{"id":6477,"date":"2018-07-27T07:53:39","date_gmt":"2018-07-27T07:53:39","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6477"},"modified":"2021-06-30T13:25:13","modified_gmt":"2021-06-30T06:25:13","slug":"tiep-thi-noi-dung-tuong-tac-vua-content-chien-luoc-marketing-tuong-lai","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tiep-thi-noi-dung-tuong-tac-vua-content-chien-luoc-marketing-tuong-lai","title":{"rendered":"Ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c &#8211; &#8220;Vua Content&#8221; chi\u1ebfn l\u01b0\u1ee3c Marketing t\u01b0\u01a1ng lai"},"content":{"rendered":"\n<p>S\u1ef1 l\u1ef1a ch\u1ecdn m\u1edbi cho content marketing t\u01b0\u01a1ng lai. Ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c &#8211; c\u00f3 th\u1ec3 s\u1ebd tr\u1edf th\u00e0nh &#8220;v\u1ecb vua&#8221; m\u1edbi trong chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/6-1497171533253-300x200.jpg\" alt=\"ti\u1ebfp th\u1ecb n\u1ed9i dung 03\" class=\"wp-image-6487\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/6-1497171533253-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/6-1497171533253-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/6-1497171533253-1024x683.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/6-1497171533253-1920x1280.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/6-1497171533253-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/6-1497171533253-20x13.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Th\u1eddi bu\u1ed5i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. N\u1ebfu b\u1ea1n ch\u1ec9 ti\u1ebfp c\u1eadn n\u1ed9i dung theo c\u00e1ch th\u00f4ng th\u01b0\u1eddng h\u00e0ng ng\u00e0y th\u00ec r\u1ea5t d\u1ec5 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. Ch\u00ednh v\u00ec v\u1eady, \u0111i\u1ec1u c\u1ea7n l\u00e0m \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n ph\u1ea3i chuy\u1ec3n sang m\u1ed9t xu h\u01b0\u1edbng m\u1edbi &#8211; ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c. \u0110\u1ec3 b\u1ea1n h\u01b0\u1edbng kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch tho\u1ea3i m\u00e1i nh\u1ea5t. M\u00e0 kh\u00f4ng khi\u1ebfn h\u1ecd c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 m\u1ed9t con h\u00e0ng \u0111ang b\u1ecb d\u00f2m ng\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wanda Thibodeaux &#8211; m\u1ed9t c\u00e2y b\u00fat c\u1ee7a Inc, chia s\u1ebb.<\/strong><\/h2>\n\n\n\n<p>\u201cB\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t th\u00f4ng \u0111i\u1ec7p tuy\u1ec7t v\u1eddi. Song, khi b\u1ee9c tranh kinh t\u1ebf to\u00e0n c\u1ea7u \u0111ang ng\u00e0y c\u00e0ng c\u1ea1nh tranh gay g\u1eaft. N\u1ebfu b\u1ea1n c\u00f3 h\u01b0\u1edbng ti\u1ebfp c\u1eadn n\u1ed9i dung ph\u00f9 h\u1ee3p cho th\u00f4ng \u0111i\u1ec7p \u0111\u00f3. B\u1ea1n s\u1ebd r\u1ea5t kh\u00f3 kh\u0103n \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng, nh\u01b0 th\u1ec3 d\u00f9ng con dao ph\u1ebft b\u01a1 \u0111\u1ec3 c\u01b0a m\u1ed9t c\u00e1i c\u00e2y c\u1ed5 th\u1ee5 v\u1eady\u201d <\/p>\n\n\n\n<p>Trong nhi\u1ec1u n\u0103m qua, c\u00e1c doanh nh\u00e2n \u0111\u00e3 chuy\u1ec3n sang xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng. Khi s\u00e2n ch\u01a1i ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea1nh tranh h\u01a1n. Th\u00ec ng\u01b0\u1eddi ch\u01a1i ph\u1ea3i n\u00e2ng c\u1ea5p kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh \u1edf vi\u1ec7c s\u00e1ng t\u1ea1o v\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung.<\/p>\n\n\n\n<p>Yoav Vilner &#8211; \u0110\u1ed3ng s\u00e1ng l\u1eadp, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty t\u01b0 v\u1ea5n marketing Ranky. N\u01a1i \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi t\u1eadp trung v\u00e0o c\u00e1c d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u01b0 v\u1ea5n. \u00d4ng \u0111\u00e3 nh\u1eadn x\u00e9t r\u1eb1ng, gi\u1edd \u0111\u00e2y vi\u1ec7c ti\u1ebfp th\u1ecb b\u1eb1ng n\u1ed9i dung (<a href=\"https:\/\/adsplus.vn\/blog\/cach-viet-content-marketing-nganh-fb-hap-dan\/\">content marketing<\/a>) \u0111\u00e3 ch\u1ebft. \u00d4ng vi\u1ebft th\u00eam: \u201cHo\u1eb7c \u00edt nh\u1ea5t, \u0111i\u1ec1u \u0111\u00f3 \u0111ang b\u1eaft \u0111\u1ea7u di\u1ec5n ra&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u1ea3 Vilner v\u00e0 Thibodeaux \u0111\u1ec1u \u0111\u1ed3ng \u00fd r\u1eb1ng\u00a0l\u1ef1a ch\u1ecdn ti\u1ebfp theo ch\u00ednh l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c.<\/strong><\/h3>\n\n\n\n<p>Ti\u1ebfn s\u0129 Dino Levy l\u00e0m vi\u1ec7c \u1edf Khoa th\u1ea7n kinh h\u1ecdc v\u00e0 Khoa qu\u1ea3n l\u00fd thu\u1ed9c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Tel Aviv (Isarel). \u00d4ng nh\u1eadn \u0111\u1ecbnh r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng th\u00edch tham gia v\u00e0o c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c. V\u00e0 h\u1ecd s\u1ebd kh\u00f3 qu\u00ean c\u00e1c n\u1ed9i dung n\u00e0y. V\u00ec v\u1eady, \u0111\u01b0a\u00a0chi\u1ebfn d\u1ecbch marketing v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c. B\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 trung th\u00e0nh l\u00fd t\u01b0\u1edfng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/4_2-300x225.jpg\" alt=\"ti\u1ebfp th\u1ecb n\u1ed9i dung 02\" class=\"wp-image-6486\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/4_2-300x225.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/4_2-768x576.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/4_2.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/4_2-80x60.jpg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/4_2-265x198.jpg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/4_2-530x396.jpg 530w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/4_2-610x458.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/4_2-20x15.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Vilner gi\u1ea3i th\u00edch r\u1eb1ng ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t lo\u1ea1i ti\u1ebfp th\u1ecb n\u1ed9i dung. Trong \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3: \u201ctham gia, t\u01b0\u01a1ng t\u00e1c, tr\u1ea3i nghi\u1ec7m qu\u00e1 tr\u00ecnh. V\u00e0 h\u1ecdc \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u1edbi m\u00e0 kh\u00f4ng h\u1ec1 c\u1ea3m th\u1ea5y b\u1ecb coi l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau \u0111\u1ec3 b\u00e1n h\u00e0ng\u201d. M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 cho lo\u1ea1i content marketing n\u00e0y ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u00e1c th\u00f4ng tin \u0111\u1ed3 h\u1ecda.<\/p>\n\n\n\n<p>Vilner chia s\u1ebb: &#8220;H\u00ecnh th\u1ee9c cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng theo c\u00e1ch k\u00edn \u0111\u00e1o ch\u00ednh l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c\u201d.<\/p>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai. C\u00e1c v\u00ed d\u1ee5 r\u00f5 r\u1ec7t c\u1ee7a n\u1ed9i dung th\u1ec3 hi\u1ec7n t\u00ednh t\u01b0\u01a1ng t\u00e1c l\u00e0\u00a0infographic, video v\u00e0 th\u0103m d\u00f2 \u00fd ki\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1i sao b\u1ed9 n\u00e3o con ng\u01b0\u1eddi l\u1ea1i ph\u1ea3n h\u1ed3i kh\u00e1 t\u1ed1t v\u1edbi n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c?<\/strong><\/h2>\n\n\n\n<p>Levy nh\u1eadn \u0111\u1ecbnh r\u1eb1ng ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c khuy\u1ebfn kh\u00edch m\u1ed9t ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng theo ki\u1ec3u \u0111\u1ed9ng c\u01a1. V\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c tr\u1ea3 l\u1eddi cho c\u00e1c th\u00f4ng tin v\u00e0 t\u00edn hi\u1ec7u theo m\u1ed9t th\u1ee9 t\u1ef1 n\u00e0o \u0111\u00f3. Vi\u1ec7c \u0111\u00f3 gi\u00fap t\u0103ng c\u01b0\u1eddng c\u00e1c k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c n\u01a1-ron th\u1ea7n kinh trong n\u00e3o ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00f2i h\u1ecfi m\u1ed9t ng\u01b0\u1eddi ph\u1ea3i \u0111\u01b0a ra c\u00e1c l\u1ef1a ch\u1ecdn. K\u00edch ho\u1ea1t m\u1ed9t ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng r\u1ed9ng h\u01a1n trong n\u00e3o b\u1ed9 t\u1edbi nh\u1eefng ph\u1ea7n x\u1eed l\u00fd c\u1ea3m x\u00fac. C\u00f9ng v\u1edbi k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng, t\u01b0 duy nh\u1eadn th\u1ee9c cao, v\u00e0 c\u1ea3 ph\u1ea7n kh\u1ea3 n\u0103ng x\u1eed l\u00fd c\u1ea3m gi\u00e1c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"199\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/iStock-woman_working_on_her_laptop.width-800-300x199.jpg\" alt=\"ti\u1ebfp th\u1ecb n\u1ed9i dung 04\" class=\"wp-image-6488\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/iStock-woman_working_on_her_laptop.width-800-300x199.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/iStock-woman_working_on_her_laptop.width-800-768x510.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/iStock-woman_working_on_her_laptop.width-800-610x405.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/iStock-woman_working_on_her_laptop.width-800-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/iStock-woman_working_on_her_laptop.width-800.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>V\u00ec v\u1eady, n\u1ebfu \u0111ang x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn &#8220;v\u1ecb vua&#8221; m\u1edbi n\u00e0y nh\u00e9! N\u1ebfu kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n c\u00f2n gi\u1edbi h\u1ea1n, h\u00e3y li\u00ean h\u1ec7 ngay \u0111\u1ebfn m\u1ed9t c\u00f4ng ty ch\u1ea1y qu\u1ea3ng c\u00e1o uy t\u00edn, hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 th\u00eam v\u1ec1 d\u1ecbch v\u1ee5 vi\u1ebft content. Li\u00ean h\u1ec7 Adsplus qua\u00a0<a href=\"mailto:sales@adsplus.vn?cc=mar@adsplus.vn&amp;subject=Li%C3%AAn%20h%E1%BB%87%20t%E1%BB%9Bi%20Adsplus.vn\">sales@adsplus.vn<\/a>\u00a0ho\u1eb7c g\u1ecdi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn Hotline:<a href=\"tel:02873004488\">(028) 7300.4488<\/a>\u00a0\u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 l\u1ef1a ch\u1ecdn m\u1edbi cho content marketing t\u01b0\u01a1ng lai. Ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c &#8211; c\u00f3 th\u1ec3 s\u1ebd tr\u1edf th\u00e0nh &#8220;v\u1ecb vua&#8221; m\u1edbi trong chi\u1ebfn l\u01b0\u1ee3c marketing. Th\u1eddi bu\u1ed5i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. N\u1ebfu b\u1ea1n ch\u1ec9 ti\u1ebfp c\u1eadn n\u1ed9i dung theo c\u00e1ch th\u00f4ng th\u01b0\u1eddng h\u00e0ng ng\u00e0y th\u00ec r\u1ea5t d\u1ec5 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. Ch\u00ednh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c - &quot;Vua Content&quot; chi\u1ebfn l\u01b0\u1ee3c Marketing t\u01b0\u01a1ng lai<\/title>\n<meta name=\"description\" content=\"S\u1ef1 l\u1ef1a ch\u1ecdn m\u1edbi cho content marketing t\u01b0\u01a1ng lai - Ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c - c\u00f3 th\u1ec3 s\u1ebd tr\u1edf th\u00e0nh &quot;v\u1ecb vua&quot; m\u1edbi trong chi\u1ebfn l\u01b0\u1ee3c marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/tiep-thi-noi-dung-tuong-tac-vua-content-chien-luoc-marketing-tuong-lai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u1ebfp th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c - &quot;Vua Content&quot; 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