{"id":6129,"date":"2018-07-22T20:16:11","date_gmt":"2018-07-22T20:16:11","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6129"},"modified":"2021-07-21T09:50:58","modified_gmt":"2021-07-21T02:50:58","slug":"occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc","title":{"rendered":"Occasion-based marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"\n<p><strong>M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c s\u1eed dung r\u1ea5t nhi\u1ec1u nh\u01b0ng v\u1eabn ch\u01b0a bi\u1ebft \u0111\u01b0\u1ee3c c\u1ee5m t\u1eeb Occasion-based marketing l\u00e0 g\u00ec.<\/strong> Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y Adsplus.vn s\u1ebd gi\u1ea3i th\u00edch c\u1ee5 th\u1ebf cho c\u00e1c b\u1ea1n\u00a0<strong>Occasion-based marketing l\u00e0 g\u00ec<\/strong> v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a Occasion-based marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"196\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-905163-300x196.jpeg\" alt=\"occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc\" class=\"wp-image-6248\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-905163-300x196.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-905163-534x350.jpeg 534w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-905163-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-905163.jpeg 536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Occasion-based marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Occasion-based marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Occasion-based marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t ho\u1eb7c b\u1ed1i c\u1ea3nh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m, ch\u1ea1m \u0111\u00fang nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng mua s\u1ebd t\u0103ng cao.<\/p>\n\n\n\n<p>Occasion-based marketing gi\u00fap kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi khi n\u00e0o h\u1ecd n\u00ean mua s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u01b0a cho kh\u00e1ch h\u00e0ng l\u00fd do v\u00e0 d\u1ecbp \u0111\u1ec3 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Occasion-based marketing gi\u00fap g\u00ec cho th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong><\/h4>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang m\u1ed1i quan t\u00e2m c\u1ee7a d\u1ecbp \u0111\u1eb7c bi\u1ec7t. Vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng theo \u0111\u00fang m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd t\u1ea1i nh\u1eefng th\u1eddi \u0111i\u1ec3m nh\u1ea1y c\u1ea3m nh\u1ea5t. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh v\u00e0o nh\u1eefng \u201cd\u1ecbp b\u00ecnh th\u01b0\u1eddng\u201d<\/p>\n\n\n\n<p>Occasion-based marketing l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap Marketer nh\u1eafm v\u00e0o 1 nh\u00f3m m\u1ed1i quan t\u00e2m c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng. Nh\u01b0ng ch\u1ec9 xu\u1ea5t hi\u1ec7n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u0103ng doanh thu:<\/strong><\/h4>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh mua s\u1eafm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng t\u1ea1i nh\u1eefng d\u1ecbp n\u00e0y, c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn v\u00e0 l\u1ef1a ch\u1ecdn s\u1ebd cao h\u01a1n.<br>Occasion-based marketing c\u00f2n gi\u00fap t\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1ea1i nhi\u1ec1u th\u1eddi \u0111i\u1ec3m h\u01a1n.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 xem x\u00e9t tr\u01b0\u1eddng h\u1ee3p c\u1ee7a n\u01b0\u1edbc u\u1ed1ng Isotonic 7Up Revive. T\u1eeb n\u0103m 2014, 7Up Revive l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao t\u1ed1n nhi\u1ec1u s\u1ee9c l\u1ef1c. T\u1eeb n\u0103m 2016, 7Up Revive g\u1eafn v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1eddi th\u01b0\u1eddng. Nh\u01b0 \u0111i d\u1ea1o, vui ch\u01a1i hay l\u00e0m vi\u1ec7c trong th\u1eddi ti\u1ebft n\u1eafng n\u00f3ng.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, Revive \u0111\u00e3 m\u1edf r\u1ed9ng d\u1ecbp u\u1ed1ng s\u1ea3n ph\u1ea9m t\u1eeb \u201cv\u1eadn \u0111\u1ed9ng m\u1ea1nh\/ ch\u01a1i th\u1ec3 thao\u201d sang \u201cho\u1ea1t \u0111\u1ed9ng m\u1ea5t n\u01b0\u1edbc\u201d \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"138\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_1-300x138.png\" alt=\"occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc\" class=\"wp-image-6242\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_1-300x138.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_1-768x353.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_1-1024x471.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_1-610x280.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_1-20x9.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_1.png 1153w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Occasion-based marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi \u0111i\u1ec3m:<\/strong><\/h4>\n\n\n\n<p>\u1ede g\u00f3c nh\u00ecn mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n, Occasion-based marketing l\u00e0 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong ng\u00e0nh \u0103n u\u1ed1ng (F&amp;B). Khi m\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0103n u\u1ed1ng b\u1ecb chi ph\u1ed1i nhi\u1ec1u b\u1edfi th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<p>Kitkat l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c t\u1eadn d\u1ee5ng occasion-based marketing \u0111\u1ec3 c\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"62\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_2-300x62.png\" alt=\"occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc\" class=\"wp-image-6243\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_2-300x62.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_2-768x157.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_2-1024x210.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_2-610x125.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_2-20x4.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_2.png 1346w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Occasion-based marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/em><\/p>\n\n\n\n<p>T\u1ea1i Vi\u1ec7t Nam, occasion-based marketing \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0o nh\u1eefng ng\u00e0y l\u1ec5, k\u1ef3 ngh\u1ec9 l\u1edbn nh\u01b0: T\u1ebft, k\u1ef3 ngh\u1ec9 H\u00e8. Tuy nhi\u00ean, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u d\u1ecbp v\u00e0 kho\u1ea3nh kh\u1eafc \u0111\u1eb7c bi\u1ec7t kh\u00e1c; m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em><strong>C\u00f3 4 lo\u1ea1i d\u1ecbp \u0111\u1eb7c bi\u1ec7t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ec3 th\u1ef1c hi\u1ec7n occasion-based marketing<\/strong><\/em><\/h3>\n\n\n\n<p>\u0110\u1ec3 thu\u1eadn ti\u1ec7n cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh chi\u1ebfn thu\u1eadt ch\u1ecdn d\u1ecbp \u0111\u1eb7c bi\u1ec7t, Buzzmetrics chia t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i d\u1ecbp \u0111\u1eb7c bi\u1ec7t th\u00e0nh 4 lo\u1ea1i. \u0110\u1ec1u d\u1ef1a tr\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m, t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n v\u00e0 th\u1eddi gian di\u1ec5n ra:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"976\" height=\"490\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marekting-Ph\u00e2n-lo\u1ea1i-d\u1ecbp-\u0111\u1eb7c-bi\u1ec7t.png\" alt=\"occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc\" class=\"wp-image-6244\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marekting-Ph\u00e2n-lo\u1ea1i-d\u1ecbp-\u0111\u1eb7c-bi\u1ec7t.png 976w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marekting-Ph\u00e2n-lo\u1ea1i-d\u1ecbp-\u0111\u1eb7c-bi\u1ec7t-300x151.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marekting-Ph\u00e2n-lo\u1ea1i-d\u1ecbp-\u0111\u1eb7c-bi\u1ec7t-768x386.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marekting-Ph\u00e2n-lo\u1ea1i-d\u1ecbp-\u0111\u1eb7c-bi\u1ec7t-610x306.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marekting-Ph\u00e2n-lo\u1ea1i-d\u1ecbp-\u0111\u1eb7c-bi\u1ec7t-20x10.png 20w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Occasion-based marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Ng\u00e0y \u0111\u1eb7c bi\u1ec7t<\/strong><\/h4>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t th\u00edch h\u1ee3p cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n chi\u1ebfm platform. Qua vi\u1ec7c t\u1ea1o m\u1ed9t c\u00fa n\u1ed5 l\u1edbn trong n\u0103m. Nh\u1eb1m gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee9 \u0111\u1ebfn ng\u00e0y \u0111\u00f3 l\u00e0 nh\u1edb \u0111\u1ebfn m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t<\/strong><\/h4>\n\n\n\n<p>Th\u01b0\u1eddng th\u00edch h\u1ee3p cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean, m\u1ed7i ng\u00e0y, g\u1eafn ch\u1eb7t v\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"181\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_3-300x181.png\" alt=\"occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc\" class=\"wp-image-6245\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_3-300x181.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_3-768x464.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_3-610x369.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_3-20x12.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_3.png 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Occasion-based marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/em><\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u kho\u1ea3nh kh\u1eafc trong cu\u1ed9c s\u1ed1ng m\u00e0 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t \u201cnh\u1ea1y c\u1ea3m\u201d v\u00e0 xu\u1ea5t hi\u1ec7n nh\u1eefng m\u1ed1i quan t\u00e2m c\u0169ng nh\u01b0 nhu c\u1ea7u kh\u00f4ng ng\u1edd t\u1edbi. V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb th\u01b0\u1eddng xuy\u00ean h\u01a1n, chi ti\u1ebft h\u01a1n v\u1ec1 t\u1eebng kho\u1ea3nh kh\u1eafc trong cu\u1ed9c s\u1ed1ng \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 \u0111\u1ed3ng c\u1ea3m. <\/p>\n\n\n\n<p>Nh\u1ea5t l\u00e0 v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m nh\u1ea1y c\u1ea3m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng c\u00f3 nhi\u1ec1u \u0111\u1ed9ng l\u1ef1c h\u01a1n \u0111\u1ec3 chia s\u1ebb nh\u1eefng \u0111i\u1ec1u n\u00e0y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i; c\u0169ng nh\u01b0 t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u1ea1ng th\u00e1i t\u01b0\u01a1ng t\u1ef1, \u0111\u1ec3 c\u00f9ng n\u00f3i v\u1ec1 m\u1ed1i quan t\u00e2m chung. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 kh\u1ea3 n\u0103ng l\u01b0u gi\u1eef v\u00e0 ph\u00e1t hi\u1ec7n ra nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ea3m x\u00fac \u0111\u1eb7c bi\u1ec7t n\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u201cTh\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t\u201d v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng. M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi con g\u00e1i: th\u1eddi \u0111i\u1ec3m c\u1ea3m th\u1ea5y \u201cKh\u00f4ng \u0111\u1ee7 \u0111\u1ed3 \u0111\u1ec3 m\u1eb7c\u201d, th\u1eddi \u0111i\u1ec3m c\u00f4 \u0111\u01a1n, th\u1eddi \u0111i\u1ec3m mu\u1ed1n ch\u0103m s\u00f3c b\u1ea3n th\u00e2n\u2026<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111i l\u00e0m: th\u1eddi \u0111i\u1ec3m ch\u1edd l\u01b0\u01a1ng, tr\u1ec5 l\u01b0\u01a1ng, \u00e1p l\u1ef1c, deadline\u2026 hay \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00fac bu\u1ed3n ng\u1ee7, l\u1edd \u0111\u1edd, m\u1ec7t m\u1ecfi, m\u1ea5t \u0111\u1ed9ng l\u1ef1c.<\/p>\n\n\n\n<p>C\u00e1c \u201cTh\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t\u201d n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a Occasion based marketing. V\u00ec t\u1ea7n su\u1ea5t l\u1eb7p l\u1ea1i cao (th\u01b0\u1eddng l\u00e0 theo ng\u00e0y\/ theo tu\u1ea7n\/ theo th\u00e1ng). C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n chi\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t \u201cTh\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t\u201d l\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong c\u1ee7a s\u1ed1ng h\u1eb1ng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. M\u00f9a cao \u0111i\u1ec3m theo nhu c\u00e2\u0300u\/ m\u1ed1i quan t\u00e2m<\/strong><\/h4>\n\n\n\n<p>M\u00f9a cao \u0111i\u1ec3m theo nhu c\u00e2\u0300u g\u1ea7n gi\u1ed1ng v\u1edbi ng\u00e0y \u0111\u1eb7c bi\u1ec7t, d\u1ecbp \u0111\u1eb7c bi\u1ec7t. \u0110\u00f3 l\u00e0 nh\u1eefng ng\u00e0y d\u00e0nh cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n d\u1ed3n ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 trong n\u0103m b\u1eb1ng c\u00e1c <a href=\"https:\/\/adsplus.vn\/blog\/chien-luoc-content-marketing\/\"><strong>chi\u1ebfn thu\u1eadt<\/strong><\/a> kh\u00e1c nhau. Nh\u1eb1m \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n<\/p>\n\n\n\n<p>M\u00f9a cao \u0111i\u1ec3m th\u01b0\u1eddng k\u00e9o d\u00e0i h\u01a1n ng\u00e0y \u0111\u1eb7c bi\u1ec7t. S\u1ebd ph\u00f9 h\u1ee3p n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n l\u1ef1a ch\u1ecdn \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch ho\u1eb7c k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n d\u00e0i h\u01a1n. M\u00f9a cao \u0111i\u1ec3m theo nhu c\u1ea7u s\u1ebd ph\u00f9 h\u1ee3p; n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n c\u00f3 th\u1eddi gian thay \u0111\u1ed5i m\u1ed9t \u0111\u1ecbnh ki\u1ebfn, th\u00f3i quen, h\u00e0nh vi ti\u00eau d\u00f9ng c\u00f3 s\u1eb5n. M\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng d\u1ec5 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh trong m\u1ed9t th\u1eddi gian ng\u1eafn (1 ng\u00e0y\/ 1 tu\u1ea7n).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, s\u1ef1 ki\u1ec7n n\u00f3ng<\/strong><\/h4>\n\n\n\n<p>S\u1ef1 ki\u1ec7n n\u00f3ng kh\u00f4ng c\u00f3 t\u00ednh quy lu\u1eadt v\u00e0 kh\u00f3 d\u1ef1 \u0111o\u00e1n. Nh\u1ea5t l\u00e0 kh\u00f3 c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch t\u1eeb tr\u01b0\u1edbc nh\u01b0 3 lo\u1ea1i c\u00f2n l\u1ea1i. Tuy nhi\u00ean, S\u1ef1 ki\u1ec7n n\u00f3ng th\u1eadt s\u1ef1 c\u1ea7n \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng; khi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t trong s\u1ef1 ki\u1ec7n \u0111\u00f3. \u0110\u00e2y g\u1ea7n nh\u01b0 l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u g\u1eafn m\u00ecnh ch\u1eb7t h\u01a1n h\u00f2a v\u00e0o kh\u00f4ng kh\u00ed chung, \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi ti\u1ebfng n\u00f3i chung v\u00e0 m\u1ed1i quan t\u00e2m chung c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"63\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_4-300x63.png\" alt=\"occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc\" class=\"wp-image-6246\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_4-300x63.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_4-768x160.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_4-1024x214.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_4-610x127.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_4-20x4.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_4.png 1532w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"84\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_5-300x84.png\" alt=\"occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc\" class=\"wp-image-6247\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_5-300x84.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_5-768x216.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_5-1024x288.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_5-610x171.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_5-20x6.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/Occasion-based-marketing-_5.png 1274w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Occasion-based marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/em><\/p>\n\n\n\n<p>S\u1ef1 ki\u1ec7n n\u00f3ng r\u1ea5t h\u1ea5p d\u1eabn v\u00ec th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd cao trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. Tuy nhi\u00ean n\u1ebfu, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u00ecnh \u1ea3nh v\u00e0 t\u00ednh c\u00e1ch ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan. N\u1ebfu c\u1ed1 g\u1eafng t\u1eadn d\u1ee5ng s\u1ef1 ki\u1ec7n s\u1ebd t\u1ea1o ra t\u00e1c d\u1ee5ng ph\u1ee5. Hay n\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu s\u1ef1 ki\u1ec7n n\u00f3ng kh\u00f4ng li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c t\u1eadn d\u1ee5ng \u201cS\u1ef1 ki\u1ec7n n\u00f3ng\u201d s\u1ebd kh\u00f4ng mang l\u1ea1i l\u1ee3i ich cho th\u01b0\u01a1ng hi\u1ec7u. Th\u00e2m ch\u00ed, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 g\u1eb7p c\u00e1c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c khi tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi \u0103n theo\u201d trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nguy hi\u1ec3m h\u01a1n, h\u00ecnh \u1ea3nh v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng l\u1edbn. Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd d\u1ea7n tr\u1edf n\u00ean xa l\u1ea1 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u01b0u\u00a0 \u00fd g\u00ec khi s\u1eed d\u1ee5ng Occasion-based marketing<\/strong><\/h2>\n\n\n\n<p><strong>\u2013 T\u00ednh li\u00ean quan:<\/strong> Th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t r\u1ea5t nhi\u1ec1u nh\u01b0ng kh\u00f4ng ph\u1ea3i th\u1eddi \u0111i\u1ec3m n\u00e0o c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p><strong>\u2013 \u201cS\u00e2u\u201d hay \u201cr\u1ed9ng\u201d:<\/strong> g\u1eafn ch\u1eb7t v\u1edbi m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3; s\u1ebd h\u1ea1n ch\u1ebf c\u01a1 h\u1ed9i kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u1edf nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c. \u0110i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc l\u00e0 li\u1ec7u n\u00ean t\u1eadp trung k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t th\u1eddi \u0111i\u1ec3m, th\u1ed1ng tr\u1ecb kho\u1ea3nh kh\u1eafc \u0111\u00f3; hay m\u1edf r\u1ed9ng ra xu\u1ea5t hi\u1ec7n trong nhi\u1ec1u th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<p><strong>\u2013 Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: <\/strong>Xem x\u00e9t k\u0129 t\u1eebng kho\u1ea3nh kh\u1eafc trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00f3 nh\u1eefng kho\u1ea3nh kh\u1eafc r\u1ea5t b\u00ecnh th\u01b0\u1eddng trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y. Nh\u01b0ng l\u1ea1i ch\u1ee9a \u0111\u1ef1ng c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>\u2013 Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau lu\u00f4n thay \u0111\u1ed5i:<\/strong> Lu\u00f4n l\u1eafng nghe ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gi\u00fap t\u00ecm ra c\u00e1c th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t m\u1edbi \u0111\u1ec3 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>Hi v\u1ecdng sau b\u00e0i vi\u1ebft\u00a0<em>Occasion-based marketing l\u00e0 g\u00ec\u00a0<\/em>b\u1ea1n \u0111\u1ecdc s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o ki\u1ebfn th\u1ee9c \u0111\u1ec3 \u00e1p d\u1ee5ng m\u1ed9 c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c s\u1eed dung r\u1ea5t nhi\u1ec1u nh\u01b0ng v\u1eabn ch\u01b0a bi\u1ebft \u0111\u01b0\u1ee3c c\u1ee5m t\u1eeb Occasion-based marketing l\u00e0 g\u00ec. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y Adsplus.vn s\u1ebd gi\u1ea3i th\u00edch c\u1ee5 th\u1ebf cho c\u00e1c b\u1ea1n\u00a0Occasion-based marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a Occasion-based marketing. Occasion-based marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Occasion-based marketing l\u00e0 g\u00ec? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Occasion Based Marketing l\u00e0 g\u00ec v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/title>\n<meta name=\"description\" content=\"Occasion-based marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean s\u1eedu d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u01b0 th\u1ebf n\u00e0o l\u00e0 h\u1ee3p l\u00ed v\u00e0 ph\u00e1t huy t\u1ed1i \u0111a kh\u1ea3 n\u0103ng...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/occasion-based-marketing-la-gi-va-muc-dich-cua-chien-luoc\" \/>\n<meta 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