{"id":6475,"date":"2018-07-27T06:45:37","date_gmt":"2018-07-27T06:45:37","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6475"},"modified":"2021-06-07T13:53:22","modified_gmt":"2021-06-07T06:53:22","slug":"thi-hieu-tieu-dung-cua-nguoi-viet-co-xu-huong-thay-doi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thi-hieu-tieu-dung-cua-nguoi-viet-co-xu-huong-thay-doi","title":{"rendered":"Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i"},"content":{"rendered":"\n<p><strong>SSI Retail Research v\u1eeba \u0111\u01b0a ra c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam. Th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng tr\u01b0\u1edfng kh\u00e1 trong nhi\u1ec1u n\u0103m t\u1edbi.<\/strong><\/p>\n\n\n\n<p>Doanh s\u1ed1 b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111\u1ea1t 2.937 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong n\u0103m 2017 (130 t\u1ef7 USD). T\u0103ng 10,9% so v\u1edbi n\u0103m 2017 v\u00e0 d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng 11,7% trong n\u0103m 2018 theo \u0111\u1ed3ng VND. T\u1eeb \u0111\u00f3 cho th\u1ea5y th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i r\u00f5 r\u1ec7t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-color-colors-wheel-300x200.jpg\" alt=\"Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" class=\"wp-image-6476\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-color-colors-wheel-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-color-colors-wheel-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/marketing-color-colors-wheel.jpg 525w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng ch\u00ednh \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 cao \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng. Nh\u1edd t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf m\u1ea1nh m\u1ebd. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho h\u00e0ng ti\u00eau d\u00f9ng kh\u00f4ng thi\u1ebft y\u1ebfu.<\/p>\n\n\n\n<p>K\u00eanh th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng (GT) v\u1eabn s\u1ebd chi\u1ebfm \u01b0u th\u1ebf. Nh\u01b0ng th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i (MT) \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh. \u1ede Vi\u1ec7t Nam, k\u00eanh GT chi\u1ebfm 80%, MT chi\u1ebfm 18%. V\u00e0 2% \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u0103m 2017 theo B\u1ed9 C\u00f4ng th\u01b0\u01a1ng v\u00e0 nhi\u1ec1u ngu\u1ed3n kh\u00e1c. Tuy nhi\u00ean, t\u0103ng tr\u01b0\u1edfng doanh thu b\u00e1n l\u1ebb trong k\u00eanh GT th\u1ea5p h\u01a1n so v\u1edbi k\u00eanh MT trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. V\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 l\u1ed1i s\u1ed1ng b\u1eadn r\u1ed9n h\u01a1n. Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng chuy\u1ec3n sang k\u00eanh MT v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00ec m\u1ee5c \u0111\u00edch ti\u1ec7n l\u1ee3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 si\u00eau th\u1ecb mini \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t nhanh t\u1ea1i Vi\u1ec7t Nam.<\/strong><\/h3>\n\n\n\n<p>S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 si\u00eau th\u1ecb t\u0103ng g\u1ea5p 17 l\u1ea7n. T\u0103ng t\u1eeb 147 n\u0103m 2012 l\u00ean h\u01a1n 2.500 c\u1eeda h\u00e0ng v\u00e0o cu\u1ed1i n\u0103m 2017. M\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh n\u00e0y d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea t\u1eeb nhi\u1ec1u ngu\u1ed3n. V\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n. Bao g\u1ed3m c\u1ea3 doanh nghi\u1ec7p trong n\u01b0\u1edbc (Vinmart +, Co.op Foods, Satra Food, Bachhoaxanh). V\u00e0 n\u01b0\u1edbc ngo\u00e0i (nh\u01b0 Circle K, 7-Eleven,Family mart \u2026)<\/p>\n\n\n\n<p>Xu h\u01b0\u1edbng m\u1edbi Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u1edd s\u1ef1 gia t\u0103ng nhanh ch\u00f3ng trong vi\u1ec7c s\u1eed d\u1ee5ng internet. Vi\u1ec7t Nam hi\u1ec7n c\u00f3 64 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet (66% d\u00e2n s\u1ed1) v\u00e0o cu\u1ed1i n\u0103m 2017. 73% d\u00e2n s\u1ed1 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. Trong \u0111\u00f3 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u01b0\u1ee3t m\u1ee9c 70%, theo th\u1ed1ng k\u00ea c\u1ee7a Internet World. Trong khi \u0111\u00f3, c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Tiki, Shopee,Lazada, Sendo v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Zalo, Viber, <a href=\"https:\/\/adsplus.vn\/blog\/facebook-tan-cong-vao-thi-truong-ecommerce\/\">Facebook<\/a>, v.v &#8230; \u0111ang b\u00f9ng n\u1ed5 nhanh ch\u00f3ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/gift-brown-shopping-market-300x200.jpg\" alt=\"Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" class=\"wp-image-6478\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/gift-brown-shopping-market-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/gift-brown-shopping-market-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/gift-brown-shopping-market-1024x682.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/gift-brown-shopping-market-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/gift-brown-shopping-market-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/gift-brown-shopping-market.jpg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng m\u1eb7t h\u00e0ng ti\u00eau th\u1ee5 \u00edt \u0111i<\/strong><\/h2>\n\n\n\n<p>Khi nhu c\u1ea7u thi\u1ebft y\u1ebfu h\u00e0ng ng\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam chi ti\u00eau cho c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng thi\u1ebft y\u1ebfu. Nh\u01b0 qu\u1ea7n \u00e1o, n\u1ed9i th\u1ea5t gia \u0111\u00ecnh, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, \u00f4 t\u00f4 ho\u1eb7c du l\u1ecbch. Th\u1ef1c t\u1ebf, h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) c\u00f3 t\u0103ng tr\u01b0\u1edfng th\u1ea5p h\u01a1n m\u1ee9c t\u0103ng c\u1ee7a t\u1ed5ng doanh thu b\u00e1n l\u1ebb. V\u00e0 b\u1eaft \u0111\u1ea7u gi\u1ea3m g\u1ea7n xu\u1ed1ng ch\u1ec9 g\u1ea7n nh\u01b0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi CPI t\u1eeb n\u0103m 2013.<\/p>\n\n\n\n<p>Sau khi t\u0103ng tr\u01b0\u1edfng \u1edf m\u1ee9c hai con s\u1ed1 trong giai \u0111o\u1ea1n 2011-2014. Ti\u00eau th\u1ee5 h\u00e0ng FMCG ch\u1ec9 t\u0103ng t\u1eeb 6-11% \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n. V\u00e0 ch\u1ec9 0-6% \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb t\u1eeb n\u0103m 2015. Trong khi ti\u00eau th\u1ee5 h\u00e0ng FMCG \u1edf n\u00f4ng th\u00f4n th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng bi\u1ebfn \u0111\u1ed9ng. Do thu nh\u1eadp c\u1ee7a n\u00f4ng d\u00e2n li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn gi\u00e1 n\u00f4ng s\u1ea3n (ph\u1ea7n l\u1edbn ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft). Ti\u00eau th\u1ee5 h\u00e0ng FMCG \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb ch\u1ec9 cao h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi l\u1ea1m ph\u00e1t. Cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng h\u00e0ng FMCG \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m b\u00e3o h\u00f2a \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-276528-300x200.jpeg\" alt=\"Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" class=\"wp-image-6479\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-276528-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-276528-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-276528.jpeg 525w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Khu v\u1ef1c ti\u00eau th\u1ee5 t\u0103ng<\/strong><\/h2>\n\n\n\n<p>V\u1edbi s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u v\u1edbi m\u1ee9c s\u1ed1ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau cho nhu c\u1ea7u c\u00e1 nh\u00e2n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u0169ng chi nhi\u1ec1u h\u01a1n cho m\u1eb7t h\u00e0ng t\u00f9y ch\u1ecdn nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, \u0111\u1ed3 gia d\u1ee5ng, xe h\u01a1i, \u0111\u1ed3 trang s\u1ee9c, du l\u1ecbch,\u2026 nh\u1eb1m n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m t\u1ef1 h\u00e0i l\u00f2ng v\u00e0 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SSI Retail Research v\u1eeba \u0111\u01b0a ra c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam. Th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng tr\u01b0\u1edfng kh\u00e1 trong nhi\u1ec1u n\u0103m t\u1edbi. Doanh s\u1ed1 b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111\u1ea1t 2.937 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong n\u0103m 2017 (130 t\u1ef7 USD). T\u0103ng 10,9% so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i<\/title>\n<meta name=\"description\" content=\"Nh\u1edd v\u00e0o ph\u00e1t tri\u1ec3n \u0111\u1eddi s\u1ed1ng ng\u01b0\u1eddi d\u00e2n ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u0169ng thay \u0111\u1ed5i nhi\u1ec1u h\u01a1n, chi ti\u00eau \u0111\u1ea7y \u0111\u1ee7 v\u00e0 tho\u1ea3i m\u00e1i h\u01a1n...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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