{"id":5970,"date":"2018-07-13T08:54:01","date_gmt":"2018-07-13T08:54:01","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=5970"},"modified":"2024-12-13T17:25:46","modified_gmt":"2024-12-13T10:25:46","slug":"11-tinh-nang-thu-vi-cua-quang-cao-google-ads-ma-ban-nen-biet","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/11-tinh-nang-thu-vi-cua-quang-cao-google-ads-ma-ban-nen-biet","title":{"rendered":"11 t\u00ednh n\u0103ng th\u00fa v\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o Google Ads m\u00e0 b\u1ea1n n\u00ean bi\u1ebft"},"content":{"rendered":"\n<p><strong>Sau m\u1ed9t n\u0103m v\u1edbi th\u00f4ng b\u00e1o v\u1ec1 tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o google ads m\u1edbi<\/strong>.<strong> G\u1ea7n \u0111\u00e2y m\u1ed9t s\u1ef1 ki\u1ec7n v\u00f4 c\u00f9ng \u0111\u1eb7c bi\u1ec7t v\u1ec1 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn Marketing Live.<\/strong> <strong>T\u1ea1i \u0111\u00f3 \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ed9t lo\u1ea1t t\u00ednh n\u0103ng th\u00fa v\u1ecb. Ngo\u00e0i c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3. M\u1ed9t lo\u1ea1t c\u00e1c \u0111\u1ed5i m\u1edbi tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o c\u1ee7a Google \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/strong><\/p>\n\n\n\n<p>V\u1edbi ba kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i: gi\u00e1 tr\u1ecb, minh b\u1ea1ch v\u00e0 tin c\u1eady. T\u1ea5t c\u1ea3 \u0111\u1ec1u d\u00e0nh cho nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"150\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-300x150.png\" alt=\"11 t\u00ednh n\u0103ng c\u1ee7a google ads\" class=\"wp-image-5973\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-300x150.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-768x384.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-1024x512.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-610x305.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-20x10.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Qu\u1ea3ng c\u00e1o Google Ads<\/em><\/p>\n\n\n\n<p>Theo \u00f4ng Sridhar Ramaswamy, ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao c\u1ee7a Google. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00f2 m\u00f2, \u0111\u00f2i h\u1ecfi v\u00e0 thi\u1ebfu ki\u00ean nh\u1eabn. T\u1eeb \u0111\u00f3, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c tri\u1ec3n v\u1ecdng m\u1edbi. \u0110\u00f3 l\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o cung c\u1ea5p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, si\u00eau li\u00ean quan ch\u1ee9 kh\u00f4ng ph\u1ea3i kh\u00e1i qu\u00e1t h\u00f3a.<\/p>\n\n\n\n<p><br>V\u1ec1 c\u01a1 b\u1ea3n m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ngu ng\u1ed1c. H\u1ecd mu\u1ed1n c\u00e2u tr\u1ea3 l\u1eddi ng\u00e0y h\u00f4m qua v\u00e0 h\u1ecd mu\u1ed1n ti\u1ebft ki\u1ec7m ti\u1ec1n. &#8221;M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u1ea5y gi\u00e1 tr\u1ecb trong qu\u1ea3ng c\u00e1o n\u1ebfu h\u1ecd kh\u00f4ng th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb b\u1eb1ng qu\u1ea3ng c\u00e1o&#8221;.<\/p>\n\n\n\n<p><br>T\u1eeb c\u00e1c b\u1ea3n xem tr\u01b0\u1edbc cao c\u1ea5p v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 g\u1ea7n \u0111\u00e2y nh\u01b0 TrueView for Action. \u0110\u1ebfn vi\u1ec7c c\u00f4ng b\u1ed1 c\u00e1c t\u00ednh n\u0103ng ho\u00e0n to\u00e0n m\u1edbi nh\u01b0 ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u mua s\u1eafm t\u1ef1 \u0111\u1ed9ng. Google \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi m\u1ebb h\u01a1n. T\u1eeb \u0111\u00f3, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o google ads \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng hi\u1ec3u bi\u1ebft, di \u0111\u1ed9ng v\u00e0 c\u00f4ng khai d\u1eef li\u1ec7u.<br>V\u00e0 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 11 t\u00ednh n\u0103ng thay \u0111\u1ed5i th\u00fa v\u1ecb nh\u1ea5t \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1ea1i Google Marketing Live v\u1ec1 Google Ads:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1.&#8221;T\u00e0i kho\u1ea3n c\u1ee7a t\u00f4i&#8221; d\u1ec5 d\u00e0ng ch\u1ecdn kh\u00f4ng tham gia c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"167\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Google-Adwords-1-300x167.jpg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5939\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Google-Adwords-1-300x167.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Google-Adwords-1-20x11.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Google-Adwords-1.jpg 562w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><br>\u0110\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ee7 \u0111\u1ec1 c\u1ed1t l\u00f5i c\u1ee7a s\u1ef1 ki\u1ec7n (gi\u00e1 tr\u1ecb, ni\u1ec1m tin, v\u00e0 t\u00ednh minh b\u1ea1ch). M\u1ee5c \u0111\u1ea7u ti\u00ean \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 gi\u1ea3i th\u00edch c\u01a1 b\u1ea3n. \u0110\u00f3 l\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 ch\u1ecdn kh\u00f4ng tham gia c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o. Trong khi n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00ednh n\u0103ng m\u1edbi nh\u1ea5t, c\u00f3 kh\u1ea3 n\u0103ng ng\u0103n ch\u1eb7n c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o thu th\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng quan tr\u1ecdng, kh\u00f4ng gi\u1eabm ch\u00e2n v\u00e0o v\u1ebft xe \u0111\u1ed5 c\u1ee7a Facebook. T\u1eeb \u0111\u00f3, t\u1eadp trung ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n n\u1eefa trong t\u01b0\u01a1ng lai .<\/p>\n\n\n\n<p><br>V\u00e2ng, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t t\u1ed5n th\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Nh\u1eefng ng\u01b0\u1eddi m\u00e0 d\u1ef1a v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eafm m\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. Nh\u01b0ng vi\u1ec7c cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o s\u1ebd l\u00e0m cho Google tr\u1edf th\u00e0nh m\u1ed9t th\u1ef1c th\u1ec3 \u0111\u00e1ng tin c\u1eady h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng tho\u1ea3i m\u00e1i v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. AdWords s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e0nh Google Ads<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"185\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-01-300x185.jpg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5976\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-01-300x185.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-01-356x220.jpg 356w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-01-610x377.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-01-20x12.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-01.jpg 622w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p>\u0110\u00e2y d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t th\u00f4ng b\u00e1o kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi.<br>Ch\u1ec9 m\u1edbi m\u1ed9t tu\u1ea7n tr\u01b0\u1edbc, Google \u0111\u00e3 c\u00f4ng b\u1ed1 vi\u1ec7c chuy\u1ec3n Google Adwords th\u00e0nh c\u00e1i t\u00ean m\u1edbi l\u00e0 Google Ads.<br>V\u1edbi t\u00ean m\u1edbi n\u00e0y c\u00f3 s\u1ef1 li\u00ean k\u1ebft t\u1ed1t h\u01a1n v\u1edbi to\u00e0n b\u1ed9 c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o c\u1ee7a Google. \u201cQu\u1ea3ng c\u00e1o c\u1ee7a Google\u201d l\u00e0 m\u1ed9t t\u00ean g\u1ecdi c\u00f3 \u00fd ngh\u0129a kh\u00e1i qu\u00e1t h\u01a1n v\u1edbi \u0111\u1ea7y \u0111\u1ee7 tr\u00ean t\u00ecm ki\u1ebfm, hi\u1ec3n th\u1ecb, b\u1ea3n \u0111\u1ed3, video, trong \u1ee9ng d\u1ee5ng. H\u01a1n th\u1ebf n\u1eefa m\u00e0 kh\u00f4ng g\u00e2y ra s\u1ef1 nh\u1ea7m l\u1eabn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Google Marketing Elevates Programmatic Advertising Through Collaboration<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"160\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-02-300x160.jpg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5982\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-02-300x160.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-02-768x408.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-02-610x324.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-02-20x11.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-02.jpg 805w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p>Trong c\u00f9ng m\u1ed9t m\u1ea1ch, Analytics 360 v\u00e0 DoubleClick \u0111\u00e3 h\u00ecnh th\u00e0nh nh\u01b0 Voltron trong gi\u1ea3i ph\u00e1p doanh nghi\u1ec7p (v\u00e0 \u0111\u1ea1i l\u00fd) m\u1edbi. N\u00f3 c\u00f3 t\u00ean l\u00e0 Google Marketing v\u00e0 s\u1ebd ra m\u1eaft trong v\u00e0i tu\u1ea7n t\u1edbi.<br>K\u1ebft h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ecdn d\u1eb9p n\u00e0y cho ph\u00e9p Google m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng m\u1edbi. Nh\u01b0 l\u00e0 cung c\u1ea5p cho nh\u1eefng ng\u01b0\u1eddi chi ti\u00eau l\u1edbn m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 ho\u00e0n ch\u1ec9nh gi\u00fap l\u1eadp k\u1ebf ho\u1ea1ch, chi ti\u00eau, \u0111o l\u01b0\u1eddng. C\u00f9ng v\u1edbi t\u1ed1i \u01b0u h\u00f3a c\u1ea3 ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ea7u cu\u1ed1i n\u1ebfu \u0111\u00e3 t\u1eebng t\u1ed3n t\u1ea1i. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">N\u1ec1n t\u1ea3ng s\u1ebd c\u00f3:<\/h5>\n\n\n\n<ul>\n<li>H\u01a1n 100 t\u00edch h\u1ee3p v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p trao \u0111\u1ed5i v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1eeb m\u1ed9t giao di\u1ec7n duy nh\u1ea5t<\/li>\n\n\n\n<li>Search Ads 360, s\u1ebd cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o l\u1eadp k\u1ebf ho\u1ea1ch, chi ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm<\/li>\n\n\n\n<li>Display Ads 360, s\u1ebd cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb v\u1ecb tr\u00ed trung t\u00e2m<\/li>\n<\/ul>\n\n\n\n<p>Nh\u01b0ng \u0111i\u1ec1u th\u00fa v\u1ecb nh\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng Ti\u1ebfp th\u1ecb c\u1ee7a Google m\u1edbi \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. \u0110\u00f3 l\u00e0 c\u00e1ch th\u1ee9c m\u00e0 n\u00f3 s\u1ebd m\u1edf kh\u00f3a s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa ng\u01b0\u1eddi mua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o v\u00e0 \u00f4ng ch\u1ee7 (ho\u1eb7c kh\u00e1ch h\u00e0ng) c\u1ee7a h\u1ecd. Trong m\u1ed9t giao di\u1ec7n tr\u00f4ng h\u01a1i gi\u1ed1ng v\u1edbi Facebook Creative Hub \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. T\u00ednh n\u0103ng n\u00e0y s\u1ebd cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ed9 n\u00e3o \u0111\u1eb1ng sau h\u1ecd t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch t\u1ed1t h\u01a1n. T\u1eeb \u0111\u00f3 kh\u00f4ng g\u1eb7p ph\u1ea3i c\u00e1c chu\u1ed7i email li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>Google c\u0169ng \u0111\u00e3 ph\u00e1t minh ra c\u00e1c b\u1ea3ng t\u1ed5ng h\u1ee3p! (Ch\u00fang \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;B\u00e1o c\u00e1o t\u1ee9c th\u00ec&#8221;. Ch\u00fang t\u1ed3n t\u1ea1i \u0111\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ed1 li\u1ec7u qu\u1ea3ng c\u00e1o video t\u1ea1o c\u00e2u tr\u1ea3 l\u1eddi \u1edf t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"212\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/tree-200795_1920-300x212.jpg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5953\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/tree-200795_1920-300x212.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/tree-200795_1920-768x543.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/tree-200795_1920-1024x724.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/tree-200795_1920-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/tree-200795_1920.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/tree-200795_1920-610x431.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/tree-200795_1920-20x14.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>4. TrueView For Reach + TrueView For Action + Maximize Lift Bidding = Full-Funnel Video Ads<\/strong><\/h4>\n\n\n\n<p><br>M\u1ecdi ng\u01b0\u1eddi xem h\u01a1n m\u1ed9t t\u1ef7 gi\u1edd video tr\u00ean YouTube m\u1ed7i ng\u00e0y. V\u00e0 91% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 mua ho\u1eb7c d\u1ef1 \u0111\u1ecbnh mua th\u1ee9 g\u00ec \u0111\u00f3 sau khi xem qu\u1ea3ng c\u00e1o video. V\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 v\u1eady th\u00ec s\u1ebd kh\u00f4ng c\u00f3 g\u00ec l\u00e0 l\u1ea1. Khi 150% l\u00e0 con s\u1ed1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong n\u0103m tr\u01b0\u1edbc. V\u00e0 c\u0169ng kh\u00f4ng c\u00f3 g\u00ec l\u00e0 l\u1ea1 khi Google \u0111ang \u0111\u1ea9y m\u1ea1nh video trong n\u0103m nay th\u00f4ng qua m\u1ed9t lo\u1ea1t c\u00e1c ch\u1ee9c n\u0103ng th\u00fa v\u1ecb m\u1edbi c\u1ee7a Youtube.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><br>T\u1ea1i s\u1ef1 ki\u1ec7n Marketing Live, Google \u0111\u00e3 ch\u1ea1m v\u00e0o hai t\u00ednh n\u0103ng TrueView quan tr\u1ecdng:<\/h5>\n\n\n\n<ul>\n<li>TrueView For Reach, cho ph\u00e9p b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n v\u1edbi qu\u1ea3ng c\u00e1o video c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u0111\u1eb7t gi\u00e1 th\u1ea7u CPM, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3. Sau \u0111\u00f3, TrueView For Action, gi\u00fap b\u1ea1n qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean YouTube. Nh\u1eefng ng\u01b0\u1eddi g\u1ea7n \u0111\u00e2y \u0111\u00e3 t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u00ean Google.<\/li>\n<\/ul>\n\n\n\n<p>Theo c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u1ee7a YouTube, Google ch\u1ec9 c\u00f4ng b\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh m\u1edbi. N\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 T\u1ed1i \u0111a h\u00f3a n\u00e2ng cao, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd sau khi xem video. N\u00f3 s\u1ebd \u201ct\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh th\u1ea7u l\u00fac \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 ph\u00e1t huy t\u1ed1i \u0111a t\u00e1c \u0111\u1ed9ng qu\u1ea3ng c\u00e1o video c\u1ee7a b\u1ea1n c\u00f3 v\u00e0o nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u trong su\u1ed1t cu\u1ed9c h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u201d<br>S\u1eed d\u1ee5ng c\u1ea3 ba t\u00ednh n\u0103ng trong k\u1ebf ho\u1ea1ch s\u1ebd cho ph\u00e9p b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u1edbi. \u0110\u00f3 l\u00e0 ti\u1ebfp c\u1eadn k\u00eanh \u0111\u1ea7y \u0111\u1ee7 cho qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o video d\u1eabn \u0111\u1ebfn, chuy\u1ec3n \u0111\u1ed5i th\u1ef1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Lead Ads tr\u00ean YouTube ?!<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-05-300x200.jpg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5994\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-05-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-05-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-05-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-05-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-05-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-05.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><br>\u0110\u1ed1i v\u1edbi ti\u1ec1n c\u1ee7a t\u00f4i, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong to\u00e0n b\u1ed9 b\u00e0i ph\u00e1t bi\u1ec3u. Nh\u01b0ng n\u00f3 kh\u00f4ng th\u1ec3 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n d\u1ecbch v\u1ee5. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7n nay \u0111ang b\u1ecb ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o Facebook lead Ads trong th\u1eddi gian d\u00e0i. Nh\u01b0ng Google v\u1eabn ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c th\u1ef1c s\u1ef1 so s\u00e1nh \u0111\u01b0\u1ee3c. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111ang kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. Khi \u0111em \u0111i so s\u00e1nh v\u1ec1 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n\n\n\n<p><br>Cho \u0111\u1ebfn b\u00e2y gi\u1edd, Lead Ads tr\u00ean YouTube s\u1ebd k\u1ebft h\u1ee3p ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng th\u1ec3 d\u00f2 \u0111\u01b0\u1ee3c c\u1ee7a n\u1ec1n t\u1ea3ng video ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi. V\u1edbi nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 kh\u1ea3 n\u0103ng thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean k\u00eanh. M\u00e0 kh\u00f4ng y\u00eau c\u1ea7u h\u1ecd ti\u1ebfp c\u1eadn trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng n\u00f3.<br>Ch\u00fang ta h\u00e3y c\u00f9ng ch\u1edd \u0111\u1ee3i nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 t\u00ednh n\u0103ng th\u00fa v\u1ecb n\u00e0y nh\u00e9!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Responsive Search Ads Are Coming<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01-300x225.jpeg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5942\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01-300x225.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01-768x576.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01-1024x768.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01-80x60.jpeg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01-265x198.jpeg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01-530x396.jpeg 530w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01-610x458.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01-20x15.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-01.jpeg 1733w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><br>V\u1edbi 15 d\u00f2ng ti\u00eau \u0111\u1ec1, 4 m\u00f4 t\u1ea3 l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m v\u1edbi qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u00e1p \u1ee9ng. \u0110i\u1ec1u n\u00e0y li\u1ec7u c\u00f3 g\u00e2y s\u1ef1 ph\u1ea5n kh\u00edch gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n m\u1edf r\u1ed9ng v\u00e0o n\u0103m 2016?<br>Theo Mark Irvine, nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u cao c\u1ea5p. Th\u00ec v\u1edbi 16 d\u00f2ng ti\u00eau \u0111\u1ec1 v\u00e0 4 m\u00f4 t\u1ea3 th\u00ec qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng s\u1ebd \u0111\u1ee7 kh\u1ea3 n\u0103ng t\u1ea1o 43,680 ho\u00e1n v\u1ecb kh\u00e1c nhau.<\/p>\n\n\n\n<p><br>Thay v\u00ec vi\u1ebft c\u00e1c th\u00e0nh ph\u1ea7n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0m vi\u1ec7c c\u00f9ng nhau. RSA cung c\u1ea5p cho Google m\u1ed9t nh\u00f3m b\u1ea3n sao \u0111\u1ec3 l\u00e0m vi\u1ec7c. T\u1eeb \u0111\u00f3, n\u1ec1n t\u1ea3ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ki\u1ec3m tra c\u00e1c k\u1ebft h\u1ee3p kh\u00e1c nhau c\u1ee7a ti\u00eau \u0111\u1ec1. Sau \u0111\u00f3 m\u00f4 t\u1ea3 v\u00e0 t\u00ecm hi\u1ec3u k\u1ebft h\u1ee3p n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. Theo th\u1eddi gian, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u00e1p \u1ee9ng c\u1ee7a b\u1ea1n s\u1ebd ph\u00e2n ph\u00e1t th\u00f4ng \u0111i\u1ec7p t\u1ed1t nh\u1ea5t cho nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm kh\u00e1c nhau. T\u00f9y thu\u1ed9c v\u00e0o t\u1eeb kh\u00f3a h\u1ecd t\u00ecm ki\u1ebfm, thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd, h\u00e0nh vi duy\u1ec7t web tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a h\u1ecd v\u00e0 c\u00e1c t\u00edn hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. Mobile Speed Score Gets a Column<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"208\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-04-300x208.jpg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5992\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-04-300x208.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-04-768x531.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-04-1024x708.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-04-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-04-218x150.jpg 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-04-610x422.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-04-20x14.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-04.jpg 1879w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><br>Theo Gi\u00e1m \u0111\u1ed1c qu\u1ea3n l\u00fd d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o Google Anthony Chavez. 50% ng\u01b0\u1eddi d\u00f9ng s\u1ebd chuy\u1ec3n t\u1eeb mua h\u00e0ng ti\u1ec1m n\u0103ng n\u1ebfu trang \u0111\u00edch t\u1ea3i ch\u1eadm.<br>Google \u0111\u00e3 c\u00f4ng b\u1ed1 vi\u1ec7c ph\u00e1t h\u00e0nh \u0110i\u1ec3m s\u1ed1 t\u1ed1c \u0111\u1ed9 trang \u0111\u00edch tr\u00ean trang \u0111\u00edch trong qu\u1ea3ng c\u00e1o google ads. \u0110i\u1ec3m s\u1ed1 c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh tr\u00ean thang \u0111i\u1ec3m 10- t\u1eeb &#8220;r\u1ea5t ch\u1eadm&#8221; \u0111\u1ebfn &#8220;c\u1ef1c k\u1ef3 nhanh&#8221;. N\u00f3 d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, bao g\u1ed3m m\u1ed1i quan h\u1ec7 gi\u1eefa t\u1ed1c \u0111\u1ed9 trang v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. B\u00e1o c\u00e1o thi\u1ebft b\u1ecb ch\u00e9o \u0111i k\u00e8m v\u1edbi Google Analytics<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-07-300x200.jpeg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5948\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-07-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-07-768x513.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-07-1024x684.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-07-610x407.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-07-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-07.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><br>B\u00e1o c\u00e1o tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00f4ng c\u00f3 g\u00ec m\u1edbi l\u1ea1. V\u00e0 c\u00e1c b\u00e1o c\u00e1o nh\u01b0 b\u00e1o c\u00e1o Thi\u1ebft b\u1ecb v\u00e0 b\u00e1o c\u00e1o \u0110\u01b0\u1eddng d\u1eabn thi\u1ebft b\u1ecb t\u1eeb l\u00e2u \u0111\u00e3 cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o ph\u00e2n b\u1ed5 chuy\u1ec3n \u0111\u1ed5i cho nhi\u1ec1u thi\u1ebft b\u1ecb. B\u00e2y gi\u1edd, l\u1ea7n \u0111\u1ea7u ti\u00ean, b\u00e1o c\u00e1o thi\u1ebft b\u1ecb ch\u00e9o \u0111ang \u0111\u1ebfn v\u1edbi Google Analytics.<\/p>\n\n\n\n<p><br>B\u00e1o c\u00e1o Thi\u1ebft b\u1ecb ch\u00e9o n\u1eb1m trong ph\u1ea7n \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Google Analytics. N\u00f3 \u0111\u01b0\u1ee3c chia th\u00e0nh ba b\u00e1o c\u00e1o ph\u1ee5:<br>1. Ch\u1ed3ng ch\u00e9o thi\u1ebft b\u1ecb : T\u00ecm hi\u1ec3u lo\u1ea1i n\u00e0o v\u00e0 s\u1ed1 l\u01b0\u1ee3ng thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy c\u1eadp n\u1ed9i dung c\u1ee7a b\u1ea1n.<br>2. \u0110\u01b0\u1eddng d\u1eabn thi\u1ebft b\u1ecb : Kh\u00e1m ph\u00e1 5 lo\u1ea1i thi\u1ebft b\u1ecb m\u1edbi nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u01b0\u1edbc khi chuy\u1ec3n \u0111\u1ed5i.<br>3. Thi\u1ebft b\u1ecb chuy\u1ec3n \u0111\u1ed5i: Xem m\u1ed1i quan h\u1ec7 gi\u1eefa chuy\u1ec3n \u0111\u1ed5i v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<br><\/p>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh c\u00e1c ph\u00e2n \u0111o\u1ea1n, tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u. C\u00f9ng v\u1edbi ph\u00e2n bi\u1ec7t m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng \u1edf m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a k\u00eanh mua h\u00e0ng &#8211; t\u1ea5t c\u1ea3 trong Google Analytics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br><strong>9. Chi\u1ebfn d\u1ecbch th\u00f4ng minh: Gi\u1ea3i ph\u00e1p m\u1edbi cho doanh nghi\u1ec7p nh\u1ecf<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"186\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-04-300x186.jpeg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5945\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-04-300x186.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-04-768x475.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-04-1024x633.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-04-356x220.jpeg 356w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-04-712x440.jpeg 712w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-04-610x377.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-04-20x12.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-04.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><br>Google ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Chi\u1ebfn d\u1ecbch th\u00f4ng minh c\u00e1ch \u0111\u00e2y hai tu\u1ea7n. N\u00f3 \u0111\u00e3 s\u1eed d\u1ee5ng Google Marketing Live \u0111\u1ec3 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng qu\u1ea3ng c\u00e1o. &#8220;Tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o m\u1eb7c \u0111\u1ecbnh m\u1edbi&#8221; c\u1ee7a qu\u1ea3ng c\u00e1o google ads. &#8220;Chi\u1ebfn d\u1ecbch th\u00f4ng minh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u1edbi \u00edt chuy\u00ean m\u00f4n v\u1ec1 t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n v\u00e0 \u00edt th\u1eddi gian.<\/p>\n\n\n\n<p><br>Chi\u1ebfn d\u1ecbch th\u00f4ng minh cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf. C\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u00e0 ch\u1ea1y ch\u1ec9 trong v\u00e0i ph\u00fat. C\u00f9ng v\u1edbi th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd quan t\u00e2m \u2013 th\u00fac \u0111\u1ea9y cu\u1ed9c g\u1ecdi, th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng tr\u00ean trang web c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng (\u00edt nh\u1ea5t \u0111\u00f3 l\u00e0 c\u00e1ch Google thanh to\u00e1n cho doanh nghi\u1ec7p).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>10. B\u1ea1n ch\u01b0a c\u00f3 trang web? Kh\u00f4ng v\u1ea5n \u0111\u1ec1 g\u00ec!<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-03-300x200.jpg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5988\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-03-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-03-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-03-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-03-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-03-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-ads-03.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p><br>G\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf \u1edf Hoa K\u1ef3 kh\u00f4ng c\u00f3 trang web . Trong s\u1ed1 \u0111\u00f3, th\u1eadm ch\u00ed \u00edt c\u00f3 th\u1eddi gian v\u00e0 chuy\u00ean m\u00f4n \u0111\u1ec3 t\u1ea1o trang web v\u00e0 trang \u0111\u00edch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm. L\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ti\u1ec1m n\u0103ng cho t\u00ecnh tr\u1ea1ng kh\u00f3 kh\u0103n chung \u0111\u00f3. Google hi\u1ec7n \u0111ang th\u1eed nghi\u1ec7m c\u00e1c trang \u0111\u00edch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1ef1 \u0111\u1ed9ng. Ch\u1ee9c n\u0103ng n\u00e0y s\u1ebd n\u1eb1m trong Chi\u1ebfn d\u1ecbch th\u00f4ng minh. N\u00f3 s\u1ebd cung c\u1ea5p cho ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf h\u1ea5p d\u1eabn. \u0110\u00f3 l\u00e0 t\u1ea1o trang web t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, t\u00e0i nguy\u00ean.<\/p>\n\n\n\n<p><br>Trang \u0111\u00edch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a. N\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng h\u1ecdc m\u00e1y \u0111\u1ec3 l\u1ea5y th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1ef1c ti\u1ebfp t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 so s\u00e1nh v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean trang c\u1ee7a b\u1ea1n. Google c\u0169ng \u0111\u00e3 x\u00e2y d\u1ef1ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp v\u00e0o tr\u1ea3i nghi\u1ec7m. Do \u0111\u00f3, vi\u1ec7c t\u1ea1o qu\u1ea3ng c\u00e1o, t\u1ea1o trang \u0111\u00edch v\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i. C\u00f9ng v\u1edbi b\u00e1o c\u00e1o gi\u1edd \u0111\u00e2y t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u1ed3n t\u1ea1i trong giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng Chi\u1ebfn d\u1ecbch th\u00f4ng minh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br><strong>11. Nh\u1eefng c\u1ea3i ti\u1ebfn ch\u00ednh &#8211; H\u00e3y \u0111\u1ebfn v\u1edbi Google Mua s\u1eafm<\/strong><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-05-300x200.jpeg\" alt=\"qu\u1ea3ng c\u00e1o google ads\" class=\"wp-image-5946\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-05-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-05-768x512.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-05-1024x682.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-05-610x407.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-05-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-05.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng trong b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian 48 gi\u1edd c\u1ee5 th\u1ec3 n\u00e0o, 80% ng\u01b0\u1eddi M\u1ef9 \u0111ang mua s\u1eafm tr\u1ef1c tuy\u1ebfn? \u0110\u00f3 l\u00e0 th\u1ef1c t\u1ebf! \u0110\u1ec3 gi\u1ea3i th\u00edch t\u00ecnh tr\u1ea1ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, Google \u0111\u00e3 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u1edbi Smart Shopping. \u0110\u00fang r\u1ed3i! H\u1ecdc m\u00e1y c\u0169ng \u0111\u00e3 chuy\u1ec3n sang tr\u00f2 ch\u01a1i mua s\u1eafm ngay b\u00e2y gi\u1edd.<\/p>\n\n\n\n<p><br>C\u00e1c th\u1eed nghi\u1ec7m ban \u0111\u1ea7u cho th\u1ea5y gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i t\u0103ng 20% v\u1edbi chi ph\u00ed t\u01b0\u01a1ng t\u1ef1 khi s\u1eed d\u1ee5ng Mua s\u1eafm th\u00f4ng minh. Ngo\u00e0i t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i. Mua s\u1eafm th\u00f4ng minh hi\u1ec7n cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o t\u00f9y ch\u1ecdn. \u0110\u1ec3 h\u1ecdc c\u00f3 th\u1ec3 ch\u1ecdn l\u01b0\u1ee3t gh\u00e9 qua c\u1eeda h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0m m\u1ee5c ti\u00eau. H\u1ecdc m\u00e1y th\u1ef1c hi\u1ec7n ph\u1ea7n c\u00f2n l\u1ea1i. Nh\u01b0 l\u00e0, th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u th\u1ef1c t\u1ebf, t\u1ed1i \u01b0u h\u00f3a v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m n\u00e0o n\u1ed5i b\u1eadt. T\u1ea5t c\u1ea3 \u0111\u1ec1u  d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1, t\u1eeb nhu c\u1ea7u theo m\u00f9a \u0111\u1ebfn gi\u00e1 c\u1ea3.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><br>&#8220;Ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ng&#8221; <\/h5>\n\n\n\n<p>Ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ngs\u1eafp ph\u00e1t h\u00e0nh s\u1ebd s\u1edbm cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi. Nh\u01b0 kh\u1ea3 n\u0103ng t\u1ea1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m to\u00e0n di\u1ec7n ch\u1ec9 v\u1edbi m\u1ed9t n\u00fat b\u1ea5m. Qu\u1ea3ng c\u00e1o c\u1ee7a Google s\u1ebd k\u00e9o t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1eeb trang web c\u1ee7a b\u1ea1n tr\u1ef1c ti\u1ebfp v\u00e0o giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng. Ph\u1ea7n t\u1ed1t nh\u1ea5t? Mua s\u1eafm th\u00f4ng minh hi\u1ec7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u nh\u01b0 Shopify. V\u00ec v\u1eady n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u00f9ng Shopify, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o ngay t\u1eeb CMS c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Th\u1eadt l\u00e0 m\u1ed9t c\u01a1n l\u1ed1c! M\u1ed9t n\u0103m v\u1edbi qu\u00e1 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. Google d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 t\u1ef1 \u0111\u1ee9ng \u0111\u1ea7u. T\u1eeb Mua s\u1eafm th\u00f4ng minh \u0111\u1ebfn qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u00e1p \u1ee9ng; t\u1eeb qu\u1ea3ng c\u00e1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng YouTube \u0111\u1ebfn \u0110i\u1ec3m s\u1ed1 t\u1ed1c \u0111\u1ed9 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. V\u00e0 t\u1eeb \u0111\u00e2y c\u0169ng l\u00e0 cu\u1ed9c chi\u1ebfn c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Google ads v\u1edbi c\u00e1c t\u00ednh n\u0103ng \u0111ang \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt trong th\u1eddi gian t\u1edbi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft&nbsp;<\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em>&nbsp;<em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul>\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i\u00a0<strong>guru.edu.vn<\/strong><\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i<\/mark>\u00a0<strong><a href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">1ad.vn<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sau m\u1ed9t n\u0103m v\u1edbi th\u00f4ng b\u00e1o v\u1ec1 tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o google ads m\u1edbi. G\u1ea7n \u0111\u00e2y m\u1ed9t s\u1ef1 ki\u1ec7n v\u00f4 c\u00f9ng \u0111\u1eb7c bi\u1ec7t v\u1ec1 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn Marketing Live. T\u1ea1i \u0111\u00f3 \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ed9t lo\u1ea1t t\u00ednh n\u0103ng th\u00fa v\u1ecb. Ngo\u00e0i c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3. M\u1ed9t lo\u1ea1t c\u00e1c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[109],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 t\u00ednh n\u0103ng th\u00fa v\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o Google Ads m\u00e0 b\u1ea1n n\u00ean bi\u1ebft<\/title>\n<meta name=\"description\" content=\"Sau m\u1ed9t n\u0103m v\u1edbi th\u00f4ng b\u00e1o v\u1ec1 tr\u1ea3i nghi\u1ec7m Google Adwords m\u1edbi, g\u1ea7n \u0111\u00e2y m\u1ed9t s\u1ef1 ki\u1ec7n v\u00f4 c\u00f9ng \u0111\u1eb7c bi\u1ec7t gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ed9t lo\u1ea1t t\u00ednh n\u0103ng c\u1ee7a qu\u1ea3ng c\u00e1o google ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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