{"id":7420,"date":"2018-08-30T10:09:10","date_gmt":"2018-08-30T10:09:10","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=7420"},"modified":"2022-09-23T16:24:21","modified_gmt":"2022-09-23T09:24:21","slug":"dat-gia-thay-google-shopping-cho-quang-cao-sinh-loi-nhuan-ngat-nguong-phan-1","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/dat-gia-thay-google-shopping-cho-quang-cao-sinh-loi-nhuan-ngat-nguong-phan-1","title":{"rendered":"K\u1ef3 1: \u0110\u1eb7t gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o Google Shopping cho l\u1ee3i nhu\u1eadn “ng\u1ea5t ng\u01b0\u1ee1ng”"},"content":{"rendered":"\n

Gi\u1ed1ng nh\u01b0 Google Ads, gi\u00e1 th\u1ea7u Google Shopping l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m. N\u00f3i c\u00e1ch kh\u00e1c n\u00f3 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u00f3 th\u00f4ng minh v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 hay kh\u00f4ng?<\/strong><\/p>\n\n\n\n

\"gi\u00e1<\/figure><\/div>\n\n\n\n

\u0110\u1eb7t gi\u00e1 th\u1ea7u Google Shopping cho qu\u1ea3ng c\u00e1o sinh l\u1ee3i nhu\u1eadn “ng\u1ea5t ng\u01b0\u1ee1ng”(Ph\u1ea7n 1)<\/em><\/p>\n\n\n\n

Google Shopping<\/strong><\/h4>\n\n\n\n

Nh\u01b0 \u0111\u00e3 gi\u1edbi thi\u1ec7u \u1edf chuy\u00ean \u0111\u1ec1 Google Shopping \u2013 Xu h\u01b0\u1edbng d\u1eabn \u0111\u1ea7u 2018<\/a><\/strong>. Ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng Google Shopping l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o r\u1ea5t ti\u1ec1m n\u0103ng. \u1ede chuy\u00ean \u0111\u1ec1 n\u00e0y, Adsplus.vn s\u1ebd c\u00f9ng b\u1ea1n \u0111i t\u00ecm nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t. Tr\u01b0\u1edbc ti\u00ean, trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd c\u00f9ng b\u1ea1n khai th\u00e1c gi\u00e1 th\u1ea7u Google Shopping \u2013 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

Khi \u0111\u1ecdc \u0111\u1ebfn \u0111\u00e2y n\u1ebfu b\u1ea1n v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n \u0111\u1ec3 s\u1eb5n s\u00e0ng l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n h\u00e3y t\u1ea1o ngay theo nh\u1eefng h\u01b0\u1edbng d\u1eabn t\u1ea1i \u0111\u00e2y<\/strong><\/a>.<\/p>\n\n\n\n

Google Shopping & Google Ads<\/strong><\/h4>\n\n\n\n

Qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 qu\u1ea3ng c\u00e1o Google Ads c\u00f3 c\u00e1ch t\u00ednh ph\u00ed gi\u1ed1ng nhau. \u0110\u1ec1u s\u1eed d\u1ee5ng chi ph\u00ed tr\u00ean m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC). T\u1ee9c l\u00e0 Google s\u1ebd ch\u1ec9 t\u00ednh ph\u00ed khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 d\u1eabn v\u1ec1 trang web c\u1ee7a b\u1ea1n. N\u1ebfu qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb nh\u01b0ng kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea5p v\u00e0o th\u00ec b\u1ea1n kh\u00f4ng m\u1ea5t ph\u00ed.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o Google Shopping th\u00ec l\u1ea1i c\u00f3 c\u00e1ch t\u00ednh ph\u00ed kh\u00e1c bi\u1ec7t m\u1ed9t ch\u00fat. Google Shopping c\u00f3 th\u00eam c\u00e1ch t\u00ednh ph\u00ed s\u1eed d\u1ee5ng chi ph\u00ed m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c (CPE \u2013 Cost Per Engagement). T\u1ee9c l\u00e0 t\u00ednh ph\u00ed khi c\u00f3 ai \u0111\u00f3 m\u1edf r\u1ed9ng Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 xem th\u00eam v\u00e0 sau \u0111\u00f3 nh\u1ea5p chu\u1ed9t.<\/p>\n\n\n\n

\"gi\u00e1<\/figure><\/div>\n\n\n\n

\u0110\u1eb7t gi\u00e1 th\u1ea7u Google Shopping cho qu\u1ea3ng c\u00e1o sinh l\u1ee3i nhu\u1eadn “ng\u1ea5t ng\u01b0\u1ee1ng”(Ph\u1ea7n 1)<\/em><\/p>\n\n\n\n

C\u01b0\u1ee3c th\u1ea7u th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u th\u00f4ng m\u00ecnh, Adsplus.vn khuy\u00ean b\u1ea1n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ec3 3 \u0111i\u1ec3m:<\/p>\n\n\n\n

– Gi\u00e1 s\u1ea3n ph\u1ea9m:<\/strong> Kh\u00f4ng \u0111\u1eb7t c\u00f9ng m\u1ed9t gi\u00e1 th\u1ea7u cho t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m. Ch\u1eb3ng h\u1ea1n, b\u1ea1n b\u00e1n qu\u1ea7n \u00e1o th\u1eddi trang k\u00e8m v\u1edbi ph\u1ee5 ki\u1ec7n, \u0111\u1eebng bao gi\u1edd \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u1ee7a m\u1ed9t \u0111\u00f4i b\u00f4ng tai 45k b\u1eb1ng gi\u00e1 th\u1ea7u c\u1ee7a m\u1ed9t chi\u1ebfc v\u00e1y 500k nh\u00e9.<\/p>\n\n\n\n

– Bi\u00ean l\u1ee3i nhu\u1eadn<\/strong>: Ch\u1ec9 c\u00f3 gi\u00e1 s\u1ea3n ph\u1ea9m th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 \u201cc\u01b0\u1ee3c th\u1ea7u\u201d kh\u00f4n ngoan. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh bi\u00ean l\u1ee3i nhu\u1eadn, m\u00e0 c\u1ee5 th\u1ec3 \u1edf \u0111\u00e2y l\u00e0 l\u1ee3i nhu\u1eadn g\u1ed9p thu \u0111\u01b0\u1ee3c. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n n\u00ean quan t\u00e2m \u0111\u1ebfn s\u1ed1 ti\u1ec1n thu v\u1ec1 th\u1ef1c s\u1ef1. Sau khi tr\u1eeb \u0111i ti\u1ec1n mua h\u00e0ng v\u00e0 thay \u0111\u1ed5i h\u00e0ng t\u1ed3n kho. \u01af\u1edbc t\u00ednh con s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n d\u1ef1 t\u00ednh l\u01b0\u1ee3ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o bao nhi\u00eau l\u00e0 h\u1ee3p l\u00fd.<\/p>\n\n\n\n

– T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong> t\u1eeb c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n (paid search) th\u1ea5p h\u01a1n t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh to\u00e0n trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00f4ng th\u1ee9c x\u00e1c \u0111\u1ecbnh gi\u00e1 th\u1ea7u max b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. B\u1ea1n d\u1ef1a tr\u00ean s\u1ed1 max \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u ban \u0111\u1ea7u c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n

Gi\u00e1 b\u00e1n \u2013 Gi\u00e1 v\u1ed1n = L\u1ee3i nhu\u1eadn<\/p>\n\n\n\n

L\u1ee3i nhu\u1eadn x T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i = CPC t\u1ed1i \u0111a<\/p>\n\n\n\n

CPC t.\u0111a x 0.4 \u0111\u1ebfn 0.7 = Gi\u00e1 th\u1ea7u CPC ban \u0111\u1ea7u<\/p>\n\n\n\n

\"gi\u00e1<\/figure><\/div>\n\n\n\n

\u0110\u1eb7t gi\u00e1 th\u1ea7u Google Shopping cho qu\u1ea3ng c\u00e1o sinh l\u1ee3i nhu\u1eadn “ng\u1ea5t ng\u01b0\u1ee1ng”(Ph\u1ea7n 1)<\/em><\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/strong><\/h4>\n\n\n\n

B\u1ea1n kinh doanh qu\u1ea7n \u00e1o, v\u00e0 \u0111ang d\u1ef1 t\u00ednh gi\u00e1 th\u1ea7u t\u1ed1i \u0111a cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 300,000\u0111, gi\u00e1 v\u1ed1n l\u00e0 200,000\u0111. Gi\u1ea3 s\u1eed t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i d\u1ef1 ki\u1ebfn l\u00e0 2%, gi\u00e1 th\u1ea7u max c\u1ee7a b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u01b0 sau:<\/p>\n\n\n\n

L\u1ee3i nhu\u1eadn = 300,000 \u2013 200,000 = 100,000\u0111<\/p>\n\n\n\n

CPC t\u1ed1i \u0111a (Gi\u00e1 th\u1ea7u max) l\u00e0 100,000 x 2% = 2,000\u0111<\/p>\n\n\n\n

Gi\u00e1 th\u1ea7u ban \u0111\u1ea7u l\u00e0 2,000 x 0,4 \u0111\u1ebfn 2,000 x 0,7 = 800\u0111 cho \u0111\u1ebfn 1,4000\u0111<\/p>\n\n\n\n

C\u00e2n nh\u1eafc 2 \u0111i\u1ec3m quan tr\u1ecdng<\/strong><\/h2>\n\n\n\n

T\u00ecm ki\u1ebfm ra s\u1ea3n ph\u1ea9m c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t<\/strong>: <\/h4>\n\n\n\n

L\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i cao th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic search). T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u1edbi t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n (paid search) th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i to\u00e0n trang (c\u00f3 \u0111\u00f4i khi ngang b\u1eb1ng nhau)  t\u1eeb 10 \u2013 30%. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00fang. B\u1edfi khi b\u00f3c t\u00e1ch t\u1eebng danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean Google shopping. Adsplus.vn nh\u1eadn th\u1ea5y, c\u00f3 nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao g\u1ea5p 2 \u2013 3 l\u1ea7n so v\u1edbi trung b\u00ecnh trang. V\u00ec th\u1ebf, h\u00e3y b\u00ecnh t\u0129nh v\u00e0 c\u1ea9n th\u1eadn \u0111\u1eb7t gi\u00e1 th\u1ea7u cho t\u1eebng s\u1ea3n ph\u1ea9m. T\u00ecm ra \u0111\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m gi\u00fap b\u1ea1n thu nhi\u1ec1u ti\u1ec1n nh\u1ea5t khi qu\u1ea3ng c\u00e1o Google mua s\u1eafm, v\u00e0 chi\u1ebfn n\u00f3.<\/p>\n\n\n\n

\u0110\u1eb7t gi\u00e1 th\u1ea7u th\u1ea5p h\u01a1n gi\u00e1 th\u1ea7u max<\/strong><\/h4>\n\n\n\n

C\u00f2n nh\u1edb c\u00f4ng th\u1ee9c t\u00ednh gi\u00e1 th\u1ea7u max Adsplus.vn \u0111\u00e3 chia s\u1ebb \u1edf tr\u00ean ch\u1ee9. \u00c1p d\u1ee5ng n\u00f3 ngay \u0111i, bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea7u max l\u00e0 bao nhi\u00eau. R\u1ed3i ti\u1ebfn h\u00e0nh \u00e1p d\u1ee5ng cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google mua s\u1eafm c\u1ee7a b\u1ea1n. M\u1ee9c gi\u00e1 th\u1ea7u tuy\u1ec7t v\u1eddi nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 b\u1eb1ng \u00bd gi\u00e1 th\u1ea7u max nh\u00e9. Nh\u01b0ng \u0111\u1eebng \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c n\u00e0y m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c. B\u1ea1n c\u0169ng n\u00ean linh ho\u1ea1t l\u1ef1a ch\u1ecdn gi\u00e1 th\u1ea7u trong kho\u1ea3ng t\u1eeb 0,4 \u2013 0,7, mi\u1ec5n l\u00e0 th\u1ea5p h\u01a1n gi\u00e1 th\u1ea7u max l\u00e0 \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

Tr\u00ean \u0111\u00e2y l\u00e0 c\u00f4ng th\u1ee9c \u0111\u1eb7t gi\u00e1 th\u1ea7u Google Shopping c\u0103n b\u1ea3n nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n n\u1eafm v\u1eefng. \u1ede k\u1ef3 ti\u1ebfp theo trong chuy\u00ean \u0111\u1ec1 n\u00e0y. Adsplus.vn ti\u1ebfp t\u1ee5c cung c\u1ea5p cho b\u1ea1n nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u1ee5 th\u1ec3 v\u00e0 th\u1ef1c t\u1ebf h\u01a1n. M\u1eddi b\u1ea1n \u0111\u00f3n \u0111\u1ecdc B\u00ed quy\u1ebft \u0111\u1eb7t gi\u00e1 th\u1ea7u Google Shopping cho qu\u1ea3ng c\u00e1o sinh l\u1ee3i nhu\u1eadn “ng\u1ea5t ng\u01b0\u1ee1ng” (ph\u1ea7n 2)<\/strong><\/p>\n\n\n\n

Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/strong><\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o<\/strong><\/a> hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n