{"id":7382,"date":"2018-08-29T06:45:56","date_gmt":"2018-08-29T06:45:56","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=7382"},"modified":"2021-06-07T12:15:07","modified_gmt":"2021-06-07T05:15:07","slug":"phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads","title":{"rendered":"Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads"},"content":{"rendered":"\n<p><strong>\u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 kinh doanh c\u00f3 website b\u00e1n h\u00e0ng. Vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o c\u1ee7a Google \u0111\u1ec3 \u0111\u01b0a m\u1eb7t h\u00e0ng. Hay d\u1ecbch v\u1ee5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn \u0111\u00fang h\u01b0\u1edbng. Nh\u01b0ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u00f3 h\u1ea1n, v\u1eady th\u00ec Google Shopping v\u00e0 Google Ads&nbsp;c\u00e1i n\u00e0o s\u1ebd t\u1ed1t h\u01a1n? <\/strong><\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng Adsplus.vn ph\u00e2n t\u00edch v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng lo\u1ea1i qu\u1ea3ng c\u00e1o <strong>Google Shopping v\u00e0 Google Ads.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hi\u1ec3u v\u1ec1 Google Shopping<\/strong><\/h2>\n\n\n\n<p><strong>Google Shopping<\/strong> l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o mua s\u1eafm do Google cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. \u0110\u01b0\u1ee3c tri\u1ec3n khai r\u1ed9ng r\u00e3i \u1edf n\u01b0\u1edbc ngo\u00e0i nh\u01b0ng l\u1ea1i kh\u00e1 m\u1edbi \u1edf Vi\u1ec7t Nam trong th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n\n\n\n<p>Kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o Ads hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n. Th\u00ec <strong>qu\u1ea3ng c\u00e1o Google Shopping<\/strong> l\u1ea1i hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m k\u00e8m theo gi\u00e1 v\u00e0 th\u00f4ng tin c\u1eeda h\u00e0ng&#8230;. Ch\u00ednh v\u00ec v\u1eady qu\u1ea3ng c\u00e1o mua s\u1eafm cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. Th\u1eadm ch\u00ed tr\u01b0\u1edbc khi h\u1ecd nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. N\u00ean ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a qu\u1ea3ng c\u00e1o Google Shopping \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 t\u1ed1t h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o Ad.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"154\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/30226241_189076195232206_1014472946057478144_n-300x154.jpg\" alt=\"google shopping v\u00e0 google ads\" class=\"wp-image-7383\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/30226241_189076195232206_1014472946057478144_n-300x154.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/30226241_189076195232206_1014472946057478144_n-768x394.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/30226241_189076195232206_1014472946057478144_n-610x313.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/30226241_189076195232206_1014472946057478144_n-20x10.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/30226241_189076195232206_1014472946057478144_n.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Shopping ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>Google shopping s\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n cung c\u1ea5p \u0111\u1ec3 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed7i khi c\u00f3 truy v\u1ea5n. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n s\u1ebd cung c\u1ea5p cho Google c\u00e1c d\u1eef li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Nh\u01b0 h\u00ecnh \u1ea3nh, gi\u00e1, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m&#8230; V\u00e0 v\u1edbi m\u1ed7i truy v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng. Google s\u1ebd ti\u1ebfn h\u00e0ng so s\u00e1nh v\u1edbi nh\u1eefng th\u00f4ng tin d\u1eef li\u1ec7u m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o cung c\u1ea5p. T\u1eeb \u0111\u00f3 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m s\u00e1t nh\u1ea5t v\u1edbi truy v\u1ea5n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tri\u1ec3n khai qu\u1ea3ng c\u00e1o Google Shopping bao g\u1ed3m 4 b\u01b0\u1edbc:<\/strong><\/h3>\n\n\n\n<ul><li>\u0110\u0103ng k\u00fd Google Merchant Center. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 t\u1ea3i d\u1eef li\u1ec7u c\u1eeda h\u00e0ng v\u00e0 d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m l\u00ean Google. T\u1eeb \u0111\u00f3 cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u00f3 cho qu\u1ea3ng c\u00e1o mua s\u1eafm.<\/li><li>T\u1ea1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u. G\u1eedi d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn Google theo \u0111\u00fang \u0111\u1ecbnh d\u1ea1ng. V\u1edbi c\u00e1c th\u00f4ng tin nh\u01b0 li\u00ean k\u1ebft h\u00ecnh \u1ea3nh, gi\u00e1, m\u00f4 t\u1ea3, ti\u00eau \u0111\u1ec1, c\u00f2n h\u00e0ng&#8230;<\/li><li>Li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Ads v\u00e0 Merchant center. Ch\u1ea5p thu\u1eadn li\u00ean k\u1ebft gi\u1eefa t\u00e0i kho\u1ea3n Ads v\u00e0 Merchant Center l\u00e0 b\u1ea1n cho ph\u00e9p d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u01b0u th\u00f4ng t\u1eeb Merchant Center \u0111\u1ebfn Ads. T\u1eeb \u0111\u00f3 s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o mua s\u1eafm.<\/li><li>C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch Google Shopping. Set up chi\u1ebfn d\u1ecbch khi danh s\u00e1ch d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n. Qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau theo t\u1eeb kh\u00f3a. M\u00e0 s\u1ebd t\u1ef1 \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n khi c\u00f3 truy v\u1ea5n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u00ean s\u1ea3n ph\u1ea9m, n\u1ed9i dung s\u1ea3n ph\u1ea9m&#8230;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"181\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/quang-cao-mua-sam-google-shopping-la-gi-07-300x181.png\" alt=\"google shopping v\u00e0 google ads\" class=\"wp-image-7384\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/quang-cao-mua-sam-google-shopping-la-gi-07-300x181.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/quang-cao-mua-sam-google-shopping-la-gi-07.png 696w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/quang-cao-mua-sam-google-shopping-la-gi-07-610x368.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/quang-cao-mua-sam-google-shopping-la-gi-07-20x12.png 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads<\/em><\/p>\n\n\n\n<p>\u0110i\u1ec1u ki\u1ec7n \u0111\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Google Shopping<\/p>\n\n\n\n<ul><li>S\u1ea3n ph\u1ea9m tu\u00e2n th\u1ee7 c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a Google<\/li><li>\u01afu ti\u00ean c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (joomla Bizweb, WordPress, Haravan&#8230;)<\/li><li>S\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng &gt;= 50 s\u1ea3n ph\u1ea9m<\/li><li>L\u01b0\u1ee3ng truy c\u1eadp h\u00e0ng th\u00e1ng &gt;=30000 cookies\/ th\u00e1ng<\/li><li>Website \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung, gi\u00e1 c\u1ea3, ch\u00ednh s\u00e1ch r\u00f5 r\u00e0ng<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1ef1a ch\u1ecdn gi\u1eefa qu\u1ea3ng c\u00e1o Adwords v\u00e0 Google Shopping<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn gi\u1eefa hai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o. C\u00e1c ch\u1ee7 shop v\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i so s\u00e1nh gi\u1eefa 2 v\u1ea5n \u0111\u1ec1. \u0110\u00f3 l\u00e0&nbsp;gi\u00e1 d\u1ecbch v\u1ee5 v\u00e0 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o mang l\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e1ch t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o:<\/strong><\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o mua s\u1eafm s\u1ea3n ph\u1ea9m v\u00e0 qu\u1ea3ng c\u00e1o Ads c\u00f3 c\u00e1ch t\u00ednh ph\u00ed gi\u1ed1ng nhau. N\u00f3 \u0111\u1ec1u s\u1eed d\u1ee5ng chi ph\u00ed tr\u00ean m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC). T\u1ee9c l\u00e0 Google s\u1ebd ch\u1ec9 t\u00ednh ph\u00ed khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 d\u1eabn v\u1ec1 trang web c\u1ee7a b\u1ea1n. N\u1ebfu qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb nh\u01b0ng kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea5p v\u00e0o th\u00ec b\u1ea1n kh\u00f4ng m\u1ea5t ph\u00ed.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u01b0ng b\u00e0y th\u00ec l\u1ea1i c\u00f3 c\u00e1ch t\u00ednh ph\u00ed h\u01a1i kh\u00e1c m\u1ed9t ch\u00fat. Chi ph\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u01b0ng b\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng s\u1eed d\u1ee5ng chi ph\u00ed c\u1ee7a m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c (CPE), t\u1ee9c l\u00e0 t\u00ednh ph\u00ed khi c\u00f3 ai \u0111\u00f3 m\u1edf r\u1ed9ng Qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u01b0ng b\u00e0y c\u1ee7a b\u1ea1n \u0111\u1ec3 xem th\u00eam v\u00e0 sau \u0111\u00f3 nh\u1ea5p chu\u1ed9t. B\u1ea1n ch\u1ec9 b\u1ecb t\u00ednh ph\u00ed khi m\u1ecdi ng\u01b0\u1eddi m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 sau \u0111\u00f3 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft. N\u1ebfu h\u1ecd ch\u1ec9 m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o, th\u00ec kh\u00f4ng b\u1ecb t\u00ednh ph\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o:<\/strong><\/h3>\n\n\n\n<p>C\u1ea3 2 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ec1u l\u00e0 c\u1ee7a Google cung c\u1ea5p. Nh\u01b0ng <strong>Google Shopping<\/strong> \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o mang l\u1ea1i hi\u1ec7u qu\u1ea3 m\u1ea1nh m\u1ebd h\u01a1n h\u1eb3n so v\u1edbi qu\u1ea3ng c\u00e1o Adwords v\u0103n b\u1ea3n. K\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u00ean nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec1u cho th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o Google Shopping c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p CTR cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o Adwords. B\u1eb1ng vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh c\u00f9ng v\u1edbi vi\u1ec7c cung c\u1ea5p kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, n\u00ean nh\u1eefng kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o khi \u0111\u00e3 c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 l\u1ef1a ch\u1ecdn r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi nh\u1ea5p v\u00e0o n\u00ean t\u1ef7 l\u1ec7 mua h\u00e0ng t\u1eeb nh\u1eefng l\u01b0\u1ee3t nh\u1ea5p n\u00e0y c\u0169ng cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Kh\u00e1ch h\u00e0ng c\u1ea7n mua l\u00f2 vi s\u00f3ng, sau khi t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u00ean Google t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng s\u1ebd nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m c\u00f9ng v\u1edbi gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c trong qu\u1ea3ng c\u00e1o mua s\u1eafm c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m m\u00e0 c\u00f3 m\u1eabu m\u00e3 c\u0169ng nh\u01b0 gi\u00e1 c\u1ea3 m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau th\u00edch nh\u1ea5t. Sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u1ec1 trang \u0111\u00edch s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u th\u00eam v\u00e0 ti\u1ebfn h\u00e0nh \u0111\u1eb7t h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-2-300x200.jpg\" alt=\"google shopping v\u00e0 google ads\" class=\"wp-image-7385\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-2-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-2-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-2-1024x683.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-2-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-2-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-2.jpg 1050w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google Shopping l\u00e0 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o hi\u1ec7n nay.<\/strong><\/h4>\n\n\n\n<p>N\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf r\u1ea5t b\u1ea5t ng\u1edd.&nbsp;C\u00f2n kh\u00e1 m\u1edbi \u1edf Vi\u1ec7t Nam, n\u00ean n\u1ebfu ch\u1ee7 shop v\u00e0 doanh nghi\u1ec7p n\u00e0o \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o th\u1eddi \u0111i\u1ec3m n\u00e0y th\u00ec s\u1ebd \u00edt c\u1ea1nh tranh v\u00e0 hi\u1ec7u q\u1ee7a c\u00e0ng cao h\u01a1n. N\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y l\u00e0 nh\u00e0 kinh doanh c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u0103ng g\u1ea5p \u0111\u00f4i doanh thu b\u00e1n h\u00e0ng r\u1ed3i.<\/p>\n\n\n\n<p>N\u1ebfu c\u00f2n b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc g\u00ec v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a <a href=\"https:\/\/adsplus.vn\/quang-cao-google-shopping\/\">qu\u1ea3ng c\u00e1o Google Shopping<\/a>, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Adsplus.vn \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 kinh doanh c\u00f3 website b\u00e1n h\u00e0ng. Vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o c\u1ee7a Google \u0111\u1ec3 \u0111\u01b0a m\u1eb7t h\u00e0ng. Hay d\u1ecbch v\u1ee5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn \u0111\u00fang h\u01b0\u1edbng. Nh\u01b0ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u00f3 h\u1ea1n, v\u1eady th\u00ec Google Shopping v\u00e0 Google Ads&nbsp;c\u00e1i n\u00e0o s\u1ebd t\u1ed1t h\u01a1n? H\u00e3y c\u00f9ng Adsplus.vn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads<\/title>\n<meta name=\"description\" content=\"Hi\u1ec3u r\u00f5 Google Shopping v\u00e0 Google Ads \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t hai c\u00f4ng c\u1ee5 t\u1eeb \u00f4ng l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch nhanh nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads\" \/>\n<meta property=\"og:description\" content=\"Hi\u1ec3u r\u00f5 Google Shopping v\u00e0 Google Ads \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t hai c\u00f4ng c\u1ee5 t\u1eeb \u00f4ng l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch nhanh nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-29T06:45:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-07T05:15:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads\",\"url\":\"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads\",\"name\":\"Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2018-08-29T06:45:56+00:00\",\"dateModified\":\"2021-06-07T05:15:07+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Hi\u1ec3u r\u00f5 Google Shopping v\u00e0 Google Ads \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t hai c\u00f4ng c\u1ee5 t\u1eeb \u00f4ng l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch nhanh nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads","description":"Hi\u1ec3u r\u00f5 Google Shopping v\u00e0 Google Ads \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t hai c\u00f4ng c\u1ee5 t\u1eeb \u00f4ng l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch nhanh nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads","og_locale":"vi_VN","og_type":"article","og_title":"Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads","og_description":"Hi\u1ec3u r\u00f5 Google Shopping v\u00e0 Google Ads \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t hai c\u00f4ng c\u1ee5 t\u1eeb \u00f4ng l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch nhanh nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.","og_url":"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2018-08-29T06:45:56+00:00","article_modified_time":"2021-06-07T05:15:07+00:00","og_image":[{"width":1050,"height":700,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/pexels-photo-2.jpg","type":"image\/jpeg"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"9 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads","url":"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads","name":"Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2018-08-29T06:45:56+00:00","dateModified":"2021-06-07T05:15:07+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"Hi\u1ec3u r\u00f5 Google Shopping v\u00e0 Google Ads \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t hai c\u00f4ng c\u1ee5 t\u1eeb \u00f4ng l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch nhanh nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/phan-tich-chi-tiet-hieu-qua-google-shopping-va-google-ads#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Ph\u00e2n t\u00edch chi ti\u1ebft hi\u1ec7u qu\u1ea3 Google Shopping v\u00e0 Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/7382"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=7382"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/7382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/7385"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=7382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=7382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=7382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}