{"id":6025,"date":"2018-07-17T02:02:43","date_gmt":"2018-07-17T02:02:43","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6025"},"modified":"2020-11-25T00:52:54","modified_gmt":"2020-11-24T17:52:54","slug":"cac-phuong-phap-tao-doi-tuong-tuy-chinh-tren-facebook","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cac-phuong-phap-tao-doi-tuong-tuy-chinh-tren-facebook","title":{"rendered":"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook"},"content":{"rendered":"\n<p><strong>M\u1ed9t trong nh\u1eefng sai l\u1ea7m ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb tr\u00ean Facebook hay m\u1eafc ph\u1ea3i l\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng nhi\u1ec1u d\u1ea1ng Facebook Audiences \u0111\u1ec3 nh\u1eafm t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh.&nbsp;<\/strong><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n m\u1edbi tri\u1ec3n khai t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh. H\u00e3y tham kh\u1ea3o h\u01b0\u1edbng d\u1eabn c\u1ee7a Adsplus.vn \u0111\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y. Khi \u0111\u00e3 s\u1eb5n s\u00e0ng, th\u00ec b\u1ea1n n\u00ean nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. B\u1eb1ng nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a c\u00f4ng c\u1ee5 Facebook Custom Audiences.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"246\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-300x246.jpeg\" alt=\" t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\" class=\"wp-image-6027\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-300x246.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-768x629.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-1024x838.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-610x499.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online-20x16.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-online.jpeg 1588w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u1ea1o ra t\u1eadp kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 (Lookalike of Your Customers) t\u1eeb CLV cao nh\u1ea5t<\/strong><\/h4>\n\n\n\n<p>Customer lifetime value (CLV) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ec3 th\u1ec3 hi\u1ec7n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. CLV cung c\u1ea5p cho b\u1ea1n d\u1eef li\u1ec7u \u0111\u1ec3 bi\u1ebft s\u1ed1 ti\u1ec1n b\u1ea1n c\u1ea7n chi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. C\u00e1ch th\u1ee9c cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 theo nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tri\u1ec3n v\u1ecdng. V\u00e0 \u0111\u1ec3 duy tr\u00ec m\u1ed9t kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 bao nhi\u00eau.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh nh\u1edd v\u00e0o live stream video tr\u00ean Facebook (Facebook Live Video)<\/strong><\/h4>\n\n\n\n<p>C\u0169ng nh\u01b0 c\u00e1c video th\u01b0\u1eddng ph\u00e1t tr\u1ef1c ti\u1ebfp m\u1ed7i tu\u1ea7n. Ch\u00fang ta c\u0169ng kh\u00f4ng th\u1ec3 kh\u00f4ng b\u1ecf qua t\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c. D\u00f9 kh\u00f4ng c\u00f3 m\u1ed9t danh s\u00e1ch email l\u1edbn. Nh\u01b0ng Facebook live video lu\u00f4n lu\u00f4n cung c\u1ea5p cho ch\u00fang ta m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 \u0111\u1ec3 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-533446-300x169.jpeg\" alt=\" t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\" class=\"wp-image-6038\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-533446-300x169.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-533446-610x343.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-533446-20x11.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-533446.jpeg 622w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nh\u1eafm t\u1edbi c\u00e1c k\u1ebft n\u1ed1i tr\u00ean LinkedIn c\u1ee7a b\u1ea1n<\/strong><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0y n\u1ebfu \u0111ang s\u1eed d\u1ee5ng LinkedIn \u2013 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u0103ng c\u00e1c c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i v\u00e0 b\u00e0i vi\u1ebft \u2013 v\u00e0 c\u00f3 c\u00e1c k\u1ebft n\u1ed1i c\u00f3 nhi\u1ec1u tri\u1ec3n v\u1ecdng. C\u1ea3m t\u00ecnh s\u1ebd khi\u1ebfn h\u1ecd d\u1ea7n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh th\u00e0nh vi\u00ean (lead) v\u00e0 kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Warm-Up Outbound Email (G\u1eedi email kh\u1edfi \u0111\u1ed9ng)<\/strong><\/h4>\n\n\n\n<p>Khi g\u1eedi \u0111i c\u00e1c email l\u1ea7n \u0111\u1ea7u li\u00ean h\u1ec7 (cold emails) c\u00f3 m\u1ee9c ph\u1ea3n h\u1ed3i th\u1ea5p. Th\u00ec h\u00e3y kh\u1edfi \u0111\u1ed9ng c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tr\u01b0\u1edbc b\u1eb1ng m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng t\u00f9y ch\u1ec9nh t\u1eeb c\u00e1c email c\u1ee7a h\u1ecd. N\u00ean t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho s\u1ed1 l\u1ea7n xu\u1ea5t hi\u1ec7n. V\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o kh\u00f4i h\u00e0i v\u1edbi tinh th\u1ea7n t\u00f4n tr\u1ecdng nh\u1eb1m x\u00e2y d\u1ef1ng c\u1ea3m t\u00ecnh c\u1ea5p \u0111\u1ed9 b\u1ea1n b\u00e8 v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd th\u1ea5y s\u1ef1u gia t\u0103ng \u0111\u00e1ng k\u1ec3 m\u1ee9c ph\u1ea3n h\u1ed3i. Hay th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1ea1o th\u00f4ng \u0111i\u1ec7p theo phong c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. T\u1ea1o m\u1ed9t c\u00e2u k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call-to-action) ph\u1ea3n h\u1ed3i c\u00e1c email c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"209\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-08-300x209.jpeg\" alt=\" t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\" class=\"wp-image-5949\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-08-300x209.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-08-768x536.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-08-1024x714.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-08-100x70.jpeg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-08-610x425.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-08-20x14.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/quang-cao-google-adwords-08.jpeg 1864w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nh\u1eafm t\u1edbi nh\u1eefng Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ng\u01b0\u1eddi \u0111\u00e3 r\u00fat lui kh\u1ecfi qu\u00e1 tr\u00ecnh th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi (Onboarding Process)<\/strong><\/h4>\n\n\n\n<p>Khi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u00fat lui kh\u1ecfi qu\u00e1 tr\u00ecnh tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng m\u1edbi c\u1ee7a b\u1ea1n. H\u1ecd th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean khi \u0111\u1ea7u t\u01b0 th\u1eddi gian c\u1ee7a m\u00ecnh cho c\u00e1c b\u00e0i h\u01b0\u1edbng d\u1eabn c\u1ea7n thi\u1ebft, tuy nhi\u00ean s\u1ebd b\u1ecd b\u1ecf d\u1edf. L\u00fac n\u00e0y ch\u00ednh l\u00e0 l\u00fac ph\u00e1t \u0111\u1ed9ng m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n\n\n\n<p>Driftrock v\u00e0 Autopilot c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y b\u1eb1ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng. Hai c\u00e1ch qu\u1ea3ng c\u00e1o b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn bao g\u1ed3m video c\u00f3 bao g\u1ed3m h\u01b0\u1edbng d\u1eabn m\u1edbi nh\u1ea5t m\u00e0 h\u1ecd b\u1ecf d\u1edf ho\u1eb7c m\u1ed9t video \u0111\u1ec3 khu\u1ea5y \u0111\u1ed9ng b\u01b0\u1edbc tham gia ti\u1ebfp theo c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p <em>t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/em> tr\u00ean <a href=\"https:\/\/adsplus.vn\/\">Adsplus.vn<\/a> tin ch\u1eafc r\u1eb1ng b\u1ea1n s\u1ebd t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p><strong>Adsplus.vn<\/strong><\/p>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t t\u1eeb Facebook. V\u00e0 c\u00e1c Tips v\u1ec1 ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYS30\" target=\"_blank\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t trong nh\u1eefng sai l\u1ea7m ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb tr\u00ean Facebook hay m\u1eafc ph\u1ea3i l\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng nhi\u1ec1u d\u1ea1ng Facebook Audiences \u0111\u1ec3 nh\u1eafm t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh.&nbsp; N\u1ebfu b\u1ea1n m\u1edbi tri\u1ec3n khai t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh. H\u00e3y tham kh\u1ea3o h\u01b0\u1edbng d\u1eabn c\u1ee7a Adsplus.vn \u0111\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y. Khi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[108],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook<\/title>\n<meta name=\"description\" content=\"S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean facebook s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3m b\u1edbt r\u1ea5t nhi\u1ec1u chi ph\u00ed kh\u00f4ng \u0111\u00e1ng c\u00f3 khi s\u1eed d\u1ee5ng Facebook Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cac-phuong-phap-tao-doi-tuong-tuy-chinh-tren-facebook\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook\" \/>\n<meta property=\"og:description\" content=\"S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean facebook s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3m b\u1edbt r\u1ea5t nhi\u1ec1u chi ph\u00ed kh\u00f4ng \u0111\u00e1ng c\u00f3 khi s\u1eed d\u1ee5ng Facebook Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cac-phuong-phap-tao-doi-tuong-tuy-chinh-tren-facebook\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" 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