{"id":5703,"date":"2018-07-04T08:30:55","date_gmt":"2018-07-04T08:30:55","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=5703"},"modified":"2021-10-07T17:26:17","modified_gmt":"2021-10-07T10:26:17","slug":"tiep-thi-lai-trong-google-shopping-hinh-thuc-quang-cao-dat-hieu-qua-cao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tiep-thi-lai-trong-google-shopping-hinh-thuc-quang-cao-dat-hieu-qua-cao","title":{"rendered":"Ti\u1ebfp th\u1ecb l\u1ea1i trong Google Shopping – H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao"},"content":{"rendered":"\n

Ti\u1ebfp th\u1ecb l\u1ea1i trong Google Shopping<\/strong><\/a> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb. N\u00f3 cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web. Sau \u0111\u00f3, k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

\"ti\u1ebfp<\/figure><\/div>\n\n\n\n

Ti\u1ebfp th\u1ecb l\u1ea1i trong Google Shopping – H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao<\/em><\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat ngay v\u1edbi kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o trang web c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch truy v\u1ea5n nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u00e0nh vi t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u1ef1 trong danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i trong Google Shopping c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

T\u1eadn d\u1ee5ng RLSA \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi mua s\u1eafm<\/strong><\/h2>\n\n\n\n
\"ti\u1ebfp<\/figure><\/div>\n\n\n\n

Ti\u1ebfp th\u1ecb l\u1ea1i trong Google Shopping – H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao<\/em><\/p>\n\n\n\n

Theo th\u00f4ng b\u00e1o c\u1ee7a Google<\/strong><\/a>, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 h\u00e0nh vi t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm t\u01b0\u01a1ng t\u1ef1 cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a ri\u00eang h\u1ecd. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p. H\u00e3y c\u00f9ng \u0111i\u1ec3m qua c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a RLSA.<\/p>\n\n\n\n

Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eddi kh\u1ecfi trang web. Danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i trong Google Shopping cho qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm (RLSA) gi\u00fap nh\u00e0 b\u00e1n l\u1ebb k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm \u0111\u00f3. Trong khi h\u1ecd ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm nh\u1eefng g\u00ec h\u1ecd c\u1ea7n tr\u00ean Google.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Laura \u0111ang t\u00ecm ki\u1ebfm ph\u00f2ng t\u1eadp m\u00faa. C\u00f4 \u1ea5y truy c\u1eadp trang web khi\u00eau v\u0169 v\u00e0 xem s\u1ea3n ph\u1ea9m gi\u00e0y c\u1ee7a trang web. Ngay c\u1ea3 khi Laura kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua. Nh\u1edd RLSA, trang web s\u1ebd th\u00eam Laura v\u00e0o danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng \u201cDanh m\u1ee5c gi\u00e0y\u201d. Sau \u0111\u00f3, trang web c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u nhi\u1ec1u h\u01a1n cho Laura v\u00e0o l\u1ea7n ti\u1ebfp theo khi c\u00f4 \u1ea5y t\u00ecm ki\u1ebfm ph\u00f2ng t\u1eadp m\u00faa tr\u00ean Google m\u1ed9t l\u1ea7n n\u1eefa .<\/p>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 h\u00e0nh vi t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm t\u01b0\u01a1ng t\u1ef1<\/strong><\/h2>\n\n\n\n

B\u1eb1ng c\u00e1ch th\u00eam “\u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1” v\u00e0o chi\u1ebfn d\u1ecbch ho\u1eb7c nh\u1eafm m\u1ee5c ti\u00eau theo nh\u00f3m qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u00e0nh vi t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u00e0nh vi c\u1ee7a kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n. H\u1ecd tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Hai l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 h\u00e0nh vi t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm t\u01b0\u01a1ng t\u1ef1:<\/strong><\/h2>\n\n\n\n

Nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a<\/strong><\/h4>\n\n\n\n

Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 s\u1ebd \u0111\u01b0a ra ph\u1ecfng \u0111o\u00e1n trong vi\u1ec7c kh\u00e1m ph\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi. B\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi<\/strong><\/h4>\n\n\n\n

V\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a chi\u1ebfn d\u1ecbch Remarketing hi\u1ec7n t\u1ea1i. V\u00e0 t\u1eeb \u0111\u00f3 h\u01b0\u1edbng \u0111\u1ebfn trang web m\u1edbi \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

L\u01b0u \u00fd r\u1eb1ng ngay c\u1ea3 khi nh\u1eefng kh\u00e1ch truy c\u1eadp m\u1edbi n\u00e0y kh\u00f4ng th\u1ef1c hi\u1ec7n mua h\u00e0ng ngay l\u1eadp t\u1ee9c t\u1eeb trang web c\u1ee7a b\u1ea1n, th\u00ec h\u1ecd v\u1eabn s\u1ebd \u0111\u01b0\u1ee3c th\u00eam v\u00e0o danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n trong danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i theo c\u00e1ch tr\u1ef1c quan v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd.<\/p>\n\n\n\n

\"ti\u1ebfp<\/figure><\/div>\n\n\n\n

Ti\u1ebfp th\u1ecb l\u1ea1i trong Google Shopping – H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao<\/em><\/p>\n\n\n\n

V\u1eady \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 trong danh s\u00e1ch R<\/strong>emarketing trong Google Shopping ban \u0111\u1ea7u c\u1ee7a b\u1ea1n ?<\/strong><\/h2>\n\n\n\n

Theo Google<\/strong><\/a>, nh\u1eefng ng\u01b0\u1eddi trong danh s\u00e1ch Remarketing trong Google Shopping ban \u0111\u1ea7u c\u1ee7a b\u1ea1n. S\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng b\u1ecb lo\u1ea1i tr\u1eeb kh\u1ecfi danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 t\u01b0\u01a1ng \u1ee9ng. V\u00ec v\u1eady, n\u1ebfu kh\u00e1ch truy c\u1eadp n\u1eb1m trong danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i kh\u00f4ng c\u00f2n kh\u1edbp v\u1edbi \u0111\u1ecbnh ngh\u0129a danh s\u00e1ch c\u1ee7a b\u1ea1n. H\u1ecd s\u1ebd b\u1ecb x\u00f3a kh\u1ecfi danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n

C\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm t\u01b0\u01a1ng t\u1ef1<\/strong><\/h2>\n\n\n\n

B\u01b0\u1edbc 1:<\/strong> Google Ads xem x\u00e9t ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm trong m\u1ed9t khung th\u1eddi gian ng\u1eafn. \u0110\u1eb7c bi\u1ec7t khi kh\u00e1ch h\u00e0ng truy c\u1eadp \u0111\u01b0\u1ee3c th\u00eam v\u00e0o danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3 hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi t\u00ecm ki\u1ebfm t\u1ed5ng h\u1ee3p c\u1ee7a kh\u00e1ch truy c\u1eadp trong danh s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

B\u01b0\u1edbc 2:<\/strong> D\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi c\u00f3 h\u00e0nh vi t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u00e0nh vi c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\"remarketing\"<\/figure><\/div>\n\n\n\n

Ti\u1ebfp th\u1ecb l\u1ea1i trong Google Shopping – H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao<\/em><\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/strong><\/h3>\n\n\n\n