{"id":6736,"date":"2018-08-06T03:39:04","date_gmt":"2018-08-06T03:39:04","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6736"},"modified":"2020-11-17T16:43:59","modified_gmt":"2020-11-17T09:43:59","slug":"cac-thuong-hieu-va-nhung-dieu-nha-quang-cao-can-biet-ve-google-ads","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cac-thuong-hieu-va-nhung-dieu-nha-quang-cao-can-biet-ve-google-ads","title":{"rendered":"C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n bi\u1ebft v\u1ec1 Google Ads"},"content":{"rendered":"\n

B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/strong>. Google Ads ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/strong><\/p>\n\n\n\n

Google kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng c\u1ea5p n\u1ec1n t\u1ea3ng nh\u1eb1m h\u1ed7 tr\u1ee3 t\u1ed1i \u0111a cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/strong><\/p>\n\n\n\n

\"nh\u00e0<\/figure><\/div>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n bi\u1ebft v\u1ec1 Google Ads<\/em><\/p>\n\n\n\n

Nh\u00e0 qu\u1ea3ng c\u00e1o Google AdWords s\u1ebd \u0111\u1ed5i t\u00ean th\u00e0nh Google Ads<\/strong><\/h3>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u Google Ads<\/a> m\u1edbi th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o m\u00e0 Google hi\u1ec7n cung c\u1ea5p tr\u00ean Google.com. V\u00e0 tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a Google c\u0169ng nh\u01b0 tr\u00ean c\u00e1c trang web v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a \u0111\u1ed1i t\u00e1c Google. \u0110\u1ec3 gi\u00fap nh\u00e0 ti\u1ebfp th\u1ecb k\u1ebft n\u1ed1i v\u1edbi h\u00e0ng t\u1ef7 ng\u01b0\u1eddi. \u0110ang t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi tr\u00ean Google T\u00ecm ki\u1ebfm<\/a>, xem video tr\u00ean YouTube. Ho\u1eb7c kh\u00e1m ph\u00e1 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m m\u1edbi tr\u00ean Google Maps. V\u00e0 t\u00ecm t\u00f2i c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean Google Play, duy\u1ec7t qua n\u1ed9i dung tr\u00ean web, v.v.<\/p>\n\n\n\n

Ri\u00eang \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Google s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t lo\u1ea1i chi\u1ebfn d\u1ecbch m\u1edbi trong Google Ads<\/a>. \u0110\u1ec3 gi\u00fap h\u1ecd b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. C\u00e1c doanh nghi\u1ec7p nh\u1ecf \u00e1p d\u1ee5ng lo\u1ea1i chi\u1ebfn d\u1ecbch n\u00e0y v\u1edbi c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc c\u1ee7a Google Ads s\u1ebd gi\u00fap h\u1ecd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c. Do \u0111\u00f3, t\u1eadp trung v\u00e0o vi\u1ec7c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh<\/p>\n\n\n\n

C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ed9ng t\u00e1c t\u00e1c b\u1eb1ng Google Marketing Platform<\/strong><\/h3>\n\n\n\n

Google s\u1ebd cho gi\u00fap \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ed9ng t\u00e1c. B\u1eb1ng c\u00e1ch h\u1ee3p nh\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m DoubleClick. D\u00e0nh cho nh\u00e0 qu\u1ea3ng c\u00e1o v\u1edbi Google Analytics<\/a> 360 Suite th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t: Google Marketing Platform.<\/p>\n\n\n\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 cho s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch \u0111\u00e3 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c. Bao g\u1ed3m gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi Google Marketing Platform b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft t\u00edch h\u1ee3p hi\u1ec7n t\u1ea1i gi\u1eefa Google Analytics<\/a> 360 Suite v\u00e0 Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a DoubleClick<\/p>\n\n\n\n

Google c\u0169ng s\u1ebd gi\u1edbi thi\u1ec7u Display & Video 360, m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ee7a Google Marketing Platform. S\u1eafp t\u1edbi Google c\u0169ng s\u1ebd chia s\u1ebb nhi\u1ec1u th\u00f4ng tin h\u01a1n v\u1ec1 n\u1ec1n t\u1ea3ng Display & Video 360, v\u00e0 c\u1ea3 b\u1ea3n tr\u00ecnh di\u1ec5n ph\u00e1t bi\u1ec3u t\u1ea1i Google Marketing Live.<\/p>\n\n\n\n

\"nh\u00e0<\/figure><\/div>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n bi\u1ebft v\u1ec1 Google Ads<\/em><\/p>\n\n\n\n

Google Ad Manager: M\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o h\u1ee3p nh\u1ea5t<\/strong><\/h3>\n\n\n\n

Google nh\u1eadn ra r\u1eb1ng c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch ki\u1ebfm ti\u1ec1n t\u1eeb n\u1ed9i dung c\u1ee7a h\u1ecd. Trong b\u1ed1i c\u1ea3nh khi m\u00e0 ng\u01b0\u1eddi d\u00f9ng xem n\u1ed9i dung tr\u00ean nhi\u1ec1u m\u00e0n h\u00ecnh v\u00e0 nhu c\u1ea7u truy c\u1eadp c\u00f3 l\u1eadp tr\u00ecnh c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng t\u0103ng, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u1ea7n c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u00fap h\u1ecd c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd doanh nghi\u1ec7p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Trong su\u1ed1t 3 n\u0103m qua, Google \u0111\u00e3 n\u1ed7 l\u1ef1c k\u1ebft h\u1ee3p DoubleClick for Publishers v\u00e0 DoubleClick Ad Exchange th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edbi. V\u1edbi l\u1eadp tr\u00ecnh ho\u00e0n ch\u1ec9nh h\u1ee3p nh\u1ea5t v\u1edbi t\u00ean m\u1edbi l\u00e0\u2013Google Ad Manager.<\/p>\n\n\n\n

V\u1edbi n\u1ec1n t\u1ea3ng c\u1ea3i ti\u1ebfn n\u00e0y, GoogleFF mong s\u1ebd h\u1ed7 tr\u1ee3 nhi\u1ec1u h\u01a1n n\u1eefa cho c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh\u2014gi\u00fap h\u1ecd ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n b\u1ea5t k\u1ec3 ng\u01b0\u1eddi d\u00f9ng xem video, ch\u01a1i tr\u00f2 ch\u01a1i ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung \u1edf \u0111\u00e2u v\u00e0 b\u1ea5t k\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n h\u1ee3p t\u00e1c v\u1edbi h\u1ecd theo c\u00e1ch n\u00e0o. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, h\u00e3y truy c\u1eadp v\u00e0o blog Google Ad Manager.<\/p>\n\n\n\n

Th\u00f4ng tin r\u00f5 r\u00e0ng v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn ki\u1ec3m so\u00e1t m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 tin c\u1eady<\/strong><\/h3>\n\n\n\n

Google bi\u1ebft r\u1eb1ng lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ngh\u1ec7 m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 nh\u00e0 xu\u1ea5t b\u1ea3n ch\u1ecdn s\u1eed d\u1ee5ng s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u01b0 th\u01b0\u1eddng l\u1ec7, Google cam k\u1ebft \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m. V\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a Google \u0111\u1ec1u \u0111\u1ec1 ra ti\u00eau chu\u1ea9n ng\u00e0nh cao nh\u1ea5t. Trong vi\u1ec7c cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng tin r\u00f5 r\u00e0ng v\u00e0 cho ph\u00e9p h\u1ecd ch\u1ecdn qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd nh\u00ecn th\u1ea5y. Nh\u01b0 g\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 ra m\u1eaft C\u00e1c t\u00f9y ch\u1ecdn c\u00e0i \u0111\u1eb7t qu\u1ea3ng c\u00e1o m\u1edbi. V\u00e0 m\u1edf r\u1ed9ng hi\u1ec3n th\u1ecb c\u00e2u h\u1ecfi T\u1ea1i sao b\u1ea1n th\u1ea5y qu\u1ea3ng c\u00e1o n\u00e0y?. Tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 h\u1ea7u h\u1ebft m\u1ecdi trang web. V\u00e0 \u1ee9ng d\u1ee5ng h\u1ee3p t\u00e1c v\u1edbi Google \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

Google s\u1ebd chia s\u1ebb th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c n\u1ed9i dung thay \u0111\u1ed5i n\u00e0y. V\u1edbi nhi\u1ec1u gi\u1ea3i ph\u00e1p m\u1edbi kh\u00e1c v\u1ec1 Qu\u1ea3ng c\u00e1o, Ph\u00e2n t\u00edch. V\u00e0 N\u1ec1n t\u1ea3ng nh\u1eb1m gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1ea1i Google Marketing Live.<\/p>\n\n\n\n

\"nh\u00e0<\/figure><\/div>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n bi\u1ebft v\u1ec1 Google Ads<\/em><\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u00e0y s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o<\/em> v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n. Thu\u1ed9c m\u1ecdi quy m\u00f4\u00a0ch\u1ecdn \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Gi\u00fap doan nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n n\u1eefa trong vi\u1ec7c\u00a0ph\u00e2n ph\u00e1t c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin c\u0169ng nh\u01b0 c\u00e1c Tips ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n

  • Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/strong><\/span><\/li>
  • Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/strong><\/span><\/li><\/ul>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Google Ads ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Google kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng c\u1ea5p n\u1ec1n t\u1ea3ng nh\u1eb1m h\u1ed7 tr\u1ee3 t\u1ed1i \u0111a cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":6740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"yoast_head":"\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng \u0111i\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n bi\u1ebft v\u1ec1 Google Ads<\/title>\n<meta name=\"description\" content=\"Nh\u1edd qu\u1ea3ng c\u00e1o c\u1ea3 Google, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp c\u00e1c k\u00eanh, m\u00e0n h\u00ecnh v\u00e0 \u0111\u1ecbnh d\u1ea1ng...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cac-thuong-hieu-va-nhung-dieu-nha-quang-cao-can-biet-ve-google-ads\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" 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