{"id":5440,"date":"2018-06-25T07:16:11","date_gmt":"2018-06-25T07:16:11","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=5440"},"modified":"2024-04-08T11:28:08","modified_gmt":"2024-04-08T04:28:08","slug":"5-phuong-phap-bat-bai-toi-uu-hieu-qua-quang-cao-tren-fanpage-facebook","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/5-phuong-phap-bat-bai-toi-uu-hieu-qua-quang-cao-tren-fanpage-facebook","title":{"rendered":"5 ph\u01b0\u01a1ng ph\u00e1p b\u1eaft b\u00e0i t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage Facebook"},"content":{"rendered":"\n<p>B\u1ea1n \u0111ang d\u00f9ng Facebook \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. Nh\u01b0ng n\u00f3 l\u1ea1i kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3, kh\u00f4ng t\u0103ng \u0111\u01a1n h\u00e0ng d\u1eabn \u0111\u1ebfn doanh thu th\u1ea5p k\u00e9m. B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch bi\u1ebfn hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook<\/strong><\/a> tr\u1edf th\u00e0nh m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 t\u1ed1t?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-246684-300x200.jpeg\" alt=\"hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage Facebook \" class=\"wp-image-5441\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-246684-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-246684-768x512.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-246684-1024x683.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-246684-610x407.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-246684-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-246684.jpeg 1125w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">&nbsp;<em>5 ph\u01b0\u01a1ng ph\u00e1p b\u1eaft b\u00e0i t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage Facebook<\/em><\/p>\n\n\n\n<p>Nh\u1edd qu\u1ea3ng c\u00e1o truy\u1ec1n t\u1ea3i \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c <em>hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage Facebook<\/em>. B\u00e0i vi\u1ebft n\u00e0y, Adsplus s\u1ebd m\u00e1ch b\u1ea1n 5 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>1. Qu\u1ea3ng c\u00e1o d\u00e0nh cho Mobile v\u00e0 Desktop \u0111\u01b0\u1ee3c t\u00e1ch bi\u1ec7t&nbsp;<\/b><\/h2>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o, t\u1ed1i \u01b0u h\u00f3a gi\u00e1 th\u1ea7u v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c thi\u1ebft b\u1ecb ri\u00eang bi\u1ec7t.  B\u1eb1ng c\u00e1ch t\u00e1ch bi\u1ec7t c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o d\u00e0nh ri\u00eang cho Mobile v\u00e0 Desktop. Vi\u1ec7c qu\u1ea3ng c\u00e1o v\u00e0 CTA tr\u00ean tr\u00ean Desktop s\u1ebd kh\u00e1c tr\u00ean Mobile v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n t\u00e1ch bi\u1ec7t c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o d\u00e0nh ri\u00eang cho t\u1eebng n\u1ec1n t\u1ea3ng. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 t\u1ed1i \u01b0u v\u00e0 thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"149\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_1.png_1-300x149.png\" alt=\"hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage Facebook 1\" class=\"wp-image-5442\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_1.png_1-300x149.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_1.png_1-324x160.png 324w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_1.png_1-20x10.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_1.png_1.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>5 ph\u01b0\u01a1ng ph\u00e1p b\u1eaft b\u00e0i t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage Facebook<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>2. T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean New Feed \u1edf Desktop v\u00e0 C\u1ed9t ph\u1ea3i (New Column)<\/b><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o ph\u00e2n \u0111o\u1ea1n c\u00f3 th\u1ec3 n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p kh\u00e1 t\u1ed1t \u0111\u1ec3 thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u00e1nh gi\u00e1 n\u00f3. T\u00e1ch bi\u1ec7t c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o d\u00e0nh ri\u00eang cho vi\u1ec7c hi\u1ec3n th\u1ecb \u1edf New Feed v\u00e0 C\u1ed9t ph\u1ea3i. H\u00e0nh \u0111\u1ed9ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung, h\u00ecnh \u1ea3nh&#8230; d\u00e0nh cho vi\u1ec7c hi\u1ec3n th\u1ecb \u1edf hai v\u1ecb tr\u00ed n\u00e0y. M\u1ed7i v\u1ecb tr\u00ed c\u00f3 nh\u1eefng y\u00eau c\u1ea7u kh\u00e1c nhau n\u00ean c\u1ea7n t\u00e1ch bi\u1ec7t \u0111\u1ec3 \u0111\u1ea1t&nbsp;hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o&nbsp;t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Facebook cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ec9nh nh\u1eafm m\u1ee5c ti\u00eau cho c\u00e1c v\u1ecb tr\u00ed n\u00e0y \u1edf m\u1ee5c Placement \u1edf Ad Sets.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"216\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_2.png_2-300x216.png\" alt=\"Facebook Ads\" class=\"wp-image-5444\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_2.png_2-300x216.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_2.png_2-20x14.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_2.png_2.png 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>5 ph\u01b0\u01a1ng ph\u00e1p b\u1eaft b\u00e0i t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage Facebook<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>3. Th\u1eed nghi\u1ec7m v\u1edbi nhi\u1ec1u h\u00ecnh \u1ea3nh kh\u00e1c nhau.<\/b><\/h2>\n\n\n\n<p>S\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u00edch th\u00edch v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh. H\u00e3y d\u00f9ng nhi\u1ec1u h\u00ecnh \u1ea3nh c\u00f3 thi\u1ebft k\u1ebf kh\u00e1c nhau thay v\u00ec m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR) tr\u00ean m\u1eabu n\u00e0o l\u00e0 t\u1ed1i \u01b0u nh\u1ea5t. Khi \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c m\u1eabu qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t th\u00ec doanh nghi\u1ec7p h\u00e3y s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1eabu qu\u1ea3ng c\u00e1o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"256\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_3.png_3-300x256.png\" alt=\"Facebook Ads\" class=\"wp-image-5445\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_3.png_3-300x256.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_3.png_3-20x17.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_3.png_3.png 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>5 ph\u01b0\u01a1ng ph\u00e1p b\u1eaft b\u00e0i t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage Facebook<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>4. \u0110\u01b0a ra l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (Call to Action)<\/b><\/h2>\n\n\n\n<p>Hi\u1ec7u qu\u1ea3 gia t\u0103ng v\u1ec1 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR) s\u1ebd \u0111\u01b0\u1ee3c gia t\u0103ng \u0111\u00e1ng k\u1ec3 nh\u1edd l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u00e0 <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> cho ph\u00e9p b\u1ea1n ch\u1ecdn nh\u1eefng c\u00e2u k\u00eau g\u1ecdi cho m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u00eat ki\u1ec3m tra v\u00e0 \u0111\u1ed1i chi\u1ebfu m\u1eabu Call to Action kh\u00e1c nhau \u0111\u1ec3 so s\u00e1nh v\u00e0 t\u00ecm ra c\u00e1i t\u1ed1t nh\u1ea5t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"240\" height=\"183\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_4.png_4.png\" alt=\"Facebook Ads\" class=\"wp-image-5446\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_4.png_4.png 240w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_4.png_4-80x60.png 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_4.png_4-20x15.png 20w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><b>5<\/b>.<b> Chia nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng trong Ad Sets<\/b><\/h2>\n\n\n\n<p>\u0110a s\u1ed1 c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u1ea7n chia nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau \u0111\u1ec3 c\u00f3 nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh 3 ch\u1ee7 \u0111\u1ec1 c\u1ee7a 3 nh\u00f3m v\u00e0 t\u1ea1o ra c\u00e1c Ad Sets ph\u00f9 h\u1ee3p nh\u01b0 h\u00ecnh d\u01b0\u1edbi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"84\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_5.png_5-300x84.png\" alt=\"Facebook Ads\" class=\"wp-image-5447\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_5.png_5-300x84.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_5.png_5-20x6.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/06\/MediaEyes_15way_optimize-FacebookAds_UrekaMedia_DSP_Programmatic_5.png_5.png 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 5 m\u1eb9o gi\u00fap gia t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Fanpage <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> m\u00e0 Adsplus g\u1eedi \u0111\u1ebfn c\u00e1c b\u1ea1n nh\u1eb1m n\u00e2ng cao chi\u1ebfn d\u1ecbch v\u00e0 mang l\u1ea1i doanh thu kh\u1ee7ng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Facebook.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang d\u00f9ng Facebook \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. Nh\u01b0ng n\u00f3 l\u1ea1i kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3, kh\u00f4ng t\u0103ng \u0111\u01a1n h\u00e0ng d\u1eabn \u0111\u1ebfn doanh thu th\u1ea5p k\u00e9m. 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