{"id":6870,"date":"2018-08-07T08:06:24","date_gmt":"2018-08-07T08:06:24","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6870"},"modified":"2021-03-02T15:38:11","modified_gmt":"2021-03-02T08:38:11","slug":"xu-huong-marketing-bat-dong-san-tren-facebook-nam-2018-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xu-huong-marketing-bat-dong-san-tren-facebook-nam-2018-la-gi","title":{"rendered":"Xu h\u01b0\u1edbng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u00ean Facebook n\u0103m 2018 l\u00e0 g\u00ec?"},"content":{"rendered":"\n

H\u00e3y g\u1eafng “b\u1eaft nh\u1ecbp” \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u00ean facebook trong n\u0103m nay. Qua \u0111\u00f3, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn. \u0110\u1ed3ng th\u1eddi, t\u1ea1o ra c\u01a1 h\u1ed9i giao d\u1ecbch cho c\u00e1c d\u1ef1 \u00e1n c\u1ee7a ch\u1ee7 \u0111\u1ea7u t\u01b0.<\/strong><\/p>\n\n\n\n

\"marketing<\/figure><\/div>\n\n\n\n

Xu h\u01b0\u1edbng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u00ean Facebook n\u0103m 2018 l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

B\u1ea1n \u0111ang t\u00ecm c\u00e1ch t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa v\u00f4 v\u00e0n th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh? B\u1ea1n loay hoay kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng t\u1ed1i \u01b0u t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p nh\u1ea5t? \u0110\u1eebng lo l\u1eafng! Ngay b\u00e2y gi\u1edd \u0111\u00e2y, Adsplus s\u1ebd ti\u1ebft l\u1ed9 cho b\u1ea1n 5 xu h\u01b0\u1edbng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u00ean facebook<\/a> v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3. Qua \u0111\u00f3, gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 \u0111\u1ed9t ph\u00e1 doanh thu m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n\n\n\n

1. Video Marketing: \u1ea4n t\u01b0\u1ee3ng trong t\u1eebng kho\u1ea3nh kh\u1eafc<\/strong><\/h2>\n\n\n\n

N\u0103m 2017, Video Marketing<\/a> “manh nha” xu\u1ea5t hi\u1ec7n \u1edf Vi\u1ec7t Nam. V\u00e0 trong n\u0103m 2018 n\u00e0y, d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 giai \u0111o\u1ea1n b\u00f9ng n\u1ed5. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 agency ch\u1ecdn h\u01b0\u1edbng n\u00e0y b\u1edfi n\u00f3 c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao. Theo kh\u1ea3o s\u00e1t, 64% kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua d\u00f9ng s\u1ea3n ph\u1ea9m sau khi xem video marketing.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o video hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1<\/a><\/div>\n\n\n\n

\u0110\u1ed1i v\u1edbi marketing cho b\u1ea5t \u0111\u1ed9ng s\u1ea3n, vi\u1ec7c g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng kho\u1ea3nh kh\u1eafc \u2013 h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3 s\u1ebd d\u1ec5 t\u00e1c \u0111\u1ed9ng v\u00e0o t\u00e2m l\u00fd mu\u1ed1n mua\/ \u0111\u1ea7u t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n c\u00e2u ch\u1eef. Ng\u01b0\u1eddi ta n\u00f3i \u201cTr\u0103m nghe kh\u00f4ng b\u1eb1ng m\u1ed9t th\u1ea5y\u201d. V\u1edbi video marketing, kh\u00e1ch h\u00e0ng v\u1eeba nghe, v\u1eeba th\u1ea5y v\u1ec1 d\u1ef1 \u00e1n c\u1ee7a ch\u1ee7 \u0111\u1ea7u t\u01b0. T\u1eeb \u0111\u00f3, tin t\u01b0\u1edfng v\u00e0 m\u1ea1nh tay \u201cxu\u1ed1ng ti\u1ec1n\u201d.<\/p>\n\n\n\n

2. Chatbot \u2013 Marketing cho b\u1ea5t \u0111\u1ed9ng s\u1ea3n b\u1eb1ng h\u1ec7 th\u1ed1ng tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng<\/strong><\/h2>\n\n\n\n

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 online 24\/7 \u0111\u1ec3 ch\u0103m s\u00f3c, t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng, th\u00ec nay \u0111\u00e3 c\u00f3 Chatbot lo. Chatbot m\u1ed9t h\u1ec7 th\u1ed1ng tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 h\u1ed3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 k\u1ecbp th\u1eddi. Chatbot hi\u1ec7n c\u0169ng \u0111ang l\u00e0 xu h\u01b0\u1edbng marketing \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 agency s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

T\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh theo gi\u00e2y. Do \u0111\u00f3, marketing cho b\u1ea5t \u0111\u1ed9ng s\u1ea3n bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng Chatbot<\/a>. Kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi s\u1ebd b\u1ecf ti\u1ec1n \u0111\u1ec3 mua, \u0111\u1ea7u t\u01b0 cho c\u00e1c d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n. V\u00ec v\u1eady, h\u1ecd c\u00f3 nhu c\u1ea7u \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 v\u00e0 t\u01b0 v\u1ea5n k\u1ecbp th\u1eddi. B\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u01b0\u1edbc \u0111\u1ea7u h\u00e3y giao cho Chatbot.<\/p>\n\n\n\n

\"marketing<\/figure><\/div>\n\n\n\n

Xu h\u01b0\u1edbng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u00ean Facebook n\u0103m 2018 l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

3. Storytelling \u2013 Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n<\/strong><\/h2>\n\n\n\n

Nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u1eddng l\u00e0 l\u1eddi m\u1edf \u0111\u1ea7u cu\u1ed1n h\u00fat v\u00e0 l\u00e0 n\u01a1i b\u1eaft \u0111\u1ea7u m\u1ed9t m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c quan tr\u1ecdng. N\u1ebfu nh\u1eefng b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u1ea7y r\u1eaby nh\u1eefng th\u00f4ng tin qu\u1ea3ng c\u00e1o, PR th\u01b0\u01a1ng hi\u1ec7u th\u00ec r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb \u201cng\u1ed9 \u0111\u1ed9c\u201d th\u00f4ng tin. K\u1ebft qu\u1ea3 l\u00e0 s\u1ebd d\u1ec5 d\u00e0ng \u201csay NO\u201d v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi marketing cho b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u2013 m\u1ed9t ng\u00e0nh r\u1ea5t \u00edt nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3. H\u00e3y ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n chia s\u1ebb kinh nghi\u1ec7m mua b\u00e1n v\u00e0 \u0111\u1ea7u t\u01b0. Ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng chuy\u1ec7n b\u00ean l\u1ec1 cu\u1ed9c s\u1ed1ng v\u00e0 nh\u1eb9 nh\u00e0ng, l\u1ed3ng gh\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong \u0111\u00f3. Qua \u0111\u00f3, d\u1ea7n d\u1ea7n kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ghim t\u00ean c\u1ee7a m\u00ecnh v\u00e0o ti\u1ec1m th\u1ee9c.<\/p>\n\n\n\n

4 Quy t\u1eafc v\u00e0ng \u0111\u1ec3 vi\u1ebft content hay \u00e1p d\u1ee5ng Story Telling<\/a><\/div>\n\n\n\n

Storytelling th\u1ef1c s\u1ef1 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing hi\u1ec7u qu\u1ea3 n\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n hay v\u00e0 ch\u00e2n th\u1ef1c. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 k\u1ebft th\u00fac b\u1eb1ng nh\u1eefng h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c k\u00fd!<\/p>\n\n\n\n

4. User-generated content \u2013 Ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o n\u1ed9i dung<\/strong><\/h2>\n\n\n\n

User-generated content l\u00e0 k\u00eanh k\u1ebft n\u1ed1i gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, b\u1eb1ng c\u00e1ch cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng (users) t\u1ef1 t\u1ea1o nh\u1eefng n\u1ed9i dung m\u00e0 m\u00ecnh quan t\u00e2m. \u0110i\u1ec3n h\u00ecnh nh\u01b0 feedback, review, b\u00ecnh lu\u1eadn, chia s\u1ebb, v.v.. B\u00ean c\u1ea1nh vi\u1ec7c t\u0103ng uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u t\u1eeb nh\u1eefng feedback t\u1ed1t, xu h\u01b0\u1edbng d\u00f9ng user-generated content c\u00f2n gi\u00fap t\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, viral th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

Trong th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua hay \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t d\u1ef1 \u00e1n, kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i c\u00e2n \u0111o \u0111ong \u0111\u1ebfm r\u1ea5t nhi\u1ec1u. Trong qu\u00e1 tr\u00ecnh \u0111\u00f3, h\u1ecd s\u1ebd \u0111i tham kh\u1ea3o \u00fd ki\u1ebfn ho\u1eb7c \u0111\u1ecdc nh\u1eefng nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c user-generated content trong marketing cho b\u1ea5t \u0111\u1ed9ng s\u1ea3n s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u1ec1 d\u1ef1 \u00e1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, v\u1eeba n\u00e2ng cao hi\u1ec7u qu\u1ea3 viral v\u00e0 t\u01b0\u01a1ng t\u00e1c, v\u1eeba thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0 tin d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh.<\/p>\n\n\n\n

5. Interactive Content \u2013 N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c<\/strong><\/h2>\n\n\n\n

B\u00ean c\u1ea1nh vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n t\u1ea1o ra c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 gi\u1eef t\u00ednh \u1ed5n \u0111\u1ecbnh cho fanpage<\/a>. B\u1edfi l\u1ebd, m\u1ed9t fanpage c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c th\u1ea5p s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u1eady n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c t\u1ea1o nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n

Ng\u01b0\u1eddi qu\u1ea3n l\u00fd fanpage c\u1ea7n t\u1ea1o c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111\u01a1n gi\u1ea3n nh\u01b0 h\u1ecfi \u2013 \u0111\u00e1p, c\u00e2u \u0111\u1ed1,…. Ho\u1eb7c l\u00e0 \u0111\u0103ng c\u00e1c status (d\u00f2ng tr\u1ea1ng th\u00e1i) c\u00f3 t\u00ednh viral, hay mini game tr\u00fang th\u01b0\u1edfng. Nh\u1eefng n\u1ed9i dung n\u00e0y y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng like, b\u00e0y t\u1ecf c\u1ea3m x\u00fac, comment, share,\u2026 \u0111\u1ec3 c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c li\u00ean l\u1ee5c.<\/p>\n\n\n\n

Ti\u1ebft l\u1ed9 3 chi\u1ebfn thu\u1eadt content marketing \u0111\u1ed9t ph\u00e1 doanh thu 2018<\/a><\/div>\n\n\n\n

Marketing cho b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u0169ng \u0111\u00f2i h\u1ecfi y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c n\u00e0y \u0111\u1ec3 fanpage \u1ed5n \u0111\u1ecbnh v\u1ec1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong nh\u1eefng l\u1ea7n boost post hay ch\u1ea1y qu\u1ea3ng c\u00e1o. Interactive content l\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u marketers ch\u00fa tr\u1ecdng s\u1eed d\u1ee5ng v\u00e0 d\u0129 nhi\u00ean, ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i xu h\u01b0\u1edbng n\u00e0y.<\/p>\n\n\n\n

\"marketing<\/figure><\/div>\n\n\n\n

Xu h\u01b0\u1edbng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u00ean Facebook n\u0103m 2018 l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

Tr\u00ean \u0111\u00e2y l\u00e0 5 xu h\u01b0\u1edbng marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n tr\u00ean Facebook \u0111ang l\u00e0m m\u01b0a l\u00e0m gi\u00f3 trong n\u0103m nay. Nhanh tay c\u1eadp nh\u1eadt v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c marketing th\u1eadt c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. H\u00e3y theo d\u00f5i Adsplus th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 k\u1ecbp “b\u1eaft s\u00f3ng” nh\u1eefng th\u00f4ng tin b\u1ed5 \u00edch v\u1ec1 marketing b\u1ea5t \u0111\u1ed9ng s\u1ea3n nh\u00e9!<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Digital Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong><\/a> hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n