{"id":6404,"date":"2018-07-25T10:08:06","date_gmt":"2018-07-25T10:08:06","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6404"},"modified":"2020-12-25T17:03:39","modified_gmt":"2020-12-25T10:03:39","slug":"7-chi-so-do-luong-khong-the-bo-qua-cua-facebook-analytics-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/7-chi-so-do-luong-khong-the-bo-qua-cua-facebook-analytics-la-gi","title":{"rendered":"7 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a Facebook Analytics l\u00e0 g\u00ec?"},"content":{"rendered":"\n<p><strong>Facebook nga\u0300y ca\u0300ng ca\u0309i thi\u00ea\u0323n <a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/blog\/cong-cu-email-marketing-tren-facebook-moi-nhat\/\" target=\"_blank\">nhi\u00ea\u0300u ch\u01b0\u0301c n\u0103ng m\u01a1\u0301i<\/a>. Nh\u0103\u0300m t\u00f4\u0301i \u01b0u ho\u0301a chi\u00ea\u0301n di\u0323ch qua\u0309ng ca\u0301o cho ng\u01b0\u01a1\u0300i du\u0300ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 c\u00f3 l\u1ebd c\u00f2n nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ch\u01b0a bi\u1ebft &nbsp;Facebook Analytics l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 bi\u1ebft <strong>Facebook Analytics l\u00e0 g\u00ec<\/strong>? Adsplus.vn xin ph\u00e9p gi\u1edbi thi\u1ec7u 7 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a Facebook Analytics.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-972376-300x200.jpeg\" alt=\"Facebook Analytics l\u00e0 g\u00ec\" class=\"wp-image-6405\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-972376-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-972376-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-972376.jpeg 525w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>7 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a Facebook Analytics l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.Audience Engagement:<\/strong><\/h2>\n\n\n\n<p>Engagement (L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c) g\u1ed3m c\u00f3 l\u01b0\u1ee3ng like, comment, share, l\u01b0\u1ee3t click m\u00e0 b\u1ea1n nh\u1ea5n v\u00e0o m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean Facebook. C\u00f3 1 quy lu\u1eadt b\u1ea5t bi\u1ebfn: \u201cNh\u1ea5t share, nh\u00ec comment, sau c\u00f9ng l\u00e0 like\u201d. \u0110\u01a1n gi\u1ea3n b\u1edfi khi c\u00f3 ai \u0111\u00f3 comment hay nh\u1ea5n like v\u00e0o b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n, b\u00e0i vi\u1ebft \u0111\u00f3 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng \u201cshare\u201d \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd, v\u00ec th\u1ebf \u201cshare\u201d l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u00fap b\u00e0i post c\u1ee7a b\u1ea1n \u0111\u01b0\u01a1c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2.Reach\/ Impressions:<\/strong><\/h2>\n\n\n\n<p>C\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 s\u1ef1 kh\u00e1c nhau gi\u1eefa Reach v\u00e0 Impressions<\/p>\n\n\n\n<p>Ngh\u0129a l\u00e0: Khi ng\u01b0\u1eddi kh\u00e1c nh\u00ecn th\u1ea5y b\u00e0i post c\u1ee7a b\u1ea1n, th\u00ec \u0111\u01b0\u1ee3c t\u00ednh \u201c1 Impression\u201d. N\u1ebfu h\u1ecd nh\u00ecn th\u1ea5y 2 l\u1ea7n, ngh\u0129a l\u00e0 \u201c2 Impressions\u201d. Trong khi \u0111\u00f3, \u201cReach\u201d l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u1ea5y b\u00e0i post c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n chia s\u1ebb b\u00e0i post v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb 1 l\u1ea7n t\u1edbi 10 b\u1ea1n nh\u00f3m A v\u00e0 hi\u1ec3n th\u1ecb 2 l\u1ea7n v\u1edbi 5 b\u1ea1n nh\u00f3m B ngh\u0129a l\u00e0: T\u1ed5ng s\u1ed1 impressions l\u00e0 20 nh\u01b0ng t\u1ed5ng l\u01b0\u1ee3t reach ch\u1ec9 l\u00e0 5 m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>L\u01b0\u1ee3t Impressions quan tr\u1ecdng, tuy nhi\u00ean c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, h\u1ecd th\u1ea5y b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u1ecdc n\u00f3 khi l\u1ea7n \u0111\u1ea7u th\u1ea5y!<\/p>\n\n\n\n<p>Trong khi, l\u01b0\u1ee3t Reach s\u1ebd cho bi\u1ebft kh\u1ea3 n\u0103ng l\u01b0\u1ee3ng fans th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed9i dung b\u00e0i post c\u1ee7a b\u1ea1n. N\u1ebfu h\u1ecd \u0111\u00e3 l\u00e2u kh\u00f4ng c\u00f2n t\u01b0\u01a1ng t\u00e1c t\u1edbi c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n, Facebook c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng bao gi\u1edd hi\u1ec3n th\u1ecb b\u00e0i post c\u1ee7a b\u1ea1n cho h\u1ecd th\u1ea5y, th\u00f4ng th\u01b0\u1eddng c\u00f3 2 lo\u1ea1i l\u00e0: Organic reach (l\u01b0\u1ee3t reach t\u1ef1 nhi\u00ean) v\u00e0 Paid reach (l\u01b0\u1ee3t reach do tr\u1ea3 ph\u00ed).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-392018-300x200.jpeg\" alt=\"Facebook Analytics l\u00e0 g\u00ec\" class=\"wp-image-6406\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-392018-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-392018-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-392018.jpeg 525w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>7 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a Facebook Analytics l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.Clicks to website or app:<\/strong><\/h2>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i clicks kh\u00e1c nhau, c\u00f3 th\u1ec3 l\u00e0 click v\u00e0o m\u1ed9t t\u1ea5m \u1ea3nh, click \u0111\u1ec3 xem video. N\u1ebfu m\u1ed9t ai \u0111\u00f3 gh\u00e9 th\u0103m trang web c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd mu\u1ed1n bi\u1ebft h\u1ecd \u0111\u00e3 l\u00e0m g\u00ec tr\u00ean website. V\u00e0 s\u1ebd th\u1eadt tuy\u1ec7t n\u1ebfu ai \u0111\u00f3 click v\u00e0o website v\u00e0 \u0111\u0103ng k\u00fd l\u00e0 \u201cemail subscriber\u201d, mua s\u1ea3n ph\u1ea9m hay \u0111\u0103ng k\u00fd tham gia h\u1ed9 th\u1ea3o tr\u00ean website!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4.Audience Profile:<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 ch\u1eafc r\u1eb1ng m\u00ecnh \u0111ang x\u00e2y d\u1ef1ng \u0111\u00fang l\u01b0\u1ee3ng audience? Ph\u1ea3i l\u00e0m sao khi b\u1ea1n target \u0111\u1ebfn l\u01b0\u1ee3ng audience c\u1ee7a m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc c\u00f3 m\u1ee9c l\u01b0\u01a1ng th\u1ea5p. Trong khi gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00ean \u0111\u1ebfn $1,000? Theo d\u00f5i ch\u1eb7t ch\u1ebd l\u01b0\u1ee3ng audience b\u1ea1n nh\u1eafm \u0111\u1ebfn. H\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat nh\u1ea7m l\u01b0\u1ee3ng audience. Cho d\u00f9 b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o tr\u00ean Fanpage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5.Audience Response rate:<\/strong><\/h2>\n\n\n\n<p>C\u00e0ng c\u00f3 nhi\u1ec1u n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn n\u1ed9i dung v\u00e0 nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n. H\u00e3y c\u1ed1 g\u1eafng tr\u1ea3 l\u1eddi c\u00e1c comments tr\u00ean Trang c\u1ee7a m\u00ecnh v\u00e0 tr\u1ea3 l\u1eddi nhanh nh\u1ea5t c\u00f3 th\u1ec3!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-247708-300x200.jpeg\" alt=\"Facebook Analytics l\u00e0 g\u00ec\" class=\"wp-image-6407\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-247708-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-247708-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-247708.jpeg 525w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>7 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a Facebook Analytics l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6.Negative feedback:<\/strong><\/h2>\n\n\n\n<p>V\u1edbi <a href=\"https:\/\/adsplus.vn\/blog\/cong-cu-email-marketing-tren-facebook-moi-nhat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c(negative feedback) l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng Page c\u1ee7a b\u1ea1n. N\u1ebfu b\u00e0i vi\u1ebft b\u1ecb nhi\u1ec1u negative feedback s\u1ebd d\u1ea7n d\u1ea7n m\u1ea5t l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. V\u00e0 Page c\u00f3 negative feedback trung b\u00ecnh \u1edf m\u1ee9c cao c\u0169ng d\u1ea7n m\u1ea5t kh\u1ea3 n\u0103ng reach c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111\u00ea marketing tr\u00ean Facebook hi\u1ec7u qu\u1ea3 th\u00ec c\u1ea7n gi\u1eef negative feedback c\u00e0ng th\u1ea5p c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.Time of Engagement:<\/strong><\/h3>\n\n\n\n<p>C\u00e1c xu h\u01b0\u1edbng (trend) th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c nh\u1ea5t. V\u00ec v\u1eady ch\u00fa \u00fd: C\u00e1c b\u00e0i post b\u1ea1n chia s\u1ebb c\u00f3 th\u1ec3 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, n\u00ean vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c trend l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft. C\u00f3 m\u1ed9t tip \u0111\u00f3 l\u00e0 \u0111\u1ea9y m\u1ea1nh c\u00e1c b\u00e0i post trong kho\u1ea3ng th\u1eddi gian \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c l\u1edbn.<\/p>\n\n\n\n<p>Adsplus.vn hi v\u1ecdng qua b\u00e0i vi\u1ebft 7 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a Facebook Analytics l\u00e0 g\u00ec? b\u1ea1n \u0111\u1ecdc s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u th\u00f4ng tin c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t t\u1eeb Facebook. V\u00e0 c\u00e1c Tips v\u1ec1 ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/hubs.la\/H0BrYS30\" target=\"_blank\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook nga\u0300y ca\u0300ng ca\u0309i thi\u00ea\u0323n nhi\u00ea\u0300u ch\u01b0\u0301c n\u0103ng m\u01a1\u0301i. Nh\u0103\u0300m t\u00f4\u0301i \u01b0u ho\u0301a chi\u00ea\u0301n di\u0323ch qua\u0309ng ca\u0301o cho ng\u01b0\u01a1\u0300i du\u0300ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 c\u00f3 l\u1ebd c\u00f2n nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ch\u01b0a bi\u1ebft &nbsp;Facebook Analytics l\u00e0 g\u00ec? \u0110\u1ec3 bi\u1ebft Facebook Analytics l\u00e0 g\u00ec? Adsplus.vn xin ph\u00e9p gi\u1edbi thi\u1ec7u 7 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u00f4ng th\u1ec3 b\u1ecf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[108],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a Facebook Analytics l\u00e0 g\u00ec?<\/title>\n<meta name=\"description\" content=\"Facebook nga\u0300y ca\u0300ng ca\u0309i thi\u00ea\u0323n nhi\u00ea\u0300u ch\u01b0\u0301c n\u0103ng m\u01a1\u0301i \u0111\u1ec3 t\u00f4\u0301i \u01b0u chi\u00ea\u0301n di\u0323ch qua\u0309ng ca\u0301o cho ng\u01b0\u01a1\u0300i du\u0300ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. 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