{"id":7174,"date":"2018-08-22T08:34:52","date_gmt":"2018-08-22T08:34:52","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=7174"},"modified":"2022-09-23T15:22:51","modified_gmt":"2022-09-23T08:22:51","slug":"su-khac-nhau-giua-quang-cao-google-shopping-va-google-ads-search","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/su-khac-nhau-giua-quang-cao-google-shopping-va-google-ads-search","title":{"rendered":"K\u1ef3 2: S\u1ef1 kh\u00e1c nhau gi\u1eefa Qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 Google Ads Search?"},"content":{"rendered":"\n<p><strong>Google Shopping, tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Qu\u1ea3ng c\u00e1o danh s\u00e1ch s\u1ea3n ph\u1ea9m Google (Google Product Listing Ads &#8211; PLA)<\/strong>.<strong> Google Ads, tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Google AdWords<\/strong>.<strong> Bao g\u1ed3m qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb.<\/strong> <strong>\u0110\u00e2y l\u00e0 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh c\u00f3 hi\u1ec7u qu\u1ea3 cao. Trong vi\u1ec7c t\u0103ng tr\u1eef l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean website. <\/strong><\/p>\n\n\n\n<p><strong>Nhi\u1ec1u doanh nghi\u1ec7p h\u1ecfi Adsplus v\u1ec1 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa hai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 Google Ads Search<\/strong>.<strong> C\u0169ng nh\u01b0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t cho website c\u1ee7a h\u1ecd. Trong b\u00e0i vi\u1ebft k\u1ef3 n\u00e0y, Adsplus s\u1ebd gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc n\u00e0y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"379\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-google-ads.png\" alt=\"su khac nhau giua quang cao google shopping va quang cao google ads search\" class=\"wp-image-7175\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-google-ads.png 1000w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-google-ads-300x114.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-google-ads-768x291.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-google-ads-610x231.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-google-ads-20x8.png 20w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, h\u00e3y xem nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau c\u01a1 b\u1ea3n c\u1ee7a hai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 Google Ads Search trong h\u00ecnh minh ho\u1ea1 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"556\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-quang-cao-google-ads-search.png\" alt=\"su khac nhau giua quang cao google shopping va quang cao google ads search 02\" class=\"wp-image-7176\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-quang-cao-google-ads-search.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-quang-cao-google-ads-search-300x217.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-quang-cao-google-ads-search-324x235.png 324w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-quang-cao-google-ads-search-648x470.png 648w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-quang-cao-google-ads-search-610x442.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/su-khac-nhau-giua-quang-cao-google-shopping-va-quang-cao-google-ads-search-20x14.png 20w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gi\u1edbi thi\u1ec7u Google Shopping<\/strong><\/h2>\n\n\n\n<ul><li>Google Shopping (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Qu\u1ea3ng c\u00e1o danh s\u00e1ch s\u1ea3n ph\u1ea9m Google hay PLAs). Cho ph\u00e9p doanh nghi\u1ec7p s\u1edf h\u1eefu website c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee9c chi ph\u00ed cho m\u1ed7i nh\u1ea5p chu\u1ed9t theo mong mu\u1ed1n c\u1ee7a h\u1ecd. \u0110\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o danh s\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3; \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u1ea5u gi\u00e1 th\u1ea7u cho t\u1eebng s\u1ea3n ph\u1ea9m, t\u1eebng nh\u00f3m s\u1ea3n ph\u1ea9m, danh m\u1ee5c v\u00e0 ng\u00e2n s\u00e1ch h\u1eb1ng ng\u00e0y c\u1ee7a b\u1ea1n.<\/li><li>Qu\u1ea3ng c\u00e1o Google Shopping c\u00f3 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m tr\u1ef1c di\u1ec7n v\u00e0 n\u1ed5i b\u1eadt. C\u00f2n qu\u1ea3ng c\u00e1o Google Ads th\u00ec kh\u00f4ng c\u00f3.<\/li><li>Kh\u00f4ng c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o b\u1eb1ng ch\u1eef ho\u1eb7c \u0111\u1ea5u gi\u00e1 th\u1ea7u tr\u00ean t\u1eebng t\u1eeb kho\u00e1.<\/li><li>Th\u01b0\u1eddng s\u1ebd d\u1eabn \u0111\u1ebfn website th\u01b0\u01a1ng m\u1ea1i c\u1ee7a doanh nghi\u1ec7p. N\u01a1i c\u00f3 danh m\u1ee5c nhi\u1ec1u th\u00f4ng tin v\u00e0 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1edbi thi\u1ec7u Google Ads Search<\/h2>\n\n\n\n<ul><li>Google Ads Search (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Google AdWords). Cho ph\u00e9p doanh nghi\u1ec7p s\u1edf h\u1eefu website \u0111\u1ea5u gi\u00e1 th\u1ea7u tr\u00ean t\u1eebng t\u1eeb kho\u00e1 c\u1ee5 th\u1ec3. \u0110\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/li><li>Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u1ea3 website th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u1eeda h\u00e0ng.<\/li><li>D\u1eabn t\u1edbi website m\u00e0 kh\u00f4ng c\u1ea7n s\u1ed1 l\u01b0\u1ee3ng l\u1edbn danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/li><li>Cho ph\u00e9p ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, th\u00f4ng tin b\u00e1n h\u00e0ng, \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u1ea3ng c\u00e1o Google Shopping &amp; Google Ads Search<\/h2>\n\n\n\n<p><strong>Doanh nghi\u1ec7p b\u1ea1n n\u00ean s\u1eed d\u1ee5ng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p?&nbsp;<\/strong><\/p>\n\n\n\n<p><em>C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Adsplus \u0111\u00f3 l\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0 t\u00ecnh h\u00ecnh doanh nghi\u1ec7p b\u1ea1n.<\/em> D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u b\u1ea1n n\u00ean c\u00e2n nh\u1eafc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u1eefa gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 Google Ads Search:<\/p>\n\n\n\n<ul><li>Google Shopping s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n cho website c\u1ee7a b\u1ea1n khi doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ee7 l\u1edbn v\u00e0 \u0111a d\u1ea1ng. V\u00ed d\u1ee5 nh\u01b0, n\u1ebfu website b\u1ea1n b\u00e1n 1,000 s\u1ea3n ph\u1ea9m. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o cho m\u1ed7i m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m. V\u1edbi trang landing page cho t\u1eebng s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin chi ti\u1ebft. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, vi\u1ec7c thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o Google Ads ph\u1ee9c t\u1ea1p h\u01a1n r\u1ea5t nhi\u1ec1u. T\u1ed1n nhi\u1ec1u th\u1eddi gian trong vi\u1ec7c qu\u1ea3n l\u00ed.<\/li><li>Qu\u1ea3ng c\u00e1o pay-per-click (PPC) Google Shopping c\u00f3 t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t cao h\u01a1n \u0111\u00e1ng k\u1ec3. Trong khi tr\u1eef l\u01b0\u1ee3ng v\u00e0 doanh thu t\u0103ng l\u00ean. Vi\u1ec7c c\u00f3 nhi\u1ec1u click h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n. Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 \u00edt t\u1ed1n k\u00e9m h\u01a1n cho m\u1ed7i c\u00fa nh\u1ea5p chu\u1ed9t. Nh\u01b0ng s\u1ef1 c\u1ea1nh tranh l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi.<\/li><li>Qu\u1ea3ng c\u00e1o pay-per-click (PPC) Google Ads s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n n\u1ebfu d\u00f9ng cho m\u1ee5c ti\u00eau \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nh\u00ecn chung<\/strong><\/h4>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 Google Ads Search c\u00f3 nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 \u01b0u \u0111i\u1ec3m ri\u00eang cho t\u1eebng m\u1ee5c \u0111\u00edch kh\u00e1c nhau. Th\u1ebf n\u00ean quy\u1ec1n quy\u1ebft \u0111\u1ecbnh v\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f2n ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c doanh nghi\u1ec7p v\u1ec1 hai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay. Adsplus t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o. \u0110\u1ed3ng th\u1eddi c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t li\u00ean t\u1ee5c tr\u00ean Blog v\u00e0 Fanpage ch\u00ednh th\u1ee9c. Theo d\u00f5i c\u00e1c k\u1ef3 sau c\u1ee7a chuy\u00ean \u0111\u1ec1 v\u1ec1 Google Shopping \u0111\u1ec3 hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o m\u1edbi n\u00e0y m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p b\u1ea1n nh\u00e9.<\/p>\n\n\n\n<p><strong>Xem ti\u1ebfp K\u1ef3 3 c\u1ee7a Chuy\u00ean \u0111\u1ec1 1: Hi\u1ec7u qu\u1ea3 Google Shopping l\u00e0 c\u1ee9u tinh doanh thu th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam?<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Shopping, tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Qu\u1ea3ng c\u00e1o danh s\u00e1ch s\u1ea3n ph\u1ea9m Google (Google Product Listing Ads &#8211; PLA). Google Ads, tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Google AdWords. Bao g\u1ed3m qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb. \u0110\u00e2y l\u00e0 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh c\u00f3 hi\u1ec7u qu\u1ea3 cao. Trong vi\u1ec7c t\u0103ng tr\u1eef l\u01b0\u1ee3ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1154,1160],"tags":[392,1151,760],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u1ef1 kh\u00e1c nhau gi\u1eefa qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 Google Ads Search<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 Google Ads Search l\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb l\u00e0 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh c\u00f3 hi\u1ec7u qu\u1ea3 cao trong vi\u1ec7c...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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