{"id":7279,"date":"2018-08-27T09:25:20","date_gmt":"2018-08-27T09:25:20","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=7279"},"modified":"2022-09-23T15:18:03","modified_gmt":"2022-09-23T08:18:03","slug":"tong-hop-chuyen-de-1-quang-cao-google-shopping-xu-huong-dan-dau-2018","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tong-hop-chuyen-de-1-quang-cao-google-shopping-xu-huong-dan-dau-2018","title":{"rendered":"T\u1ed5ng h\u1ee3p chuy\u00ean \u0111\u1ec1 1: Qu\u1ea3ng c\u00e1o Google Shopping xu h\u01b0\u1edbng d\u1eabn \u0111\u1ea7u"},"content":{"rendered":"\n<p><strong>N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o &#8220;m\u1edbi toanh&#8221; n\u00e0y. C\u0169ng nh\u01b0 nh\u1eefng l\u00ed do v\u00ec sao Qu\u1ea3ng c\u00e1o Google Shopping l\u1ea1i tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng v\u1ec1 s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3<\/strong>.<strong> H\u00e3y c\u00f9ng tham kh\u1ea3o c\u00e1c k\u1ef3 c\u1ee5 th\u1ec3 trong Chuy\u00ean \u0111\u1ec1 1 n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u k\u0129 h\u01a1n nh\u00e9. Adsplus t\u1eb7ng b\u1ea1n m\u1ed9t b\u1ed9 t\u00e0i li\u1ec7u MI\u1ec4N PH\u00cd &#8211; \u0110\u1ed8C QUY\u1ec0N v\u1ec1 &#8220;Gi\u1edbi thi\u1ec7u t\u1ed5ng quan Google&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"379\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/tong-hop-chuyen-de-1-google-shopping.png\" alt=\"tong hop chuyen de 1 google shopping\" class=\"wp-image-7281\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/tong-hop-chuyen-de-1-google-shopping.png 1000w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/tong-hop-chuyen-de-1-google-shopping-300x114.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/tong-hop-chuyen-de-1-google-shopping-768x291.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/tong-hop-chuyen-de-1-google-shopping-610x231.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/tong-hop-chuyen-de-1-google-shopping-20x8.png 20w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/blog\/google-shopping-la-gi-va-ly-do-google-shopping-dan-dau-xu-huong-quang-cao\/\"><b>K\u1ef3 1: Google Shopping l\u00e0 g\u00ec? V\u00e0 l\u00fd do Google Shopping d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o<\/b><\/a><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o mua s\u1eafm Google Shopping l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a \u201cnh\u00e0\u201d Google. Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea g\u1ea7n \u0111\u00e2y \u0111\u00e3 minh ch\u1ee9ng cho hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t b\u1eadc c\u1ee7a \u201cb\u1ea1n l\u00ednh\u201d m\u1edbi n\u00e0y: T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t t\u0103ng \u0111\u00e1ng k\u1ec3 so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng Google Ads Search. Trong n\u0103m s\u1eafp t\u1edbi, Google Shopping \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u201ccai tr\u1ecb ng\u00f4i v\u00e0ng\u201d. Trong vi\u1ec7c mang \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o cho c\u00e1c nh\u00e0 doanh nghi\u1ec7p b\u00e1n l\u1ebb.&nbsp;Th\u1ebf qu\u1ea3ng c\u00e1o Google Shopping c\u00f3 g\u00ec hay m\u00e0 th\u1ea5y ai c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/blog\/su-khac-nhau-giua-quang-cao-google-shopping-va-google-ads-search\/\"><b>K\u1ef3 2: S\u1ef1 kh\u00e1c nhau gi\u1eefa Qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 Google Ads Search?<\/b><\/a><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Shopping, tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Qu\u1ea3ng c\u00e1o danh s\u00e1ch s\u1ea3n ph\u1ea9m Google (Google Product Listing Ads \u2013 PLA)<\/span>.<span style=\"font-weight: 400;\"> <\/span>G<span style=\"font-weight: 400;\">oogle Ads, tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Google AdWords<\/span>.<span style=\"font-weight: 400;\"> <\/span>B<span style=\"font-weight: 400;\">ao g\u1ed3m qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb.<\/span> \u0110\u00f3<span style=\"font-weight: 400;\"> l\u00e0 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh c\u00f3 hi\u1ec7u qu\u1ea3 cao trong vi\u1ec7c t\u0103ng tr\u1eef l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean website. Nhi\u1ec1u doanh nghi\u1ec7p h\u1ecfi Adsplus v\u1ec1 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa hai h\u00ecnh th\u1ee9c Google Shopping v\u00e0 Google Ads Search<\/span>.<span style=\"font-weight: 400;\"> <\/span>C<span style=\"font-weight: 400;\">\u0169ng nh\u01b0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t cho website c\u1ee7a h\u1ecd. Trong b\u00e0i vi\u1ebft k\u1ef3 n\u00e0y, Adsplus s\u1ebd gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc n\u00e0y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/blog\/infographic-4-hieu-qua-google-shopping-la-cuu-tinh-doanh-thu-thi-truong-viet-nam\/\"><strong>K\u1ef3 3: [Infographic] 4 Hi\u1ec7u qu\u1ea3 Google Shopping l\u00e0 c\u1ee9u tinh doanh thu th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/a><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u1ede th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c trong chi\u1ebfn thu\u1eadt ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/span>.<span style=\"font-weight: 400;\"> <\/span>C<span style=\"font-weight: 400;\">\u00e1c xu h\u01b0\u1edbng m\u1edbi kh\u00f4ng ng\u1eebng xu\u1ea5t hi\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. V\u00ec th\u1ebf, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Google Shopping t\u1ea1i &nbsp;Vi\u1ec7t Nam s\u1ebd \u0111\u00e1nh d\u1ea5u m\u1ed9t cu\u1ed9c \u0111ua m\u1edbi<\/span>.<span style=\"font-weight: 400;\"> <\/span>M<span style=\"font-weight: 400;\">\u1ed9t cu\u1ed9c \u0111ua quy\u1ebft li\u1ec7t v\u00e0 cam go. N\u00f3i c\u00e1ch kh\u00e1c, hi\u1ec7u qu\u1ea3 Google Shopping \u0111em \u0111\u1ebfn ch\u00ednh l\u00e0 \u201cchi\u1ebfc phao\u201d c\u1ee9u h\u1ed9.  <\/span>D\u00e0nh <span style=\"font-weight: 400;\">cho doanh thu c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong th\u1eddi gian s\u1eafp t\u1edbi.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/blog\/chinh-sach-yeu-cau-cua-google-shopping-cho-doanh-nghiep-bat-dau-quang-cao\/\"><b>K\u1ef3 4: Ch\u00ednh s\u00e1ch y\u00eau c\u1ea7u c\u1ee7a Google Shopping cho doanh nghi\u1ec7p <\/b><\/a><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Gi\u1ed1ng nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c<\/span>.<span style=\"font-weight: 400;\"> Google Shopping c\u0169ng c\u00f3 m\u1ed9t v\u00e0i quy \u0111\u1ecbnh m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7. <\/span>\u0110<span style=\"font-weight: 400;\">\u1ec3 ti\u1ebfn h\u00e0nh thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Nh\u00ecn chung nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a Google Shopping kh\u00e1 c\u0103n b\u1ea3n<\/span>.<span style=\"font-weight: 400;\"> <\/span>K<span style=\"font-weight: 400;\">h\u00f4ng kh\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n tuy nhi\u00ean n\u1ebfu kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u1ee7 th\u00ec s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 kh\u1edfi \u0111\u1ed9ng. \u0110<\/span>\u00e2y ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u0103n b\u1ea3n nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7. Tr\u01b0\u1edbc khi b\u1ea1n ngh\u0129 \u0111\u1ebfn vi\u1ec7c b\u01b0\u1edbc v\u00e0o cu\u1ed9c \u0111ua qu\u1ea3ng c\u00e1o Google Shopping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/adsplus.vn\/blog\/huong-dan-cai-dat-tai-khoan-google-shopping-cho-nguoi-moi-bat-dau\/\"><b>K\u1ef3 5: H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t t\u00e0i kho\u1ea3n Google Shopping cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/b><\/a><\/h2>\n\n\n\n<p>Google Shopping l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 Google t\u1ef1 tin khi kh\u1eb3ng \u0111\u1ecbnh s\u1ebd gi\u00fap nh\u00e0 kinh doanh \u0111\u1ea9y m\u1ea1nh doanh thu l\u00ean \u0111\u1ebfn 2 l\u1ea7n, t\u0103ng 35% t\u1ef7 l\u1ec7 click chu\u1ed9t v\u00e0 gi\u1ea3m 25% ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.&nbsp;\u1ede k\u1ef3 n\u00e0y, Adsplus.vn s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 c\u00e0i \u0111\u1eb7t t\u00e0i kho\u1ea3n v\u00e0 b\u1eaft \u0111\u1ea7u kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adsplus hi v\u1ecdng v\u1edbi chu\u1ed7i chuy\u00ean \u0111\u1ec1 \u0111\u1ea7u ti\u00ean v\u1ec1 qu\u1ea3ng c\u00e1o Google Shopping s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n &#8211; \u0111\u00fang v\u00e0 \u0111\u1ee7 &#8211; c\u0169ng nh\u01b0 b\u1eaft \u0111\u1ea7u khai ph\u00e1 \u0111\u01b0\u1ee3c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng n\u00e0y. \u0110\u1ec3 ti\u1ebfp n\u1ed1i v\u1edbi nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n, Adsplus s\u1ebd nhanh ch\u00f3ng c\u1eadp nh\u1eadt ti\u1ebfp Chuy\u00ean \u0111\u1ec1 2 v\u1ec1 Google Shopping: Ph\u01b0\u01a1ng ph\u00e1p n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o khi ch\u1ea1y Google Shopping. H\u00e3y c\u00f9ng theo d\u00f5i li\u00ean t\u1ee5c \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng b\u1ed9 t\u00e0i li\u1ec7u &#8220;ch\u1ea5t&#8221; c\u1ee7a Adsplus nh\u00e9!<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o &#8220;m\u1edbi toanh&#8221; n\u00e0y. C\u0169ng nh\u01b0 nh\u1eefng l\u00ed do v\u00ec sao Qu\u1ea3ng c\u00e1o Google Shopping l\u1ea1i tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng v\u1ec1 s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. H\u00e3y c\u00f9ng tham kh\u1ea3o c\u00e1c k\u1ef3 c\u1ee5 th\u1ec3 trong Chuy\u00ean \u0111\u1ec1 1 n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u k\u0129 h\u01a1n nh\u00e9. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1154,1160],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed5ng h\u1ee3p chuy\u00ean \u0111\u1ec1 1: Qu\u1ea3ng c\u00e1o Google Shopping xu h\u01b0\u1edbng d\u1eabn \u0111\u1ea7u 2018<\/title>\n<meta name=\"description\" content=\"T\u1ed5ng h\u1ee3p to\u00e0n b\u1ed9 c\u00e1c b\u00e0i vi\u1ebft th\u00f4ng tin v\u1ec1 c\u00e1ch th\u1ef1c thi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping. H\u00e3y c\u00f9ng tham kh\u1ea3o chuy\u00ean \u0111\u1ec1 1 \u0111\u1ec3 c\u00f9ng c\u1eadp nh\u1eadt nh\u00e9!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/tong-hop-chuyen-de-1-quang-cao-google-shopping-xu-huong-dan-dau-2018\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed5ng h\u1ee3p chuy\u00ean \u0111\u1ec1 1: Qu\u1ea3ng c\u00e1o Google Shopping xu h\u01b0\u1edbng d\u1eabn \u0111\u1ea7u 2018\" \/>\n<meta property=\"og:description\" content=\"T\u1ed5ng h\u1ee3p to\u00e0n b\u1ed9 c\u00e1c b\u00e0i vi\u1ebft th\u00f4ng tin v\u1ec1 c\u00e1ch th\u1ef1c thi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping. 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