{"id":6923,"date":"2018-08-09T03:46:48","date_gmt":"2018-08-09T03:46:48","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6923"},"modified":"2024-04-09T16:29:37","modified_gmt":"2024-04-09T09:29:37","slug":"5-tinh-nang-mo-rong-quang-cao-google-ads-ma-ban-nen-biet","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/5-tinh-nang-mo-rong-quang-cao-google-ads-ma-ban-nen-biet","title":{"rendered":"5 t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads m\u00e0 b\u1ea1n n\u00ean bi\u1ebft"},"content":{"rendered":"\n

\u0110\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Search m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ed1n th\u00eam qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c<\/strong>. H\u00e3y t\u1eadn dung c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads (Ad Extensions).<\/strong><\/p>\n\n\n\n

B\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads<\/strong>. C\u0169ng nh\u01b0 kh\u00f4ng ph\u1ea3i t\u1ed1n th\u00eam b\u1ea5t k\u1ef3 chi ph\u00ed g\u00ec.<\/p>\n\n\n\n

M\u1edf r\u1ed9ng Sitelink<\/strong><\/h3>\n\n\n
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\"m\u1edf<\/figure><\/div>\n\n\n

5 t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads m\u00e0 b\u1ea1n n\u00ean bi\u1ebft<\/em><\/p>\n\n\n\n

Sitelink Extensions l\u00e0 t\u00ednh n\u0103ng cho ph\u00e9p b\u1ea1n qu\u1ea3ng b\u00e1 th\u00eam c\u00e1c trang \u0111\u00edch ph\u00eda d\u01b0\u1edbi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ch\u00ednh. Ti\u1ec7n \u00edch n\u00e0y s\u1ebd gi\u00fap cho ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 truy c\u1eadp \u0111\u1ebfn nhi\u1ec1u trang nh\u1ecf tr\u00ean website c\u1ee7a b\u1ea1n h\u01a1n. <\/p>\n\n\n\n

Nh\u01b0 b\u1ea1n th\u1ea5y \u1edf m\u1eabu qu\u1ea3ng c\u00e1o b\u00ean tr\u00ean, ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u1edbi t\u1eeb kh\u00f3a \u201clazada\u201d s\u1ebd cho ra m\u1ed9t k\u1ebft qu\u1ea3 ch\u00ednh d\u1eabn \u0111\u1ebfn website noithathoanmy.com.vn. V\u00e0 4 trang kh\u00e1c tr\u00ean trong website: Tin khuy\u1ebfn m\u00e3i, N\u1ed9i th\u1ea5t ph\u00f2ng \u0103n, N\u1ed9i th\u1ea5t ph\u00f2ng kh\u00e1ch v\u00e0 N\u1ed9i th\u1ea5t ph\u00f2ng ng\u1ee7. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n r\u00fat ng\u1eafn th\u1eddi gian t\u00ecm ki\u1ebfm tr\u00ean trang noithathoanmy.com.vn. H\u1ecd s\u1ebd click v\u00e0o c\u00e1c \u0111\u01b0\u1eddng d\u1eabn t\u00edch h\u1ee3p b\u00ean d\u01b0\u1edbi. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 CTR cao h\u01a1n. Tuy nhi\u00ean l\u01b0u \u00fd r\u1eb1ng, Google s\u1ebd ch\u1ec9 hi\u1ec3n th\u1ecb ti\u1ec7n \u00edch Sitelink Extensions cho qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed Top 1.<\/p>\n\n\n\n

Li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp<\/strong><\/h3>\n\n\n
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\"li\u00ean<\/figure><\/div>\n\n\n

5 t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads m\u00e0 b\u1ea1n n\u00ean bi\u1ebft<\/em><\/p>\n\n\n\n

Call Extensions cho ph\u00e9p b\u1ea1n k\u1ebft h\u1ee3p c\u00e1c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i trong m\u1eabu qu\u1ea3ng c\u00e1o, l\u00e0m cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n h\u01a1n. Tuy thu\u1ed9c v\u00e0o lo\u1ea1i thi\u1ebft b\u1ecb, ti\u1ec7n \u00edch n\u00e0y s\u1ebd c\u00f3 c\u00e1ch hi\u1ec3n th\u1ecb kh\u00e1c nhau. Tr\u00ean m\u00e1y t\u00ednh b\u00e0n v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00ednh k\u00e8m v\u1edbi v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o. Tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u1eabu qu\u1ea3ng c\u00e1o s\u1ebd c\u00f3 th\u00eam bi\u1ec3u t\u01b0\u1ee3ng \u201cCall\u201d. B\u00ean c\u1ea1nh l\u1ee3i \u00edch li\u1ec7n l\u1ea1c, t\u00ednh n\u0103ng n\u00e0y c\u00f2n m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng g\u1ecdi \u0111i\u1ec7n \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Th\u00ec kh\u00f4ng n\u00ean b\u1ecf qua ti\u1ec7n \u00edch n\u00e0y.<\/p>\n\n\n\n

\u0110\u1ecba ch\u1ec9 v\u00e0 b\u1ea3n \u0111\u1ed3<\/strong><\/h3>\n\n\n
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\"\u0111\u1ecba<\/figure><\/div>\n\n\n

5 t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads m\u00e0 b\u1ea1n n\u00ean bi\u1ebft<\/em><\/p>\n\n\n\n

Location Extensions cho ph\u00e9p b\u1ea1n k\u1ebft h\u1ee3p \u0111\u1ecba ch\u1ec9 kinh doanh v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i l\u00ean qu\u1ea3ng c\u00e1o. T\u00ednh n\u0103ng n\u00e0y s\u1ebd cho th\u00eam m\u1ed9t d\u00f2ng ph\u1ee5 tr\u00ean qu\u1ea3ng c\u00e1o v\u00e0 th\u01b0\u1eddng ch\u00e8n link k\u00e8m theo b\u1ea3n \u0111\u1ed3. N\u00f3 l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n g\u00e2y ch\u00fa \u00fd h\u01a1n, cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u01a1n. Marissa Mayer khi c\u00f2n l\u00e0m \u1edf Google \u0111\u00e3 ti\u1ebft l\u1ed9 r\u1eb1ng. C\u00f3 kho\u1ea3ng 20% t\u00ecm ki\u1ebfm tr\u00ean Google t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin l\u00e2n c\u1eadn (Local information) v\u00e0 tr\u00ean di \u0111\u1ed9ng l\u00e0 40% t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y Location Extensions \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. Location Extensions c\u0169ng h\u1eefu \u00edch khi b\u1ea1n c\u00f3 nhi\u1ec1u \u0111i\u1ec3m b\u00e1n h\u00e0ng ho\u1eb7c \u0111\u1ecba ch\u1ec9 li\u1ec7n h\u1ec7 kh\u00e1c nhau. V\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm ch\u1ecdn qu\u1ea3ng c\u00e1o \u0111\u1ebfn t\u1eebng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng theo khu v\u1ef1c \u0111\u1ecba l\u00fd (Adwords Location Targeting).<\/p>\n\n\n\n

Tin khuy\u1ebfn m\u00e3i<\/strong><\/h3>\n\n\n
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\"tin<\/figure><\/div>\n\n\n

5 t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads m\u00e0 b\u1ea1n n\u00ean bi\u1ebft<\/em><\/p>\n\n\n\n

Offer Extensions l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e1ng ki\u1ebfn m\u1edbi nh\u1ea5t c\u1ee7a Google<\/a>. T\u00ednh n\u0103ng s\u1ebd gi\u00fap cho nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 c\u01a1 h\u1ed9i \u0111\u00ednh k\u00e8m th\u00f4ng tin khuy\u1ebfn m\u00e3i trong qu\u1ea3ng c\u00e1o. Nh\u1eb1m k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o. M\u1ed9t khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o li\u00ean k\u1ebft \u201cView offer\u201d tr\u00ean qu\u1ea3ng c\u00e1o. H\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn m\u1ed9t trang l\u01b0u tr\u1eef c\u1ee7a Google. N\u01a1i h\u1ecd c\u00f3 th\u1ec3 xem th\u00f4ng tin khuy\u1ebfn m\u00e3i ho\u1eb7c in ho\u1eb7c l\u01b0u tr\u1eef n\u00f3 tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Offer Extensions s\u1ebd l\u00e0m cho qu\u1ea3ng c\u00e1o<\/a> c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn h\u01a1n. Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u1ef1 b\u1ea1n. Ngo\u00e0i l\u1ee3i \u00edch h\u1ea5p d\u1eabn, t\u00ednh n\u0103ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. Th\u00f4ng qua c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, nh\u1ea5p chu\u1ed9t v\u00e0 s\u1ed1 l\u01b0\u1ee3ng cung c\u1ea5p in ho\u1eb7c l\u01b0u.<\/p>\n\n\n

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\"m\u1edf<\/figure><\/div>\n\n\n

\u1ee8ng d\u1ee5ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\n

Apps Extension l\u00e0m cho \u1ee9ng d\u1ee5ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng. B\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn \u1ee9ng d\u1ee5ng trong qu\u1ea3ng c\u00e1o. N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n cung c\u1ea5p m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng n\u00e0o \u0111\u00f3. Click-to-download \u1ee9ng d\u1ee5ng tr\u00ean qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm l\u00e0 c\u00e1ch th\u1ee9c d\u1ec5 d\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n. \u0110\u1ec3 ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 v\u00e0 t\u1ea3i v\u1ec1 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

N\u1ebfu \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u1ea1t ti\u00eau chu\u1ea9n c\u1ee7a Google. H\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng \u00e1p d\u1ee5ng th\u00eam m\u1ed9t s\u1ed1 ti\u1ec7n \u00edch cho b\u1ea1n. Nh\u01b0 X\u1ebfp h\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 Ch\u00fa th\u00edch x\u00e3 h\u1ed9i (xem h\u00ecnh ph\u00eda tr\u00ean)<\/p>\n\n\n\n

Nh\u01b0 v\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads<\/em>. Hi v\u1ecdng r\u1eb1ng th\u00f4ng qua b\u00e0i vi\u1ebft b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o v\u00e0 m\u1edf r\u1ed9ng h\u01a1n cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t t\u1eeb Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n

    \n
  • Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i guru.edu.vn<\/strong><\/mark><\/li>\n\n\n\n
  • Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i 1ad.vn<\/strong><\/mark><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Search m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ed1n th\u00eam qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. H\u00e3y t\u1eadn dung c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads (Ad Extensions). B\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads. […]<\/p>\n","protected":false},"author":1,"featured_media":6933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"yoast_head":"\n5 t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads m\u00e0 b\u1ea1n n\u00ean bi\u1ebft<\/title>\n<meta name=\"description\" content=\"\u00c1p d\u1ee5ng 5 t\u00ednh n\u0103ng m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Google Ads trong b\u00e0i vi\u1ebft s\u1ebd kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian c\u1ee7a b\u1ea1n nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u r\u1ea5t cao cho trang\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/5-tinh-nang-mo-rong-quang-cao-google-ads-ma-ban-nen-biet\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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