{"id":7448,"date":"2020-12-24T10:00:00","date_gmt":"2020-12-24T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=7448"},"modified":"2022-09-23T15:12:22","modified_gmt":"2022-09-23T08:12:22","slug":"gioi-thieu-tong-quan-google-shopping-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/gioi-thieu-tong-quan-google-shopping-la-gi","title":{"rendered":"Gi\u1edbi thi\u1ec7u t\u1ed5ng quan Google Shopping"},"content":{"rendered":"\n<p><strong>Google Shopping l\u00e0 g\u00ec ? Ch\u00ednh th\u1ee9c qu\u1ea3ng c\u00e1o duy nh\u1ea5t d\u00e0nh ri\u00eang cho l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng \u2013 mua s\u1eafm. Google Shopping ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111ang c\u00f3 s\u1ef1&nbsp;khu\u1ea5y \u0111\u1ed9ng l\u1edbn trong th\u1ecb tr\u01b0\u1eddng kinh doanh online Vi\u1ec7t Nam trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/google-shopping-1024x576.jpg\" alt=\"Google Shopping\" class=\"wp-image-15253\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/google-shopping-1024x576.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/google-shopping-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/google-shopping-768x432.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/google-shopping-1536x864.jpg 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/google-shopping-2048x1152.jpg 2048w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/google-shopping-1920x1080.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/google-shopping-610x343.jpg 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Shopping l\u00e0 g\u00ec ?<\/strong><\/h2>\n\n\n\n<p><strong>Google Shopping<\/strong> ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/blog\/google-ads-la-gi\/\" target=\"_blank\">qu\u1ea3ng c\u00e1o Google Ads<\/a><\/strong>. V\u1edbi m\u1ee5c \u0111\u00edch hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google c\u00f3 k\u00e8m h\u00ecnh \u1ea3nh v\u00e0 g\u00eda. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y qu\u1ea3ng c\u00e1o Google Shopping kh\u00f4ng ch\u1ec9 xu\u1ea5t hi\u1ec7n qua k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google. M\u00e0 c\u00f2n xu\u1ea5t hi\u1ec7n qua YouTube, Google v\u00e0 hi\u1ec3n th\u1ecb \u1edf nhi\u1ec1u n\u01a1i kh\u00e1c n\u1eefa.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Untitled-2-01.jpg\" alt=\"google shopping\" class=\"wp-image-7452\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Untitled-2-01.jpg 700w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Untitled-2-01-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Untitled-2-01-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Untitled-2-01-20x11.jpg 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>V<span style=\"font-weight: 400;\">\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c platform qu\u1ea3ng c\u00e1o t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i. Th\u00ec kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u00f4ng minh h\u01a1n. C\u0169ng nh\u01b0 s\u1ef1 tham gia v\u00e0o ng\u00e0nh h\u00e0ng c\u1ee7a nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi. \u0110\u00e2y ch\u00ednh l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn g\u00e2y tr\u1edf ng\u1ea1i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7n nay.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>B\u00e0i to\u00e1n \u0111\u1eb7t ra trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 d\u1eabn \u0111\u1ea7u?<\/b><\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow\">\n<p><span style=\"font-weight: 400;\">Th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u00f2i h\u1ecfi c\u00e1c marketer ph\u1ea3i s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t c\u1ee7a c\u00e1c nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o. Trong cu\u1ed9c \u0111ua ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u1eafm b\u1eaft c\u01a1 h\u1ed9i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng ch\u00ednh l\u00e0 \u0111\u01b0a doanh nghi\u1ec7p b\u1ea1n d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e3y tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o v\u1edbi \u201cng\u01b0\u1eddi kh\u1ed5ng l\u1ed3\u201d m\u1edbi Google Shopping.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Google Shopping<\/strong> \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 m\u1ea1nh m\u1ebd trong qu\u1ea3ng c\u00e1o online. Hi\u1ec7u qu\u1ea3 \u0111\u00f3 \u0111\u01b0\u1ee3c minh ch\u1ee9ng b\u1eb1ng nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea g\u1ea7n nh\u1ea5t:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u0103ng 35% t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o (CTR)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u0103ng 40% t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gi\u1ea3m \u0111\u1ebfn 25% chi ph\u00ed cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (PPC)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gi\u1ea3m m\u1ed9t n\u1eeda ng\u00e2n s\u00e1ch so v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Adsplus \u0111\u00e3 b\u1eaft tay v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam. Th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o mua s\u1eafm Google Shopping \u0111\u1ea7u ti\u00ean. V\u00e0 k\u1ebft qu\u1ea3 mang l\u1ea1i v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3, c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c doanh s\u1ed1 v\u01b0\u1ee3t b\u1eadc v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed qu\u1ea3ng c\u00e1o so v\u1edbi khi ch\u1ea1y qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng. Chi ti\u1ebft v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 trong b\u1ed9 t\u00e0i li\u1ec7u n\u00e0y.<\/span><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Gioi-thieu-Google-Shopping-Adsplus-2018-1.jpg\" alt=\"google shopping\" class=\"wp-image-7451\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Gioi-thieu-Google-Shopping-Adsplus-2018-1.jpg 700w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Gioi-thieu-Google-Shopping-Adsplus-2018-1-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Gioi-thieu-Google-Shopping-Adsplus-2018-1-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/08\/Gioi-thieu-Google-Shopping-Adsplus-2018-1-20x11.jpg 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta \u0111\u00e3 c\u00f9ng t\u00ecm hi\u1ec3u s\u01a1 qua v\u1ec1 <strong>Google Shopping l\u00e0 g\u00ec<\/strong> v\u1edbi b\u00e0i vi\u1ebft n\u00e0y. B\u00e0i vi\u1ebft s\u1eafp t\u1edbi s\u1ebd n\u00f3i v\u1ec1 nh\u1eefng <strong>l\u1ee3i \u00edch c\u1ee7a Google Shopping Ads<\/strong> mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao cho vi\u1ec7c kinh doanh online hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYS30\" target=\"_blank\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Shopping l\u00e0 g\u00ec ? Ch\u00ednh th\u1ee9c qu\u1ea3ng c\u00e1o duy nh\u1ea5t d\u00e0nh ri\u00eang cho l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng \u2013 mua s\u1eafm. Google Shopping ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111ang c\u00f3 s\u1ef1&nbsp;khu\u1ea5y \u0111\u1ed9ng l\u1edbn trong th\u1ecb tr\u01b0\u1eddng kinh doanh online Vi\u1ec7t Nam trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Google Shopping l\u00e0 g\u00ec ? Google Shopping ch\u00ednh l\u00e0 m\u1ed9t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1154,1160],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Shopping l\u00e0 g\u00ec ? B\u00e0i to\u00e1n \u0111\u1eb7t ra trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0<\/title>\n<meta name=\"description\" content=\"Google Shopping l\u00e0 g\u00ec ? Ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Ads \u0111\u1ec3 hi\u1ec7n th\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google c\u00f3 k\u00e8m h\u00ecnh \u1ea3nh, gi\u00e1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/gioi-thieu-tong-quan-google-shopping-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping l\u00e0 g\u00ec ? B\u00e0i to\u00e1n \u0111\u1eb7t ra trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0\" \/>\n<meta property=\"og:description\" content=\"Google Shopping l\u00e0 g\u00ec ? Ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Ads \u0111\u1ec3 hi\u1ec7n th\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google c\u00f3 k\u00e8m h\u00ecnh \u1ea3nh, gi\u00e1\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/gioi-thieu-tong-quan-google-shopping-la-gi\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-24T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-23T08:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/google-shopping-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/gioi-thieu-tong-quan-google-shopping-la-gi\",\"url\":\"https:\/\/adsplus.vn\/blog\/gioi-thieu-tong-quan-google-shopping-la-gi\",\"name\":\"Google Shopping l\u00e0 g\u00ec ? 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