{"id":6436,"date":"2018-07-26T06:32:42","date_gmt":"2018-07-26T06:32:42","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6436"},"modified":"2018-07-26T06:32:42","modified_gmt":"2018-07-26T06:32:42","slug":"cac-buoc-thiet-lap-chien-dich-google-adswords-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cac-buoc-thiet-lap-chien-dich-google-adswords-hieu-qua","title":{"rendered":"C\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

C\u0169ng gi\u1ed1ng nh\u01b0 khi l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch marketing, \u0111\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch Google Adswords
\nhi\u1ec7u qu\u1ea3, c\u00e1c b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc theo m\u1ed9t quy tr\u00ecnh nh\u1eb1m \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3.<\/p>\n

Sau \u0111\u00e2y Adsplus.vn xin ph\u00e9p n\u00eau ra 4 b\u01b0\u1edbc thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u qu\u1ea3<\/p>\n

\"chi\u1ebfn<\/p>\n

C\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u qu\u1ea3<\/em><\/p>\n

B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch Google Adwords<\/strong><\/p>\n

\u0110\u1ec3 m\u1ed9t chi\u1ebfn d\u1ecbch Google Adswords th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft, r\u00f5 r\u00e0ng. Ph\u1ea3i d\u1ef1a v\u00e0o m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00f4ng ty trong t\u1eebng th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p, trong \u0111\u00f3 kh\u00f4ng th\u1ec3 b\u1ecf qua ph\u1ea7n ng\u00e2n s\u00e1ch cho marketing n\u00f3i chung v\u00e0 ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o Google Adwords n\u00f3i ri\u00eang. K\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o Google bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh sau \u0111\u00e2y:
\n\u2022 M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch Google Adswords
\n\u2022 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1eafm \u0111\u1ebfn trong chi\u1ebfn d\u1ecbch
\n\u2022 Th\u1eddi gian qu\u1ea3ng c\u00e1o
\n\u2022 T\u1ed5ng chi ph\u00ed cho chi\u1ebfn d\u1ecbch
\n\u2022 \u0110\u1ecbnh h\u01b0\u1edbng ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m<\/p>\n

B\u01b0\u1edbc 2: L\u00ea k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a v\u00e0 l\u1eadp m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords<\/strong><\/h4>\n

2.1. L\u00ean k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o Google Adwords<\/em><\/h4>\n

C\u00e1c b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau \u0111ang nh\u1eafm \u0111\u1ebfn ng\u00e0nh hay s\u1ea3n ph\u1ea9m n\u00e0o (trong nhi\u1ec1u ng\u00e0nh ngh\u1ec1 c\u1ee7a doanh nghi\u1ec7p), \u0111\u1ed1i v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m hay ng\u00e0nh h\u00e0ng, ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a (keywords) li\u00ean quan \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m.
\nV\u00ed d\u1ee5: Khi thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adwords v\u1ec1 m\u00e1y ph\u00e1t \u0111i\u1ec7n, c\u00e1c b\u1ea1n n\u00ean d\u00f9ng nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan nh\u01b0:\u201d, \u201cm\u00e1y ph\u00e1t \u0111i\u1ec7n c\u00f4ng nghi\u1ec7p\u201d, \u201cm\u00e1y ph\u00e1t \u0111i\u1ec7n gia \u0111\u00ecnh”…<\/p>\n

C\u00e1c b\u1ea1n c\u0169ng n\u00ean nh\u1edb r\u1eb1ng, khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m b\u1eb1ng nh\u1eefng c\u1ee5m t\u1eeb c\u00f3 d\u1ea5u v\u00e0 kh\u00f4ng d\u1ea5u. Ch\u00ednh v\u00ec v\u1eady, thay v\u00ec ch\u1ec9 g\u00f5 c\u1ee5m t\u1eeb \u201cm\u00e1y ph\u00e1t \u0111i\u1ec7n\u201d th\u00ec kh\u00e1ch truy c\u1eadp v\u00e0o c\u1ee5m t\u1eeb \u201cmay phat dien\u201d chi\u1ebfm t\u1ef7 s\u1ed1 cao h\u01a1n.<\/p>\n

C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean Google. V\u1edbi c\u00f4ng c\u1ee5 n\u00e0y, s\u1ebd gi\u00fap cho b\u1ea1n d\u1ec5 nh\u1eadn bi\u1ebft c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn ng\u00e0nh ngh\u1ec1 kinh doanh c\u1ee7a doanh nghi\u1ec7p; v\u00e0 th\u1ed1ng k\u00ea r\u00f5 h\u01a1n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp, t\u1eeb \u0111\u00f3 ch\u1ecdn ra nh\u1eefng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

\"chi\u1ebfn<\/p>\n

C\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u qu\u1ea3<\/em><\/p>\n

2.2. L\u1eadp m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords<\/em><\/h4>\n

M\u1eabu qu\u1ea3ng c\u00e1o Google Adwords n\u00ean th\u1ec3 hi\u1ec7n nh\u1eefng th\u00f4ng tin n\u1ed5i b\u1eadt c\u1ea7n thi\u1ebft nh\u1ea5t h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o Google. \u0110\u1ea3m b\u1ea3o m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords ph\u1ea3i h\u1ea5p d\u1eabn, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ed9i dung c\u1ee7a m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi ch\u00ednh s\u00e1ch bi\u00ean t\u1eadp c\u1ee7a Google.<\/p>\n

B\u01b0\u1edbc 3: Ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords<\/strong><\/p>\n

Sau khi ho\u00e0n th\u00e0nh ch\u1ecdn t\u1eeb kh\u00f3a v\u00e0 l\u1eadp m\u1eabu qu\u1ea3ng c\u00e1o Google Adwords, c\u00f4ng vi\u1ec7c ti\u1ebfp theo l\u00e0 ti\u1ebfn h\u00e0nh ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords. Adsplus.vn s\u1ebd th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra, theo d\u00f5i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Adwords, \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o Google Adwords ch\u1ea1y \u1ed5n \u0111\u1ecbnh v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

\"chi\u1ebfn<\/p>\n

C\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u<\/em> qu\u1ea3<\/p>\n

B\u01b0\u1edbc 4: B\u00e1o c\u00e1o k\u1ebft qu\u1ea3, ch\u1ec9nh s\u1eeda chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Adwords<\/strong><\/p>\n

    \n
  • \n
    B\u00e1o c\u00e1o k\u1ebft qu\u1ea3: h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng Adsplus.vn s\u1ebd g\u1eedi \u0111\u1ebfn b\u1ea1n b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch c\u1ee7a t\u1eebng t\u1eeb kh\u00f3a.<\/div>\n<\/li>\n
  • \n
    Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a\u00a0chi\u1ebfn d\u1ecbch\u00a0qu\u1ea3ng c\u00e1o Google Adwords: \u0111\u00ednh k\u00e8m v\u1edbi b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 h\u00e0ng th\u00e1ng, Adsplus.vn s\u1ebd ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng t\u1eeb kh\u00f3a v\u00e0 m\u1eabu\u00a0qu\u1ea3ng c\u00e1o Google Adwords.<\/div>\n<\/li>\n
  • \n
    T\u01b0 v\u1ea5n thay \u0111\u1ed5i\u00a0chi\u1ebfn d\u1ecbch\u00a0qu\u1ea3ng c\u00e1o Google Adwords: trong tr\u01b0\u1eddng h\u1ee3p\u00a0chi\u1ebfn d\u1ecbch\u00a0qu\u1ea3ng c\u00e1o Google Adwords kh\u00f4ng hi\u1ec7u qu\u1ea3, Adsplus.vn s\u1ebd t\u01b0 v\u1ea5n thay \u0111\u1ed5i chi\u1ebfn d\u1ecbch (thay \u0111\u1ed5i t\u1eeb kh\u00f3a, m\u1eabu\u00a0qu\u1ea3ng c\u00e1o Google…) nh\u1eb1m \u0111\u1ea3m b\u1ea3o\u00a0qu\u1ea3ng c\u00e1o Google Adwords h\u01b0\u1edbng \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, hi\u1ec7u qu\u1ea3.<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    C\u0169ng gi\u1ed1ng nh\u01b0 khi l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch marketing, \u0111\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u qu\u1ea3, c\u00e1c b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc theo m\u1ed9t quy tr\u00ecnh nh\u1eb1m \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3. Sau \u0111\u00e2y Adsplus.vn xin ph\u00e9p n\u00eau ra 4 b\u01b0\u1edbc thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u qu\u1ea3 C\u00e1c b\u01b0\u1edbc […]<\/p>\n","protected":false},"author":1,"featured_media":6438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"yoast_head":"\nC\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Khi thi\u1ebft l\u1eadp m\u1ed9t ch\u1ebfn d\u1ecbch Google Adswords n\u1ebfu ch\u1ec9 chi ti\u1ec1n \u0111\u1ec3 ch\u1ea1y m\u00e0 kh\u00f4ng \u0111\u1ee7 quy tr\u00ecnh thi\u1ebft l\u1eadp v\u00e0 theo d\u00f5i s\u1ebd g\u00e2y ra l\u00e3ng ph\u00ed v\u00f4 \u00edch...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cac-buoc-thiet-lap-chien-dich-google-adswords-hieu-qua\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u qu\u1ea3\" \/>\n<meta property=\"og:description\" content=\"Khi thi\u1ebft l\u1eadp m\u1ed9t ch\u1ebfn d\u1ecbch Google Adswords n\u1ebfu ch\u1ec9 chi ti\u1ec1n \u0111\u1ec3 ch\u1ea1y m\u00e0 kh\u00f4ng \u0111\u1ee7 quy tr\u00ecnh thi\u1ebft l\u1eadp v\u00e0 theo d\u00f5i s\u1ebd g\u00e2y ra l\u00e3ng ph\u00ed v\u00f4 \u00edch...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cac-buoc-thiet-lap-chien-dich-google-adswords-hieu-qua\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-26T06:32:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/office-freelancer-computer-business-38547-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"527\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/cac-buoc-thiet-lap-chien-dich-google-adswords-hieu-qua\",\"url\":\"https:\/\/adsplus.vn\/blog\/cac-buoc-thiet-lap-chien-dich-google-adswords-hieu-qua\",\"name\":\"C\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Google Adswords hi\u1ec7u qu\u1ea3\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2018-07-26T06:32:42+00:00\",\"dateModified\":\"2018-07-26T06:32:42+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Khi thi\u1ebft l\u1eadp m\u1ed9t ch\u1ebfn d\u1ecbch Google Adswords n\u1ebfu ch\u1ec9 chi ti\u1ec1n \u0111\u1ec3 ch\u1ea1y m\u00e0 kh\u00f4ng \u0111\u1ee7 quy tr\u00ecnh thi\u1ebft l\u1eadp v\u00e0 theo d\u00f5i s\u1ebd g\u00e2y ra l\u00e3ng ph\u00ed v\u00f4 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