{"id":5262,"date":"2018-06-08T07:37:41","date_gmt":"2018-06-08T07:37:41","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=5262"},"modified":"2021-04-01T13:45:25","modified_gmt":"2021-04-01T06:45:25","slug":"lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-2018","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-2018","title":{"rendered":"L\u1ed9 di\u1ec7n Top 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u 2018"},"content":{"rendered":"\n<p><strong>M\u1edbi \u0111\u00e2y, WPP v\u00e0 Kantar Millward Brown v\u1eeba c\u00f4ng b\u1ed1 b\u1ea3ng x\u1ebfp h\u1ea1ng BrandZ Top 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u 2018. Theo \u0111\u00f3, bao g\u1ed3m Netflix, Facebook story v\u00e0 iTunes Apple,&#8230; V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u0103ng tr\u01b0\u1edfng so v\u1edbi c\u00e1c n\u0103m tr\u01b0\u1edbc.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"146\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20187-300x146.jpg\" alt=\"L\u1ed9 di\u1ec7n Top 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u 2018\" class=\"wp-image-5269\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20187-300x146.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20187-768x373.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20187-1024x498.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20187-533x261.jpg 533w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20187-1066x522.jpg 1066w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20187-610x297.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20187-20x10.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20187.jpg 1582w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption><em><strong>Top 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u 2018<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>\u0110\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7 th\u00f4ng minh nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (Artificial Intelligence &#8211; <strong><a href=\"https:\/\/adsplus.vn\/blog\/ai-marketing-la-gi\/\">AI<\/a><\/strong>) v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf (Augmented Reality &#8211; AR), c\u00f9ng v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o trong marketing. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Qua \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t nh\u1eefng n\u1ed9i dung mang t\u00ednh c\u00e1 nh\u00e2n v\u00e0 ti\u1ec7n l\u1ee3i h\u01a1n. \u0110\u1ed3ng th\u1eddi, mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>Trong top 10 danh s\u00e1ch\u00a0<strong>th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb<\/strong>, c\u00f3 t\u1edbi 8 l\u00e0 nh\u1eefng c\u00f4ng ty v\u1ec1 c\u00f4ng ngh\u1ec7. Ho\u1eb7c \u00edt nh\u1ea5t c\u0169ng li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7. <strong><a href=\"https:\/\/adsplus.vn\/blog\/cap-nhat-google-play-store-cat-giam-phi-cho-cac-android-developers\/\">Google <\/a><\/strong>v\u00e0 Apple ti\u1ebfp t\u1ee5c duy tr\u00ec 2 v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean. Khi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1ea7n l\u01b0\u1ee3t t\u0103ng th\u00eam 23% \u0111\u1ea1t 302,1 t\u1ef7 USD v\u00e0 28% \u0111\u1ea1t 300,6 t\u1ef7 USD. Amazon v\u01b0\u1ee3t qua Microsoft gi\u1eef v\u1ecb tr\u00ed th\u1ee9 3 v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 49% \u0111\u1ea1t 207,6 t\u1ef7 USD. Trong khi \u0111\u00f3, Tencent \u0111\u00e3 ti\u1ebfn l\u00ean 3 b\u1eadc so v\u1edbi n\u0103m ngo\u00e1i. N\u00f3 \u0111\u00e3 v\u01b0\u1ee3t qua Facebook v\u00e0 gi\u1eef v\u1ecb tr\u00ed th\u1ee9 5 khi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng th\u00eam 65% \u0111\u1ea1t 179 t\u1ef7 USD.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"213\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20181-300x213.jpg\" alt=\"L\u1ed9 di\u1ec7n Top 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u 2018\" class=\"wp-image-5264\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20181-300x213.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20181-768x544.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20181-1024x726.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20181-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20181-610x432.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20181-20x14.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20181.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>\u00d4ng David Roth, CEO c\u1ee7a The Store WPP EMEA v\u00e0 ch\u00e2u \u00c1 cho bi\u1ebft: \u201cCh\u00fang t\u00f4i ch\u01b0a t\u1eebng th\u1ea5y gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u01b0 v\u1eady t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh h\u00e0ng. C\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u1eabn k\u1ef3 c\u1ef1u \u0111\u1ec1u m\u1ea1nh tay \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>Nh\u1eefng c\u00f4ng ty n\u00e0o \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00f4ng ngh\u1ec7 marketing th\u00f4ng minh, \u00e1p d\u1ee5ng n\u00f3 \u0111\u1ec3 ph\u00e1t huy kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 \u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng trong th\u1eddi \u0111\u1ea1i kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, ph\u00e1 v\u1ee1 khu\u00f4n kh\u1ed5 \u0111\u1ec3 \u0111\u1ed5i m\u1edbi ng\u00e0y nay.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Danh s\u00e1ch 10 <em>th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb<\/em> nh\u1ea5t to\u00e0n c\u1ea7u 2018 c\u1ee7a BrandZ:<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"112\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20182-300x112.png\" alt=\"\" class=\"wp-image-5265\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20182-300x112.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20182-768x288.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20182-610x229.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20182-20x7.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20182.png 950w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>S\u1ef1 b\u1ea5t \u1ed5n kinh t\u1ebf v\u00e0 ch\u00ednh tr\u1ecb \u1edf nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. Tuy nhi\u00ean, b\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m nay v\u1eabn cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb l\u1edbn ch\u01b0a t\u1eebng c\u00f3. Qua \u0111\u00f3, \u0111\u1ea1t g\u1ea7n 750 t\u1ef7 (t\u0103ng 21%). T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong B\u1ea3ng x\u1ebfp h\u1ea1ng BrandZ \u0111\u1ea1t kho\u1ea3ng 4,4 ngh\u00ecn t\u1ef7 USD. N\u00f3 t\u0103ng l\u00ean t\u1edbi 204% su\u1ed1t 12 n\u0103m qua, k\u1ec3 t\u1eeb b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0o n\u0103m 2006. N\u0103m nay c\u0169ng l\u00e0 n\u0103m \u0111\u1ea7u ti\u00ean t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh h\u00e0ng trong b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<p>\u0110\u00e2y c\u0169ng l\u00e0 n\u0103m \u0111\u1ea7u ti\u00ean m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a M\u1ef9. 14 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb TQ \u0111\u00e3 g\u00f3p m\u1eb7t trong T<strong>op 100\u00a0<em>th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb<\/em> nh\u1ea5t to\u00e0n c\u1ea7u 2018<\/strong>. So v\u1edbi n\u0103m 2006 th\u00ec ch\u1ec9 c\u00f3 1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 China Mobile. T\u1ed5ng gi\u00e1 tr\u1ecb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c trong Top 10 \u0111\u00e3 t\u0103ng 47% t\u1eebng n\u0103m. Con s\u1ed1 n\u00e0y g\u1ea5p \u0111\u00f4i so v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eeb M\u1ef9 (t\u0103ng 23%). <\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eeb nh\u1eefng khu v\u1ef1c kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi (\u1ea4n \u0110\u1ed9, Indonesia) c\u0169ng c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng cao. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e2n h\u00e0ng c\u1ee7a ch\u00e2u \u00c1 (ngo\u00e0i tr\u1eeb TQ) c\u0169ng g\u00f3p m\u1eb7t trong BXH Top 100 BrandZ. Khi \u1ea5y, gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng th\u00eam 14%, \u0111\u1ea1t t\u1ed5ng c\u1ed9ng 147 t\u1ef7 USD. Ng\u00e2n h\u00e0ng BCA (h\u1ea1ng 99) l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a Indonesia xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi kh\u00e1c l\u00e0 Maruti Suzuki c\u0169ng l\u1ea7n \u0111\u1ea7u tr\u1edf th\u00e0nh 1 trong 10 th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i h\u00e0ng \u0111\u1ea7u trong danh s\u00e1ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t n\u0103m nay. D\u1eabn \u0111\u1ea7u l\u00e0 JD.com (h\u1ea1ng 59) v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng kinh ng\u1ea1c l\u00ean t\u1edbi 94%. \u0110i\u1ec1u n\u00e0y l\u00e0 nh\u1edd v\u00e0o vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ng\u00e0nh h\u00e0ng m\u1edbi, v\u00ed d\u1ee5 nh\u01b0 t\u00e0i ch\u00ednh. K\u1ebf ti\u1ebfp l\u00e0 Alibaba (h\u1ea1ng 9) khi l\u1ea7n \u0111\u1ea7u ti\u00ean g\u00f3p m\u1eb7t trong Top 10 BXH. Gi\u00e1 tr\u1ecb c\u1ee7a thu\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 t\u0103ng th\u00eam 92% nh\u1edd m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng ra to\u00e0n c\u1ea7u. Qua \u0111\u00f3, \u0111\u1ea1t doanh thu \u1ea5n t\u01b0\u1ee3ng trong Ng\u00e0y \u0110\u1ed9c Th\u00e2n v\u1eeba qua. \u0110\u1ee9ng th\u1ee9 ba l\u00e0 Moutai (h\u1ea1ng 34) v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1t 89%.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"187\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20183-300x187.jpg\" alt=\"\" class=\"wp-image-5266\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20183-300x187.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20183-768x478.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20183-1024x637.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20183-610x379.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20183-20x12.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/lo-dien-top-100-thuong-hieu-gia-tri-nhat-toan-cau-20183.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption><em><strong>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t n\u0103m nay<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong Top 100 <em>th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb<\/em> nh\u1ea5t to\u00e0n c\u1ea7u 2018 bao g\u1ed3m:<\/strong><\/h2>\n\n\n\n<p>C\u00f4ng ngh\u1ec7 marketing th\u00f4ng minh nh\u01b0 AI v\u00e0 AR gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u2018h\u1ed3i sinh v\u00e0 t\u0103ng tr\u01b0\u1edfng\u2019. \u0110\u1ed3ng th\u1eddi, duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>JD.com v\u00e0 HP tr\u1edf l\u1ea1i b\u1ea3ng x\u1ebfp h\u1ea1ng. C\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec1u c\u00f3 m\u1eb7t trong B\u1ea3ng x\u1ebfp h\u1ea1ng BrandZ Top 100 n\u0103m 2016. G\u00e3 kh\u1ed5ng l\u1ed3 ng\u00e0nh vi\u1ec5n th\u00f4ng c\u1ee7a M\u1ef9 l\u00e0 Spectrum (h\u1ea1ng 27) d\u1eabn \u0111\u1ea7u c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ea7n \u0111\u1ea7u c\u00f3 m\u1eb7t trong danh s\u00e1ch c\u00f9ng v\u1edbi Uber (h\u1ea1ng 81) v\u00e0 Instagram (h\u1ea1ng 91). Th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t n\u0103m ngo\u00e1i l\u00e0 Adidas c\u0169ng \u0111\u00e3 c\u00f3 m\u1eb7t trong b\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m nay. \u0110\u00e2y c\u0169ng l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Indonesia. \u0110\u00f3 l\u00e0 ng\u00e2n h\u00e0ng BCA (h\u1ea1ng 99).<\/p>\n\n\n\n<p>M\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c ch\u1ee9ng minh c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1ch th\u1ee9c t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng qua chi\u1ebfn thu\u1eadt t\u00ecm ki\u1ebfm v\u00e0 nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ti\u1ebfp t\u1ee5c n\u00e2ng cao m\u1ee9c \u0111\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ea3 online l\u1eabn offline. \u0110\u00f3 l\u00e0 t\u1eeb vi\u1ec7c d\u00f9ng th\u1eed cho \u0111\u1ebfn vi\u1ec7c ch\u1ecdn mua, v\u00e0 c\u1ea3 qu\u00e1 tr\u00ecnh giao nh\u1eadn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>B\u00e1n l\u1ebb \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 ng\u00e0nh h\u00e0ng c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0 nhanh nh\u1ea5t. N\u00f3 c\u00f3 gi\u00e1 tr\u1ecb t\u0103ng l\u00ean 35% trong su\u1ed1t 12 th\u00e1ng qua.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7 ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb BXH. N\u00f3 chi\u1ebfm qu\u00e1 n\u1eeda (56%) gi\u00e1 tr\u1ecb to\u00e0n b\u1ed9 100 th\u01b0\u01a1ng hi\u1ec7u trong B\u1ea3ng x\u1ebfp h\u1ea1ng brandZ. B\u00e0 Doreen Wang, Gi\u00e1m \u0111\u1ed1c to\u00e0n c\u1ea7u c\u1ee7a BrandZ thu\u1ed9c t\u1eadp \u0111o\u00e0n Kantar Millward Brown\u2019s, cho bi\u1ebft: \u201cNh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang n\u1eafm ph\u1ea7n th\u1eafng trong k\u1ef7 nguy\u00ean c\u00f4ng ngh\u1ec7 marketing th\u00f4ng minh nh\u01b0 Amazon v\u00e0 Tencent l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t ng\u01b0\u1eddi d\u00f9ng l\u00e0m tr\u1ecdng t\u00e2m trong m\u1ecdi k\u1ebf ho\u1ea1ch c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 nh\u1eefng c\u00f4ng ty s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed3ng th\u1eddi, \u00e1p d\u1ee5ng nh\u1eefng nghi\u00ean c\u1ee9u c\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i c\u00e1c d\u1ecbch v\u1ee5 nh\u1eb1m \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u kh\u00e1c nhau v\u1ec1 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u00f3 l\u00e0 Top 100 <em>th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb<\/em> nh\u1ea5t to\u00e0n c\u1ea7u 2018. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng ng\u1ea1c nhi\u00ean c\u1ee7a c\u00e1c t\u00ean tu\u1ed5i l\u1edbn n\u00e0y. Qua \u0111\u00f3 ta c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf kh\u00f4ng \u0111\u1ec3 lung lay c\u1ee7a nh\u1eefng brand v\u1ed1n \u0111\u00e3 \u201cnh\u1eb5n m\u1eb7t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing<\/em> V\u00e0<em> c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1edbi \u0111\u00e2y, WPP v\u00e0 Kantar Millward Brown v\u1eeba c\u00f4ng b\u1ed1 b\u1ea3ng x\u1ebfp h\u1ea1ng BrandZ Top 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u 2018. Theo \u0111\u00f3, bao g\u1ed3m Netflix, Facebook story v\u00e0 iTunes Apple,&#8230; V\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u0103ng tr\u01b0\u1edfng so v\u1edbi c\u00e1c n\u0103m tr\u01b0\u1edbc. \u0110\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[83],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u1ed9 di\u1ec7n Top 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u 2018<\/title>\n<meta name=\"description\" content=\"M\u1edbi \u0111\u00e2y, WPP v\u00e0 Kantar Millward Brown v\u1eeba c\u00f4ng b\u1ed1 b\u1ea3ng x\u1ebfp h\u1ea1ng BrandZ Top 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n 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