{"id":6534,"date":"2018-07-30T07:28:18","date_gmt":"2018-07-30T07:28:18","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6534"},"modified":"2021-02-04T10:11:28","modified_gmt":"2021-02-04T03:11:28","slug":"nhung-yeu-to-de-phan-khuc-thi-truong-tiep-can-dung-khach-hang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/nhung-yeu-to-de-phan-khuc-thi-truong-tiep-can-dung-khach-hang","title":{"rendered":"Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n<p><strong>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, ti\u1ebfp thu, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3. <\/strong><\/p>\n\n\n\n<p>Tuy nhi\u00ean, qu\u00e1 nhi\u1ec1u tri\u1ec3n khai ph\u00e2n \u0111o\u1ea1n khi <strong>ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/strong> kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, m\u1eb7c d\u00f9 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u00e0 r\u1ea5t l\u1edbn v\u1ec1 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c. V\u1eady b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? V\u00e0 l\u00e0m sao \u0111\u1ec3 \u0111\u00e1nh \u0111\u00fang v\u00e0o tr\u1ecdng t\u00e2m?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-226568-300x225.jpeg\" alt=\"ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\" class=\"wp-image-6535\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-226568-300x225.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-226568-80x60.jpeg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-226568-265x198.jpeg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-226568-20x15.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-226568.jpeg 467w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ti\u1ebfp th\u1ecb \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0o c\u00e1c nh\u00f3m ho\u1eb7c ph\u00e2n kh\u00fac. Trong \u0111\u00f3, c\u00e1c nh\u00f3m c\u00f3 nhu c\u1ea7u chung v\u00e0 ph\u1ea3n h\u1ed3i t\u01b0\u01a1ng t\u1ef1 nhau. Ngo\u00e0i ra, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00e1c ph\u1ea7n th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau \u0111\u01b0\u1ee3c ph\u00e2n chia v\u00e0 kh\u00e1c bi\u1ec7t b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n\n\n\n<ul><li>\u0110\u1ed9ng c\u01a1 mua h\u00e0ng<\/li><li>Nhu c\u1ea7u<\/li><li>H\u00e0nh vi<\/li><li>L\u1ee9a tu\u1ed5i<\/li><li>Gi\u1edbi t\u00ednh<\/li><li>\u0110\u1ecba v\u1ecb x\u00e3 h\u1ed9i<\/li><li>Thu nh\u1eadp<\/li><\/ul>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p s\u1ebd ch\u1ecdn cho m\u00ecnh nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p. T\u1eebng ph\u00e2n kh\u00fac ch\u1ee9a nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n<p>Sau khi bi\u1ebft \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec th\u00ec \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m l\u00e0 tri\u1ec3n khai ph\u00e2n \u0111o\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c ph\u00e2n \u0111o\u1ea1n nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p d\u1ec5 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. V\u1edbi m\u1ed9t x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u00e2n h\u00f3a cao v\u1ec1 s\u1edf th\u00edch, t\u00ednh c\u00e1ch v\u00e0 thu nh\u1eadp\u2026 th\u00ec vi\u1ec7c ph\u00e2n kh\u00fac l\u00e0 \u0111i\u1ec1u nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i l\u00e0m v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch Marketing. Hi\u1ec7n nay c\u00f3 4 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u00e2n kh\u00fac theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong><\/h3>\n\n\n\n<p>C\u00f3 c\u00e1c v\u00f9ng nh\u01b0 B\u1eafc, Trung, Nam; hay qu\u1eadn trung t\u00e2m (qu\u1eadn 1), huy\u1ec7n l\u00e2n c\u1eadn (Nh\u00e0 B\u00e8),\u2026 Doanh nghi\u1ec7p n\u1ebfu c\u00f3 \u0111\u1ee7 ti\u1ec1m l\u1ef1c kinh t\u1ebf th\u00ec ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u1edf nhi\u1ec1u v\u00f9ng kh\u00e1c nhau. Th\u1ebf nh\u01b0ng, c\u1ea7n xem x\u00e9t s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf m\u1ed7i v\u00f9ng mi\u1ec1n. Ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n nh\u1ea5t v\u00e0 r\u1ed9ng nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u00e2n s\u1ed1 ph\u00f9 h\u1ee3p trong vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc c\u0169ng c\u00f3 c\u00e1c bi\u1ebfn s\u1ed1 ri\u00eang nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, quy m\u00f4 gia \u0111\u00ecnh, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p, t\u00f4n gi\u00e1o, ch\u1ee7ng t\u1ed9c v\u00e0 qu\u1ed1c t\u1ecbch.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"148\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-300x148.jpeg\" alt=\"ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-6537\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-300x148.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-768x379.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-1024x505.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-324x160.jpeg 324w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-648x320.jpeg 648w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-533x261.jpeg 533w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-1066x522.jpeg 1066w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-610x301.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901-20x10.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-692901.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<p>Ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ecb tr\u01b0\u1eddng \u00f4 t\u00f4. Th\u1ecb tr\u01b0\u1eddng \u00f4 t\u00f4 c\u00f3 khung gi\u00e1 kh\u00e1c nhau trong \u0111\u00f3 \u00f4 t\u00f4 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t. V\u00ed d\u1ee5 \u2013 Maruti c\u00f3 khung gi\u00e1 th\u1ea5p. Do \u0111\u00f3, h\u00e3ng s\u1ea3n xu\u1ea5t xe \u00f4 t\u00f4 s\u1ebd h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi thu nh\u1eadp trung b\u00ecnh. Audi v\u00e0 BMW c\u00f3 khung gi\u00e1 cao h\u01a1n. 2 h\u00e3ng n\u00e0y s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi mua cao c\u1ea5p h\u01a1n so v\u1edbi Maruti. V\u00ec v\u1eady, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ph\u00e2n kh\u00fac \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u01a1 s\u1edf thu nh\u1eadp. N\u00f3 c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc. T\u01b0\u01a1ng t\u1ef1, tu\u1ed5i t\u00e1c, giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi, gi\u1edbi t\u00ednh, thu nh\u1eadp,&#8230; c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho lo\u1ea1i nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u00e2n kh\u00fac theo t\u00e2m l\u00fd<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n theo c\u00e1 t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i v\u00e0 th\u00f3i quen sinh ho\u1ea1t c\u1ee7a t\u1eebng h\u1ed9 gia \u0111\u00ecnh. Ta quan s\u00e1t l\u1ed1i s\u1ed1ng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 thu th\u1eadp \u00fd ki\u1ebfn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng . <\/p>\n\n\n\n<p>\u00c1p d\u1ee5ng ph\u00e2n kh\u00fac theo t\u00e2m l\u00fd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y r\u1ed9ng r\u00e3i ng\u00e0y nay. V\u00ed d\u1ee5 \u2013 Zara t\u1ef1 ti\u1ebfp th\u1ecb tr\u00ean c\u01a1 s\u1edf phong c\u00e1ch s\u1ed1ng. Kh\u00e1ch h\u00e0ng, v\u1edbi mong mu\u1ed1n trang ph\u1ee5c m\u1edbi nh\u1ea5t v\u00e0 kh\u00e1c bi\u1ec7t, c\u00f3 th\u1ec3 gh\u00e9 th\u0103m c\u00e1c c\u1eeda h\u00e0ng Zara . T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, b\u1ea3n th\u00e2n th\u1ecb tr\u01b0\u1eddng Arrow nh\u1eafm \u0111\u1ebfn l\u1ed1i s\u1ed1ng v\u0103n ph\u00f2ng cao c\u1ea5p. N\u01a1i \u0111\u00e2y, c\u00e1c \u00f4ng ch\u1ee7 c\u00f3 th\u1ec3 mua s\u1eafm qu\u1ea7n \u00e1o cao c\u1ea5p. Do \u0111\u00f3, lo\u1ea1i ph\u00e2n kh\u00fac n\u00e0y ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean l\u1ed1i s\u1ed1ng c\u1ee7a t\u1eebng ng\u01b0\u1eddi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u00e2n kh\u00fac theo h\u00e0nh vi<\/strong><\/h3>\n\n\n\n<p>Ph\u00e2n t\u00edch s\u1ed1 l\u1ea7n s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, c\u00f3 nhu c\u1ea7u mua h\u00e0ng h\u00f3a v\u00e0o nh\u1eefng th\u1eddi gian v\u00e0 s\u1ef1 ki\u1ec7n g\u00ec, c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cu\u1ed1i c\u00f9ng, m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m\u2026 Lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0y d\u1ef1a tr\u00ean c\u01a1 s\u1edf m\u00f4 h\u00ecnh h\u00e0nh vi v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd . V\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i s\u1ebd lu\u00f4n th\u00edch Dove. Trong khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea th\u1ec3 thao s\u1ebd s\u1eed d\u1ee5ng Lifebuoy . \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ph\u00e2n \u0111o\u1ea1n d\u1ef1a tr\u00ean h\u00e0nh vi. D\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111ang b\u00f9ng n\u1ed5 \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh . V\u00ed d\u1ee5, Blackberry \u0111\u00e3 \u0111\u01b0\u1ee3c ra m\u1eaft cho ng\u01b0\u1eddi d\u00f9ng l\u00e0 ng\u01b0\u1eddi kinh doanh. Samsung \u0111\u00e3 ra m\u1eaft cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u00edch Android. \u0110\u1ed3ng th\u1eddi, th\u00edch c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c nhau v\u1edbi m\u1ee9c gi\u00e1 mi\u1ec5n ph\u00ed. C\u00f2n Apple \u0111\u00e3 ra m\u1eaft cho nh\u1eefng kh\u00e1ch h\u00e0ng cao c\u1ea5p. Qua \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u1ed5 bi\u1ebfn . M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 ph\u00e2n \u0111o\u1ea1n h\u00e0nh vi l\u00e0 ti\u1ebfp th\u1ecb trong c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i. V\u00e0o d\u1ecbp gi\u00e1ng sinh, c\u00e1c m\u00f4 h\u00ecnh mua b\u00e1n s\u1ebd ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi nh\u1eefng ng\u00e0y b\u00ecnh th\u01b0\u1eddng. Do \u0111\u00f3, ph\u00e2n kh\u00fac s\u1eed d\u1ee5ng c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i ph\u00e2n \u0111o\u1ea1n h\u00e0nh vi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ph\u00e2n kh\u00fac theo nh\u00e2n ch\u1ee7ng h\u1ecdc<\/strong><\/h3>\n\n\n\n<p>Ph\u00e2n t\u00edch theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ng\u00f4n ng\u1eef, h\u1ecdc v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thu nh\u1eadp\u2026 Lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0y chia m\u1ecdi ng\u01b0\u1eddi tr\u00ean c\u01a1 s\u1edf \u0111\u1ecba l\u00fd. Trong b\u00e0i vi\u1ebft v\u1ec1 ph\u00e2n kh\u00fac \u0111\u1ecba l\u00fd, nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng \u1edf khu v\u1ef1c kh\u00f4ng th\u00e0nh ph\u1ed1 c\u00f3 th\u1ec3 y\u00eau c\u1ea7u m\u00e1y l\u1ecdc n\u01b0\u1edbc RO. Trong khi nh\u1eefng ng\u01b0\u1eddi \u1edf khu v\u1ef1c th\u00e0nh ph\u1ed1 c\u00f3 th\u1ec3 c\u1ea7n UV d\u1ef1a tr\u00ean m\u00e1y l\u1ecdc. Do \u0111\u00f3, nhu c\u1ea7u c\u00f3 th\u1ec3 kh\u00e1c nhau tr\u00ean c\u01a1 s\u1edf \u0111\u1ecba l\u00fd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-1079033-300x200.jpeg\" alt=\"ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng\" class=\"wp-image-6538\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-1079033-300x200.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-1079033-768x512.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-1079033-1024x682.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-1079033-610x407.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-1079033-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-1079033.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<p>Nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng ph\u00e2n kh\u00fac \u0111\u1ecba l\u00fd l\u00e0m c\u01a1 s\u1edf cho ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. Lo\u1ea1i ph\u00e2n \u0111o\u1ea1n n\u00e0y l\u00e0 d\u1ec5 nh\u1ea5t nh\u01b0ng n\u00f3 \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u1eadp k\u1ef7 qua, n\u01a1i c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn \u00edt h\u01a1n. Ng\u00e0y nay, ph\u1ea1m vi ti\u1ebfp c\u1eadn cao. Th\u1ebf nh\u01b0ng, c\u00e1c nguy\u00ean t\u1eafc ph\u00e2n \u0111o\u1ea1n \u0111\u1ecba l\u00fd v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng khi m\u1edf r\u1ed9ng kinh doanh t\u1ea1i c\u00e1c khu v\u1ef1c kh\u00e1c trong n\u01b0\u1edbc c\u0169ng nh\u01b0 qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00e0nh c\u00f4ng th\u00ec y\u1ebfu t\u1ed1 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y ph\u1ea3i t\u1ed3n t\u1ea1i song song v\u00e0 ph\u00e1t tri\u1ec3n trong m\u1ea1ng l\u01b0\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong n\u1ed7 l\u1ef1c Marketing v\u00e0 b\u00e1n h\u00e0ng. \u0110\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ea7n l\u00e0m d\u1ef1a v\u00e0o nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n\n\n\n<ul><li>Ai s\u1ebd s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 ph\u00e2n \u0111o\u1ea1n k\u1ebft qu\u1ea3?<\/li><li>H\u1ecd s\u1ebd s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/li><li>H\u1ecd s\u1ebd c\u1ea7n nh\u1eefng g\u00ec \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng n\u00f3?<\/li><li>C\u00e1c c\u00f4ng c\u1ee5 <a href=\"https:\/\/adsplus.vn\/blog\/hubspot-la-gi-hubspot-crm-co-anh-huong-toi-doanh-nghiep\/\">CRM<\/a> c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n kh\u00fac ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/li><\/ul>\n\n\n\n<p>M\u1ed9t marketer c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y. Ngo\u00e0i ra, h\u1ecd ph\u1ea3i n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec. Th\u00ec \u0111i\u1ec1u hi\u1ec3n nhi\u00ean th\u00e0nh c\u00f4ng s\u1ebd \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n khi \u0111i ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng. C\u00f4ng \u0111o\u1ea1n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h3>\n\n\n\n<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean s\u1eed d\u1ee5ng, l\u1ee3i \u00edch, gi\u00e1 c\u1ea3,&#8230; t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau n\u00e0y l\u00e0 m\u1ed9t d\u1eabn xu\u1ea5t c\u1ee7a 4 lo\u1ea1i tr\u00ean. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 ph\u00e2n kh\u00fac n\u00e0o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cho doanh nghi\u1ec7p v\u00e0 tri\u1ec3n khai nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a <em>ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddn<\/em>g l\u00e0 g\u00ec sau \u0111\u00f3 h\u00e3y th\u1ef1c hi\u1ec7n c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, ti\u1ebfp thu, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3. Tuy nhi\u00ean, qu\u00e1 nhi\u1ec1u tri\u1ec3n khai ph\u00e2n \u0111o\u1ea1n khi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, m\u1eb7c d\u00f9 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u00e0 r\u1ea5t l\u1edbn v\u1ec1 th\u1eddi gian [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng<\/title>\n<meta name=\"description\" content=\"ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u h\u1ebft s\u01b0c c\u1ea7n thi\u1ebft v\u1edbi b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o, \u0111\u1ec3 t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00f4ng g\u00e2y l\u00e3ng ph\u00ed...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/nhung-yeu-to-de-phan-khuc-thi-truong-tiep-can-dung-khach-hang\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u h\u1ebft s\u01b0c c\u1ea7n thi\u1ebft v\u1edbi b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o, \u0111\u1ec3 t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00f4ng 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content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/nhung-yeu-to-de-phan-khuc-thi-truong-tiep-can-dung-khach-hang\",\"url\":\"https:\/\/adsplus.vn\/blog\/nhung-yeu-to-de-phan-khuc-thi-truong-tiep-can-dung-khach-hang\",\"name\":\"Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch 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