{"id":6949,"date":"2018-08-09T06:49:42","date_gmt":"2018-08-09T06:49:42","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=6949"},"modified":"2021-02-02T16:43:53","modified_gmt":"2021-02-02T09:43:53","slug":"chi-tiet-phuong-phap-toi-uu-hoa-google-ads-khong-the-bo-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/chi-tiet-phuong-phap-toi-uu-hoa-google-ads-khong-the-bo-qua","title":{"rendered":"Chi ti\u1ebft ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a Google Ads kh\u00f4ng th\u1ec3 b\u1ecf qua"},"content":{"rendered":"\n<p>M\u1ed9t trong s\u1ed1 nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 kh\u00f4ng ch\u1ecbu t\u1ed1i \u01b0u h\u00f3a Google Ads\u00a0sau khi set-up xong. C\u0169ng ch\u00ednh v\u00ec l\u00fd do \u0111\u00f3 m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf v\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 <strong>t\u1ed1i \u01b0u h\u00f3a Google Ads<\/strong> tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm? H\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u c\u00e1c b\u01b0\u1edbc c\u0169ng nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m khi t\u1ed1i \u01b0u h\u00f3a m\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"190\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-612800-300x190.jpeg\" alt=\"t\u1ed1i \u01b0u h\u00f3a Google Ads\" class=\"wp-image-6950\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-612800-300x190.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-612800-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-612800.jpeg 553w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi ti\u1ebft ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a Google Ads kh\u00f4ng th\u1ec3 b\u1ecf qua<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.T\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a trong m\u1ea1ng t\u00ecm ki\u1ebfm <\/strong><\/h2>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o m\u1ea1ng t\u00ecm ki\u1ebfm. C\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n th\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 x\u01b0\u01a1ng s\u1ed1ng. C\u00f2n t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 tr\u00e1i tim c\u1ee7a qu\u1ea3ng c\u00e1o <a href=\"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung\/\">Google Adwords<\/a>. H\u00e3y nghi\u00ean c\u1ee9u k\u1ef9 v\u1ec1 t\u1eeb kh\u00f3a c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a sao cho ph\u00f9 h\u1ee3p. Vi\u1ec7c \u0111\u01b0a ra t\u1eeb kh\u00f3a chu\u1ea9n gi\u00fap \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p h\u01a1n. V\u00e0 khi t\u1ed1i \u01b0u t\u1eeb kh\u00f3a t\u1ed1t th\u00ec s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao. Vi\u1ec7c t\u1ed1i \u01b0u t\u1eeb kh\u00f3a c\u0169ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n v\u1edbi c\u00f9ng m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch. V\u1eady t\u1ed1i \u01b0u t\u1eeb kh\u00f3a nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Th\u1ee9 nh\u1ea5t, b\u1ea1n c\u1ea7n ch\u1ecdn t\u1eeb kh\u00f3a c\u00f3 t\u00ednh chuy\u1ec3n \u0111\u1ed5i cao<\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t. Sau qu\u00e1 tr\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n c\u1ea7n l\u1ecdc nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 chuy\u1ec3n \u0111\u1ed5i cao \u0111\u1ec3 \u0111\u1ea7u t\u01b0 h\u01a1n cho n\u00f3. \u0110\u1ed3ng th\u1eddi t\u1eaft c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng t\u1ea1o chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u00eam c\u00e1c t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch v\u00e0o b\u00e1o c\u00e1o c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm v\u00e0 l\u1ecdc theo ch\u1ebf \u0111\u1ed9 th\u1eddi gian l\u00e0 7 ng\u00e0y, 14 ng\u00e0y ho\u1eb7c 30 ng\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Th\u1ee9 hai, l\u00e0 t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/strong><\/h4>\n\n\n\n<p>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh l\u00e0 ph\u1ea7n m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1eb7t bi\u1ec7t ch\u00fa \u00fd. N\u1ebfu b\u1ea1n l\u00e0m t\u1ed1t t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u1ebfn 30% chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o. Vi\u1ec7c ph\u1ee7 \u0111\u1ecbnh \u0111\u1ecbnh t\u1eeb kh\u00f3a b\u1ea1n c\u0169ng c\u1ea7n l\u00e0m \u0111\u1ecbnh k\u1ef3 v\u00e0 th\u01b0\u1eddng xuy\u00ean. T\u1eeb \u0111\u00f3, gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c tuy v\u1ea5n t\u00ecm ki\u1ebfm kh\u00f4ng li\u00ean quan, g\u00e2y l\u00e3ng ph\u00ed qu\u1ea3ng c\u00e1o. B\u1ea1n c\u0169ng truy c\u1eadp v\u00e0o b\u00e1o c\u00e1o c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u0111\u1ec3 l\u1ecdc ra c\u00e1c key kh\u00f4ng li\u00ean quan v\u00e0 v\u00e0o tab t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u0111\u1ec3 th\u00eam.<strong> <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>T\u1ed1i \u01b0u ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n\n\n\n<p>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o cung c\u1ea5p th\u00eam cho ng\u01b0\u1eddi d\u00f9ng th\u00f4ng tin h\u1eefu \u00edch. T\u1eeb \u0111\u00f3 thu h\u00fat h\u1ecd truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n. Xa h\u01a1n n\u1eefa l\u00e0 t\u1ea1o \u0111\u1ed9 tin t\u01b0\u1edfng \u0111\u1ec3 h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Vi\u1ec7c t\u1ed1i \u01b0u ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>2.1. V\u1ec1 ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft trang web<\/em><\/strong><\/h4>\n\n\n\n<p>C\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng trung b\u00ecnh 10-20% CTR (v\u00e0 +20-50% khi t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn nh\u00e3n hi\u1ec7u). Ch\u00ednh v\u00ec v\u1eady m\u00e0 b\u1ea1n c\u1ea7n ki\u1ec3m tra v\u00e0 b\u1ed5 sung ngay ti\u1ec7n \u00edch n\u00e0y nh\u00e9!<\/p>\n\n\n\n<p>Tip: Theo th\u1ed1ng k\u00ea th\u00ec ti\u1ec7n \u00edch li\u00ean k\u1ebft trang web ng\u1eafn th\u01b0\u1eddng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean giao di\u1ec7n di \u0111\u1ed9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>2.2 Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng ch\u00fa th\u00edch<\/em><\/strong><\/h4>\n\n\n\n<p>V\u1edbi ti\u1ec7n \u00edch ch\u00fa th\u00edch, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin qu\u00fd b\u00e1u cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Qua \u0111\u00f3, thu h\u00fat h\u1ecd nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean thi\u1ebft l\u1eadp t\u1ed1i thi\u1ec3u 4 ti\u1ec7n \u00edch ch\u00fa th\u00edch. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap cho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>2.3 Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng v\u1ecb tr\u00ed<\/em><\/strong><\/h4>\n\n\n\n<p>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng v\u1ecb tr\u00ed c\u00f3 th\u1ec3 gi\u00fap cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1ea7n \u0111\u1ecba \u0111\u1ecba \u0111i\u1ec3m doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u00eam 1 l\u00fd do n\u1eefa \u0111\u1ec3 l\u1ef1a ch\u1ecdn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>2.4. Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cu\u1ed9c g\u1ecdi<\/em><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"194\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-263582-300x194.jpeg\" alt=\"t\u1ed1i \u01b0u h\u00f3a Google Ads\" class=\"wp-image-6951\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-263582-300x194.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-263582-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-263582.jpeg 541w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi ti\u1ebft ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a Google Ads kh\u00f4ng th\u1ec3 b\u1ecf qua<\/em><\/p>\n\n\n\n<p>V\u1edbi ti\u1ec7n \u00edch cu\u1ed9c g\u1ecdi b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam cho kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c li\u00ean l\u1ea1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u00f3 ch\u00ednh l\u00e0 th\u00f4ng qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. V\u00e0 h\u1ecd c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp g\u1ecdi ngay cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n truy c\u1eadp v\u00e0o website. V\u1edbi qu\u1ea3ng c\u00e1o ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cu\u1ed9c g\u1ecdi b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 15-20% s\u1ed1 nh\u1ea5p chu\u1ed9t v\u00e0o ti\u1ec7n \u00edch.<\/p>\n\n\n\n<p>Tip: B\u1ea1n n\u00ean t\u1ea1o 2 l\u1ea7n ti\u1ec7n \u00edch cu\u1ed9c g\u1ecdi, m\u1ed9t l\u1ea7n cho di \u0111\u1ed9ng v\u00e0 m\u1ed9t l\u1ea7n t\u1ed1i \u01b0u cho thi\u1ebft b\u1ecb kh\u00e1c. Nh\u01b0 v\u00e2y b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a ti\u1ec7n \u00edch cu\u1ed9c g\u1ecdi cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>T\u00f9y ch\u1ec9nh gi\u00e1 th\u1ea7u<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><em>3.1. Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ecba \u0111i\u1ec3m<\/em><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean c\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng t\u00e2m. V\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed7i m\u1ed9t khu v\u1ef1c th\u00ec \u0111\u1ed9 c\u1ea1nh tranh, gi\u00e1 th\u1ea7u v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau. Ch\u00ednh v\u00ec v\u1eady m\u00e0 b\u1ea1n c\u1ea7n t\u00f9y ch\u1ec9nh gi\u00e1 th\u1ea7u cho t\u1eebng khu v\u1ef1c \u0111\u1ecba \u0111i\u1ec3m. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t kh\u00e1c nhau. Sau khi \u0111i\u1ec1u ch\u1ec9nh t\u1eeb 1-2 tu\u1ea7n b\u1ea1n s\u1ebd ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. Tr\u00e1nh vi\u1ec7c ki\u1ec3m tra ngay v\u00e0 thay \u0111\u1ed5i qu\u00e1 th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y l\u00e0m cho b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>3.2 Nh\u1eafm m\u1ee5c ti\u00eau l\u1ecbch qu\u1ea3ng c\u00e1o<\/em><\/strong><\/h4>\n\n\n\n<p>B\u1ea1n n\u00ean chia khung gi\u1edd \u0111\u1ec3 th\u1eed nghi\u1ec7m hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o trong t\u1eebng khung gi\u1edd nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau.<\/p>\n\n\n\n<p>Tip: Th\u1eddi gian \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u1ed1i thi\u1ec3u l\u00e0 1- 2 tu\u1ea7n tr\u01b0\u1edbc khi b\u1ea1n thay \u0111\u1ed5i l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>3.3 Nh\u1eafm m\u1ee5c ti\u00eau theo thi\u1ebft b\u1ecb<\/em><\/strong><\/h4>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, theo th\u1ed1ng k\u00ea th\u00ec s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng t\u0103ng n\u00ean n\u1ebfu b\u1ea1n b\u1ecf qua c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua thi\u1ebft b\u1ecb n\u00e0y l\u00e0 v\u00f4 c\u00f9ng l\u00e3ng ph\u00ed.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u01b0\u1edbc khi \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.<strong> Ti\u1ebfp th\u1ecb l\u1ea1i tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm<\/strong><\/h2>\n\n\n\n<p>V\u1edbi ti\u1ebfp th\u1ecb l\u1ea1i tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1ed1t h\u01a1n trong vi\u1ec7c \u0111\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 s\u1eb5n. V\u1edbi c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n v\u00e0 \u0111\u01b0a ra th\u00f4ng tin ph\u00f9 h\u1ee3p h\u01a1n cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng.<\/p>\n\n\n\n<p>Gi\u1edbi thi\u1ec7u v\u1ec1 danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i cho m\u1ea1ng t\u00ecm ki\u1ebfm (RLSA)<\/p>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn c\u00e1ch thi\u1ebft l\u1eadp danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i cho m\u1ea1ng t\u00ecm ki\u1ebfm<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>\u0110i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u theo gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i<\/strong><\/h2>\n\n\n\n<p>C\u00f3 nh\u1eefng ng\u00e0nh \u0111\u1eb7c th\u00f9 th\u00ec b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u1ec1 \u0111\u1ed9 tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh \u0111\u1ec3 tr\u00e1nh vi\u1ec7c qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn v\u00e0 nh\u1eadn c\u00e1c click \u0111\u1ebfn t\u1eeb nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng li\u00ean quan. B\u1ea1n c\u00f3 th\u1ec3 v\u00e0o m\u1ee5c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u sao cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"199\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-1111319-300x199.jpeg\" alt=\"t\u1ed1i \u01b0u h\u00f3a Google Ads\" class=\"wp-image-6953\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-1111319-300x199.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-1111319-768x511.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-1111319-1024x681.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-1111319-610x406.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-1111319-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-1111319.jpeg 1880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi ti\u1ebft ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a Google Ads kh\u00f4ng th\u1ec3 b\u1ecf qua<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. K\u1ebft n\u1ed1i v\u1edbi Analytics \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n\n\n\n<p>V\u1edbi c\u00f4ng c\u1ee5 Analytics b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng xem li\u1ec7u kh\u00e1ch h\u00e0ng truy c\u1eadp th\u00f4ng qua qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh c\u00f3 y\u00eau th\u00edch n\u1ed9i dung, s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh hay kh\u00f4ng? Trang \u0111\u00edch c\u1ee7a m\u00ecnh c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng hay kh\u00f4ng? B\u1ea1n c\u00f3 th\u1ec3 \u0111o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 l\u00e0 Th\u1eddi gian trung b\u00ecnh phi\u00ean, s\u1ed1 trang \/ phi\u00ean, t\u1ef7 l\u1ec7 tho\u00e1t\u2026..<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c b\u1ea1n c\u00f3 th\u1ec3 \u0111o \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua c\u00e0i \u0111\u1eb7t m\u1ee5c ti\u00eau trong analytics v\u00e0 nh\u1eadp sang Adwords \u0111\u1ec3 tr\u00e1nh vi\u1ec7c c\u00e0i \u0111\u1eb7t qu\u00e1 nhi\u1ec1u \u0111o\u1ea1n m\u00e3 code l\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Hi v\u1ecdng b\u00e0i vi\u1ebft&nbsp;Chi ti\u1ebft ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a Google Ads kh\u00f4ng th\u1ec3 b\u1ecf qua, Adsplus.vn s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t trong s\u1ed1 nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 kh\u00f4ng ch\u1ecbu t\u1ed1i \u01b0u h\u00f3a Google Ads\u00a0sau khi set-up xong. C\u0169ng ch\u00ednh v\u00ec l\u00fd do \u0111\u00f3 m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf v\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a Google Ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi ti\u1ebft ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a Google Ads kh\u00f4ng th\u1ec3 b\u1ecf qua<\/title>\n<meta name=\"description\" content=\"T\u1ed1i \u01b0u h\u00f3a Google Ads \u0111\u00fang c\u00e1ch s\u1ebd ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 mang l\u1ea1i nhi\u1ec1u \u0111\u01a1n h\u00e0ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01a1n bao gi\u1edd h\u1ebft....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-09T06:49:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-02T09:43:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/mac-459196__340.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"549\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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