v\u1eadn chuy\u1ec3n. T\u00ednh theo b\u1ea3ng gi\u00e1 c\u1ee7a \u0111\u1ed1i t\u00e1c v\u1eadn chuy\u1ec3n shop \u0111ang s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

\"thi\u1ebft<\/figure><\/div>\n\n\n\n

C\u00e0i \u0111\u1eb7t thu\u1ebf trong qu\u1ea3n tr\u1ecb c\u1ee7a Google Merchant<\/em><\/p>\n\n\n\n

\"thi\u1ebft<\/figure><\/div>\n\n\n\n

C\u00e0i \u0111\u1eb7t ph\u00ed ship trong qu\u1ea3n tr\u1ecb c\u1ee7a Google Merchant<\/em><\/p>\n\n\n\n

Li\u00ean k\u1ebft Merchant Center v\u1edbi Ads<\/em><\/strong><\/h3>\n\n\n\n

Trong \u201cC\u00e0i \u0111\u1eb7t\u201d v\u00e0 \u201cAds\u201d nh\u1ea5p \u0111\u1ec3 li\u00ean k\u1ebft v\u1edbi T\u00e0i kho\u1ea3n Ads c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n c\u00f3 ID AdWords g\u1ed3m 10 ch\u1eef s\u1ed1 \u0111\u1ec3 li\u00ean k\u1ebft hai t\u00e0i kho\u1ea3n n\u00e0y v\u1edbi nhau. Ngo\u00e0i ra, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u0103ng nh\u1eadp b\u1eb1ng \u0111\u1ecba ch\u1ec9 email c\u00f3 quy\u1ec1n truy c\u1eadp qu\u1ea3n tr\u1ecb v\u00e0o c\u1ea3 Merchant Center v\u00e0 AdWords.<\/p>\n\n\n\n

\"thi\u1ebft<\/figure><\/div>\n\n\n\n

Li\u00ean k\u1ebft Merchant Center v\u1edbi AdWords<\/em><\/p>\n\n\n\n

2. Google AdWords<\/strong><\/h2>\n\n\n\n

B\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Google Shopping<\/em> ch\u00ednh l\u00e0 k\u1ebft n\u1ed1i t\u00e0i kho\u1ea3n Google AdWord. T\u00e0i kho\u1ea3n AdWords gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn d\u1ecbch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i m\u1eb9o trong vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c c\u00e0i \u0111\u1eb7t c\u01a1 b\u1ea3n \u0111\u1ec3 ch\u1ea1y Chi\u1ebfn d\u1ecbch mua s\u1eafm c\u1ee7a Google.<\/p>\n\n\n\n

T\u1ea1o chi\u1ebfn d\u1ecbch m\u1edbi<\/em><\/strong><\/h3>\n\n\n\n

Nh\u1ea5p v\u00e0o tab \u201cChi\u1ebfn d\u1ecbch\u201d, sau \u0111\u00f3 nh\u1ea5p v\u00e0o n\u00fat + Chi\u1ebfn d\u1ecbch (+ Campaign) m\u00e0u \u0111\u1ecf v\u00e0 ch\u1ecdn \u201cMua s\u1eafm\u201d (shopping) nh\u01b0 h\u00ecnh nh\u00e9.<\/p>\n\n\n\n

\"thi\u1ebft<\/figure><\/div>\n\n\n\n

\u0110\u1eebng qu\u00ean, \u0111\u1eb7t t\u00ean cho chi\u1ebfn d\u1ecbch, l\u1ef1a ch\u1ecdn qu\u1ed1c gia, v\u00e0 ch\u1ecdn m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n

Nhi\u1ec1u ng\u01b0\u1eddi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping hay qu\u00ean m\u1ed9t thao t\u00e1c kh\u00e1 \u0111\u01a1n gi\u1ea3n. L\u00e0 \u0111\u1eb7t t\u00ean cho chi\u1ebfn d\u1ecbch, ho\u1eb7c t\u00f9y ti\u1ec7n \u0111\u1eb7t t\u00ean ng\u1eabu h\u1ee9ng. G\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c ki\u1ec3m tra l\u1ea1i th\u00f4ng tin chi\u1ebfn d\u1ecbch sau n\u00e0y. V\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch Google shopping, t\u00f4i th\u01b0\u1eddng \u0111\u1eb7t t\u00ean qu\u1ea3ng c\u00e1o theo m\u00f9a ho\u1eb7c t\u00ean t\u00f9y bi\u1ebfn theo m\u1ee5c \u0111\u00edch th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n

\u0110\u1eb7t chi\u1ebfn d\u1ecbch theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean th\u1ea5p, trung b\u00ecnh, cao t\u01b0\u01a1ng \u1ee9ng v\u1edbi gi\u00e1 th\u1ea7u<\/em><\/strong><\/h3>\n\n\n\n

N\u1ebfu s\u1ea3n ph\u1ea9m \u0111ang th\u1eed nghi\u1ec7m ch\u1ea1y Google mua s\u1eafm b\u1ea1n n\u00ean c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch \u1edf m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean th\u1ea5p.<\/p>\n\n\n\n

N\u1ebfu c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m n\u1eb1m trong nhi\u1ec1u chi\u1ebfn d\u1ecbch, c\u00f3 c\u00f9ng m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean th\u00ec gi\u00e1 th\u1ea7u cao nh\u1ea5t s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n

N\u1ebfu c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m n\u1eb1m trong nhi\u1ec1u chi\u1ebfn d\u1ecbch v\u1edbi c\u00e1c gi\u00e1 th\u1ea7u kh\u00e1c nhau v\u00e0 c\u00e1c m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean kh\u00e1c nhau, tr\u01b0\u1edbc ti\u00ean Google s\u1ebd \u0111i v\u1edbi chi\u1ebfn d\u1ecbch \u01b0u ti\u00ean cao h\u01a1n (v\u00e0 gi\u00e1 th\u1ea7u t\u01b0\u01a1ng \u1ee9ng).<\/p>\n\n\n\n

V\u1edbi c\u00e1c b\u1ea1n t\u1ef1 ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google shopping ho\u1eb7c Google Ads. Th\u00ec c\u00e1c b\u1ea1n v\u1eabn n\u00ean tham kh\u1ea3o tr\u00ean c\u00e1c forum. Ho\u1eb7c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch. \u0110\u1ec3 c\u00f3 th\u00eam g\u1ee3i \u00fd thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o cho ph\u00e9p t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\"thi\u1ebft<\/figure><\/div>\n\n\n\n

L\u1ef1a ch\u1ecdn m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean cho t\u1eebng chi\u1ebfn d\u1ecbch tr\u00ean qu\u1ea3ng c\u00e1o Google shopping<\/em><\/p>\n\n\n\n

M\u1ea1ng & V\u1ecb tr\u00ed<\/strong><\/em><\/h2>\n\n\n\n

Theo m\u1eb7c \u0111\u1ecbnh, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3n th\u1ecb tr\u00ean Google t\u00ecm ki\u1ebfm, AOL, Google map v\u00e0 Youtube.<\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, t\u00f4i hay duy tr\u00ec hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u00ean AOL, Google map v\u00e0 Youtube v\u00ec CPC th\u1ea5p h\u01a1n so v\u1edbi Google t\u00ecm ki\u1ebfm, \u0111\u1ed3ng th\u1eddi t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u0169ng cao h\u01a1n. Tuy nhi\u00ean, t\u00f9y theo t\u1eebng ng\u00e0nh ngh\u1ec1 b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn k\u00eanh hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho ph\u00f9 h\u1ee3p. Ch\u1eb3ng h\u1ea1n, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p b\u00e1n to\u00e0n c\u1ea7u, nh\u1eefng v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb r\u1ed9ng tr\u00ean th\u1ebf gi\u1edbi l\u1ea1i ph\u00f9 h\u1ee3p. V\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n

\"thi\u1ebft<\/figure><\/div>\n\n\n\n

\u0110\u1eebng qu\u00ean l\u1ef1a ch\u1ecdn M\u1ea1ng hi\u1ec3n th\u1ecb v\u00e0 v\u1ecb tr\u00ed khi set-up chi\u1ebfn d\u1ecbch Google shopping<\/em><\/p>\n\n\n\n

Gi\u00e1 th\u1ea7u m\u1eb7c \u0111\u1ecbnh, ng\u00e2n s\u00e1ch & ph\u00e2n ph\u1ed1i<\/em><\/strong><\/h2>\n\n\n\n

Ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb th\u00eam v\u1ec1 \u0111\u1eb7t gi\u00e1 th\u1ea7u n\u00e2ng cao trong nh\u1eefng b\u00e0i ti\u1ebfp theo, nh\u01b0ng b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1eb7t gi\u00e1 th\u1ea7u m\u1eb7c \u0111\u1ecbnh, t\u00f9y thu\u1ed9c v\u00e0o gi\u00e1 c\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n.<\/p>\n\n\n\n

\u0110\u1eebng qu\u00e1 lo l\u1eafng, \u0111\u00e2y ch\u1ec9 l\u00e0 gi\u00e1 th\u1ea7u m\u1eb7c \u0111\u1ecbnh c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd ch\u1ec9 \u00e1p d\u1ee5ng cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh gi\u00e1 th\u1ea7u cho sau n\u00e0y.<\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n s\u1ebd mu\u1ed1n b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o Google shopping c\u1ee7a m\u00ecnh v\u1edbi gi\u00e1 th\u1ea7u \u201cm\u1ec1m m\u1ea1i\u201d \u2013 kh\u00f4ng qu\u00e1 cao, c\u0169ng kh\u00f4ng qu\u00e1 th\u1ea5p v\u00e0 ki\u1ec3m tra xem hi\u1ec7u qu\u1ea3 thu \u0111\u01b0\u1ee3c t\u1eeb qu\u1ea3ng c\u00e1o c\u00f3 \u1ed5n ch\u01b0a. \u0110\u1ec3 b\u00e1n h\u00e0ng nhanh h\u01a1n, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng \u201ct\u0103ng t\u1ed1c\u201d thay v\u00ec \u201cchu\u1ea9n\u201d m\u1eb7c \u0111\u1ecbnh. Ph\u00e2n ph\u1ed1i nhanh s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb nhanh h\u01a1n v\u00e0 cho t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n m\u00e0 Google t\u00ecm th\u1ea5y ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n.<\/p>\n\n\n\n

\"thi\u1ebft<\/figure><\/div>\n\n\n\n

\u0110\u1eb7t gi\u00e1 th\u1ea7u v\u00e0 ph\u00e2n ph\u1ed1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o mua s\u1eafm<\/em><\/p>\n\n\n\n

Li\u00ean k\u1ebft Analytics v\u00e0 thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i<\/em><\/strong><\/h2>\n\n\n\n

C\u00f3 hai c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u00e3 Theo d\u00f5i AdWords v\u00e0 th\u1ea3 m\u00e3 tr\u00ean trang x\u00e1c nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a m\u00ecnh. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y chuy\u1ec3n \u0111\u1ed5i t\u1eeb Google Analytics.<\/p>\n\n\n\n

D\u00f9 b\u1eb1ng c\u00e1ch n\u00e0o b\u1ea1n c\u0169ng s\u1ebd c\u1ea7n li\u00ean k\u1ebft Google Analytics v\u1edbi t\u00e0i kho\u1ea3n Ads c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u. H\u00e3y nh\u1ea5p v\u00e0o n\u00fat setting \u1edf ph\u00eda tr\u00ean b\u00ean ph\u1ea3i b\u1eb1ng \u0111\u1ecba ch\u1ec9 email v\u00e0 ID t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\"Li\u00ean<\/figure><\/div>\n\n\n\n

L\u01b0u \u00fd c\u00e1ch li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Analytics<\/em><\/p>\n\n\n\n

B\u1ea1n s\u1ebd c\u1ea7n c\u00f3 c\u00f9ng m\u1ed9t \u0111\u1ecba ch\u1ec9 email v\u1edbi quy\u1ec1n truy c\u1eadp qu\u1ea3n tr\u1ecb v\u00e0o Google Ads, Google Analytics v\u00e0 Google Merchant Center.<\/p>\n\n\n\n

\"t\u00edch<\/figure><\/div>\n\n\n\n

T\u00edch h\u1ee3p c\u00e1c t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/em><\/p>\n\n\n\n

\u0110\u1ec3 t\u1ea1o theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong AdWords, h\u00e3y nh\u1ea5p v\u00e0o Chuy\u1ec3n \u0111\u1ed5i trong tab C\u00f4ng c\u1ee5.<\/p>\n\n\n\n

\"thi\u1ebft<\/figure><\/div>\n\n\n\n

Ch\u1ecdn website c\u1ea7n theo d\u00f5i v\u00e0 xem c\u00e1c k\u1ebft qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n<\/em><\/p>\n\n\n\n

3. Google Analytics<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Google Shopping<\/em>, b\u1ea1n c\u1ea7n li\u00ean k\u1ebft Google Analytics v\u1edbi t\u00e0i kho\u1ea3n AdWords c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 l\u00fd do \u0111\u1ec3 l\u00e0m vi\u1ec7c n\u00e0y l\u00e0:<\/p>\n\n\n\n

Nhi\u1ec1u t\u00f9y ch\u1ecdn h\u01a1n cho theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i<\/em> <\/strong><\/h3>\n\n\n\n

Trong Analytics, b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. Th\u01b0\u1eddng th\u00ec ai \u0111\u00f3 s\u1ebd truy c\u1eadp trang web c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n tr\u01b0\u1edbc khi mua. Trong Analytics, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y v\u1ecb tr\u00ed nh\u1ea5p chu\u1ed9t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n d\u1ecdc theo \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

C\u00f3 ai \u0111\u00f3 \u0111\u00e3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u01b0\u1edbc kh\u00f4ng, sau \u0111\u00f3 quay l\u1ea1i sau t\u1eeb m\u1ed9t ngu\u1ed3n kh\u00e1c \u0111\u1ec3 mua (nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean). Ho\u1eb7c, h\u1ecd \u0111\u00e3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ngay tr\u01b0\u1edbc khi mua (nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng). Google Analytics m\u1eb7c \u0111\u1ecbnh hi\u1ec3n th\u1ecb ph\u00e2n b\u1ed5 nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng ho\u1eb7c cho t\u1ea5t c\u1ea3 t\u00edn d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i cho nh\u1ea5p chu\u1ed9t cu\u1ed1i c\u00f9ng, nh\u01b0ng b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y chuy\u1ec3n \u0111\u1ed5i nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/p>\n\n\n\n

T\u00f3m l\u1ea1i Analytics cho ph\u00e9p b\u1ea1n. Nh\u00ecn \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang \u201clang thang\u201d tr\u00ean website, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o. Vi\u1ec7c xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng m\u1eabu qu\u1ea3ng c\u00e1o. V\u00e0 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n m\u1edbi, c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n\n\n\n

D\u1eef li\u1ec7u kh\u00e1c v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/strong><\/h2>\n\n\n\n

M\u1eb7c d\u00f9, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m d\u1eef li\u1ec7u duy nh\u1ea5t b\u1ea1n n\u00ean c\u00e2n nh\u1eafc.<\/p>\n\n\n\n

Xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u1eddi gian tr\u00ean trang web (time on site). S\u1ed1 trang trung b\u00ecnh m\u1ed7i phi\u00ean v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t c\u0169ng c\u00f3 th\u1ec3 l\u00e0m s\u00e1ng t\u1ecf hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n

C\u00e1c ch\u1ec9 s\u1ed1 b\u1ed5 sung n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch. V\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ea1i ch\u1ed7 c\u1ee7a b\u1ea1n. C\u00f9ng v\u1edbi d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i, d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u00e1c cung c\u1ea5p h\u00ecnh \u1ea3nh \u0111\u1ea7y \u0111\u1ee7. V\u1ec1 c\u00e1c d\u1ea5u hi\u1ec7u quan tr\u1ecdng c\u1ee7a trang web v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i<\/em><\/strong><\/h2>\n\n\n\n

T\u00edch h\u1ee3p Google Analytics cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u c\u01a1 h\u1ed9i. \u0110\u1ec3 t\u1ea1o danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i m\u1edbi d\u1ef1a tr\u00ean c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o danh s\u00e1ch d\u1ef1a tr\u00ean c\u00e1c trang m\u00e0 ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 truy c\u1eadp. Nh\u01b0 trang b\u1ed9 s\u01b0u t\u1eadp, trang s\u1ea3n ph\u1ea9m, v.v.. M\u1ee5c ti\u00eau h\u1ecd \u0111\u00e3 ho\u00e0n th\u00e0nh tr\u00ean trang web (nh\u01b0 \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu ho\u1eb7c xem video). Ho\u1eb7c th\u1eadm ch\u00ed th\u1eddi gian h\u1ecd \u0111\u00e3 chi ti\u00eau tr\u00ean trang web c\u1ee7a b\u1ea1n. Danh s\u00e1ch l\u1ecdc theo nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 th\u1ebf cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u t\u00f9y ch\u1ecdn h\u01a1n. Nh\u1eafm m\u1ee5c ti\u00eau th\u00f4ng minh h\u01a1n.<\/p>\n\n\n\n

V\u00e0 qua b\u00e0i vi\u1ebft n\u00e0y, Adsplus.vn \u0111\u00e3 h\u01b0\u1edbng d\u1eabn cho b\u1ea1n nh\u1eefng b\u01b0\u1edbc \u0111\u1ec3 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Google Shopping<\/em>, Adsplus.vn hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap \u00edch cho b\u1ea1n.
Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n