{"id":5803,"date":"2018-07-10T01:18:42","date_gmt":"2018-07-10T01:18:42","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=5803"},"modified":"2021-02-19T14:40:55","modified_gmt":"2021-02-19T07:40:55","slug":"bo-tui-15-cach-viet-content-hap-dan-cho-mot-marketer","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/bo-tui-15-cach-viet-content-hap-dan-cho-mot-marketer","title":{"rendered":"B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn"},"content":{"rendered":"\n<p><strong>Ng\u00e0y nay, content marketing \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh m\u1ebd. S\u1ef1 y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 n\u1ed9i dung c\u0169ng kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean. K\u00e8m theo \u0111\u00f3 l\u00e0 y\u00eau c\u1ea7u v\u1ec1 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn. M\u1ed9t l\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Hai l\u00e0 \u0111\u1ec3 thu h\u00fat kh\u00e1ch \u0111\u1ebfn th\u0103m.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"183\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-18-300x183.jpg\" alt=\"c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn\" class=\"wp-image-5830\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-18-300x183.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-18-768x468.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-18-1024x624.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-18-610x372.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-18-20x12.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-18.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n vi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t content h\u1ea5p d\u1eabn v\u00e0 tr\u00e1nh t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i, sau \u0111\u00e2y l\u00e0 15 b\u00ed k\u00edp \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p l\u1ea1i \u0111\u1ec3 gi\u00fap c\u00e1c b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Nghi\u00ean c\u1ee9u nhi\u1ec1u h\u01a1n<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-02-300x300.jpg\" alt=\"c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn\" class=\"wp-image-5810\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-02-300x300.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-02-150x150.jpg 150w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-02-610x610.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-02-20x20.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-02.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng ai \u0111\u00e3 v\u00e0 \u0111ang l\u00e0m copywriting \u0111\u1ec1u bi\u1ebft \u0111\u1ebfn t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u. David Ogilvy, cha \u0111\u1ebb c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o \u0111\u00e3 n\u00f3i \u201ch\u00e3y nh\u1ed3i nh\u1eefng nghi\u00ean c\u1ee9u v\u00e0o \u00f3c t\u00f2 m\u00f2 c\u1ee7a b\u1ea1n\u201d. B\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u th\u00f4ng tin, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng bi\u1ebfn t\u1ea5u b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh theo c\u00e1ch h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Vi\u1ebft nh\u1eefng g\u00ec m\u00e0 b\u1ea1n quan t\u00e2m<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-03-300x200.jpg\" alt=\"c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn\" class=\"wp-image-5811\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-03-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-03-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-03-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-03-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-03-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-03.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Khi b\u1ea1n kh\u00f4ng bi\u1ebft ph\u1ea3i vi\u1ebft c\u00e1i g\u00ec. Ho\u1eb7c c\u1ea1n \u00fd t\u01b0\u1edfng cho b\u1ea3n nh\u00e1p c\u1ee7a b\u1ea1n ho\u00e0n ch\u1ec9nh h\u01a1n. H\u00e3y th\u00eam v\u00e0o \u0111i\u1ec1u m\u00e0 b\u1ea1n th\u1ea5y th\u00edch. Nh\u01b0 David Ogilvy \u0111\u00e3 n\u00f3i \u201cH\u00e3y n\u00f3i s\u1ef1 th\u1eadt. Nh\u01b0ng l\u00e0m s\u1ef1 th\u1eadt \u0111\u00f3 th\u00fa v\u1ecb h\u01a1n\u201d. B\u1ea1n bi\u1ebft \u0111\u1ea5y, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1eaft kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0m h\u1ecd th\u1ea5y th\u00edch th\u00fa \u0111\u1ec3 mua n\u00f3 th\u00f4i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u1eady l\u00e0m sao c\u1ea3i thi\u1ec7n c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn h\u01a1n?<\/strong><\/h4>\n\n\n\n<ul><li>K\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n<\/li><li>H\u00e3y l\u00e0m cho n\u00f3 d\u1ec5 \u0111\u1ecdc v\u00e0 b\u1eaft m\u1eaft<\/li><li>K\u1ebft h\u1ee3p nh\u1eefng tranh c\u00e3i<\/li><li>T\u1eadn d\u1ee5ng c\u00e1 t\u00ednh ri\u00eang c\u1ee7a b\u1ea1n ho\u1eb7c nh\u1eefng \u00fd t\u01b0\u1edfng b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Kh\u1eb3ng \u0111\u1ecbnh c\u00e1 t\u00ednh<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-19-300x200.jpg\" alt=\"c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn\" class=\"wp-image-5831\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-19-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-19-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-19-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-19-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-19-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-19.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1ea5t c\u1ea3 t\u00e1c gi\u1ea3 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 phong c\u00e1ch, ti\u1ebfng n\u00f3i v\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng b\u00e1n h\u00e0ng c\u1ee7a ri\u00eang m\u00ecnh (USP \u2013 unique selling proposition). Ogilvy bi\u1ebft r\u1eb1ng vi\u1ec7c kh\u1eb3ng \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch b\u1ea3n th\u00e2n l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t (\u0111\u00f4i khi n\u00f3 l\u00e0 c\u00e1ch duy nh\u1ea5t) \u0111\u1ec3 khi\u1ebfn b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Qua \u0111\u00f3, chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tr\u01b0\u1edbc khi \u0111\u0103ng b\u00e0i vi\u1ebft, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 th\u1ec3 hi\u1ec7n r\u00f5 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. S\u00e0ng l\u1ecdc l\u1ea1i ti\u00eau \u0111\u1ec1<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"240\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05-300x240.jpg\" alt=\"c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn\" class=\"wp-image-5813\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05-300x240.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05-610x487.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05-20x16.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Trong quy\u1ec3n s\u00e1ch v\u1ec1 copywriting v\u00e0 advertising, huy\u1ec1n tho\u1ea1i David Ogilvy v\u00e0 John Caples vi\u1ebft c\u1ea3 m\u1ed9t ch\u01b0\u01a1ng v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft. Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i b\u00ed k\u00edp nho nh\u1ecf \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn:<\/p>\n\n\n\n<ul><li>L\u1ef1a ch\u1ecdn ti\u00eau \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n.<\/li><li>Vi\u1ebft m\u1ed9t b\u1ea3n nh\u00e1p tr\u01b0\u1edbc, sau \u0111\u00f3 h\u00e3y l\u1ea5y ra nh\u1eefng \u00fd ch\u00ednh \u0111\u1ec3 \u0111\u1eb7t ti\u00eau \u0111\u1ec1. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho ti\u00eau \u0111\u1ec1 kh\u00f4ng b\u1ecb l\u1ea1c so v\u1edbi d\u00e0n \u00fd.<\/li><li>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1eb1ng m\u1ed9t b\u1ee9c tranh sinh \u0111\u1ed9ng ho\u1eb7c nh\u1eefng c\u1ea3m x\u00fac m\u00e3nh li\u1ec7t. Sau \u0111\u00f3 th\u00eam th\u1eaft v\u00e0o c\u00e1 t\u00ednh ri\u00eang v\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t.<\/li><li>Ghi nh\u1edb quy lu\u1eadt 4U: Urgent (g\u1ea5p r\u00fat) \u2013 Unique (\u0111\u1ed9c quy\u1ec1n) \u2013 Useful (d\u1ec5 \u00e1p d\u1ee5ng) \u2013 Ultra specific (th\u1eadt c\u1ee5 th\u1ec3).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u0110\u01a1n gi\u1ea3n h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"205\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-06-300x205.jpg\" alt=\"c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn\" class=\"wp-image-5814\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-06-300x205.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-06-768x524.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-06-1024x698.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-06-218x150.jpg 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-06-436x300.jpg 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-06-610x416.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-06-20x14.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-06.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>H\u00e3y l\u01b0u \u00fd \u0111i\u1ec1u n\u00e0y, \u0111\u01a1n gi\u1ea3n ho\u00e1 n\u1ed9i dung kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1edbt l\u1edd c\u00e1c quy t\u1eafc. Hay l\u00e0 vi\u1ebft cho m\u1ed9t \u0111\u1ee9a h\u1ecdc sinh l\u1edbp 5 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c. M\u00e0 h\u00e3y vi\u1ebft m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t. Qua \u0111\u00f3, \u0111\u1ec3 cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean ng\u1eafn g\u1ecdn v\u00e0 r\u00f5 r\u00e0ng. T\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch m\u00e0 b\u1ea1n \u0111ang mang l\u1ea1i cho h\u1ecd.<\/p>\n\n\n\n<p>\u201cSimply is the best\u201d \u2013 \u0110\u01a1n gi\u1ea3n l\u00e0 nh\u1ea5t m\u00e0, \u0111\u00fang ch\u1ee9?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. C\u1ee9 k\u1ec3 chuy\u1ec7n \u0111i<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"240\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-07-300x240.jpg\" alt=\"c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn\" class=\"wp-image-5815\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-07-300x240.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-07-768x614.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-07-1024x819.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-07-610x488.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-07-20x16.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-07.jpg 1625w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n c\u00f3 l\u00e0 d\u00e2n chuy\u00ean trong ng\u00e0nh qu\u1ea3ng c\u00e1o n\u00e0y, t\u00f4i ch\u1eafc l\u00e0 b\u1ea1n \u0111\u00e3 ch\u00e1n ng\u1ea5y v\u1edbi nh\u1eefng m\u1ea9u qu\u1ea3ng c\u00e1o v\u00f4 v\u1ecb tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ed7i ng\u00e0y r\u1ed3i. Nh\u1eefng c\u00e2u chuy\u1ec7n \u201cc\u00e2u like\u201d nh\u1ea3m nh\u00ed tr\u00ean <a href=\"https:\/\/adsplus.vn\/blog\/facebook-tiet-lo-ve-insights-moi-trong-xu-huong-mua-sam\/\">Facebook <\/a>ch\u1eb3ng h\u1ea1n. Tr\u00e1i ng\u01b0\u1ee3c thay, n\u00f3 l\u1ea1i thu h\u00fat r\u1ea5t \u0111\u00f4ng ng\u01b0\u1eddi \u0111\u1ecdc. M\u1eb7c cho d\u00f9 n\u00f3 c\u00f3 v\u1edb v\u1ea9n v\u00e0 kh\u00f3 hi\u1ec3u \u0111\u1ebfn c\u1ee1 n\u00e0o \u0111i ch\u0103ng n\u1eefa. V\u00ec v\u1eady, h\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n trong m\u1ea9u qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n (d\u0129 nhi\u00ean kh\u00f4ng ph\u1ea3i \u0111\u1ec3 ki\u1ebfm like). \u0110i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i s\u1ef1 t\u00edch c\u1ef1c. C\u00e2u chuy\u1ec7n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng t\u00f2 m\u00f2. V\u00e0 t\u1ea5t nhi\u00ean h\u1ecd s\u1ebd mu\u1ed1n xem c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n c\u00f3 h\u1ed3i k\u1ebft nh\u01b0 th\u1ebf n\u00e0o. C\u00f2n m\u1ed9t \u0111i\u1ec1u n\u1eefa, h\u00e3y k\u1ec3 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. H\u00ecnh th\u1ee9c &#8211; \u0111i\u1ec1u t\u1ea5t nhi\u00ean<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-08-300x214.jpg\" alt=\"\" class=\"wp-image-5816\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-08-300x214.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-08-768x549.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-08-1024x731.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-08-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-08-610x436.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-08-20x14.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-08.jpg 1820w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>T\u1ed1t g\u1ed7 h\u01a1n t\u1ed1t n\u01b0\u1edbc s\u01a1n. Nh\u01b0ng t\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00f4ng ai c\u00f3 \u0111\u01b0\u1ee3c c\u1eb7p m\u1eaft X-quang \u0111\u1ec3 nh\u00ecn xuy\u00ean th\u1ea5u v\u00e0o mi\u1ebfng g\u1ed7 c\u1ee7a b\u1ea1n \u0111\u00e2u. Th\u1ebf th\u00ec\u2026c\u00e1ch n\u00e0o \u0111\u1ec3 n\u01b0\u1edbc s\u01a1n tr\u1edf n\u00ean t\u1ed1t h\u01a1n \u0111\u00e2y?<\/p>\n\n\n\n<ul><li>H\u00e3y vi\u1ebft \u0111o\u1ea1n v\u0103n ng\u1eafn<\/li><li>H\u00ecnh \u1ea3nh \u0111\u1eb9p, b\u1eaft m\u1eaft<\/li><li>Ch\u00fa \u00fd \u0111\u1ebfn font ch\u1eef c\u1ee7a b\u1ea1n, r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 \u0111\u1ecdc<\/li><li>In nghi\u00eang, b\u00f4i \u0111en, g\u1ea1ch \u0111\u00edt\u2026.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. \u0110\u1eebng qu\u00e1 kh\u00e9o l\u00e9o<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-09-300x200.jpg\" alt=\"\" class=\"wp-image-5817\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-09-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-09-610x406.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-09-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-09.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Nghe bu\u1ed3n c\u01b0\u1eddi nh\u1ec9? Ch\u00fang ta l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u1edbi t\u1eeb ng\u1eef n\u00ean vi\u1ec7c ch\u01a1i \u0111\u00f9a v\u1edbi ch\u00fang l\u00e0 \u0111i\u1ec1u d\u0129 nhi\u00ean. Nh\u01b0ng n\u1ebfu mu\u1ed1n t\u1ea1o ra m\u1ed9t n\u1ed9i dung t\u1ed1t v\u00e0 \u0111\u1eb7c bi\u1ec7t th\u00ec s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111i th\u1eb3ng v\u1ea5n \u0111\u1ec1 s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Ph\u00e1 v\u1ee1 m\u1ecdi quy t\u1eafc<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-10-300x200.jpg\" alt=\"\" class=\"wp-image-5818\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-10-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-10-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-10-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-10-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-10-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-10.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<p>Nghe c\u00f3 v\u1ebb phi th\u01b0\u1eddng v\u1edbi \u0111i\u1ec1u s\u1ed1 5 \u1edf tr\u00ean nh\u1ec9 nh\u01b0ng m\u1ed9t copywriter th\u00f4ng minh s\u1ebd bi\u1ebft khi n\u00e0o c\u1ea7n \u0111\u1ec3 ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc v\u1ec1 ng\u1eef ph\u00e1p, t\u1eeb ng\u1eef, c\u00fa ph\u00e1p m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p.<\/p>\n\n\n\n<p>B\u1ea1n n\u00ean nh\u1edb r\u1eb1ng b\u1ea1n qu\u1ea3ng c\u00e1o \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng gi\u00e1o vi\u00ean d\u1ea1y v\u0103n. H\u00e3y qu\u1ea3ng c\u00e1o b\u1eb1ng ng\u00f4n ng\u1eef m\u00e0 h\u1ecd c\u00f3 th\u1ec3 hi\u1ec3u, \u0111i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn m\u1ecdi chuy\u1ec7n d\u1ec5 d\u00e0ng h\u01a1n vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb ng\u1eef m\u1ed9t c\u00e1ch s\u00e1ch v\u1edf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. H\u00e3y vi\u1ebft c\u00f3 m\u1ee5c \u0111\u00edch<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17-300x225.jpg\" alt=\"\" class=\"wp-image-5828\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17-300x225.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17-768x576.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17-1024x768.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17-80x60.jpg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17-265x198.jpg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17-530x396.jpg 530w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17-610x458.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17-20x15.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-17.jpg 1733w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a content marketing hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u marketer vi\u1ebft ch\u1ec9 v\u00ec\u2026phong tr\u00e0o m\u00e0 th\u00f4i. R\u1ea5t l\u00e0 tuy\u1ec7t khi b\u1ea1n c\u00f3 c\u1ea3 m\u1ed9t th\u01b0 vi\u1ec7n v\u1ec1 n\u1ed9i dung nh\u01b0ng s\u1ebd c\u00f2n tuy\u1ec7t h\u01a1n n\u1ebfu nh\u1eefng n\u1ed9i dung \u0111\u00f3 c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>David Ogilvy n\u00f3i r\u1eb1ng \u201cTrong th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i c\u1ee7a doanh nghi\u1ec7p, n\u00f3 v\u00f4 d\u1ee5ng \u0111\u1ec3 tr\u1edf n\u00ean s\u00e1ng t\u1ea1o khi b\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng \u0111\u00f3\u201d. H\u00e3y nh\u1edb l\u00e0 b\u1ea1n vi\u1ebft \u0111\u1ec3 khuy\u1ebfn kh\u00edch, x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i dung g\u1eafn li\u1ec1n v\u1edbi h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>11. Think outside the box \u2013 Suy ngh\u0129 l\u1edbn h\u01a1n<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-13-300x200.jpg\" alt=\"\" class=\"wp-image-5821\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-13-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-13-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-13-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-13-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-13-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-13.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<p>Quay v\u1ec1 \u0111i\u1ec1u 5 v\u00e0 9 v\u00e0 l\u1ea1i v\u00f4 l\u00fd m\u1ed9t l\u1ea7n n\u1eefa. Nh\u01b0ng ch\u00fang ta \u0111ang l\u00e0m c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o n\u00ean \u0111\u1eebng c\u00f3 ng\u1ea1i khi ph\u1ea3i th\u1eed m\u1ed9t \u0111i\u1ec1u g\u00ec m\u1edbi. H\u01a1n n\u1eefa, h\u00e3y thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng l\u00e0m chung ng\u00e0nh v\u1edbi b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i c\u00f4ng vi\u1ec7c n\u00e0y, nh\u1eefng ng\u01b0\u1eddi r\u1ea5t gh\u00e9t qu\u1ea3ng c\u00e1o \u0111\u1ec3 m\u1edf ra nh\u1eefng g\u00f3c nh\u00ecn kh\u00e1c. Khi \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i t\u1eeb ng\u01b0\u1eddi n\u00e0y qua ng\u01b0\u1eddi kh\u00e1c v\u00e0 c\u00f3 l\u1ebd, b\u1ea1n s\u1ebd ngh\u0129 ra \u0111\u01b0\u1ee3c n\u1ed9i dung t\u1ed1t nh\u1ea5t cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 \u0111i \u0103n tr\u1ed9m, th\u00ec b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u1eb7t b\u1ea3n th\u00e2n m\u00ecnh v\u00e0o ch\u1ee7 nh\u00e0 \u0111\u1ec3 xem h\u1ecd s\u1ebd gi\u1ea5u \u0111\u1ed3 \u1edf \u0111\u00e2u \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>12. H\u00e3y n\u00f3i ng\u00f4n ng\u1eef m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n hi\u1ec3u<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-14-300x200.jpg\" alt=\"\" class=\"wp-image-5822\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-14-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-14-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-14-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-14-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-14-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-14.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y qu\u00e1 d\u1ec5 hi\u1ec3u. B\u1ea1n kh\u00f4ng th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m khi kh\u00e1ch h\u00e0ng kh\u00f4ng hi\u1ec3u b\u1ea1n \u0111ang n\u00f3i v\u1ec1 c\u00e1i g\u00ec. N\u00f3i theo ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t v\u00e0 s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c thuy\u1ebft ph\u1ee5c h\u1ecd.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang m\u1eafc k\u1eb9t, h\u00e3y quay l\u1ea1i, v\u00e0 bi\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00e0nh th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ngh\u0129 \u0111\u1ebfn. H\u00e3y \u0111\u1eb7t b\u1ea1n v\u00e0o v\u1ecb tr\u00ed c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ed9ng n\u00e3o t\u00ed n\u00e0o. Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 tr\u1edf n\u00ean \u1ed5n h\u01a1n m\u00e0 c\u00f2n gi\u00fap b\u1ea1n khai s\u00e1ng \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec n\u00ean l\u00e0m ti\u1ebfp theo \u0111\u1ea5y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>13. B\u1eaft nh\u1ecbp c\u1ea3m x\u00fac n\u00e0o<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-15-300x300.jpg\" alt=\"\" class=\"wp-image-5823\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-15-300x300.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-15-150x150.jpg 150w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-15-610x610.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-15-20x20.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-15.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<p>Ch\u1ea3 ai mu\u1ed1n xem m\u1ed9t m\u1eabu c\u00f3 n\u1ed9i dung hay nh\u01b0ng l\u1ea1i kh\u00f4 khan nh\u01b0 nh\u1eefng b\u00e0i b\u00e1o c\u00e1o khoa h\u1ecdc \u0111\u00fang kh\u00f4ng? C\u1ea3m x\u00fac s\u1ebd l\u00e0m b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 cho v\u00e0o m\u1ed9t l\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u1eeba ph\u1ea3i, kh\u00f4ng qu\u00e1 u\u1ef7 m\u1ecb ho\u1eb7c qu\u00e1 c\u1ee9ng r\u1eafn nh\u1ec9?<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 c\u00f3 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn k\u1ebft h\u1ee3p c\u1ea3m x\u00fac v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 h\u00e3y t\u1ef1 h\u1ecfi: \u01af\u1edbc mu\u1ed1n s\u00e2u xa nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 c\u00e1i g\u00ec? C\u00f3 r\u1ea5t nhi\u1ec1u nh\u1eefng c\u1ea3m x\u00fac m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn:<\/p>\n\n\n\n<ul><li>N\u1ecbnh n\u1ecdt<\/li><li>S\u1ee3 h\u00e3i<\/li><li>Vui v\u1ebb<\/li><li>Gi\u1eadn d\u1eef<\/li><li>T\u1ed9i l\u1ed7i<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>14. Nh\u1eefng b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"208\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-12-1-300x208.jpg\" alt=\"\" class=\"wp-image-5825\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-12-1-300x208.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-12-1-768x534.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-12-1-1024x711.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-12-1-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-12-1-218x150.jpg 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-12-1-610x424.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-12-1-20x14.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-12-1.jpg 1871w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<p>Tr\u0103m nghe kh\u00f4ng b\u1eb1ng m\u1ed9t th\u1ea5y. Kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng b\u1ea1n h\u01a1n v\u00e0 b\u1ea1n s\u1ebd t\u1ef1 tin h\u01a1n khi b\u1ea1n \u0111\u01b0a ra nh\u1eefng s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 thuy\u1ebft ph\u1ee5c. Nh\u01b0 v\u1eady s\u1ebd gi\u00fap b\u1ea1n chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh v\u00e0 cho th\u1ea5y r\u1eb1ng b\u1ea1n bi\u1ebft m\u00ecnh \u0111ang n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 g\u00ec. M\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 c\u00f3 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Case study<\/li><li>Ph\u01b0\u01a1ng ph\u00e1p<\/li><li>S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea<\/li><li>Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng<\/li><li>Nh\u1eefng l\u1ea7n ki\u1ec3m \u0111\u1ecbnh<\/li><li>Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>15. K\u1ebft h\u1ee3p l\u1ea1i nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a copywriting<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"196\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-16-300x196.jpg\" alt=\"\" class=\"wp-image-5824\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-16-300x196.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-16-768x502.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-16-1024x670.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-16-610x399.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-16-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-16.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<p>Nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a copywriting \u0111\u1ec3 c\u00f3 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>\u0110\u01b0a ra b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c<\/li><li>Nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch<\/li><li>T\u1ea1o l\u1eadp l\u00f2ng tin<\/li><li>X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb<\/li><li>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/li><li>T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/li><li>T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t h\u01a1n \u0111\u1ed1i th\u1ee7<\/li><li>K\u1ebft th\u00fac b\u1eb1ng k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call to action)<\/li><\/ul>\n\n\n\n<p>Tu\u1ef3 thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch, s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ed9i dung b\u1ea1n \u0111ang vi\u1ebft, b\u1ea1n c\u00f3 l\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i \u00e1p d\u1ee5ng h\u1ebft 8 \u0111i\u1ec1u tr\u00ean. V\u00e0 h\u00e3y ghi nh\u1edb ch\u00fang khi b\u1ea1n vi\u1ebft v\u00ec ch\u00fang c\u00f3 th\u1ec3 gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean m\u1ea1nh m\u1ebd v\u00e0 n\u00e2ng cao c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn cho b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, content marketing \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh m\u1ebd. S\u1ef1 y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 n\u1ed9i dung c\u0169ng kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean. K\u00e8m theo \u0111\u00f3 l\u00e0 y\u00eau c\u1ea7u v\u1ec1 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn. M\u1ed9t l\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Hai l\u00e0 \u0111\u1ec3 thu h\u00fat kh\u00e1ch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[109],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn cho m\u1ed9t marketer<\/title>\n<meta name=\"description\" content=\"Ng\u00e0y nay, content marketing \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean. Do \u0111\u00f3, c\u1ea7n c\u00f3 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn va2 hi\u1ec7u qu\u1ea3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/bo-tui-15-cach-viet-content-hap-dan-cho-mot-marketer\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ecf t\u00fai 15 c\u00e1ch vi\u1ebft content h\u1ea5p d\u1eabn cho m\u1ed9t marketer\" \/>\n<meta property=\"og:description\" content=\"Ng\u00e0y nay, content marketing \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean. 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