{"id":7308,"date":"2018-08-28T06:41:36","date_gmt":"2018-08-28T06:41:36","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=7308"},"modified":"2021-05-14T16:05:46","modified_gmt":"2021-05-14T09:05:46","slug":"3-nguyen-tac-thiet-ke-landing-page-can-luu-y-can-than","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/3-nguyen-tac-thiet-ke-landing-page-can-luu-y-can-than","title":{"rendered":"3 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf landing page c\u1ea7n l\u01b0u \u00fd c\u1ea9n th\u1eadn"},"content":{"rendered":"\n<p><strong>Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf landing page t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng v\u00e0 d\u1ec5 c\u00f3 th\u1ee9 h\u1ea1ng cao khi \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm.<\/strong><\/p>\n\n\n\n<p>Sau \u0111\u00e2y l\u00e0 3 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf landing page c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"193\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-265152-300x193.jpeg\" alt=\"thi\u1ebft k\u1ebf landing page\" class=\"wp-image-7329\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-265152-300x193.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-265152-768x495.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-265152-1024x660.jpeg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-265152-610x393.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-265152-20x13.jpeg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-265152.jpeg 1086w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>3 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf Landing page c\u1ea7n l\u01b0u \u00fd c\u1ea9n th\u1eadn<\/em><\/p>\n\n\n\n<p>Landing page c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t d\u1ecbch v\u1ee5 tr\u00ean internet. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u qu\u1ea3 t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng v\u00e0 d\u1ec5 c\u00f3 th\u1ee9 h\u1ea1ng cao khi \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm. Khi \u0111\u00f3, content tr\u00ean landing page c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m sale online v\u1eady. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u201cng\u01b0\u1eddi\u201d n\u00e0y thuy\u1ebft ph\u1ee5c kh\u00e1ch v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng? T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c b\u1eadt m\u00ed trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3<\/strong><\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o m\u1ed9t c\u00f4ng vi\u1ec7c, ph\u1ea3i ngh\u0129 \u0111\u1ebfn m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c \u0111\u00f3. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, khi l\u00e0m landing page, ng\u01b0\u1eddi l\u00e0m content c\u1ea7n x\u00e2y d\u1ef1ng m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3: c\u00f4ng ch\u00fang s\u1ebd v\u00e0o \u0111\u00f3 \u0111\u1ec3 l\u00e0m g\u00ec?<\/p>\n\n\n\n<ul><li>Mua h\u00e0ng, \u0111\u1eb7t h\u00e0ng ho\u1eb7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m.<\/li><li>\u0110\u0103ng k\u00fd theo d\u00f5i b\u1ea3n tin.<\/li><li>Xem m\u1ed9t video n\u00e0o \u0111\u00f3.<\/li><li>K\u00fd cam k\u1ebft v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/li><li>\u0110\u0103ng k\u00fd tham gia ch\u01b0\u01a1ng tr\u00ecnh, h\u1ed9i th\u1ea3o,\u2026<\/li><\/ul>\n\n\n\n<p>H\u00e3y ch\u1ecdn m\u1ed9t m\u1ee5c \u0111\u00edch, thay v\u00ec nhi\u1ec1u m\u1ee5c \u0111\u00edch c\u00f9ng l\u00fac. Nh\u01b0 v\u1eady, landing page s\u1ebd t\u1eadp trung v\u00e0o nh\u1eefng v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng v\u00e0 qu\u00e1 tr\u00ecnh vi\u1ebft content s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 nh\u01b0 n\u00e0y:<\/strong><\/h4>\n\n\n\n<p>C\u00f4ng ty chu\u1ea9n b\u1ecb t\u1ed5 ch\u1ee9c m\u1ed9t h\u1ed9i th\u1ea3o trong tu\u1ea7n t\u1edbi. B\u1ea1n c\u1ea7n l\u00e0m m\u1ed9t landing page v\u00e0 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi tham d\u1ef1 h\u1ed9i th\u1ea3o c\u1ee7a b\u1ea1n ch\u1ec9 b\u1eb1ng c\u00e1ch vi\u1ebft content v\u00e0 s\u1eafp x\u1ebfp. H\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o \u0111\u1ecba v\u1ecb c\u1ee7a c\u00f4ng ch\u00fang. H\u1ecd s\u1ebd KH\u00d4NG quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n hay gi\u00e1m \u0111\u1ed1c c\u1ee7a b\u1ea1n l\u00e0 ai. <\/p>\n\n\n\n<p>H\u1ecd c\u00e0ng kh\u00f4ng th\u00edch \u0111\u0103ng k\u00fd theo d\u00f5i c\u00e1c b\u1ea3n tin mi\u1ec5n ph\u00ed. Th\u1ee9 h\u1ecd c\u1ea7n l\u00e0 h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c c\u00e1i g\u00ec: gi\u00e1 tr\u1ecb, \u00fd ngh\u0129a c\u1ee7a bu\u1ed5i h\u1ed9i th\u1ea3o \u0111\u00f3 (gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 g\u00ec cho h\u1ecd), t\u1ed5ng quan v\u1ec1 ch\u1ee7 \u0111\u1ec1 h\u1ed9i th\u1ea3o, m\u1ed9t c\u00e2u h\u1ecfi m\u00e0 h\u1ecd \u0111ang th\u1eafc m\u1eafc v\u00e0 quan t\u00e2m, th\u00f4ng tin chi ti\u1ebft v\u1ec1 th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m, c\u00e1ch th\u1ee9c tham gia, m\u1ed9t s\u1ed1 th\u00f4ng tin b\u00ean l\u1ec1 nh\u01b0 di\u1ec5n gi\u1ea3 l\u00e0 ai, kinh nghi\u1ec7m l\u00e0 g\u00ec. V\u00e0 sau \u0111\u00f3 t\u1ea1o ra m\u1ed9t khu v\u1ef1c d\u1ec5 nh\u00ecn, n\u1ed5i b\u1eadt tr\u00ean landing page \u0111\u1ec3 h\u1ecd d\u1ec5 d\u00e0ng \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1eb7t ra m\u1ee5c \u0111\u00edch<\/strong><\/h4>\n\n\n\n<p>M\u1ee5c \u0111\u00edch \u0111\u1eb7t ra \u1edf tr\u00ean kh\u00f4ng ch\u1ec9 gi\u00fap content tr\u00ean landing page t\u1eadp trung h\u01a1n m\u00e0 c\u00f2n gi\u00fap ng\u01b0\u1eddi l\u00e0m content t\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c tri\u1ec3n khai Call to action (CTA) tr\u00ean landing page \u0111\u00f3. Ti\u1ebfp t\u1ee5c v\u1edbi v\u00ed d\u1ee5 ph\u00eda tr\u00ean, m\u1ee5c \u0111\u00edch c\u1ee7a landing page l\u00e0 d\u1eabn d\u1ee5 c\u00f4ng ch\u00fang \u0110\u0102NG K\u00dd h\u1ed9i th\u1ea3o. V\u1eady th\u00ec landing page \u0111\u00f3 n\u00ean c\u00f3 nh\u1eefng n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"144\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/15_cfcbceb657514b53a299b45fa15d62bc_grande-300x144.png\" alt=\"thiet-ke-landing-page\" class=\"wp-image-7328\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/15_cfcbceb657514b53a299b45fa15d62bc_grande-300x144.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/15_cfcbceb657514b53a299b45fa15d62bc_grande-20x10.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/15_cfcbceb657514b53a299b45fa15d62bc_grande.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">\ufffc<em>3 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf Landing page c\u1ea7n l\u01b0u \u00fd c\u1ea9n th\u1eadn<\/em><\/p>\n\n\n\n<p>S\u01a1 \u0111\u1ed3 n\u1ed9i dung c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t landing page v\u1ec1 \u0111\u0103ng k\u00fd h\u1ed9i th\u1ea3o<br>D\u1ef1a v\u00e0o s\u01a1 \u0111\u1ed3 tr\u00ean, h\u00e3y tri\u1ec3n khai th\u00e0nh c\u00e1c l\u1eddi d\u1eabn ho\u1eb7c content \u0111i\u1ec1u h\u01b0\u1edbng c\u1ee5 th\u1ec3. V\u1eady \u0111\u00f3, \u0111\u1eebng bao gi\u1edd b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t c\u00e2u headline n\u00e0o \u0111\u00f3 m\u00e0 b\u1ea1n t\u1ef1 d\u01b0ng ngh\u0129 ra r\u1ed3i t\u00ecm c\u00e1ch nh\u1ed3i nh\u00e9t m\u1ed9t \u0111\u1ed1ng th\u00f4ng tin v\u00e0o. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ee5c \u0111\u00edch, r\u1ed3i tri\u1ec3n khai c\u1ee5 th\u1ec3 nh\u01b0 s\u01a1 \u0111\u1ed3 tr\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. M\u1ed9t landing page d\u00e0i bao nhi\u00eau l\u00e0 \u0111\u1ee7?<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi \u201ctruy\u1ec1n th\u1ed1ng\u201d nh\u1ea5t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m content, c\u0169ng gi\u1ed1ng nh\u01b0 c\u00e2u h\u1ecfi \u201cn\u00ean vi\u1ebft b\u00e0i d\u00e0i hay b\u00e0i ng\u1eafn\u201d v\u1eady. C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 tu\u1ef3. Tu\u1ef3 v\u00e0o c\u00f4ng ch\u00fang l\u00e0 ai v\u00e0 h\u1ecd \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c n\u00e0o. Theo Brian Clark, c\u00f3 c\u00e1c m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c nh\u01b0 sau:<\/p>\n\n\n\n<ul><li>M\u1ee9c 5 \u0111i\u1ec3m (trung th\u00e0nh): bi\u1ebft v\u00e0 tin t\u01b0\u1edfng gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n.<\/li><li>M\u1ee9c 4 \u0111i\u1ec3m (ti\u1ec1m n\u0103ng): bi\u1ebft gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n nh\u01b0ng v\u1eabn ph\u00e2n v\u00e2n.<\/li><li>M\u1ee9c 3 \u0111i\u1ec3m (l\u1ea1c l\u1ed1i): bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u00f3 nh\u01b0ng kh\u00f4ng bi\u1ebft b\u1ea1n l\u00e0 ai.<\/li><li>M\u1ee9c 2 \u0111i\u1ec3m (m\u00f9 m\u1edd): bi\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 nh\u01b0ng kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p.<\/li><li>M\u1ee9c 1 \u0111i\u1ec3m (\u0111i\u1ec3m m\u00f9): kh\u00f4ng c\u00f3 nhu c\u1ea7u hay v\u1ea5n \u0111\u1ec1 g\u00ec h\u1ebft.<\/li><\/ul>\n\n\n\n<p>C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau s\u1ebd n\u1eb1m \u1edf m\u1ee9c 2 \u2013 5 \u0111i\u1ec3m. N\u1ebfu \u0111i\u1ec3m c\u00e0ng cao th\u00ec landing page s\u1ebd c\u00e0ng c\u1ea7n \u00edt th\u00f4ng tin. V\u00ed d\u1ee5, n\u1ebfu c\u00f4ng ch\u00fang \u1edf m\u1ee9c 5 \u0111i\u1ec3m th\u00ec h\u00e3y v\u00e0o lu\u00f4n v\u1ea5n \u0111\u1ec1 ch\u00ednh. C\u00f2n n\u1ebfu c\u00f4ng ch\u00fang \u1edf m\u1ee9c 2 \u0111i\u1ec3m, s\u1ebd c\u1ea7n nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 tr\u00ecnh b\u00e0y v\u1ec1 gi\u1ea3i ph\u00e1p, l\u1ea5y s\u1ef1 tin t\u01b0\u1edfng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd ch\u1ecdn m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>L\u01b0u \u00fd<\/strong><\/h4>\n\n\n\n<p>Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00f4ng ch\u00fang lu\u00f4n \u1edf c\u00f9ng m\u1ed9t m\u1ee9c v\u00e0 ch\u1ec9 c\u1ea7n m\u1ed9t c\u00e1i landing page l\u00e0 xong. T\u1ea1o nhi\u1ec1u landing page, ph\u00e2n lo\u1ea1i nh\u00f3m c\u00f4ng ch\u00fang v\u00e0o landing page th\u00edch h\u1ee3p, v\u00ed d\u1ee5 ch\u1ea1y email marketing cho kh\u00e1ch h\u00e0ng c\u0169,ph\u00e2n lo\u1ea1i t\u1eeb b\u01b0\u1edbc ch\u1ea1y qu\u1ea3ng c\u00e1o facebook,\u2026 N\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c vi\u1ebft landing page cho nh\u00f3m 2 \u0111i\u1ec3m v\u00e0 sau \u0111\u00f3, c\u1eaft d\u1ea7n c\u00e1c ph\u1ea7n \u0111i v\u00e0 bi\u1ebfn th\u00e0nh landing page cho c\u00e1c nh\u00f3m 3 \u0111i\u1ec3m, 4 \u0111i\u1ec3m, 5 \u0111i\u1ec3m.<\/p>\n\n\n\n<p>V\u1edbi nh\u00f3m 1 \u0111i\u1ec3m, \u0111\u1eebng c\u1ea7n ch\u00fa \u00fd nhi\u1ec1u, v\u00ec h\u1ecd ch\u1ec9 v\u00f4 t\u00ecnh \u0111i l\u1ea1c v\u00e0o landing page v\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t \u00fd \u0111\u1ecbnh c\u1ee5 th\u1ec3 n\u00e0o. C\u0169ng kh\u00f4ng c\u1ea7n d\u00e0nh ngu\u1ed3n l\u1ef1c cho nh\u00f3m n\u00e0y v\u00e0 c\u0169ng kh\u00f4ng c\u1ea7n thi\u1ebft t\u00ecm c\u00e1ch t\u1ed1i \u01b0u th\u00eam m\u1ed9t c\u00e1i landing page n\u1eefa. H\u00e3y l\u00e0m t\u1ed1t b\u1ed1n c\u00e1i landing page quan tr\u1ecdng kia.<\/p>\n\n\n\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh xem nh\u00f3m c\u00f4ng ch\u00fang \u0111ang \u1edf m\u1ee9c n\u00e0o, ng\u01b0\u1eddi l\u00e0m content c\u00f3 th\u1ec3 d\u00f9ng ph\u1ea7n m\u1ec1m ho\u1eb7c h\u1ec7 th\u1ed1ng \u0111\u1ec3 theo d\u00f5i \u201ch\u00e0nh tr\u00ecnh\u201d c\u1ee7a h\u1ecd \u0111\u1ec3 xem h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u. C\u00f3 th\u1ec3 s\u1ebd l\u00e0 nh\u01b0 n\u00e0y:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>M\u1ee9c 2 \u0111i\u1ec3m<\/td><td>T\u00ecm ki\u1ebfm tr\u00ean google \u0111\u1ee7 ki\u1ec3u.<\/td><\/tr><tr><td>M\u1ee9c 3 \u0111i\u1ec3m<\/td><td>Li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang t\u01b0\u01a1ng t\u1ef1.<\/td><\/tr><tr><td>M\u1ee9c 4 \u0111i\u1ec3m<\/td><td>T\u00ecm th\u01b0\u01a1ng hi\u1ec7u, sau \u0111\u00f3 l\u00f2ng v\u00f2ng \u0111i l\u1ea1c v\u00e0o page.\n<p>&nbsp;<\/p>\n<p>V\u00e0o th\u00f4ng qua h\u1ec7 th\u1ed1ng site trung gian ho\u1eb7c \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n.<\/p>\n<p>Nh\u1eadn \u0111\u01b0\u1ee3c email v\u00e0 click v\u00e0o.<\/p>\n<\/td><\/tr><tr><td>M\u1ee9c 5 \u0111i\u1ec3m<\/td><td>Bi\u1ebft landing page v\u00e0o tr\u1ef1c ti\u1ebfp.\n<p>&nbsp;<\/p>\n<p>T\u00ecm t\u00ean th\u01b0\u01a1ng hi\u1ec7u + v\u00e0i t\u1eeb nh\u01b0 ki\u1ec3u sale, khuy\u1ebfn m\u1ea1i, gi\u1ea3m gi\u00e1, coupon\u2026<\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>D\u1ef1a v\u00e0o c\u00e1ch ph\u00e2n lo\u1ea1i tr\u00ean, h\u00e3y \u201cc\u00e0i c\u1eafm\u201d landing page ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f4ng ch\u00fang \u0111\u1ebfn \u0111\u01b0\u1ee3c n\u01a1i m\u00e0 h\u1ecd thu\u1ed9c v\u1ec1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. M\u1ed7i ch\u1eef \u0111\u1ec1u c\u00f3 \u201cb\u1ed5n ph\u1eadn\u201d c\u1ee7a m\u00ecnh<\/strong><\/h2>\n\n\n\n<p>Headline c\u1ef1c k\u1ef3 quan tr\u1ecdng trong b\u1ea5t c\u1ee9 tr\u01b0\u1eddng h\u1ee3p n\u00e0o, trong landing page c\u0169ng th\u1ebf. Li\u1ec7u m\u00f4t headline c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 nh\u1eefng vi\u1ec7c d\u01b0\u1edbi \u0111\u00e2y kh\u00f4ng?<\/p>\n\n\n\n<ul><li>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang.<\/li><li>Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch vi\u1ebft chung c\u1ee7a to\u00e0n b\u00e0i.<\/li><li>T\u0103ng th\u1ee9 h\u1ea1ng t\u1eeb kho\u00e1.<\/li><li>Di\u1ec5n gi\u1ea3i \u0111\u01b0\u1ee3c n\u1ed9i dung t\u1ed5ng quan.<\/li><li>Thuy\u1ebft ph\u1ee5c h\u00e0nh \u0111\u1ed9ng.<\/li><\/ul>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng. M\u1ed9t headline kh\u00f4ng th\u1ec3 l\u00e0m n\u00ean m\u00f9a xu\u00e2n. Headline, sub-headline, content ph\u1ea7n th\u00e2n, CTA,\u2026 \u0111\u1ec1u c\u00f3 m\u1ed9t vai tr\u00f2 c\u1ee5 th\u1ec3. Gi\u1ed1ng nh\u01b0 d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t trong nh\u00e0 m\u00e1y \u1ea5y, m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, l\u00e0m t\u1eeb A-Z \u0111\u01b0\u1ee3c. Ng\u01b0\u1eddi l\u00e0m content ph\u1ea3i ph\u00e2n t\u00e1ch vai tr\u00f2 t\u1eebng ph\u1ea7n ra, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Headline<\/td><td>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 gi\u1eef c\u00f4ng ch\u00fang \u1edf l\u1ea1i tr\u00ean page<\/td><\/tr><tr><td>Sub-headline<\/td><td>\u0110i\u1ec1u h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd v\u1ec1 ph\u1ea7n th\u00e2n.<\/td><\/tr><tr><td>Ph\u1ea7n th\u00e2n<\/td><td>Tr\u1ef1c ti\u1ebfp li\u00ean quan \u0111\u1ebfn m\u1ee5c \u0111\u00edch c\u1ee7a landing page.<\/td><\/tr><tr><td>B\u1eb1ng ch\u1ee9ng<\/td><td>T\u1ea1o s\u1ef1 tin t\u01b0\u1edfng, c\u1edfi tr\u00f3i s\u1ef1 nghi ng\u1edd.<\/td><\/tr><tr><td>Headline c\u1ee7a bi\u1ec3u m\u1eabu<\/td><td>Gi\u00fap c\u00f4ng ch\u00fang b\u1edbt lo l\u1eafng \u0111\u1ec3 h\u1ecd quy\u1ebft t\u00e2m \u201ch\u00e0nh \u0111\u1ed9ng\u201d nh\u01b0 m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u.<\/td><\/tr><tr><td>Bi\u1ec3u m\u1eabu<\/td><td>C\u00e1c th\u00f4ng tin \u0111\u01a1n gi\u1ea3n.<\/td><\/tr><tr><td>CTA<\/td><td>\u0110\u1ec3 \u1ea5n v\u00e0o v\u00e0 ho\u00e0n th\u00e0nh.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>C\u00e1c th\u00e0nh ph\u1ea7n trong landing page \u0111\u1ec1u b\u1ed5 tr\u1ee3 cho nhau \u0111\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. M\u1ed9t ph\u1ea7n l\u00e0m kh\u00f4ng t\u1ed1t, nh\u1eefng ph\u1ea7n c\u00f2n l\u1ea1i c\u0169ng ch\u1eb3ng c\u00f2n \u00fd ngh\u0129a g\u00ec. V\u00ec v\u1eady, h\u00e3y c\u00f4ng b\u1eb1ng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea7n tr\u00ean.<br>T\u1ea5t nhi\u00ean, headline v\u1eabn c\u00f3 th\u1ec3 l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 vi\u1ec7c \u201cthu h\u00fat s\u1ef1 ch\u00fa \u00fd\u201d. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng n\u00ean c\u1ed1 g\u1eafng l\u00e0m v\u1eady, v\u00ec n\u1ebfu b\u1ea1n c\u1ed1 nh\u1ed3i th\u00eam vai tr\u00f2 \u201ct\u1ea1o s\u1ef1 tin t\u01b0\u1edfng, c\u1edfi tr\u00f3i nghi ng\u1edd\u201d v\u00e0o headline, s\u1ebd khi\u1ebfn vai tr\u00f2 c\u0169 bi\u1ebfn m\u1ea5t ho\u1eb7c k\u00e9m thuy\u1ebft ph\u1ee5c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf landing page t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng v\u00e0 d\u1ec5 c\u00f3 th\u1ee9 h\u1ea1ng cao khi \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm. Sau \u0111\u00e2y l\u00e0 3 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf landing page c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd 3 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf Landing page c\u1ea7n l\u01b0u \u00fd c\u1ea9n th\u1eadn Landing page c\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf landing page c\u01a1 b\u1ea3n c\u1ea7n l\u01b0u \u00fd c\u1ea9n th\u1eadn<\/title>\n<meta name=\"description\" content=\"Th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf landing page nh\u1eb1m t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng v\u00e0 d\u1ec5 \u0111\u1eb7t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao khi t\u00ecm 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