{"id":6112,"date":"2018-07-18T08:47:07","date_gmt":"2018-07-18T08:47:07","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6112"},"modified":"2021-03-12T09:08:24","modified_gmt":"2021-03-12T02:08:24","slug":"tong-quan-nganh-mi-pham-qua-phan-tich-qua-social-data","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tong-quan-nganh-mi-pham-qua-phan-tich-qua-social-data","title":{"rendered":"T\u1ed5ng quan ng\u00e0nh m\u1ef9 ph\u1ea9m ph\u00e2n t\u00edch qua social data"},"content":{"rendered":"\n

Theo t\u1ed5ng qua ng\u00e0nh m\u0129 ph\u1ea9m, Trang \u0111i\u1ec3m (make up) l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i nh\u1ea5t tr\u00ean social media hi\u1ec7n nay.  C\u00f3 th\u1ec3 n\u00f3i m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00f4 c\u00f9ng l\u1edbn \u0111\u1ebfn qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc, ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong ng\u00e0nh h\u00e0ng m\u1ef9 ph\u1ea9m trang \u0111i\u1ec3m.<\/strong><\/p>\n\n\n\n

H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 t\u1ed5ng quan ng\u00e0nh m\u1ef9 ph\u1ea9m ph\u00e2n t\u00edch qua social data. \u0110\u1ec3 hi\u00eau h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang thu h\u00fat nhi\u1ec1u s\u1ef1 quan t\u00e2m nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean social media Vi\u1ec7t Nam trong qu\u00fd III v\u00e0 qu\u00fd IV n\u0103m 2016 (01\/07 \u2013 31\/12\/2016)<\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

A. T\u1ed5ng quan v\u1ec1 ng\u00e0nh h\u00e0ng m\u0129 ph\u1ea9m trang \u0111i\u1ec3m tr\u00ean social media<\/strong><\/h2>\n\n\n\n

C\u00e1c tr\u00e0o l\u01b0u trang \u0111i\u1ec3m theo phong c\u00e1ch \u00c2u-M\u1ef9 v\u00e0 phong c\u00e1ch H\u00e0n Qu\u1ed1c v\u1eabn c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn m\u1ef9 ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. Ngo\u00e0i ra, m\u1ef9 ph\u1ea9m Nh\u1eadt c\u0169ng \u0111ang ng\u00e0y c\u00e0ng chi\u1ebfm \u01b0u th\u1ebf. Nh\u1edd mang \u0111\u1ebfn phong c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t, \u1ed5n \u0111\u1ecbnh, an to\u00e0n.<\/p>\n\n\n\n

Trong th\u1eddi gian 6 th\u00e1ng cu\u1ed1i n\u0103m 2016. C\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb M\u1ef9 nh\u01b0 M.A.C, N.Y.X, Maybelline thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m th\u1ea3o lu\u1eadn l\u1edbn nh\u1ea5t tr\u00ean social media. Nh\u1edd v\u00e0o s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a xu h\u01b0\u1edbng trang \u0111i\u1ec3m ki\u1ec3u \u00c2u-M\u1ef9. Ngo\u00e0i ra c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb H\u00e0n Qu\u1ed1c nh\u01b0 THEFACESHOP, 3CE, Missha, Beauskin, Laneige, Ohui v\u1eabn r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng b\u00e0i vi\u1ebft v\u00e0 th\u1ea3o lu\u1eadn t\u1ea1o ra kh\u00e1 l\u1edbn tr\u00ean social media. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Nh\u1eadt nh\u01b0 Shu uemura, ZA, Shiseido c\u0169ng r\u1ea5t \u0111\u01b0\u1ee3c ch\u00fa \u00fd.<\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

\u2013 Ph\u00e2n kh\u00fac m\u1ef9 ph\u1ea9m trang \u0111i\u1ec3m Drugstore: C\u00f3 m\u1ee9c gi\u00e1 trung b\u00ecnh d\u01b0\u1edbi 450.000 \u0111\u1ed3ng (20$)
\u2013 Ph\u00e2n kh\u00fac m\u1ef9 ph\u1ea9m trang \u0111i\u1ec3m High-end: C\u00f3 m\u1ee9c gi\u00e1 trung b\u00ecnh cao h\u01a1n 450.000 \u0111\u1ed3ng (20$)C\u00c1C TH\u01af\u01a0NG HI\u1ec6U M\u1ef8 PH\u1ea8M TRANG \u0110I\u1ec2M TRONG T\u1eeaNG PH\u00c2N KH\u00daC<\/p>\n\n\n\n

1. Ph\u00e2n kh\u00fac Drugstore:<\/strong><\/h3>\n\n\n\n

D\u1eef li\u1ec7u t\u1eeb Buzzmetrics cho th\u1ea5y m\u1ef9 ph\u1ea9m Drugstore l\u00e0 ph\u00e2n kh\u00fac t\u1ea1o \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ea3o lu\u1eadn nh\u1ea5t. \u0110\u00e2y c\u0169ng l\u00e0 ph\u00e2n kh\u00fac t\u1eadp trung nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c b\u1ea1n g\u00e1i tr\u1ebb, c\u00f3 xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p theo tr\u00e0o l\u01b0u v\u00e0 th\u1ea7n t\u01b0\u1ee3ng. N\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c quan t\u00e2m nhi\u1ec1u nh\u1ea5t trong ph\u00e2n kh\u00fac n\u00e0y; ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb M\u1ef9 v\u00e0 H\u00e0n Qu\u1ed1c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 \u01b0u \u0111i\u1ec3m l\u00e0 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u l\u00e0m \u0111\u1eb9p c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Th\u1ea3o lu\u1eadn c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi 2 lu\u1ed3ng ch\u00ednh. V\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c b\u1edfi th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m x\u00e1ch tay. \u0110\u1eb7c bi\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u 3CE d\u00f9 ch\u01b0a ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ea1i Vi\u1ec7t Nam. Nh\u01b0ng v\u1eabn thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn kh\u1ed5ng l\u1ed3 trong th\u1eddi gian 6 th\u00e1ng cu\u1ed1i n\u0103m 2016. Nh\u1edd v\u00e0o d\u00f2ng s\u1ea3n ph\u1ea9m li\u00ean k\u1ebft v\u1edbi Lily Maymac v\u00e0 b\u1ed9 trang \u0111i\u1ec3m t\u00f4ng nude Mood Recipe.<\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1<\/strong><\/h4>\n\n\n\n

V\u1ec1 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac n\u00e0y tr\u00ean social media. Ngo\u00e0i nh\u1eefng chi\u1ebfn d\u1ecbch th\u01b0\u1eddng k\u1ef3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 ri\u00eang l\u1ebb cho t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m. Th\u00ec nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f2n c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u01b0:<\/p>\n\n\n\n

C\u00e1c cu\u1ed9c thi online t\u1ed5 ch\u1ee9c b\u1edfi th\u01b0\u01a1ng hi\u1ec7u: Cu\u1ed9c thi \u201cTh\u1eed th\u00e1ch chi\u1ebfc h\u1ed9p trang \u0111i\u1ec3m b\u00ed m\u1eadt\u201d v\u00e0 cu\u1ed9c thi \u201cHalloween ki\u00eau h\u00e3nh\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u N.Y.X, cu\u1ed9c thi \u201cNg\u00f4i sao review\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Beauskin.<\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u1ef9 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng t\u00e0i tr\u1ee3 c\u00e1c Reality show: Vietnam\u2019s Next top model t\u00e0i tr\u1ee3 b\u1edfi Maybelline, The Face t\u00e0i tr\u1ee3 b\u1edfi L\u2019Or\u00e9al.
T\u1ed5ng quan ng\u00e0nh m\u1ef9 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

2. Ph\u00e2n kh\u00fac High-end:<\/strong><\/h3>\n\n\n\n

N\u1ed5i b\u1eadt trong ph\u00e2n kh\u00fac n\u00e0y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u MAC. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn kh\u1ed5ng l\u1ed3 nh\u1edd s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c d\u00f2ng son m\u1edbi, limited edition. \u0110\u1eb7c bi\u1ec7t, l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn c\u1ee7a MAC c\u0169ng \u0111\u1ebfn kh\u00e1 nhi\u1ec1u t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n giveaway c\u1ee7a c\u00e1c shop b\u00e1n m\u1ef9 ph\u1ea9m online v\u00e0o d\u1ecbp cu\u1ed1i n\u0103m. Theo ghi nh\u1eadn c\u1ee7a Buzzmetrics th\u00ec c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m High-end \u0111\u1eb7c bi\u1ec7t l\u00e0 son MAC v\u00e0 son Shu uemura. \u0110\u00e2y l\u00e0 hai trong nh\u1eefng ph\u1ea7n th\u01b0\u1edfng giveaway online h\u1ea5p d\u1eabn nh\u1ea5t v\u00e0 thu h\u00fat r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi tham gia.<\/p>\n\n\n\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ghi nh\u1eadn kh\u00e1c trong ph\u00e2n kh\u00fac n\u00e0y l\u00e0 b\u00ean c\u1ea1nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb M\u1ef9, H\u00e0n Qu\u1ed1c, ph\u00e2n<\/strong> kh\u00fac High-end; c\u00f2n c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Nh\u1eadt v\u00e0 Ph\u00e1p r\u1ea5t \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam quan t\u00e2m. Nh\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 cho vi\u1ec7c l\u00e0m \u0111\u1eb9p.<\/p>\n\n\n\n

V\u1ec1 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 c\u1ee7a ph\u00e2n kh\u00fac n\u00e0y t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u00edch c\u1ef1c tr\u00ean social media v\u1edbi nhi\u1ec1u n\u1ed9i dung. L\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u01b0u \u0111i\u1ec3m n\u1ed5i tr\u1ed9i c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

B. \u0110i s\u00e2u t\u00ecm hi\u1ec3u t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m makeup<\/strong><\/h2>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh h\u00e0ng M\u1ef9 ph\u1ea9m Trang \u0111i\u1ec3m t\u1ea1i Vi\u1ec7t Nam ch\u1ee7 y\u1ebfu ch\u00fa tr\u1ecdng v\u00e0o 4 nh\u00f3m s\u1ea3n ph\u1ea9m ch\u00ednh:<\/p>\n\n\n\n

\u2013 Trang \u0111i\u1ec3m m\u00f4i: Bao g\u1ed3m c\u00e1c lo\u1ea1i son m\u00e0u, son d\u01b0\u1ee1ng<\/p>\n\n\n\n

\u2013 Trang \u0111i\u1ec3m m\u1eb7t\/n\u1ec1n: Bao g\u1ed3m c\u00e1c lo\u1ea1i kem n\u1ec1n, kem l\u00f3t, ph\u1ea5n n\u1ec1n, cushion v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea1o kh\u1ed1i, highlight, che khuy\u1ebft \u0111i\u1ec3m.<\/p>\n\n\n\n

\u2013 Trang \u0111i\u1ec3m m\u1eaft: Bao g\u1ed3m mascara, c\u00e1c s\u1ea3n ph\u1ea9m k\u1ebb m\u1eaft, ch\u00e2n m\u00e0y v\u00e0 m\u00e0u m\u1eaft.<\/p>\n\n\n\n

\u2013 T\u1ea9y trang: Bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea9y trang \u0111a d\u1ea1ng nh\u01b0 d\u1ea1ng d\u1ea7u, d\u1ea1ng n\u01b0\u1edbc Micella.<\/p>\n\n\n\n

Nh\u00ecn chung nh\u00f3m s\u1ea3n ph\u1ea9m Trang \u0111i\u1ec3m m\u00f4i l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m t\u1ea1o ra nhi\u1ec1u th\u1ea3o lu\u1eadn nh\u1ea5t, sau \u0111\u00f3 l\u00e0 trang \u0111i\u1ec3m m\u1eb7t.<\/p>\n\n\n\n

1. Trang \u0111i\u1ec3m m\u00f4i<\/strong><\/h3>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u son t\u1ea1o ra nhi\u1ec1u b\u00e0i vi\u1ebft v\u00e0 th\u1ea3o lu\u1eadn nh\u1ea5t tr\u00ean social media. Ch\u1ee7 y\u1ebfu l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c d\u00f2ng son l\u00ec, son kem l\u00ec v\u1edbi m\u00e0u s\u1eafc h\u1ee3p xu h\u01b0\u1edbng nh\u01b0 c\u00e1c t\u00f4ng m\u00e0u nude, t\u00f4ng m\u00e0u \u0111\u1ecf. Nh\u00ecn chung c\u00e1c d\u00f2ng son Drugstore chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 \u01b0u \u00e1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. v\u0110\u01b0\u1ee3c quan t\u00e2m th\u1ea3o lu\u1eadn nhi\u1ec1u h\u01a1n h\u1eb3n tr\u00ean social media.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

Trong 6 th\u00e1ng cu\u1ed1i n\u0103m 2016, c\u00e1c d\u00f2ng son mang d\u1ea5u \u1ea5n ri\u00eang c\u1ee7a c\u00e1c n\u00e0ng beauty blogger hay hotgirl xinh \u0111\u1eb9p s\u1edf h\u1eefu l\u01b0\u1ee3ng fan kh\u1ed5ng l\u1ed3. Nh\u01b0 Kylie Jenner, Chang Makeup, Lily Maymac \u0111\u00e3 t\u1ea1o th\u00e0nh c\u01a1n s\u1ed1t v\u1edbi gi\u1edbi tr\u1ebb Vi\u1ec7t ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ra m\u1eaft. C\u00e1c d\u00f2ng son d\u1ea1ng n\u00e0y \u0111\u01b0\u1ee3c ra m\u1eaft d\u01b0\u1edbi 2 h\u00ecnh th\u1ee9c:<\/p>\n\n\n\n

C\u00e1c beauty blogger\/fashion icon k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t h\u00e3ng m\u1ef9 ph\u1ea9m kh\u00e1c cho ra \u0111\u1eddi m\u1ed9t d\u00e0ng s\u1ea3n ph\u1ea9m m\u1edbi. Nh\u01b0 Miracle Apo k\u1ebft h\u1ee3p c\u00f9ng Chang Makeup, 3CE k\u1ebft h\u1ee3p c\u00f9ng Lily Maymac<\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

S\u1ea3n xu\u1ea5t v\u00e0 l\u00e0m ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00e1 nh\u00e2n: Of\u00e9lia c\u1ee7a Chang Makeup, Kylie Cosmestic c\u1ee7a Kylie Jenner.<\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

Nh\u1eefng d\u00f2ng son n\u00e0y t\u1ea1o hi\u1ec7n t\u01b0\u1ee3ng trong c\u1ed9ng \u0111\u1ed3ng y\u00eau l\u00e0m \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam. L\u00e0 do ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m c\u1ee7a th\u1ea7n t\u01b0\u1ee3ng. Khao kh\u00e1t c\u00f3 \u0111\u01b0\u1ee3c phong c\u00e1ch s\u00e0nh \u0111i\u1ec7u gi\u1ed1ng th\u1ea7n t\u01b0\u1ee3ng. C\u00f3 th\u1ec3 n\u00f3i, c\u00e1c d\u00f2ng son n\u00e0y mang \u0111\u1eadm h\u00ecnh t\u01b0\u1ee3ng c\u00e1 nh\u00e2n h\u01a1n l\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m.<\/p>\n\n\n\n

2. Trang \u0111i\u1ec3m m\u1eb7t<\/strong><\/h3>\n\n\n\n

\u0110i\u1ec3m qua b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 d\u00f2ng s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m m\u1eb7t \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t tr\u00ean social media. C\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a hi\u1ec7n t\u01b0\u1ee3ng cushion. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb H\u00e0n Qu\u1ed1c v\u1edbi s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m m\u1eb7t ch\u1ee7 \u0111\u1ea1o l\u00e0 cushion. Th\u1ed1ng tr\u1ecb nh\u1eefng v\u1ecb tr\u00ed kh\u00e1 cao trong b\u1ea3ng x\u1ebfp h\u1ea1ng. Nh\u01b0 THEFACESHOP, Missha, April Skin, Laneige. Ngo\u00e0i ra, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb M\u1ef9 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kem n\u1ec1n (foundation) c\u00f3 \u0111\u1ed9 che ph\u1ee7 t\u1ed1t nh\u01b0 Maybelline, N.Y.X, MAC, Make up for ever c\u0169ng r\u1ea5t \u0111\u01b0\u1ee3c y\u00eau th\u00edch th\u00f4ng qua th\u1ea3o lu\u1eadn tr\u00ean social media.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u1ef9 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

3. Trang \u0111i\u1ec3m m\u1eaft<\/strong><\/h3>\n\n\n\n
\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u1ef9 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

Maybelline \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3ng x\u1ebfp c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi c\u00f3 d\u00f2ng s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m m\u1eaft \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t tr\u00ean social media. Nh\u1edd v\u00e0o h\u00e0ng lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m mascara, m\u00e0u m\u1eaft. Th\u01b0\u01a1ng hi\u1ec7u Beauskin c\u0169ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd nh\u1edd v\u00e0o viral clip v\u1ec1 s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a mascara v\u1edbi ph\u1ee5 n\u1eef hi\u1ec7n \u0111\u1ea1i. Thu h\u00fat h\u01a1n 3,2 tri\u1ec7u view, h\u01a1n 72 ngh\u00ecn l\u01b0\u1ee3t like, g\u1ea7n 5 ngh\u00ecn th\u1ea3o lu\u1eadn v\u00e0 11 ngh\u00ecn l\u01b0\u1ee3t chia s\u1ebb.<\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

Trong su\u1ed1t qu\u00fd 2,3 n\u0103m 2016, c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea3ng m\u00e0u m\u1eaft (eyeshadow palette) r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Nh\u1edd v\u00e0o s\u1ef1 gi\u1edbi thi\u1ec7u c\u1ee7a c\u00e1c beauty blogger, chuy\u00ean gia trang \u0111i\u1ec3m. C\u0169ng nh\u01b0 nh\u1edd v\u00e0o s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a tr\u00e0o l\u01b0u trang \u0111i\u1ec3m ki\u1ec3u \u00c2u-M\u1ef9. V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m trang \u0111i\u1ec3m m\u00e0u m\u1eaft \u0111\u1eadm, ph\u1ee9c t\u1ea1p, nhi\u1ec1u t\u1ea7ng l\u1edbp (layer). C\u00e1c b\u1ea3ng m\u00e0u m\u1eaft t\u1ea1o \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ea3o lu\u1eadn nh\u1ea5t tr\u00ean social media trong th\u1eddi gian n\u00e0y l\u00e0 NAKED c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Urban Decay; Sweet Peach, Chocolate Bar c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Too Faced v\u00e0 The Nudes c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Maybelline<\/p>\n\n\n\n

\"t\u1ed5ng<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

4. T\u1ea9y trang<\/strong><\/h3>\n\n\n\n

Trang \u0111i\u1ec3m nhi\u1ec1u khi\u1ebfn da tr\u1edf n\u00ean qu\u00e1 t\u1ea3i v\u00e0 g\u1eb7p nhi\u1ec1u v\u1ea5n \u0111\u1ec1. N\u00ean nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea9y trang \u0111\u1ec3 l\u00e0n da kh\u1ecfe m\u1ea1nh \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Cho \u0111\u1ebfn nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m 2016; ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m t\u1ea9y trang; v\u1edbi nhi\u1ec1u d\u1ea1ng v\u00e0 nhi\u1ec1u m\u1ee9c gi\u00e1 kh\u00e1c nhau. Theo th\u1ed1ng k\u00ea c\u1ee7a Buzzmetrics, hai d\u1ea1ng t\u1ea9y trang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t hi\u1ec7n nay l\u00e0 d\u1ea1ng n\u01b0\u1edbc micellar v\u00e0 d\u1ea1ng d\u1ea7u. Do hi\u1ec7u qu\u1ea3 l\u00e0m s\u00e2u c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\u0110\u00e1ng ch\u00fa \u00fd trong nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m nh\u01b0 Bioederma, Neutrogena. V\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n nh\u01b0 DHC, ZA, Shu uemura, Kos\u00e9, Senka. Th\u00e0nh ph\u1ea7n d\u1ecbu nh\u1eb9, l\u00e0nh t\u00ednh, kh\u1ea3 n\u0103ng l\u00e0m s\u1ea1ch s\u00e2u. Ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c y\u00eau th\u00edch.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

T\u1ed5ng quan ng\u00e0nh m\u0129 ph\u1ea9m ph\u00e2n t\u00edch qua social data<\/em><\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Kinh Doanh online v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n