{"id":6541,"date":"2018-07-31T04:10:10","date_gmt":"2018-07-31T04:10:10","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6541"},"modified":"2018-07-31T04:10:10","modified_gmt":"2018-07-31T04:10:10","slug":"bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep","title":{"rendered":"B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?"},"content":{"rendered":"

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c th\u00f4ng b\u00e1o truy\u1ec1n t\u1ea3i \u0111\u1ebfn gi\u1edbi truy\u1ec1n th\u00f4ng r\u1ea5t ph\u1ed5 bi\u1ebfn. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c khi PR cho th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o th\u00ec kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng.<\/strong><\/p>\n

\"th\u00f4ng<\/p>\n

B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?<\/em><\/p>\n

Nh\u01b0 v\u1eady, \u0111\u00e2u l\u00e0 ti\u00eau chi \u0111\u00e1nh gi\u00e1 m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111em l\u1ea1i gi\u00e1 tr\u1ecb \u00fd ngh\u0129a cho doanh nghi\u1ec7p? C\u00e1ch vi\u1ebft n\u00e0o khi\u1ebfn th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean ho\u00e0n h\u1ea3o? C\u00f9ng Adsplus.vn \u0111i\u1ec3m danh nh\u1eefng ti\u00eau ch\u00ed sau.<\/p>\n

H\u00e3y vi\u1ebft nh\u01b0 m\u1ed9t nh\u00e0 b\u00e1o<\/strong><\/p>\n

\"th\u00f4ng<\/p>\n

B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?<\/em><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang vi\u1ebft m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u1ec3 g\u1eedi cho m\u1ed9t nh\u00e0 b\u00e1o, b\u1ea1n c\u1ea7n ngh\u0129 v\u00e0 vi\u1ebft nh\u01b0 m\u1ed9t nh\u00e0 b\u00e1o. B\u1ea1n c\u0169ng c\u1ea7n vi\u1ebft m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb gi\u1edbi truy\u1ec1n th\u00f4ng. M\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd:<\/p>\n

\u0110i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1: \u0110\u1eebng l\u00e0m ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecb r\u1ed1i. H\u00e3y l\u00e0m r\u00f5 r\u00e0ng ch\u1ee7 \u0111\u1ec1 v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed.<\/p>\n

Vi\u1ebft ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch: Nh\u00e0 b\u00e1o r\u1ea5t b\u1eadn, h\u1ecd kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc qu\u00e1 nhi\u1ec1u.<\/p>\n

Kh\u00f4ng l\u00e0m qu\u00e1 m\u1ecdi th\u1ee9: Kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chuy\u1ec7n s\u1ef1 ki\u1ec7n l\u1edbn nh\u1ea5t, s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn gi\u1edd.<\/p>\n

Th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a v\u00e0 gi\u00e1 tr\u1ecb t\u1edbi c\u00f4ng ch\u00fang<\/strong><\/p>\n

Khi vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, c\u1ea7n ch\u00fa \u00fd nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n

N\u1ed9i dung li\u00ean quan v\u00e0 c\u00f3 th\u1ec3 g\u00e2y ch\u00fa \u00fd v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/p>\n

N\u1ed9i dung c\u00e2u chuy\u1ec7n li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/p>\n

\u0110\u00ednh k\u00e8m tr\u00edch d\u1eabn h\u1eefu \u00edch<\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ch\u00ednh l\u00e0 ng\u01b0\u1eddi vi\u1ebft ph\u1ea3i d\u00f9ng \u0111\u00ednh k\u00e8m nh\u1eefng tr\u00edch d\u1eabn c\u1ee7a ng\u01b0\u1eddi quan tr\u1ecdng v\u00e0 c\u00f3 li\u00ean quan v\u00e0o c\u00e2u chuy\u1ec7n<\/p>\n

G\u1eafn li\u1ec1n ch\u1ee7 \u0111\u1ec1 v\u1edbi m\u1ee5c \u0111\u00edch s\u1ea3n ph\u1ea9m<\/strong><\/p>\n

\"th\u00f4ng<\/p>\n

B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?<\/em><\/p>\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ra \u0111\u1eddi nh\u01b0 th\u1ebf n\u00e0o? M\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? N\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 h\u00e3y lu\u00f4n g\u1eafn li\u1ec1n th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n s\u1eafp ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, h\u00e3y lu\u00f4n nh\u1ea5n m\u1ea1nh nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

Lo\u1ea1i b\u1ecf chi ti\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft<\/strong><\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ea7n ng\u1eafn g\u1ecdn v\u00e0 \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1. Kh\u00f4ng ai c\u00f3 th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc t\u00e0i li\u1ec7u 3 trang gi\u1ea5y v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 nh\u1eefng th\u00f4ng tin r\u01b0\u1eddm r\u00e0, th\u1eeba th\u00e3i. M\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ch\u1ec9 n\u00ean n\u1eb1m g\u1ecdn trong 1 trang gi\u1ea5y.<\/p>\n

\u0110\u1ecbnh d\u1ea1ng th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/strong><\/p>\n

M\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed lu\u00f4n \u0111i theo m\u1ed9t khu\u00f4n m\u1eabu nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng \u0111\u1ecdc l\u01b0\u1edbt v\u00e0 n\u1eafm b\u1eaft th\u00f4ng tin nhanh ch\u00f3ng.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ecbnh d\u1ea1ng th\u00f4ng c\u00e1o b\u00e1o ch\u00ed theo nh\u1eefng b\u01b0\u1edbc sau:<\/p>\n

B\u01b0\u1edbc 1: T\u00ecm m\u1ee5c \u0111\u00edch<\/strong><\/p>\n

M\u1ed9t s\u1ed1 m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc khi vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0:<\/p>\n

S\u1ef1 \u1ea3nh h\u01b0\u1edfng (th\u00f4ng tin c\u1ee7a b\u1ea1n c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn khu v\u1ef1c xung quanh hay kh\u00f4ng?)<\/p>\n

M\u00e2u thu\u1eabn (th\u00f4ng tin c\u1ee7a b\u1ea1n c\u00f3 g\u00e2y m\u00e2u thu\u1eabn v\u1edbi ai hay kh\u00f4ng?)<\/p>\n

S\u1ef1 ti\u1ebfn tri\u1ec3n (th\u00f4ng tin c\u00f3 l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 ti\u1ebfn tri\u1ec3n c\u1ee7a s\u1ef1 vi\u1ec7c n\u00e0o hay kh\u00f4ng?)<\/p>\n

C\u1ea3m x\u00fac (th\u00f4ng tin c\u00f3 g\u00e2y x\u00fac \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc hay kh\u00f4ng?)<\/p>\n

B\u01b0\u1edbc 2: Vi\u1ebft ti\u00eau \u0111\u1ec1<\/strong><\/p>\n

\"th\u00f4ng<\/p>\n

B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?<\/em><\/p>\n

B\u01b0\u1edbc ti\u1ebfp theo ch\u00ednh l\u00e0 vi\u1ebft m\u1ed9t ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn. Ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u1ee7 s\u1ee9c h\u00fat \u0111\u1ec3 g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ch\u00fang v\u00e0 khi\u1ebfn h\u1ecd mu\u1ed1n \u0111\u1ecdc ti\u1ebfp.<\/p>\n

B\u01b0\u1edbc 3: T\u00f3m t\u1eaft nh\u1eefng \u00fd ch\u00ednh<\/strong><\/p>\n

Vi\u1ec7c ph\u00e1c th\u1ea3o nh\u1eefng \u00fd ch\u00ednh gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft r\u00f5 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 g\u00ec v\u00e0 li\u1ec7u h\u1ecd c\u00f3 quan t\u00e2m \u0111\u1ec3 \u0111\u1ecdc ti\u1ebfp hay kh\u00f4ng. Nh\u1eefng \u00fd ch\u00ednh xu\u1ea5t hi\u1ec7n sau ti\u00eau \u0111\u1ec1 v\u00e0 ch\u1ec9 n\u00ean bao g\u1ed3m 2-3 \u00fd quan tr\u1ecdng nh\u1ea5t.<\/p>\n

B\u01b0\u1edbc 4: Vi\u1ebft \u0111o\u1ea1n \u0111\u1ea7u ti\u00eau<\/strong><\/p>\n

\u0110o\u1ea1n \u0111\u1ea7u ti\u00ean l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng. \u0110o\u1ea1n n\u00e0y s\u1ebd bao g\u1ed3m nh\u1eefng th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t: m\u1ee5c \u0111\u00edch c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, ch\u1ee7 \u0111\u1ec1 c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, t\u1ea1i sao ng\u01b0\u1eddi \u0111\u1ecdc n\u00ean ch\u00fa \u00fd \u0111\u1ebfn th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y?\u2026<\/p>\n

B\u01b0\u1edbc 5: Vi\u1ebft n\u1ed9i dung c\u00f2n l\u1ea1i<\/strong><\/p>\n

Hai v\u00e0 ba \u0111o\u1ea1n ti\u1ebfp theo s\u1ebd bao g\u1ed3m nh\u1eefng th\u00f4ng tin c\u00f2n l\u1ea1i c\u1ee7a c\u00e2u chuy\u1ec7n. \u0110\u00f3 l\u00e0 nh\u1eefng th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 c\u00f4ng ty, v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u00e2u chuy\u1ec7n, nh\u1eefng th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea7n bi\u1ebft.<\/p>\n

H\u00e3y l\u01b0u \u00fd nh\u1eefng \u0111o\u1ea1n v\u0103n n\u00e0y ch\u1ec9 n\u00ean ng\u1eafn v\u00e0 s\u00fac t\u00edch kh\u00f4ng \u0111\u01b0\u1ee3c d\u00e0i qu\u00e1 m\u1ed9t trang.<\/p>\n

B\u01b0\u1edbc 6: \u0110\u00ednh k\u00e8m tr\u00edch d\u1eabn<\/strong><\/p>\n

C\u00e1c tr\u00edch d\u1eabn kh\u00f4ng c\u1ea7n qu\u00e1 ph\u1ee9c t\u1ea1p. B\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o 3 y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n

Tr\u00edch d\u1eabn n\u00e0y c\u00f3 th\u00edch h\u1ee3p kh\u00f4ng? N\u00f3 c\u00f3 gi\u00fap \u00edch g\u00ec cho c\u00e2u chuy\u1ec7n kh\u00f4ng?<\/p>\n

Kh\u00f4ng d\u00f9ng nh\u1eefng t\u1eeb ng\u1eef qu\u00e1 \u201c\u0111ao to b\u00faa l\u1edbn\u201d<\/p>\n

Ai l\u00e0 ng\u01b0\u1eddi n\u00f3i tr\u00edch d\u1eabn? T\u1ea1i sao l\u1ea1i n\u00f3i nh\u01b0 v\u1eady?<\/p>\n

B\u01b0\u1edbc 7: Th\u00f4ng tin li\u00ean h\u1ec7<\/strong><\/p>\n

\"th\u00f4ng<\/p>\n

B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?<\/em><\/p>\n

Ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea7n bi\u1ebft h\u1ecd s\u1ebd ph\u1ea3i li\u00ean l\u1ea1c v\u1edbi ai n\u1ebfu mu\u1ed1n bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft. H\u00e3y \u0111\u00ednh k\u00e8m th\u00f4ng tin c\u1ee7a ph\u00f2ng PR ho\u1eb7c marketing v\u00e0o g\u00f3c tr\u00e1i ph\u00eda d\u01b0\u1edbi c\u1ee7a th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. Th\u00f4ng tin li\u00ean h\u1ec7 bao g\u1ed3m t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 c\u00e1ch vi\u1ebft gi\u00fap cho m\u1ed9t b\u00e0i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed tr\u1edf n\u00ean ho\u00e0n h\u1ea3o v\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p khi PR th\u01b0\u01a1ng hi\u1ec7u. Hi v\u1ecdng th\u00f4ng tin n\u00e0y s\u1ebd h\u1eefu \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Theo d\u00f5i Adsplus.vn th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u00f9ng c\u1eadp nh\u1eadt nh\u1eefng ki\u1ebfn th\u1ee9c hay v\u00e0 b\u1ed5 \u00edch nh\u00e9! Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c th\u00f4ng b\u00e1o truy\u1ec1n t\u1ea3i \u0111\u1ebfn gi\u1edbi truy\u1ec1n th\u00f4ng r\u1ea5t ph\u1ed5 bi\u1ebfn. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c khi PR cho th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o th\u00ec kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng […]<\/p>\n","protected":false},"author":1,"featured_media":6543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[],"yoast_head":"\nB\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?<\/title>\n<meta name=\"description\" content=\"C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do khi\u1ebfn cho doanh nghi\u1ec7p vi\u1ebft m\u1ed9t b\u00e0i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c quen thu\u1ed9c v\u00e0 ph\u1ed5 bi\u1ebfn khi PR cho doanh nghi\u1ec7p. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft nh\u1eefng quy chu\u1ea9n \u0111\u1ec3 vi\u1ebft m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o v\u00e0 \u0111em l\u1ea1i \u00fd ngh\u0129a cho doanh nghi\u1ec7p.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?\" \/>\n<meta property=\"og:description\" content=\"C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do khi\u1ebfn cho doanh nghi\u1ec7p vi\u1ebft m\u1ed9t b\u00e0i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c quen thu\u1ed9c v\u00e0 ph\u1ed5 bi\u1ebfn khi PR cho doanh nghi\u1ec7p. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft nh\u1eefng quy chu\u1ea9n \u0111\u1ec3 vi\u1ebft m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o v\u00e0 \u0111em l\u1ea1i \u00fd ngh\u0129a cho doanh nghi\u1ec7p.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-31T04:10:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-541525.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2248\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep\",\"url\":\"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep\",\"name\":\"B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2018-07-31T04:10:10+00:00\",\"dateModified\":\"2018-07-31T04:10:10+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do khi\u1ebfn cho doanh nghi\u1ec7p vi\u1ebft m\u1ed9t b\u00e0i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c quen thu\u1ed9c v\u00e0 ph\u1ed5 bi\u1ebfn khi PR cho doanh nghi\u1ec7p. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft nh\u1eefng quy chu\u1ea9n \u0111\u1ec3 vi\u1ebft m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o v\u00e0 \u0111em l\u1ea1i \u00fd ngh\u0129a cho doanh nghi\u1ec7p.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?","description":"C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do khi\u1ebfn cho doanh nghi\u1ec7p vi\u1ebft m\u1ed9t b\u00e0i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c quen thu\u1ed9c v\u00e0 ph\u1ed5 bi\u1ebfn khi PR cho doanh nghi\u1ec7p. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft nh\u1eefng quy chu\u1ea9n \u0111\u1ec3 vi\u1ebft m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o v\u00e0 \u0111em l\u1ea1i \u00fd ngh\u0129a cho doanh nghi\u1ec7p.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep","og_locale":"vi_VN","og_type":"article","og_title":"B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?","og_description":"C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do khi\u1ebfn cho doanh nghi\u1ec7p vi\u1ebft m\u1ed9t b\u00e0i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c quen thu\u1ed9c v\u00e0 ph\u1ed5 bi\u1ebfn khi PR cho doanh nghi\u1ec7p. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft nh\u1eefng quy chu\u1ea9n \u0111\u1ec3 vi\u1ebft m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o v\u00e0 \u0111em l\u1ea1i \u00fd ngh\u0129a cho doanh nghi\u1ec7p.","og_url":"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2018-07-31T04:10:10+00:00","og_image":[{"width":2248,"height":1500,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-541525.jpeg","type":"image\/jpeg"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"8 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep","url":"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep","name":"B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2018-07-31T04:10:10+00:00","dateModified":"2018-07-31T04:10:10+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do khi\u1ebfn cho doanh nghi\u1ec7p vi\u1ebft m\u1ed9t b\u00e0i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed. Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c quen thu\u1ed9c v\u00e0 ph\u1ed5 bi\u1ebfn khi PR cho doanh nghi\u1ec7p. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft nh\u1eefng quy chu\u1ea9n \u0111\u1ec3 vi\u1ebft m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o v\u00e0 \u0111em l\u1ea1i \u00fd ngh\u0129a cho doanh nghi\u1ec7p.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/bi-kip-nao-cho-mot-thong-cao-bao-chi-hoan-hao-cua-doanh-nghiep#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"B\u00ed k\u00edp n\u00e0o cho m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ho\u00e0n h\u1ea3o c\u1ee7a doanh nghi\u1ec7p?"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/6541"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=6541"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/6541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/6543"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=6541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=6541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=6541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}