{"id":6092,"date":"2018-07-18T04:28:14","date_gmt":"2018-07-18T04:28:14","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6092"},"modified":"2021-06-30T12:03:48","modified_gmt":"2021-06-30T05:03:48","slug":"quy-trinh-thu-thap-du-lieu-cua-cac-cong-cu-social-listening","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/quy-trinh-thu-thap-du-lieu-cua-cac-cong-cu-social-listening","title":{"rendered":"Quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 social listening"},"content":{"rendered":"\n<p><strong>C\u00f4ng c\u1ee5 social listening l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh bi\u1ebfn th\u1ec3 c\u1ee7a ng\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/strong><\/p>\n\n\n\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng. C\u00f4ng c\u1ee5 social listening c\u0169ng ph\u1ea3i tr\u1ea3i qua 5 giai \u0111o\u1ea1n. Bao g\u1ed3m thu th\u1eadp d\u1eef li\u1ec7u, l\u1ea5y m\u1eabu, ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-783243-300x200.jpeg\" alt=\"c\u00f4ng c\u1ee5 social listening\" class=\"wp-image-6093\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-783243-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-783243-768x512.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-783243-1024x683.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-783243-610x407.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-783243-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-783243.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 social listening<\/em><\/p>\n\n\n\n<p>Thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u tr\u00ean social media. C\u00e1c c\u00f4ng c\u1ee5 social listening s\u1ebd ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t t\u1ed5 h\u1ee3p d\u1eef li\u1ec7u cho m\u1ed7i n\u01b0\u1edbc m\u00e0 m\u00ecnh nghi\u00ean c\u1ee9u (panel). V\u00e0 vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i th\u00e1ng \u0111\u1ebfn nhi\u1ec1u n\u0103m. \u0110\u1ed3ng th\u1eddi cho m\u1ed7i chi\u1ebfn d\u1ecbch, c\u00e1c agency s\u1ebd y\u00eau c\u1ea7u b\u1ed5 sung c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c d\u00f9ng cho chi\u1ebfn d\u1ecbch \u0111\u00f3. V\u00ed d\u1ee5 nh\u01b0 microsite, fanpage m\u1edbi m\u00e0 c\u00f4ng c\u1ee5 social listening s\u1ebd ph\u1ea3i \u0111\u00e1p \u1ee9ng. Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u1ea7n thi\u1ebft. V\u00e0 n\u00f3 cho ph\u00e9p nh\u00e0 nghi\u00ean c\u1ee9u cho ra c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 xu h\u01b0\u1edbng v\u00e0 ng\u00e0nh h\u00e0ng.<\/p>\n\n\n\n<p>Hi\u1ec7n nay c\u00f3 2 ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u: T\u1eeb kh\u00f3a (Keywords) v\u00e0 Trang (Sites).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thu th\u1eadp d\u1eef li\u1ec7u b\u1eb1ng keywords <\/strong><\/h2>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c global social networks nh\u01b0 Facebook, Google Plus, Youtube, Twitter , Instagram\u2026 Trong \u0111\u00f3 c\u00e1c c\u00f4ng c\u1ee5 social listening s\u1ebd k\u1ebft n\u1ed1i v\u1edbi c\u00e1c API (Application Programming Interface \u2013 Giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng) c\u1ee7a c\u00e1c social networks. V\u00e0 y\u00eau c\u1ea7u cho ph\u00e9p l\u1ea5y nh\u1eefng d\u1eef li\u1ec7u c\u00f3 ch\u1ee9a keywords.<\/p>\n\n\n\n<p>\u01afu \u0111i\u1ec3m: cho ph\u00e9p l\u1ea5y d\u1eef li\u1ec7u c\u1ee7a to\u00e0n b\u1ed9 social network, bao g\u1ed3m c\u00e1c trang c\u00e1 nh\u00e2n<\/p>\n\n\n\n<p>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<br>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00f4ng c\u1ee5 search hashtags c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/lam-sao-de-cam-thu-thap-facebook-data-tren-cac-nen-tang\/\">facebook<\/a>. Vi\u1ec7c l\u1ea5y data b\u1eb1ng API ph\u1ee5 thu\u1ed9c s\u1ef1 h\u1ea1n ch\u1ebf c\u1ee7a c\u00e1c social networks. API kh\u00f4ng \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i d\u1eabn \u0111\u1ebfn vi\u1ec7c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i b\u1edbi API c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 kh\u00f4ng nh\u1ea5t qu\u00e1n theo th\u1eddi gian. Hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f3 m\u1ed9t th\u1ed1ng k\u00ea r\u00f5 r\u00e0ng vi\u1ec7c l\u1ea5y d\u1eef li\u1ec7u b\u1eb1ng API c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c bao nhi\u00eau % th\u1ea3o lu\u1eadn.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"199\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/charts-computer-data-669615-300x199.jpg\" alt=\"c\u00f4ng c\u1ee5 social listening\" class=\"wp-image-6094\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/charts-computer-data-669615-300x199.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/charts-computer-data-669615-768x509.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/charts-computer-data-669615-1024x678.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/charts-computer-data-669615-1920x1272.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/charts-computer-data-669615-610x404.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/charts-computer-data-669615-20x13.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 social listening<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thu th\u1eadp d\u1eef li\u1ec7u theo sites<\/strong><\/h2>\n\n\n\n<p>L\u00e0 vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u theo trang (page) trong \u0111\u00f3 c\u00e1c trang c\u00f3 d\u1eef li\u1ec7u mu\u1ed1n thu th\u1eadp ph\u1ea3i \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong h\u1ec7 th\u1ed1ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap thu th\u1eadp to\u00e0n b\u1ed9 d\u1eef li\u1ec7u c\u1ee7a c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c bao ph\u1ee7. H\u1ec7 th\u1ed1ng s\u1ebd truy c\u1eadp v\u00e0o c\u00e1c website c\u1ea7n thu th\u1eadp. Click v\u00e0o c\u00e1c \u0111\u01b0\u1eddng link b\u00e0i vi\u1ebft, \u0111\u1ecdc b\u00e0i vi\u1ebft v\u00e0 ghi nh\u1eadn l\u1ea1i nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb. Sau \u0111\u00f3 nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00e1c website \u0111ang thu th\u1eadp.<\/p>\n\n\n\n<p>V\u1edbi ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u b\u1eb1ng sites. H\u1ec7 th\u1ed1ng th\u1ef1c hi\u1ec7n c\u00e1c thao t\u00e1c nh\u01b0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng (user) khi truy c\u1eadp v\u00e0o trang c\u1ea7n thu th\u1eadp. Sau khi click v\u00e0o Thread, h\u1ec7 th\u1ed1ng s\u1ebd sao ch\u00e9p to\u00e0n b\u1ed9 n\u1ed9i dung hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh. Bao g\u1ed3m Title, Replies, Authors, URL,\u2026 Sau \u0111\u00f3 h\u1ec7 th\u1ed1ng s\u1ebd quay l\u1ea1i m\u1ed7i trang s\u1edbm nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 t\u00ecm ra thread m\u1edbi v\u00e0 replies m\u1edbi cho thread c\u0169.<\/p>\n\n\n\n<p>M\u1ed7i replies s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 1 mention v\u00e0 m\u1ed7i thread c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 1 mention. Do \u0111\u00f3, m\u1ed9t thread c\u00f3 100 replies s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 101 mentions, hay 101 \u00fd ki\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng t\u1ed3n t\u1ea1i nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m b\u00ean c\u1ea1nh c\u00e1c \u01b0u \u0111i\u1ec3m<\/strong><\/h3>\n\n\n\n<p>\u01afu \u0111i\u1ec3m: Cho ph\u00e9p \u0111\u1ea3m b\u1ea3o 100% to\u00e0n b\u1ed9 d\u1eef li\u1ec7u trong trang<\/p>\n\n\n\n<p>Nh\u01b0\u1ee3c \u0111i\u1ec3m: Vi\u1ec7c l\u1ea5y d\u1eef li\u1ec7u theo trang c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng thi\u1ebfu d\u1eef li\u1ec7u t\u1ea1m th\u1eddi v\u00ec c\u00e1c l\u00fd do sau:<\/p>\n\n\n\n<p>\u2013 C\u1ea5u tr\u00fac site thay \u0111\u1ed5i<\/p>\n\n\n\n<p>\u2013 Site blocking. Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ng n\u1ebfu l\u1ea1m d\u1ee5ng t\u00e0i nguy\u00ean c\u1ee7a c\u00e1c website s\u1ebd b\u1ecb ch\u1eb7n b\u1edfi admin<\/p>\n\n\n\n<p>\u2013 Site down. Kh\u00f4ng th\u1ec3 truy c\u1eadp \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u khi trang \u0111ang b\u1ea3o tr\u00ec ho\u1eb7c x\u1ea3y ra v\u1ea5n \u0111\u1ec1<\/p>\n\n\n\n<p>\u2013 C\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn t\u1eeb \u0111\u01b0\u1eddng truy\u1ec1n internet<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"168\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/code-coder-coding-270404-300x168.jpg\" alt=\"c\u00f4ng c\u1ee5 social listening\" class=\"wp-image-6095\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/code-coder-coding-270404-300x168.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/code-coder-coding-270404-768x431.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/code-coder-coding-270404-1024x575.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/code-coder-coding-270404-1920x1078.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/code-coder-coding-270404-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/code-coder-coding-270404-20x11.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 social listening<\/em><\/p>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch t\u1ea5t c\u1ea3 c\u00e1c trang forums, b\u00e1o \u0111i\u1ec7n t\u1eed v\u00e0 fanpages \u1edf Vi\u1ec7t Nam l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i. V\u00ec th\u1ebf c\u00e1c c\u00f4ng c\u1ee5 social listening n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng b\u1ecb thi\u1ebfu d\u1eef li\u1ec7u do vi\u1ec7c thu th\u1eadp danh s\u00e1ch sites kh\u00f4ng \u0111\u1ee7, ho\u1eb7c khi g\u1eb7p m\u1ed9t trong c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean th\u00ec kh\u00f4ng c\u00f3 nh\u00e2n s\u1ef1 \u0111\u1ec3 gi\u1ea3i quy\u1ebft ngay t\u1ee9c th\u00ec.<\/p>\n\n\n\n<p>C\u00f4ng ngh\u1ec7 c\u1ee7a c\u00f4ng c\u1ee5 social listening c\u0169ng nh\u01b0 c\u00f4ng ngh\u1ec7 search engine, \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng. M\u1ed9t c\u00f4ng c\u1ee5 social listening ph\u1ea3i l\u01b0u tr\u1eef d\u1eef li\u1ec7u t\u1ed1i thi\u1ec3u 2 n\u0103m \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u. \u00c1p l\u1ef1c l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u c\u0169ng t\u0103ng theo th\u1eddi gian v\u00ec th\u1ebf kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ph\u1ea7n c\u1ee9ng c\u0169ng l\u00e0 r\u1ea5t l\u1edbn v\u00e0 li\u00ean t\u1ee5c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f4ng c\u1ee5 social listening l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh bi\u1ebfn th\u1ec3 c\u1ee7a ng\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng. C\u00f4ng c\u1ee5 social listening c\u0169ng ph\u1ea3i tr\u1ea3i qua 5 giai \u0111o\u1ea1n. Bao g\u1ed3m thu th\u1eadp d\u1eef li\u1ec7u, l\u1ea5y m\u1eabu, ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u, ph\u00e2n t\u00edch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 social listening<\/title>\n<meta name=\"description\" content=\"c\u00f4ng c\u1ee5 social listening l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh c\u1ee7a ng\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng d\u1ef1a v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 social media m\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u01b0a chu\u1ed9ng nh\u01b0 ....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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