{"id":5221,"date":"2018-06-07T08:39:53","date_gmt":"2018-06-07T08:39:53","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=5221"},"modified":"2021-06-04T17:45:31","modified_gmt":"2021-06-04T10:45:31","slug":"de-customer-insight-khong-con-la-noi-thong-kho-cua-nhung-nha-quang-cao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/de-customer-insight-khong-con-la-noi-thong-kho-cua-nhung-nha-quang-cao","title":{"rendered":"\u0110\u1ec3 Customer Insight kh\u00f4ng c\u00f2n l\u00e0 n\u1ed7i th\u1ed1ng kh\u1ed5 c\u1ee7a nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n

Customer Insight hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cs\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u\u201d, c\u1ee5m t\u1eeb hay \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong gi\u1edbi marketing . \u0110\u00e2y c\u0169ng l\u00e0 th\u1ee9 \u201ckh\u00f3 nh\u1eb1n\u201d nh\u1ea5t ngay c\u1ea3 v\u1edbi nh\u1eefng marketer l\u00e3o l\u00e0ng. Nh\u01b0ng n\u00f3 l\u00e0 th\u1ee9 \u0111\u00e1ng gi\u00e1 nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m marketing. <\/strong><\/p>\n\n\n\n

\"customer<\/figure>\n\n\n\n

\u0110\u1ec3 Customer Insight kh\u00f4ng c\u00f2n l\u00e0 n\u1ed7i th\u1ed1ng kh\u1ed5 c\u1ee7a nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o <\/em><\/p>\n\n\n\n

1. M\u1ed9t \u0111\u1ecbnh ngh\u0129a mang t\u00ednh “h\u1ecdc thu\u1eadt” v\u1ec1 Customer Insights<\/strong><\/h2>\n\n\n\n

\u201cCustomer Insight l\u00e0 nh\u1eefng suy ngh\u0129, mong mu\u1ed1n \u1ea9n s\u00e2u b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a Customers\/Consumers\u201d<\/p>\n\n\n\n

2. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0o \u0111\u1ec3 t\u00ecm customer insight?<\/strong><\/h2>\n\n\n\n

Trong gi\u1edbi marketer truy\u1ec1n tai nhau kh\u00e1 nhi\u1ec1u c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u1ec3 t\u00ecm ki\u1ebfm Insight. Nh\u01b0ng kh\u1ea3 n\u0103ng \u0111\u1ecdc ra \u0111\u00fang insight l\u00e0 m\u1ed9t \u0111i\u1ec3m m\u1ea5u ch\u1ed1t m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng r\u00e8n luy\u1ec7n \u0111\u01b0\u1ee3c. C\u1ea7m 1 b\u1ea3n k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u00ean tay. M\u1ed7i ng\u01b0\u1eddi s\u1ebd cho ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c nhau.<\/p>\n\n\n\n

V\u1eady ph\u01b0\u01a1ng ph\u00e1p n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c insight hi\u1ec7u qu\u1ea3? Tr\u01b0\u1edbc khi \u0111i v\u00e0o ph\u01b0\u01a1ng ph\u00e1p ch\u00fang ta m\u1ed9t l\u1ea7n n\u1eefa ng\u1eabm l\u1ea1i \u0111\u1ecbnh ngh\u0129a v\u1ec1 m\u1ed9t Insight.<\/p>\n\n\n\n

Nh\u1eefng mong mu\u1ed1n \u1ea9n s\u00e2u trong \u0111\u00f3 t\u00ecm ra b\u1eb1ng ph\u01b0\u01a1ng c\u00e1ch n\u00e0o? M\u1ed9t c\u00e1ch r\u1ea5t \u0111\u01a1n gi\u1ea3n h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi \u201cWHY?\u201d<\/strong>.\u00a0C\u00e0ng nhi\u1ec1u c\u00e2u h\u1ecfi \u201cWHY\u201d b\u1ea1n s\u1ebd ng\u00e0y c\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n, s\u00e2u h\u01a1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 ch\u00ednh s\u1ef1 th\u1ea5u hi\u1ec3u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra Insight ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ng\u00e0nh h\u00e0ng, s\u1ea3n ph\u1ea9m m\u00ecnh \u0111ang kinh doanh.<\/p>\n\n\n\n

\"customer<\/figure><\/div>\n\n\n\n

\u0110\u1ec3 Customer Insight kh\u00f4ng c\u00f2n l\u00e0 n\u1ed7i th\u1ed1ng kh\u1ed5 c\u1ee7a nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o<\/em><\/p>\n\n\n\n

3. Customer insight d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec?<\/strong><\/h2>\n\n\n\n

T\u00ecm Insight \u0111\u00e3 kh\u00f3, nh\u01b0ng \u1ee9ng d\u1ee5ng Insight trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u00f2n kh\u00f3 h\u01a1n. Vi\u1ec7c k\u1ebft h\u1ee3p customer insight v\u00e0 brand insight s\u1ebd gi\u00fap b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n\n\n\n

V\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft ng\u00e0nh h\u00e0ng v\u00e0 m\u1ed9t s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n s\u1ebd cho ra l\u00f2 m\u1ed9t BIG IDEA<\/strong> cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\"customer<\/figure><\/div>\n\n\n\n

\u0110\u1ec3 Customer Insight kh\u00f4ng c\u00f2n l\u00e0 n\u1ed7i th\u1ed1ng kh\u1ed5 c\u1ee7a nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o<\/em><\/p>\n\n\n\n

4. \u0110i\u1ec3m qua m\u1ed9t ch\u00fat v\u1ec1 Case study c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/strong><\/h2>\n\n\n\n

Ph\u00e2n t\u00edch case study v\u1ec1 insight<\/a> c\u1ee7a Coca \u2013 Cola v\u00e0 Vinacafe.<\/p>\n\n\n\n

S\u1ef1 c\u1ea1nh tranh \u0111\u1ea7y kh\u1ed1c li\u1ec7t, th\u00ec vi\u1ec7c n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng d\u01b0\u1eddng nh\u01b0 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho th\u00e0nh c\u00f4ng. Sau \u0111\u00e2y, ch\u00fang ta s\u1ebd c\u00f9ng \u0111i\u1ec3m qua hai chi\u1ebfn d\u1ecbch chung m\u1ed9t insight c\u1ee7a hai th\u01b0\u01a1ng hi\u1ec7u Coca \u2013 Cola v\u00e0 Vinacafe.<\/p>\n\n\n\n

Case study: L\u00e0 ng\u01b0\u1eddi tr\u1ebb 18-25 tu\u1ed5i, t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn. Th\u1ef1c s\u1ef1 y\u00eau th\u01b0\u01a1ng v\u00e0 coi tr\u1ecdng gi\u00e1 tr\u1ecb gia \u0111\u00ecnh v\u00e0 lu\u00f4n t\u00ecm ki\u1ebfm m\u1ed9t m\u00f3n qu\u00e0 c\u00f3 \u00fd ngh\u0129a cho ba m\u1eb9 v\u00e0o d\u1ecbp t\u1ebft, nh\u01b0ng c\u1ea3m th\u1ea5y qu\u00e1 ng\u01b0\u1ee3ng ng\u00f9ng \u0111\u1ec3 n\u00f3i ra. Trong khi \u0111\u00f3, ba m\u1eb9 n\u00e0o c\u0169ng mong con m\u00ecnh, nh\u01b0 th\u1eddi non tr\u1ebb v\u1edbi nh\u1eefng h\u00e0nh \u0111\u1ed9ng y\u00eau th\u01b0\u01a1ng. Nh\u01b0ng khi \u201ct\u1ee5i nh\u1ecf\u201d c\u00e0ng l\u1edbn, l\u1eddi th\u01b0\u01a1ng c\u1ee9 th\u01b0a d\u1ea7n r\u1ed3i m\u1ea5t h\u1eb3n, nh\u01b0 chuy\u1ec7n ai c\u0169ng bi\u1ebft r\u1ed3i, n\u00f3i ra l\u1ea1i ng\u1ea1i.<\/p>\n\n\n\n

V\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t insight c\u1ee7a hai nh\u00e3n h\u00e0ng n\u00e0y nh\u01b0 th\u1ebf n\u00e0o:<\/strong><\/h3>\n\n\n\n

Vinacafe \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t \u00fd t\u01b0\u1edfng l\u1edbn k\u1ebft h\u1ee3p s\u1ef1 hi\u1ec3u bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u n\u00e0y \u0111\u1ec3 tung chi\u1ebfn d\u1ecbch T\u1ebft v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi. M\u00e0 ch\u1eafc ch\u1eafn ai c\u0169ng \u0111\u00e3 bi\u1ebft: \u201cVinacaf\u00e9 \u2013 Cup of love\u201d.<\/p>\n\n\n\n

Coca \u2013 Cola c\u0169ng \u0111\u00e3 c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng t\u1ef1 v\u1edbi video \u201cM\u00f3n qu\u00e0 b\u00ed m\u1eadt\u201d. Video \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i v\u00e0o ng\u00e0y 13 \u2013 08 nh\u01b0ng \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u01b0\u1ee3t xem v\u00e0 comment.<\/p>\n\n\n\n

V\u00e0 t\u1eeb \u0111\u00f3, ch\u00fang ta h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec?<\/p>\n\n\n\n

Kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm ki\u1ebfm Insight. V\u00ec \u0111\u00f4i khi nh\u1eefng k\u1ebft qu\u1ea3 l\u1ed9n x\u1ed9n \u0111\u00f3 l\u1ea1i d\u1eabn d\u1eaft ta theo nh\u1eefng h\u01b0\u1edbng \u0111i t\u1ed1i t\u0103m, m\u00f9 m\u1ecbt. H\u00e3y h\u1ecdc c\u00e1ch g\u00f3p nh\u1eb7t \u201cInsight\u201d t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. \u01afng d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n. V\u00e0 kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u00ecm ra \u201chightlight\u201d trong t\u1eebng chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n