{"id":7494,"date":"2018-09-06T07:27:47","date_gmt":"2018-09-06T07:27:47","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=7494"},"modified":"2021-08-20T16:04:28","modified_gmt":"2021-08-20T09:04:28","slug":"bo-tai-lieu-tong-hop-nhung-yeu-cau-thiet-yeu-cua-mot-landing-page-hien-dai","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/bo-tai-lieu-tong-hop-nhung-yeu-cau-thiet-yeu-cua-mot-landing-page-hien-dai","title":{"rendered":"B\u1ed9 t\u00e0i li\u1ec7u t\u1ed5ng h\u1ee3p nh\u1eefng y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t Landing Page hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"\n<p><strong>Landing Page \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/adsplus.vn\/dich-vu-setup-tai-khoan-quang-cao-google\/\">qu\u1ea3ng c\u00e1o<\/a> tr\u00ean internet. Nh\u1eefng Landing Page hi\u1ec7n \u0111\u1ea1i thu\u1ed9c top d\u1eabn \u0111\u1ea7u trong n\u0103m qua \u0111\u00e3 c\u00f3 nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi. Landing Page c\u1ee7a b\u1ea1n \u0111\u00e3 c\u1eadp nh\u1eadt v\u00e0 s\u1eb5n s\u00e0ng cho m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng hay ch\u01b0a?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"145\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/09\/h1-300x145.jpg\" alt=\"y\u00eau c\u1ea7u landing page\" class=\"wp-image-7509\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/09\/h1-300x145.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/09\/h1-768x372.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/09\/h1-1024x496.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/09\/h1-1920x929.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/09\/h1-610x295.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/09\/h1-20x10.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/09\/h1.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ed9 t\u00e0i li\u1ec7u t\u1ed5ng h\u1ee3p nh\u1eefng y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t Landing Page hi\u1ec7n \u0111\u1ea1i<\/em><\/p>\n\n\n\n<p>Landing c\u0169ng nh\u01b0 m\u1ed9t website b\u00e1n h\u00e0ng c\u00f3 nhi\u1ec7m v\u1ee5 d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau. Trong landing page, call-to-action lu\u00f4n hi\u1ec7n di\u1ec7n trong t\u1ea7m m\u1eaft ng\u01b0\u1eddi xem \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ch\u1ee9c n\u0103ng t\u1ed1t. C\u00f9ng t\u00ecm hi\u1ec3u c\u1ea5u tr\u00fac landing page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Landing page l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Landing page l\u00e0 m\u1ed9t trang tr\u00ean website c\u00f3 ch\u1ee9c n\u0103ng d\u1eabn ng\u01b0\u1eddi xem \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh. Th\u01b0\u1eddng th\u1ea5y nh\u1ea5t l\u00e0 landing page th\u01b0\u1eddng d\u1eabn nh\u1eefng ng\u01b0\u1eddi trong danh s\u00e1ch \u0111\u0103ng k\u00fd nh\u1eadn email t\u1edbi nh\u1eefng trang c\u00f3 n\u1ed9i dung l\u00e0 nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u01b0 t\u1eb7ng h\u00e0ng mi\u1ec5n ph\u00ed, t\u1ea3i ph\u1ea7n m\u1ec1m\/ebook mi\u1ec5n ph\u00ed,\u2026.<\/p>\n\n\n\n<p>Landing page ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng ph\u01b0\u01a1ng th\u1ee9c lo\u1ea1i tr\u1eeb. <a href=\"https:\/\/www.1ad.vn\/\"><strong>Landing page<\/strong><\/a> lo\u1ea1i b\u1ecf nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng c\u1ea7n thi\u1ebft (nh\u01b0 \u0111\u01b0\u1eddng d\u1eabn \u0111i\u1ec1u h\u01b0\u1edbng, thanh c\u00f4ng c\u1ee5, footer,\u2026) v\u00e0 t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o h\u00e0nh \u0111\u1ed9ng \u0111\u00e3 c\u00f3 ch\u1ee7 \u00fd tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>Landing Page la\u0300 1 vi\u0301 du\u0323 \u0111i\u00ea\u0309n hi\u0300nh, no\u0301 kha\u0301 quan tro\u0323ng nh\u01b0ng nhi\u00ea\u0300u ng\u01b0\u01a1\u0300i la\u0323i ch\u01b0a bi\u00ea\u0301t \u0111\u00ea\u0301n ho\u0103\u0323c \u0111a\u0303 bi\u00ea\u0301t nh\u01b0ng la\u0323i kh\u00f4ng a\u0301p du\u0323ng va\u0300o kinh doanh, ba\u0301n ha\u0300ng \u0111\u00ea\u0309 co\u0301 1 k\u00ea\u0301t qua\u0309 t\u00f4\u0301t h\u01a1n.<\/p>\n\n\n\n<p>Ca\u0301c ha\u0300nh vi \u01a1\u0309 \u0111\u00e2y th\u01b0\u01a1\u0300ng se\u0303 la\u0300 :<\/p>\n\n\n\n<p>&#8211; Mua ha\u0300ng\/s\u01b0\u0309 du\u0323ng di\u0323ch vu\u0323.<br>&#8211; \u0110i\u00ea\u0300n form \u0111\u00ea\u0309 \u0111\u01b0\u01a1\u0323c t\u01b0 v\u00e2\u0301n, nh\u00e2\u0323n qua\u0300 t\u0103\u0323ng<br>&#8211; \u0110\u0103ng ky\u0301 ta\u0300i khoa\u0309n<br>&#8211; Download \u01b0\u0301ng du\u0323ng,<br>&#8211; \u0110\u0103ng ky\u0301 s\u01b0\u0323 ki\u00ea\u0323n<br>\u2026.M\u00f4\u0323t s\u00f4\u0301 tr\u01b0\u01a1\u0300ng h\u01a1\u0323p \u0111\u0103\u0323c thu\u0300 phu\u0300 h\u01a1\u0323p v\u01a1\u0301i mu\u0323c \u0111i\u0301ch marketing cu\u0309a t\u01b0\u0300ng sa\u0309n ph\u00e2\u0309m\/di\u0323ch vu\u0323 cu\u0323 th\u00ea\u0309.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a landing page<\/strong><\/h2>\n\n\n\n<p>Ti\u00eau \u0111\u1ec1. L\u1ee3i \u00edch c\u1ee5 th\u1ec3 l\u1edbn nh\u1ea5t l\u00e0 ng\u01b0\u1eddi xem s\u1ebd nh\u1eadn n\u1ebfu h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng? \u0110\u01b0a ra c\u00e2u h\u1ecfi n\u1ebfu c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c, sau \u0111\u00f3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi trong n\u1ed9i dung b\u00ean d\u01b0\u1edbi.<\/p>\n\n\n\n<p>B\u1ea1n mu\u1ed1n s\u1edf h\u1eefu c\u1eb7p k\u00ednh mi\u1ec5n ph\u00ed?<\/p>\n\n\n\n<p>N\u1ed9i dung. Gi\u1ea3i th\u00edch nh\u1eefng gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng, \u0111\u01a1n gi\u1ea3n, trung th\u1ef1c, gi\u1eef cho n\u1ed9i dung t\u1eadp trung v\u00e0o ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n<p>B\u1eb1ng ch\u1ee9ng. \u0110\u01b0a ra nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 nh\u1eadn nh\u1eefng \u01b0u \u0111\u00e3i t\u1eeb vi\u1ec7c \u0111\u0103ng k\u00fd e-mail. Nh\u1eefng ch\u1ee9ng nh\u1eadn, \u0111\u00e1nh gi\u00e1, nh\u1eefng t\u00ecnh hu\u1ed1ng nh\u1ecf, nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 s\u1ed1 li\u1ec7u, v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u0103ng l\u00ean Twitter.<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh: H\u00ecnh \u1ea3nh, \u0111\u1ed3 th\u1ecb, h\u00ecnh ch\u1ee5p s\u1ea3n ph\u1ea9m n\u00e0o h\u1ea5p d\u1eabn hay gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t? \u0110\u1eebng s\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh x\u1ea5u x\u00ed.<\/p>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng: S\u1eed d\u1ee5ng m\u1eabu \u0111\u0103ng k\u00fd n\u1ed5i b\u1eadt g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi xem. \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1eabu \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng \u00edt tr\u01b0\u1eddng (field) nh\u1ea5t c\u00f3 th\u1ec3. C\u1ea7n c\u00f3 \u0111\u1ecba ch\u1ec9 email, t\u00ean th\u00ec kh\u00f4ng b\u1eaft bu\u1ed9c.<\/p>\n\n\n\n<p>\u0110\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 nh\u1eefng y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t Landing Page hi\u1ec7n \u0111\u1ea1i, <a href=\"https:\/\/adsplus.vn\/bang-bao-gia-hinh-thuc-quan-ly-tai-khoan\/\"><strong>Adsplus.vn<\/strong><\/a> xin g\u1eedi \u0111\u1ebfn c\u00e1c b\u1ea1n B\u1ed9 t\u00e0i li\u1ec7u t\u1ed5ng h\u1ee3p nh\u1eefng y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t Landing Page hi\u1ec7n \u0111\u1ea1i. \u0110\u01b0\u1ee3c bi\u00ean so\u1ea1n \u0111\u1ed9c quy\u1ec1n b\u1edfi Adsplus.vn<\/p>\n\n\n\n<p>Kh\u00e1m ph\u00e1 tr\u1ecdn b\u1ed9 t\u1eeb A t\u1edbi Z c\u1ee7a b\u1ed9 t\u00e0i li\u1ec7u t\u1ea1i \u0111\u00e2y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/drive.google.com\/file\/d\/1ESM630jNjM617Gq_w_Xf8Vdg1hHwb37a\/view\"><img decoding=\"async\" loading=\"lazy\" width=\"437\" height=\"159\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Download.jpg\" alt=\"\" class=\"wp-image-10744\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Download.jpg 437w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Download-300x109.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Download-436x159.jpg 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Download-20x7.jpg 20w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>THAM GIA C\u00d9NG ADSPLUS.VN \u0110\u1ec2 C\u00d3 TH\u00caM NHI\u1ec0U KI\u1ebeN TH\u1ee8C V\u00c0 TH\u00d4NG TIN B\u1ed4 \u00cdCH NH\u00c9!<\/p>\n\n\n\n<p><strong>Fanpage<\/strong>:&nbsp;&nbsp;<a tabindex=\"-1\" title=\"https:\/\/www.facebook.com\/AdsplusVietnam\/?ref=br_rs\" href=\"https:\/\/www.facebook.com\/AdsplusVietnam\/?ref=br_rs\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/AdsplusVietnam\/?ref=br_rs<\/a><\/p>\n\n\n\n<p><strong>Facebook Group<\/strong>:\u00a0\u00a0<a tabindex=\"-1\" title=\"https:\/\/www.facebook.com\/groups\/adsplus.vn\/\" rel=\"noopener noreferrer\" href=\"https:\/\/www.facebook.com\/groups\/adsplus.vn\/\" target=\"_blank\">https:\/\/www.facebook.com\/groups\/adsplus.vn\/<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Landing Page \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean internet. Nh\u1eefng Landing Page hi\u1ec7n \u0111\u1ea1i thu\u1ed9c top d\u1eabn \u0111\u1ea7u trong n\u0103m qua \u0111\u00e3 c\u00f3 nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi. Landing Page c\u1ee7a b\u1ea1n \u0111\u00e3 c\u1eadp nh\u1eadt v\u00e0 s\u1eb5n s\u00e0ng cho m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng hay ch\u01b0a? B\u1ed9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1ed9 t\u00e0i li\u1ec7u t\u1ed5ng h\u1ee3p nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a m\u1ed9t Landing Page hi\u1ec7n \u0111\u1ea1i<\/title>\n<meta name=\"description\" content=\"Y\u00eau c\u1ea7u c\u1ee7a m\u1ed9t Landing Page hi\u1ec7n \u0111\u1ea1i \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean internet. 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