{"id":7608,"date":"2018-09-13T04:04:15","date_gmt":"2018-09-13T04:04:15","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=7608"},"modified":"2022-09-23T16:04:57","modified_gmt":"2022-09-23T09:04:57","slug":"tong-ket-chuyen-de-2-cac-phuong-phap-tang-hieu-qua-quang-cao-google-shopping-2018","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tong-ket-chuyen-de-2-cac-phuong-phap-tang-hieu-qua-quang-cao-google-shopping-2018","title":{"rendered":"T\u1ed5ng k\u1ebft chuy\u00ean \u0111\u1ec1 2: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping 2018"},"content":{"rendered":"\n

Google Shopping l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi “\u00f4ng l\u1edbn” Google. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y \u0111ang ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c qu\u1ed1c gia l\u1edbn nh\u01b0 Newzeland, \u00dac, v\u00e0 m\u1ed9t s\u1ed1 n\u01b0\u1edbc Ch\u00e2u M\u1ef9…. Nh\u1edd v\u00e0o hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o cao, gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft. C\u00f9ng v\u1edbi uy t\u00ednh cho th\u01b0\u01a1ng hi\u1ec7u v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd. M\u1eddi c\u00e1c b\u1ea1n tham kh\u1ea3o c\u00e1c k\u1ef3 trong chuy\u00ean \u0111\u1ec1 2. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping 2018. \u0110\u1ec3 t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Adsplus m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. <\/p>\n\n\n\n

Trong ph\u1ea7n n\u00e0y Adsplus s\u1ebd t\u1ed5ng h\u1ee3p c\u00e1c th\u00f4ng tin ch\u00ednh \u1edf nh\u1eefng k\u1ef3 tr\u01b0\u1edbc. \u0110\u1ec3 gi\u00fap c\u00e1c b\u1ea1n n\u1eafm b\u1eaft nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 vi\u1ec7c thi\u1ebft l\u1eadp. V\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping. M\u1eddi c\u00e1c b\u1ea1n theo d\u00f5i.<\/p>\n\n\n\n

\"google<\/figure><\/div>\n\n\n\n

K\u1ef3 1: \u0110\u1eb7t gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o Google Shopping cho l\u1ee3i nhu\u1eadn \u201cng\u1ea5t ng\u01b0\u1ee1ng\u201d<\/strong><\/a><\/h2>\n\n\n\n
\"\u0110\u1eb7t<\/figure><\/div>\n\n\n\n

Gi\u1ed1ng nh\u01b0 Google Ads. Gi\u00e1 th\u1ea7u Google Shopping l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m. Qu\u1ea3ng c\u00e1o Google Shopping v\u00e0 qu\u1ea3ng c\u00e1o Google Ads c\u00f3 c\u00e1ch t\u00ednh ph\u00ed gi\u1ed1ng nhau. \u0110\u1ec1u s\u1eed d\u1ee5ng chi ph\u00ed tr\u00ean m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC). T\u1ee9c l\u00e0 Google s\u1ebd ch\u1ec9 t\u00ednh ph\u00ed khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 d\u1eabn v\u1ec1 trang web c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

N\u1ebfu qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb nh\u01b0ng kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea5p v\u00e0o th\u00ec b\u1ea1n kh\u00f4ng m\u1ea5t ph\u00ed. B\u00ean c\u1ea1nh \u0111\u00f3, qu\u1ea3ng c\u00e1o Google Shopping th\u00ec l\u1ea1i c\u00f3 c\u00e1ch t\u00ednh ph\u00ed kh\u00e1c bi\u1ec7t m\u1ed9t ch\u00fat. Google Shopping c\u00f3 th\u00eam c\u00e1ch t\u00ednh ph\u00ed s\u1eed d\u1ee5ng chi ph\u00ed m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c (CPE \u2013 Cost Per Engagement). T\u1ee9c l\u00e0 t\u00ednh ph\u00ed khi c\u00f3 ai \u0111\u00f3 m\u1edf r\u1ed9ng Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 xem th\u00eam v\u00e0 sau \u0111\u00f3 nh\u1ea5p chu\u1ed9t. \u1ede chuy\u00ean \u0111\u1ec1 n\u00e0y, Adsplus.vn s\u1ebd c\u00f9ng b\u1ea1n \u0111i t\u00ecm nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1eb7t gi\u00e1 th\u1ea7u. \u0110\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Shopping hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n

K\u1ef3 2: T\u1ed1i \u01b0u ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping (Ph\u1ea7n 1)<\/strong><\/a><\/h2>\n\n\n\n
\"T\u1ed1i<\/figure><\/div>\n\n\n\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping \u0111\u00e3 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. N\u00f3 \u0111em l\u1ea1i ngu\u1ed3n l\u1ee3i kh\u1ed5ng l\u1ed3 cho c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi. Trong \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u \u0111\u00f3ng vai quan tr\u1ecdng. N\u00f3 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping. Ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u l\u00e0 m\u1ed9t t\u1ec7p bao g\u1ed3m danh s\u00e1ch s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng c\u00e1c nh\u00f3m thu\u1ed9c t\u00ednh. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n theo c\u00e1ch duy nh\u1ea5t.  <\/p>\n\n\n\n

Theo Salsify 88% kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn th\u00f4ng tin c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. Trong b\u00e0i vi\u1ebft n\u00e0y, Adsplus gi\u1ea3 th\u00edch r\u00f5 v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a d\u1eef li\u1ec7u. C\u0169ng nh\u01b0 t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 ti\u00eau \u0111\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m. T\u1eeb \u0111\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u1ee9u h\u00f3a d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

K\u1ef3 3: T\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping (Ph\u1ea7n 2)<\/a><\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping m\u00e0 v\u1eabn c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o. Vi\u1ec7c ch\u00fa \u00fd \u0111\u1ebfn ph\u1ea7n ti\u00eau \u0111\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u00ec n\u00f3 \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 y\u1ebfu trong quy\u1ebft \u0111\u1ecbnh click chu\u1ed9t c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p c\u00f2n ph\u1ea3i xem x\u00e9t k\u0129 c\u00e1c th\u00f4ng tin kh\u00e1c. Nh\u01b0 danh m\u1ee5c s\u1ea3n ph\u1ea9m, lo\u1ea1i s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 b\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u1eb1m truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0  \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1ea3i th\u00edch r\u00f5 c\u00e1c chi ti\u1ebft m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u01b0u \u00fd. V\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google Shopping.<\/p>\n\n\n\n

K\u1ef3 4: T\u1ed1i \u01b0u ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping (Ph\u1ea7n 3)<\/strong><\/a><\/h2>\n\n\n\n

Qu\u1ea3ng c\u00e1o Google Shopping l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho c\u00e1c doanh nghi\u1ec7p, c\u1eeda h\u00e0ng. Cho m\u1ee5c ti\u00eau gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng b\u00e1n ra, c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh doanh thu cho doanh nghi\u1ec7p. <\/p>\n\n\n\n

Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch cho ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi n\u00e0y. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u. V\u00ec n\u00f3 \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u00e9n quy\u1ebft \u0111\u1ecbnh click chu\u1ed9t c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping. <\/p>\n\n\n\n

Trong ph\u1ea7n nay, Adsplus s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u00e3 GTIN v\u00e0 MNP, nh\u00e3n t\u00f9y ch\u1ec9nh, v\u00e0 c\u00e1c th\u00f4ng tin b\u1eaft bu\u1ed9c kh\u00e1c. N\u00f3 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u.<\/p>\n\n\n\n

K\u1ef3 5: X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch b\u1ec1n v\u1eefng khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping <\/a><\/strong><\/h2>\n\n\n\n
\"X\u00e2y<\/figure><\/div>\n\n\n\n

C\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ec1 ra khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping. H\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi t\u1eebng nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/p>\n\n\n\n

V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3. Adsplus s\u1ebd b\u1eadt m\u00ed c\u00e1c b\u00ed quy\u1ebft gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch. Theo c\u00e1c “Ph\u00e2n \u0111o\u1ea1n s\u1ea3n ph\u1ea9m th\u00e0nh c\u00e2y quan h\u1ec7 theo t\u1ea7ng”. “S\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 \u01b0u ti\u00ean khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping”. “T\u1ea1o chi\u1ebfn d\u1ecbch Google Shopping theo ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3”. V\u00e0 “K\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u v\u1edbi c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n”. Gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping. Gia t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng v\u1edbi m\u1ee9c ph\u00ed ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a.<\/p>\n\n\n\n

Adsplus hi v\u1ecdng v\u1edbi chu\u1ed7i Chuy\u00ean \u0111\u1ec1 2: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping 2018 v\u1ec1 qu\u1ea3ng c\u00e1o Google Shopping. <\/strong><\/h3>\n\n\n\n

S\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n \u2013 \u0111\u00fang v\u00e0 \u0111\u1ee7. C\u0169ng nh\u01b0 b\u1eaft \u0111\u1ea7u thi\u1ebft l\u1eadp h\u00ecnh th\u1ee9c qu\u1ea3ng \u0111\u1ea7y c\u00e1o ti\u1ec1m n\u0103ng n\u00e0y. \u0110\u1ec3 ti\u1ebfp n\u1ed1i v\u1edbi nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n. Trong th\u1eddi gian t\u1edbi Adsplus s\u1ebd ti\u1ebfp t\u1ee5c c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google Shopping. H\u00e3y c\u00f9ng theo d\u00f5i li\u00ean t\u1ee5c \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin b\u1ed5 \u00edch c\u1ee7a Adsplus nh\u00e9!<\/p>\n\n\n\n

V\u1edbi m\u1ee5c ti\u00eau \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ti\u1ebft ki\u1ec7m v\u00e0 hi\u1ec7u qu\u1ea3, Adsplus tin r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google Shopping s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng h\u01a1n c\u0169ng nh\u01b0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f4ng ty truy\u1ec1n th\u00f4ng Adsplus c\u00f2n t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o \u0111\u1ed3ng th\u1eddi c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t li\u00ean t\u1ee5c tr\u00ean Blog v\u00e0 Fanpage ch\u00ednh th\u1ee9c. <\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n