{"id":6502,"date":"2018-07-30T03:37:12","date_gmt":"2018-07-30T03:37:12","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6502"},"modified":"2021-02-02T11:20:22","modified_gmt":"2021-02-02T04:20:22","slug":"chi-phi-marketing-va-cach-xac-dinh-chi-phi-chinh-xac","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/chi-phi-marketing-va-cach-xac-dinh-chi-phi-chinh-xac","title":{"rendered":"Chi ph\u00ed Marketing v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed ch\u00ednh x\u00e1c"},"content":{"rendered":"\n<p><strong>Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang t\u1eadp trung chi ph\u00ed marketing nh\u1eb1m \u0111\u1ea9y m\u1ea1nh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong>. <strong>Qua \u0111\u00f3, n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh.\u00a0<\/strong><\/p>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n t\u00edch n\u00e0y s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 nh\u1eefng chi ph\u00ed Marketing n\u00e0o c\u1ea7n m\u1edf r\u1ed9ng, thu h\u1eb9p hay lo\u1ea1i b\u1ecf.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"193\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-860379-300x193.jpeg\" alt=\"chi ph\u00ed marketing\" class=\"wp-image-6513\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-860379-300x193.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-860379-768x495.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-860379-1024x660.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-860379-610x393.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-860379-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-860379.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi ph\u00ed marketing v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed ch\u00ednh x\u00e1c<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chi ph\u00ed Marketing bao g\u1ed3m nh\u1eefng g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Khi b\u1eaft \u0111\u1ea7u kinh doanh, chi ph\u00ed marketing c\u1ee7a doanh nghi\u1ec7p s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. Th\u00f4ng th\u01b0\u1eddng c\u00e1c kho\u1ea3n ph\u00ed \u1ea5y bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0: s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o, quan h\u1ec7 c\u00f4ng ch\u00fang, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb, Marketing tr\u1ef1c ti\u1ebfp, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Th\u00eam v\u00e0o \u0111\u00f3 chi ph\u00ed n\u00e0y c\u00f2n bao g\u1ed3m c\u1ea3 ph\u00ed qu\u1ea3ng c\u00e1o, ph\u00ed thu\u00ea KOLs, ph\u00ed hoa h\u1ed3ng,&#8230; Ngo\u00e0i ra, c\u00f2n nhi\u1ec1u kho\u1ea3n ph\u00ed kh\u00e1c n\u1eefa t\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Ng\u00e2n s\u00e1ch n\u00e0y kh\u00f4ng bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Th\u01b0\u1edbc \u0111o chi ph\u00ed Marketing c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng nh\u1ea5t l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m chi ti\u00eau Marketing tr\u00ean t\u1ed5ng doanh thu c\u1ee7a doanh nghi\u1ec7p. T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m n\u00e0y dao \u0111\u1ed9ng ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 doanh nghi\u1ec7p cung c\u1ea5p. N\u00f3 t\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m c\u00f4ng nghi\u1ec7p, h\u00e0ng ti\u00eau d\u00f9ng, d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p hay s\u1ea3n ph\u1ea9m kh\u00e1c. Ngo\u00e0i ra, t\u1ef7 l\u1ec7 n\u00e0y c\u0169ng thay \u0111\u1ed5i theo t\u1eebng nh\u00f3m ng\u00e0nh. Th\u00f4ng th\u01b0\u1eddng, t\u1ef7 l\u1ec7 n\u00e0y th\u01b0\u1eddng cao \u1edf nh\u1eefng doanh nghi\u1ec7p \u0111ang gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Ngo\u00e0i ra, t\u1ef7 l\u1ec7 n\u00e0y c\u0169ng cao khi v\u1edbi doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00ean chi bao nhi\u00eau cho ng\u00e2n s\u00e1ch Marketing?<\/h3>\n\n\n\n<p>Theo quy t\u1eafc ng\u00f3n tay c\u00e1i (quy t\u1eafc \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean kinh nghi\u1ec7m) n\u00f3i chung: C\u00e1c doanh nghi\u1ec7p kinh doanh h\u00e0ng ti\u00eau d\u00f9ng n\u00ean d\u00e0nh 6-12% doanh thu cho Marketing. C\u00f2n c\u00e1c doanh nghi\u1ec7p B2B n\u00ean chi kho\u1ea3ng 2-6% doanh thu cho Marketing. M\u1ed9t b\u00e1o c\u00e1o H\u1ed9i \u0111\u1ed3ng Gi\u00e1m \u0111\u1ed1c Marketing n\u0103m 2010 ch\u1ec9 ra r\u1eb1ng 16% c\u00e1c doanh nghi\u1ec7p chi 5-6% doanh thu cho Marketing. Trong c\u00f9ng b\u00e1o c\u00e1o ch\u1ec9 ra r\u1eb1ng, 23% doanh nghi\u1ec7p d\u00e0nh h\u01a1n 6% cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y. C\u00e1c doanh nghi\u00eap \u0111ang gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi th\u01b0\u1eddng chi \u0111\u1ebfn h\u01a1n 20% doanh thu cho Marketing. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng ti\u00eau d\u00f9ng cao c\u1ea5p c\u00f2n chi ti\u00eau m\u1ea1nh tay h\u01a1n cho ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"215\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-919436-300x215.jpeg\" alt=\"chi ph\u00ed marketing\" class=\"wp-image-6515\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-919436-300x215.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-919436-768x551.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-919436-1024x734.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-919436-610x437.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-919436-20x14.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-919436.jpeg 1813w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi ph\u00ed marketing v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed ch\u00ednh x\u00e1c<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed Marketing<\/strong><\/h2>\n\n\n\n<p><strong>Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a v\u00e0o m\u1ed9t trong b\u1ed1n c\u00e1ch sau:<\/strong><\/p>\n\n\n\n<ul><li><strong>Ng\u00e2n s\u00e1ch c\u00e2n x\u1ee9ng v\u1edbi \u0111\u1ed1i th\u1ee7<\/strong>: c\u00e1ch x\u00e1c \u0111\u1ecbnh n\u00e0y d\u1ef1a tr\u00ean l\u1eadp lu\u1eadn l\u00e0 \u201cn\u1ebfu s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7 th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t th\u1ecb kh\u00e1ch h\u00e0ng\u201d ho\u1eb7c gi\u1ea3m doanh s\u1ed1\u00a0v\u00e0 l\u1ee3i nhu\u1eadn.<\/li><li><strong>X\u00e1c \u0111\u1ecbnh t\u1ec9 l\u1ec7 nh\u1ea5t \u0111\u1ecbnh<\/strong>: Ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty \u0111\u01b0a ra m\u1ed9t ngu\u1ed3n ng\u00e2n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh sau khi c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 ngu\u1ed3n l\u1ef1c hi\u1ec7n t\u1ea1i, ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c n\u0103m tr\u01b0\u1edbc v\u00e0 c\u00e1c m\u1ee5c ti\u00eau \u01b0u ti\u00ean c\u1ee7a doanh nghi\u1ec7p trong n\u0103m nay.<\/li><li><strong>Theo t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a doanh s\u1ed1<\/strong>: Ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng t\u1ec9 l\u1ec7 % theo doanh s\u1ed1 b\u00e1n h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay v\u00ec vi\u1ec7c t\u00ednh to\u00e1n r\u1ea5t \u0111\u01a1n gi\u1ea3n.<\/li><li><strong>D\u1ef1a tr\u00ean k\u1ef3 v\u1ecdng<\/strong>: Ph\u01b0\u01a1ng ph\u00e1p ho\u1ea1ch \u0111\u1ecbnh ng\u00e2n s\u00e1ch n\u00e0y d\u1ef1a tr\u00ean k\u1ef3 v\u1ecdng c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u0103ng th\u1ecb ph\u1ea7n th\u00ec vi\u1ec7c t\u0103ng ng\u00e2n s\u00e1ch cho ti\u1ebfp th\u1ecb l\u00e0 b\u1eaft bu\u1ed9c. Ng\u00e2n s\u00e1ch s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh nh\u1eb1m ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">L\u1eddi k\u1ebft<\/h3>\n\n\n\n<p>H\u00e3y l\u00ean k\u1ebf ho\u1ea1ch v\u1ec1 m\u1ed9t ng\u00e2n s\u00e1ch t\u1ed5ng th\u1ec3 ph\u00f9 h\u1ee3p. Sau \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc m\u1ed9t l\u1ea7n n\u1eefa v\u1ec1 l\u0129nh v\u1ef1c kinh doanh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch. Ngo\u00e0i ra, vi\u1ec7c th\u0103m d\u00f2 ng\u00e2n s\u00e1ch c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu \u0111\u01b0\u1ee3c, h\u00e3y x\u00e1c \u0111\u1ecbnh th\u00eam m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 v\u1ecb tr\u00ed doanh nghi\u1ec7p trong ng\u00e0nh. Nh\u1eefng \u0111i\u1ec1u tr\u00ean l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u1ea1ch \u0111\u1ecbnh ng\u00e2n s\u00e1ch cho chi ph\u00ed marketing t\u1ed1t h\u01a1n. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd ph\u1ea3i chi ti\u00eau m\u1ea1nh tay h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"102\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-210590-300x102.jpeg\" alt=\"chi ph\u00ed marketing\" class=\"wp-image-6516\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-210590-300x102.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-210590-768x262.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-210590-1024x350.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-210590-610x208.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-210590-20x7.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-210590.jpeg 1025w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi ph\u00ed marketing v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed ch\u00ednh x\u00e1c<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang t\u1eadp trung chi ph\u00ed marketing nh\u1eb1m \u0111\u1ea9y m\u1ea1nh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Qua \u0111\u00f3, n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh.\u00a0 Vi\u1ec7c ph\u00e2n t\u00edch n\u00e0y s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, gi\u00fap x\u00e1c \u0111\u1ecbnh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi ph\u00ed marketing v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed ch\u00ednh x\u00e1c<\/title>\n<meta name=\"description\" content=\"Ho\u1ea1t \u0111\u1ed9ng Marketing d\u1ea7n chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3 chi ph\u00ed Marketing c\u0169ng tr\u1edf th\u00e0nh b\u00e0i to\u00e1n kh\u00f3 cho c\u00e1c doanh nghi\u1ec7p.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/chi-phi-marketing-va-cach-xac-dinh-chi-phi-chinh-xac\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi ph\u00ed marketing v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh chi ph\u00ed ch\u00ednh x\u00e1c\" \/>\n<meta property=\"og:description\" content=\"Ho\u1ea1t \u0111\u1ed9ng Marketing d\u1ea7n chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. 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