{"id":6022,"date":"2018-07-17T02:00:51","date_gmt":"2018-07-17T02:00:51","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6022"},"modified":"2022-10-19T16:50:33","modified_gmt":"2022-10-19T09:50:33","slug":"bo-tui-21-buoc-lap-ke-hoach-marketing-online-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/bo-tui-21-buoc-lap-ke-hoach-marketing-online-hieu-qua","title":{"rendered":"B\u1ecf t\u00fai 21 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Marketing Online hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p><strong>\u0110\u1ec3 l\u00e0m marketing online th\u00e0nh c\u00f4ng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ch\u00ednh l\u00e0 ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch <\/strong><a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/content-marketing\/\"><strong>marketing online<\/strong><\/a><strong> sao cho hi\u1ec7u qu\u1ea3. V\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u ch\u01b0a? N\u1ebfu c\u00f2n \u0111ang b\u0103n kho\u0103n, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 bi\u1ebft c\u00e1ch b\u1eaft \u0111\u1ea7u tri\u1ec3n khai t\u1eebng b\u01b0\u1edbc c\u1ee5 th\u1ec3.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"246\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-300x246.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6027\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-300x246.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-768x629.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-1024x838.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-610x499.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-20x16.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online.jpeg 1588w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. S\u1ea3n ph\u1ea9m hay brand c\u1ee7a b\u1ea1n l\u00e0 g\u00ec thu\u1ed9c nh\u00f3m h\u00e0ng n\u00e0o?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"196\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-02-300x196.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6029\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-02-300x196.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-02-768x502.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-02-1024x669.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-02-610x398.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-02-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-02.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<ul><li>M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/li><li>M\u1ee5c ti\u00eau c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch trong 1 n\u0103m l\u00e0 g\u00ec?<\/li><li>X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/li><li>X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch Branding l\u00e2u d\u00e0i t\u1eeb Visual t\u1edbi Message.<\/li><li>K\u1ebf ho\u1ea1ch sales ng\u1eafn h\u1ea1n gi\u1ea3i quy\u1ebft tr\u01b0\u1edbc m\u1eaft 1 th\u00e1ng l\u00e0 chi bao nhi\u00eau cho ads \u0111\u1ec3<\/li><li>b\u00e1n \u0111\u01b0\u1ee3c bao nhi\u00eau h\u00e0ng?<\/li><li>X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u1ec3 thuy\u1ebft ph\u1ee5c.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. M\u1ee5c ti\u00eau branding (X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u)<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"263\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-01-300x263.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6028\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-01-300x263.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-01-768x672.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-01-1024x896.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-01-610x534.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-01-20x18.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-01.jpeg 1485w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>&#8211; M\u1ed9t n\u0103m th\u00ec s\u1ebd c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn? Bi\u1ebft qua k\u00eanh n\u00e0o? Bi\u1ebft v\u1edbi th\u00f4ng \u0111i\u1ec7p g\u00ec?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. M\u1ee5c ti\u00eau sales tr\u01b0\u1edbc m\u1eaft<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"188\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-03-300x188.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6030\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-03-300x188.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-03-768x481.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-03-1024x642.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-03-610x382.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-03-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-03.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<ul><li>\u0110\u1ecbnh chi bao nhi\u00eau ti\u1ec1n cho ads? <\/li><\/ul>\n\n\n\n<ul><li>Ch\u1ea1y ads k\u00eanh n\u00e0o \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau? <\/li><\/ul>\n\n\n\n<ul><li>Chi ph\u00ed d\u1ef1 \u0111\u1ecbnh ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 chi bao nhi\u00eau ti\u1ec1n\/ doanh s\u1ed1 c\u1ee5 th\u1ec3?<\/li><\/ul>\n\n\n\n<p>V\u00ed d\u1ee5 10% hay 20%? T\u00ednh CPC-CPL-CPS c\u1ee5 th\u1ec3 t\u1eebng k\u00eanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. WHO?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"224\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04-300x224.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6031\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04-300x224.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04-768x574.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04-1024x765.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04-80x60.jpeg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04-265x198.jpeg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04-530x396.jpeg 530w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04-610x456.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04-20x15.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-04.jpeg 1740w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<ul><li>H\u00e3y cho bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? <\/li><\/ul>\n\n\n\n<ul><li>Chia nh\u1ecf ra bao nhi\u00eau nh\u00f3m? <\/li><\/ul>\n\n\n\n<ul><li>Ph\u00e2n kh\u00fac chi ti\u00eau nh\u00f3m n\u00e0o?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. WHAT-WHY?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"215\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-05-300x215.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6032\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-05-300x215.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-05-768x551.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-05-1024x734.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-05-610x437.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-05-20x14.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-05.jpeg 1813w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<ul><li>H\u00e3y cho bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd chia ra \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec c\u1ee7a nh\u00f3m kh\u00e1ch n\u00e0o?&nbsp; <\/li><\/ul>\n\n\n\n<ul><li>RTB \u2013 Reason To Buy l\u00e0 g\u00ec?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. WHEN- WHERE<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"193\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-06-300x193.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6033\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-06-300x193.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-06-768x494.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-06-1024x659.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-06-610x393.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-06-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-06.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<ul><li>H\u00e3y cho bi\u1ebft Khi n\u00e0o th\u00ec s\u1ea3n ph\u1ea9m s\u1ebd b\u00e1n ch\u1ea1y ? <\/li><\/ul>\n\n\n\n<ul><li>H\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 lo\u1ea1i ch\u1ee7 \u0111\u1ed9ng hay b\u1ecb \u0111\u1ed9ng? <\/li><\/ul>\n\n\n\n<ul><li>Thi\u1ebft b\u1ecb n\u00e0o, k\u00eanh n\u00e0o kh\u00e1ch hay online?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. WHERE<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"183\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-07-300x183.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6034\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-07-300x183.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-07-768x469.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-07-1024x625.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-07-610x372.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-07-20x12.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-07.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<ul><li>Khu v\u1ef1c n\u00e0o s\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u00ednh? <\/li><li>C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Cho bi\u1ebft gi\u00e1 s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"175\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08-300x175.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6035\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08-300x175.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08-768x449.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08-1024x598.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08-360x210.jpeg 360w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08-720x420.jpeg 720w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08-760x442.jpeg 760w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08-610x356.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08-20x12.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-08.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<ul><li>So s\u00e1nh gi\u00e1 v\u1edbi \u0111\u1ed1i th\u1ee7<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. H\u00e3y cho bi\u1ebft 3 l\u1ee3i \u00edch l\u00fd t\u00ednh \u0111\u00e1p \u1ee9ng c\u1ee7a s\u1ea3n ph\u1ea9m (RTB)<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"187\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-09-300x187.jpeg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing online\" class=\"wp-image-6036\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-09-300x187.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-09-768x479.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-09-1024x638.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-09-610x380.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-09-20x12.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-09.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<ul><li>L\u00fd do mua ch\u00ednh, l\u00fd do n\u00e0o l\u1edbn nh\u1ea5t m\u00e0 l\u1ea1i l\u00e0 l\u1ee3i th\u1ebf \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ch\u00fang ta?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. H\u00e3y cho bi\u1ebft \u00edt nh\u1ea5t 3 l\u1ee3i \u00edch c\u1ea3m t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m (RTB)<\/strong><\/h2>\n\n\n\n<ul><li>L\u00fd do n\u00e0o l\u1edbn nh\u1ea5t m\u00e0 l\u1ea1i l\u00e0 l\u1ee3i th\u1ebf \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ch\u00fang ta?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>11. Ch\u1ed1t USP c\u1ee7a s\u1ea3n ph\u1ea9m ?<\/strong><\/h2>\n\n\n\n<ul><li>Key Message l\u00e0 g\u00ec? <\/li><li>Th\u1ebf m\u1ea1nh l\u1edbn nh\u1ea5t v\u00e0 kh\u00e1c bi\u1ec7t nh\u1ea5t?<\/li><li>Slogan hay Tagline b\u00e1n h\u00e0ng l\u00e0 g\u00ec?&nbsp;<\/li><li>L\u00fd do n\u00e0o l\u1edbn nh\u1ea5t m\u00e0 l\u1ea1i l\u00e0 l\u1ee3i th\u1ebf \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ch\u00fang ta?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>12. Nh\u1eefng RTB (Reason To belive)<\/strong> <\/h2>\n\n\n\n<p>RTB n\u00e0o c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u00e0 b\u1ea1n \u0111ang c\u00f3 v\u00e0 c\u00f3 th\u1ec3 c\u00f3 t\u01b0\u01a1ng lai. Nh\u1eefng RTB n\u00e0o b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>13. T\u00ecm nh\u1eefng th\u1ee9 c\u1ea3n tr\u1edf khi\u1ebfn kh\u00e1ch h\u00e0ng lo ng\u1ea1i<\/strong><\/h2>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t khi kh\u00e1ch h\u00e0ng g\u1eb7p trong l\u00fac mua h\u00e0ng v\u00e0 k\u1ebf ho\u1ea1ch gi\u1ea3i quy\u1ebft lo ng\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>14. \u00dd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n cho k\u1ebf ho\u1ea1ch 1 n\u0103m theo m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"205\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-10-300x205.jpeg\" alt=\"marketing\" class=\"wp-image-6037\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-10-300x205.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-10-768x525.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-10-1024x700.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-10-218x150.jpeg 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-10-436x300.jpeg 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-10-610x417.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-10-20x14.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-10.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Key Visual l\u00e0 g\u00ec? (RTA\/RTS Branding)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>15. \u00dd t\u01b0\u1edfng b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec th\u00e1ng n\u00e0y? (RTA sales)<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>16. K\u1ebf ho\u1ea1ch t\u1ea1o RTR (Reason to Return) c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169 l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Chu\u1ea9n b\u1ecb c\u00e1c ph\u1ea7n sau :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>17. H\u00e3y cho bi\u1ebft b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng website ch\u00ednh nh\u01b0 th\u1ebf n\u00e0o? \u0111\u1ecba ch\u1ec9 web \u0111\u00e2u?<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e3 chu\u1ea9n Who What Why ch\u01b0a? S\u1eafp t\u1edbi s\u1ebd ch\u1ec9nh 3W kh\u00f4ng?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>18. H\u00e3y cho bi\u1ebft k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n 1 n\u0103m<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11-300x225.jpeg\" alt=\"marketing\" class=\"wp-image-6039\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11-300x225.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11-768x576.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11-1024x768.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11-80x60.jpeg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11-265x198.jpeg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11-530x396.jpeg 530w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11-610x458.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11-20x15.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-11.jpeg 1733w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption>C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing online<\/figcaption><\/figure><\/div>\n\n\n\n<p>Nh\u1eefng th\u1ee9 n\u00e0o b\u1ea1n s\u1ebd \u0111\u1ea7u t\u01b0 :<\/p>\n\n\n\n<ul><li>Web ch\u00ednh \u0111\u00e3 c\u00f3 ch\u01b0a, chu\u1ea9n Who What Why ch\u01b0a? C\u00e1c trang s\u1ea3n ph\u1ea9m chu\u1ea9n<\/li><li>AIDA ch\u01b0a? Bao h s\u1ebd xong?<\/li><li>Bao nhi\u00eau web v\u1ec7 tinh?,<\/li><li>C\u00f3 l\u00e0m Landing page \u0111\u1ec3 ch\u1ea1y ads b\u00e1n h\u00e0ng kh\u00f4ng?<\/li><li>D\u1ef1 \u0111\u1ecbnh seo bao nhi\u00eau t\u1eeb kh\u00f3a \u2013 h\u00e3y li\u1ec7t k\u00ea \u00edt nh\u1ea5t 20 t\u1eeb kh\u00f3a b\u00e1n h\u00e0ng?,<\/li><li>Thu\u00ea vi\u1ebft bao nhi\u00eau b\u00e0i chu\u1ea9n SEO,? ,<\/li><li>Fanpage bao nhi\u00eau fan?<\/li><li>C\u00f3 l\u1eadp group <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook <\/strong><\/a>ch\u0103m s\u00f3c kh\u00e1ch ko?<\/li><li>C\u00f3 l\u1eadp h\u1ec7 th\u1ed1ng email list v\u00e0 SMS brandname ko?<\/li><li>C\u00f3 \u0111\u1ea7u t\u01b0 CRM \u2013 Automation marketing kh\u00f4ng?<\/li><li>C\u00f3 l\u1eadp k\u00eanh <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-youtube\/\"><strong>Youtube<\/strong><\/a> v\u00e0 s\u1ea3n xu\u1ea5t bao nhi\u00eau video? v\u00e0 c\u00f3 video gi\u1edbi thi\u1ec7u cty kh\u00f4ng?<\/li><li>C\u00f3 l\u00e0m video b\u00e1n h\u00e0ng v\u00e0 ch\u1ea1y ads ko?<\/li><li>S\u1ebd l\u00e0m bao nhi\u00eau video \u0111\u1ec3 SEO?<\/li><li>C\u00f3 ch\u1ea1y <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>Google ads<\/strong><\/a> , GDN v\u00e0 Remarketing kh\u00f4ng? t\u1ef1 ch\u1ea1y hay thu\u00ea?<\/li><li>C\u00f3 ch\u1ea1y Facebook ads cho branding ko? d\u1ef1 \u0111\u1ecbnh ch\u1ea1y 1 n\u0103m bao nhi\u00eau ti\u1ec1n v\u00e0 cho bao nhi\u00eau ng\u01b0\u1eddi xem?<\/li><li>C\u00f3 \u0111\u1ecbnh vi\u1ebft bao nhi\u00eau b\u00e0i PR b\u00e1o ch\u00ed v\u00e0 \u0111\u1ecbnh \u0111\u01b0a l\u00ean b\u00e1o n\u00e0o?<\/li><li>C\u00f3 \u0111\u1ecbnh m\u1edf gian h\u00e0ng tr\u00ean TM\u0110T kh\u00f4ng?<\/li><li>C\u00f3 l\u00e0m APP ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li><li>K\u1ebf ho\u1ea1ch Forum seeding cho Brand m\u00ecnh th\u1ebf n\u00e0o?<\/li><li>K\u1ebf ho\u1ea1ch ch\u1ea1y Native ads<\/li><li>K\u1ebf ho\u1ea1ch ch\u1ea1y ph\u1ec5u Optin Marketing \u0111\u1ec3 nu\u00f4i ph\u1ec5u hay kh\u00f4ng?<\/li><li>K\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n Affiliates hay Thu\u00ea c\u00e1c h\u1ec7 th\u1ed1ng Affiliate kh\u00f4ng?<\/li><li>K\u1ebf ho\u1ea1ch test ch\u1ea1y CPC\/CPL\/CPS t\u1eebng k\u00eanh \u0111\u1ec3 \u0111o l\u01b0\u1eddng chi ph\u00ed b\u00e1n h\u00e0ng kh\u00f4ng?<\/li><li>K\u1ebf ho\u1ea1ch li\u00ean doanh v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng chia s\u1ebb \u0111\u1ec3 l\u00ean b\u00e1n h\u00e0ng?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>19. H\u00e3y cho bi\u1ebft k\u1ebf ho\u1ea1ch ng\u1eafn h\u1ea1n th\u00e1ng t\u1edbi:<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-12-300x200.jpeg\" alt=\"marketing\" class=\"wp-image-6040\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-12-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-12-768x512.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-12-1024x682.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-12-610x407.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-12-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-12.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<ul><li>Chi bao ti\u1ec1n qu\u1ea3ng c\u00e1o cho FB, GG, Coccoc hay qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2u?<\/li><li>C\u00f3 l\u00e0m Sales page b\u00e1n h\u00e0ng kh\u00f4ng? hay ch\u1ea1y FB ads b\u00e1n tr\u00ean FB?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>20. Nh\u00e2n s\u1ef1 :<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"240\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05-300x240.jpg\" alt=\"marketing\" class=\"wp-image-5813\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05-300x240.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05-610x487.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05-20x16.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/cach-viet-content-hap-dan-05.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<ul><li>C\u00f3 \u0111\u1ecbnh thu\u00ea thi\u1ebft k\u1ebf ri\u00eang hay thu\u00ea ngo\u00e0i hay t\u1ef1 h\u1ecdc?<\/li><li>Ch\u1ea1y FB ads v\u00e0 GG adwords t\u1ef1 ch\u1ea1y hay thu\u00ea agency?<\/li><li>Vi\u1ebft b\u00e0i qu\u1ea3ng c\u00e1o FB t\u1ef1 vi\u1ebft ?<\/li><li>Vi\u1ebft b\u00e0i b\u00e1n h\u00e0ng \u0111\u1ecbnh bao gi\u1edd th\u00ec vi\u1ebft xong c\u00e1c b\u00e0i AIDA?<\/li><li>C\u00e1c trang v\u1ec7 tinh chu\u1ea9n SEO th\u00ec thu\u00ea vi\u1ebft b\u00e0i \u1edf ngo\u00e0i hay t\u1ef1 vi\u1ebft?<\/li><li>Nh\u00e2n s\u1ef1 l\u00e0m Video b\u00e1n h\u00e0ng v\u00e0 Ch\u1ee5p \u1ea3nh s\u1ea3n ph\u1ea9m?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>21. \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"177\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/calculator-calculation-insurance-finance-53621-300x177.jpeg\" alt=\"marketing\" class=\"wp-image-5730\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/calculator-calculation-insurance-finance-53621-300x177.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/calculator-calculation-insurance-finance-53621-768x452.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/calculator-calculation-insurance-finance-53621-1024x603.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/calculator-calculation-insurance-finance-53621-610x359.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/calculator-calculation-insurance-finance-53621-20x12.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/calculator-calculation-insurance-finance-53621.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption>C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing online<\/figcaption><\/figure><\/div>\n\n\n\n<ul><li>\u0110\u1ecbnh chi bao nhi\u00eau cho Sales\/ doanh s\u1ed1 v\u00e0 bao nhi\u00eau cho Brand\/ Doanh s\u1ed1? <\/li><li>T\u00ednh CPC-CPL-CPS<\/li><\/ul>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 21 b\u01b0\u1edbc \u0111\u1ec3 vi\u1ebft m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch marketing online th\u01b0\u1eddng d\u00f9ng. Hi v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap \u00edch \u0111\u01b0\u1ee3c cho c\u00e1c b\u1ea1n trong vi\u1ec7c l\u1eadp ra m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch internet marketing chi ti\u1ebft. V\u00e0 n\u1ebfu b\u1ea1n c\u00f3 \u00fd ki\u1ebfn g\u00ec xin \u0111\u00f3ng g\u00f3p b\u1eb1ng c\u00e1ch comment \u1edf b\u00ean d\u01b0\u1edbi b\u00e0i vi\u1ebft.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 l\u00e0m marketing online th\u00e0nh c\u00f4ng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ch\u00ednh l\u00e0 ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch marketing online sao cho hi\u1ec7u qu\u1ea3. V\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u ch\u01b0a? N\u1ebfu c\u00f2n \u0111ang b\u0103n kho\u0103n, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 bi\u1ebft c\u00e1ch b\u1eaft \u0111\u1ea7u tri\u1ec3n khai t\u1eebng b\u01b0\u1edbc c\u1ee5 th\u1ec3. 1. S\u1ea3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1ecf t\u00fai 21 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Marketing Online hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 l\u00e0m marketing online th\u00e0nh c\u00f4ng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ch\u00ednh l\u00e0 ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch marketing online sao cho hi\u1ec7u qu\u1ea3. V\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u ch\u01b0a?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/bo-tui-21-buoc-lap-ke-hoach-marketing-online-hieu-qua\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ecf t\u00fai 21 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Marketing Online hi\u1ec7u qu\u1ea3\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 l\u00e0m marketing online th\u00e0nh c\u00f4ng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ch\u00ednh l\u00e0 ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch marketing online sao cho hi\u1ec7u qu\u1ea3. 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