{"id":788,"date":"2023-04-27T08:53:44","date_gmt":"2023-04-27T01:53:44","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=788"},"modified":"2023-08-07T14:27:13","modified_gmt":"2023-08-07T07:27:13","slug":"kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau","title":{"rendered":"Ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u"},"content":{"rendered":"\n<p>Nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft, c\u00e1c chuy\u00ean gia SEO c\u0169ng ph\u1ea3i b\u1eaft \u0111\u00e2\u0300u t\u1eeb nh\u1eefng \u0111i\u00ea\u0300u c\u01a1 b\u1ea3n, n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n s\u1ebd gi\u00fap b\u1ea1n r\u00e2\u0301t nhi\u00ea\u0300u trong bi\u00ea\u0309n ki\u00ea\u0301n th\u1ee9c v\u00ea\u0300 SEO.<\/p>\n\n\n\n<p>B\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u h\u1ecdc SEO v\u00e0 \u0111ang t\u00ecm hi\u1ec3u nh\u1eefng ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n nh\u1ea5t, tuy nhi\u00ean vi\u1ec7c \u0111\u00f3 c\u00f3 h\u01a1i kh\u00f3 kh\u0103n v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u nh\u01b0 b\u1ea1n, h\u00e3y \u0111\u1ec3 <strong>Adsplus<\/strong> gi\u00fap b\u1ea1n nh\u00e9. Vi\u1ec7c t\u00ecm hi\u1ec3u nh\u1eefng ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n, \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00fang v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian c\u1ee7a b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"401\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/kien-thuc-seo-co-ban.png\" alt=\"ki\u1ebfn th\u1ee9c seo c\u01a1 b\u1ea3n\" class=\"wp-image-33152\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/kien-thuc-seo-co-ban.png 722w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/kien-thuc-seo-co-ban-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/kien-thuc-seo-co-ban-218x121.png 218w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/kien-thuc-seo-co-ban-436x242.png 436w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2023\/04\/kien-thuc-seo-co-ban-720x401.png 720w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>SEO Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>SEO &#8211; Search Engine Optimization hay t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Khi b\u1ea1n nh\u1eadp n\u1ed9i dung n\u00e0o \u0111\u00f3 v\u00e0o Google, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t lo\u1ea1t k\u1ebft qu\u1ea3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung t\u00ecm ki\u1ebfm. Trang n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c SERPs. M\u1ee5c ti\u00eau c\u1ee7a SEO l\u00e0 n\u1eb1m trong TOP 3 c\u1ee7a trang SERPs. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Google c\u1ea3m th\u1ea5y r\u1eb1ng website c\u1ee7a b\u1ea1n s\u1edf h\u1eefu n\u1ed9i dung t\u1ed1t nh\u1ea5t \u0111\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi t\u00ecm ki\u1ebfm. <\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, m\u1ee5c ti\u00eau c\u1ee7a SEO l\u00e0 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho Google bi\u1ebft r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi t\u1ed1t nh\u1ea5t cho c\u00e2u h\u1ecfi t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Google s\u1ebd l\u00e0m n\u1ed5i b\u1eadt n\u1ed9i dung l\u00ean \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n tr\u00edch trong ph\u1ea7n &#8220;m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng h\u1ecfi &#8211; PAA&#8221; tr\u00ean SERPs. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 tr\u00ecnh s\u1eafp x\u1ebfp th\u00f4ng tin ph\u1ee9c t\u1ea1p. H\u1ecd s\u1eed d\u1ee5ng tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u website \u0111\u1ec3 qu\u00e9t h\u00e0ng tr\u0103m t\u1ef7 trang n\u1ed9i dung \u0111\u1ec3 s\u1eafp x\u1ebfp n\u1ed9i dung \u0111\u00f3. Sau \u0111\u00f3, tr\u00ecnh n\u00e0y s\u1ebd l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung \u0111\u00f3 v\u00e0o c\u00e1c trang k\u1ebft qu\u1ea3 h\u1eefu \u00edch. Tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u website \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 bot ho\u1eb7c nh\u1ec7n. C\u00e1c bot ho\u1eb7c nh\u1ec7n s\u1ebd l\u1ea5y c\u00e1c trang m\u00e0 n\u00f3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u1ea3i ch\u00fang xu\u1ed1ng. \u0110\u1ed3ng th\u1eddi ch\u00fang c\u0169ng s\u1ebd ph\u00e1t hi\u1ec7n ra n\u1ed9i dung m\u1edbi khi n\u00f3 l\u1eadp ch\u1ec9 m\u1ee5c c\u00e1c trang v\u00e0 website m\u1edbi.<\/p>\n\n\n\n<p>Tr\u00ean m\u1ed7i trang, c\u00e1c bot thu th\u1eadp th\u00f4ng tin th\u00edch h\u1ee3p v\u1ec1 n\u1ed9i dung, t\u1eeb kh\u00f3a l\u00e0 g\u00ec? N\u00f3 x\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb \u0111\u00fang lo\u1ea1i n\u1ed9i dung t\u00f9y theo c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm. N\u00f3i c\u00e1ch kh\u00e1ch n\u1ec1n t\u1ea3ng s\u1ebd ph\u00e2n lo\u1ea1i n\u1ed9i dung theo \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u l\u01b0u \u00fd kh\u00e1c l\u00e0 c\u00e1c bot lu\u00f4n t\u00ecm ki\u1ebfm s\u1ef1 m\u1edbi m\u1ebb c\u1ee7a trang. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm mu\u1ed1n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 kh\u00f4ng \u01b0u ti\u00ean c\u00e1c trang c\u0169 c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi. V\u00ec v\u1eady, bot s\u1ebd \u01b0u ti\u00ean t\u00ecm ki\u1ebfm c\u00e1c trang m\u1edbi ho\u1eb7c c\u00e1c trang c\u1eadp nh\u1eadt l\u1ea1i c\u00e1c n\u1ed9i dung \u0111\u00e3 c\u0169. M\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u01b0u ti\u00ean l\u00e0 s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u01b0\u1eddng s\u1ebd \u01b0u ti\u00ean nhi\u1ec1u h\u01a1n cho c\u00e1c trang c\u00f3 nhi\u1ec1u n\u1ed9i dung h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa SEO v\u00e0 SEM?<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa SEO v\u00e0 SEM, ch\u00fang ta h\u00e3y hi\u1ec3u r\u00f5 c\u00e1c thu\u1eadt ng\u1eef:<\/p>\n\n\n\n<ul>\n<li>SEO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Search Engine Optimization hay t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a n\u1ed9i dung c\u1ee7a website l\u00ean c\u00e1c th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. <\/li>\n\n\n\n<li>SEM l\u00e0 Search Engine Marketing hay Marketing c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. L\u00fac n\u00e0y c\u00e1c Marketer s\u1ebd \u0111\u01b0a b\u00e0i vi\u1ebft n\u1eb1m \u1edf TOP 3 th\u00f4ng qua tr\u1ea3 ph\u00ed. <\/li>\n<\/ul>\n\n\n\n<p>C\u1ea3 hai thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u00e0 s\u1eed d\u1ee5ng thay th\u1ebf cho nhau. Nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 m\u1ed9t l\u00e0 t\u1ef1 nhi\u00ean v\u00e0 m\u1ed9t l\u00e0 tr\u1ea3 ph\u00ed. B\u1ea1n c\u0169ng \u0111\u1eebng ngh\u0129 r\u1eb1ng t\u1ef1 nhi\u00ean s\u1ebd kh\u00f4ng m\u1ea5t b\u1ea5t k\u1ef3 chi ph\u00ed n\u00e0o. B\u1ea1n v\u1eabn ph\u1ea3i tr\u1ea3 ti\u1ec1n cho c\u00e1c nghi\u00ean c\u1ee9u SEO s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea1i sao SEO l\u1ea1i quan tr\u1ecdng?<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n c\u1ea7n bi\u1ebft r\u1eb1ng SEO r\u1ea5t quan tr\u1ecdng v\u00ec \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh l\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed cao tr\u00ean trang t\u00ecm ki\u1ebfm. B\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed cao, m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm hi\u1ec3u v\u00e0 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y s\u1ebd c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u00ec b\u1ea1n \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin b\u1eb1ng c\u00e1ch \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u1edf k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u. V\u00ec m\u1ee5c ti\u00eau c\u1ee7a SEO l\u00e0 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p v\u00e0o website, n\u00ean b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb h\u01a1n cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1ee3i \u00edch c\u1ee7a SEO l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<ul>\n<li>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn website c\u1ee7a doanh nghi\u1ec7p v\u1edbi chi ph\u00ed th\u1ea5p.<\/li>\n\n\n\n<li>Khi th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng, SEO s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn.<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u SEO cung c\u1ea5p c\u00e1c d\u1eef li\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung.<\/li>\n\n\n\n<li>S\u1edf h\u1eefu b\u00e0i vi\u1ebft n\u1eb1m \u1edf v\u1ecb tr\u00ed cao trong SERPs gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 ni\u1ec1m tin v\u1edbi kh\u00e1n gi\u1ea3.<\/li>\n\n\n\n<li>Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00ec h\u1ecd t\u00ecm th\u1ea5y sau khi nh\u1eadp m\u1ed9t c\u1ee5m t\u1eeb ho\u1eb7c c\u00e2u h\u1ecfi t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00f3 bao nhi\u00eau lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c SEO Marketing ph\u1ed5 bi\u1ebfn?<\/strong><\/h2>\n\n\n\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n SEO m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ho\u1eb7c nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c SEO kh\u00e1c nhau \u0111\u1ec3 gi\u00fap n\u1ed9i dung c\u1ee7a website \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed cao trong SERPs. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c SEO ph\u1ed5 bi\u1ebfn hi\u1ec7n nay:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. SEO Onpage<\/strong><\/h2>\n\n\n\n<p>SEO Onpage l\u00e0 s\u1eed d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u c\u00e1c y\u1ebfu t\u1ed1 t\u1eeb kh\u00f3a tr\u1ef1c ti\u1ebfp tr\u00ean trang \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u00fang v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin m\u00e0 b\u1ea1n cung c\u1ea5p. T\u1ed1i \u01b0u SEO Onpage s\u1ebd gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng website m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 gi\u00fap t\u1ed1i \u01b0u SEO Onpage nh\u01b0:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Th\u1ebb ti\u00eau \u0111\u1ec1 (Title tag): <\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 phi\u00ean b\u1ea3n r\u00fat g\u1ecdn c\u1ee7a ti\u00eau \u0111\u1ec1. T\u1ed1t nh\u1ea5t, th\u1ebb ti\u00eau \u0111\u1ec1 ch\u1ee9a t\u1ed1i \u0111a 60 k\u00fd t\u1ef1 v\u00e0 c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh. \u0110\u00f4i khi, t\u1eeb kh\u00f3a ph\u1ee5 v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n. \u0110\u00e2y l\u00e0 ti\u00eau \u0111\u1ec1 s\u1ebd xu\u1ea5t hi\u1ec7n trong SERPs v\u00e0 l\u00e0 c\u00e1ch c\u01a1 b\u1ea3n \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p v\u00e0o n\u1ed9i dung \u0111\u1ec3 xem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00f4 t\u1ea3 ng\u1eafn (Meta Description):<\/strong><\/h3>\n\n\n\n<p>N\u1ed9i dung n\u00e0y s\u1ebd gi\u00fap b\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn n\u1ed9i dung m\u00e0 b\u1ea1n d\u00f9ng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o n\u1ed9i dung. Meta Description s\u1ebd ch\u1ee9a \u00edt h\u01a1n 160 k\u00fd t\u1ef1 v\u00e0 c\u00f3 t\u1eeb kh\u00f3a b\u00ean trong.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>H\u00ecnh \u1ea3nh (Image):<\/strong><\/h3>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft c\u1ea7n c\u00f3 \u00edt nh\u1ea5t 1 h\u00ecnh \u1ea3nh v\u1edbi m\u00f4 t\u1ea3 c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a c\u1ee7a n\u00f3. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>URL &#8211; \u0110\u01b0\u1eddng d\u1eabn: <\/strong><\/h3>\n\n\n\n<p>URL \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u1ecba ch\u1ec9 website c\u1ee7a trang. B\u1ea1n ph\u1ea3i c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc nh\u01b0: kh\u00f4ng \u0111\u01b0\u1ee3c vi\u1ebft hoa, t\u1eeb kh\u00f4ng c\u00f3 d\u1ea5u, kh\u00f4ng c\u00f3 s\u1ed1 v\u00e0 ng\u00e0y th\u00e1ng) \u0111\u1ec3 t\u1ea1o ra m\u1ed9t URL. B\u00ean c\u1ea1nh \u0111\u00f3 URL c\u1ee7a b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c vi\u1ebft kh\u00f4ng d\u1ea5u v\u00e0 d\u00f9ng d\u1ea5u &#8216;-&#8216; \u0111\u1ec3 ng\u0103n c\u00e1ch gi\u1eefa c\u00e1c t\u1eeb. V\u00ed d\u1ee5: adsplus.vn\/blog\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 &#8211; Internal Link: <\/strong><\/h3>\n\n\n\n<p>C\u00e1c li\u00ean k\u1ebft gi\u00fap b\u1ea1n li\u00ean k\u1ebft n\u1ed9i dung \u1edf trang hi\u1ec7n t\u1ea1i \u0111\u1ebfn b\u1ea5t k\u1ef3 trang n\u00e0o tr\u00ean website c\u1ee7a m\u00ecnh. N\u00f3 cho ph\u00e9p c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean quan gi\u1eefa c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n v\u1edbi nhau. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a l\u00e0m v\u0103n b\u1ea3n g\u1eafn c\u00e1c link k\u1ebft n\u1ed1i v\u1edbi nhau. H\u00e3y h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng &#8216;b\u1ea5m v\u00e0o \u0111\u00e2y&#8217; l\u00e0m v\u0103n b\u1ea3n li\u00ean k\u1ebft v\u00ec \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch t\u1ef1 nhi\u00ean \u0111\u1ec3 gi\u1edbi thi\u1ec7u n\u1ed9i dung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N\u1ed9i dung &#8211; Content: <\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 theo m\u1ed9t s\u1ed1 y\u00eau c\u1ea7u \u0111\u1ec3 t\u1ed1i \u01b0u b\u00e0i vi\u1ebft chu\u1ea9n SEO. T\u1eeb kh\u00f3a ph\u1ea3i xu\u1ea5t hi\u1ec7n trong 100 t\u1eeb \u0111\u1ea7u ti\u00ean. M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a xuy\u00ean su\u1ed1t b\u00e0i vi\u1ebft v\u1edbi t\u1ef7 l\u1ec7 3-5%. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a v\u00e0 t\u1eeb \u0111\u1ed3ng ngh\u0129a nh\u1eb1m c\u1ee7ng c\u1ed1 n\u1ed9i dung trang. \u0110\u1ea3m b\u1ea3o \u0111\u00fang ng\u1eef ph\u00e1p v\u00e0 b\u1ed1 c\u1ee5c n\u1ed9i dung m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. SEO Off-page<\/strong><\/h2>\n\n\n\n<p>B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi gi\u1edbi thi\u1ec7u. Vi\u1ec7c gi\u1edbi thi\u1ec7u l\u00e0 nh\u1eefng l\u1eddi n\u00f3i \u0111\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi th\u00edch, tin t\u01b0\u1edfng v\u00e0 h\u00e0i l\u00f2ng khi l\u00e0m vi\u1ec7c ho\u1eb7c mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p. Do \u0111\u00f3, h\u00e3y coi SEO Off-page l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u c\u1ee7a website. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0ng kh\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>SEO Off-page l\u00e0 c\u00e1c li\u00ean k\u1ebft t\u1eeb website kh\u00e1c \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eadn th\u1ea5y \u0111\u1ed9 uy t\u00edn c\u1ee7a n\u1ed9i dung tr\u00ean website th\u00f4ng qua c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn. <\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u g\u00e2y kh\u00f3 kh\u0103n khi SEO Off-page l\u00e0 c\u00e1c website li\u00ean k\u1ebft \u0111\u1ebfn ph\u1ea3i c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng \u1edf ch\u1ee7 \u0111\u1ec1. Nh\u01b0ng h\u00e3y l\u01b0u \u00fd r\u1eb1ng SEO Off-page \u0111\u01b0\u1ee3c coi l\u00e0 SEO m\u0169 \u0111en (SEO Black hat) hay s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt \u0111\u1ec3 thao t\u00fang c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Do \u0111\u00f3, n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn v\u00e0 c\u00f3 th\u1ec3 b\u1ecb Google ph\u1ea1t n\u1ebfu b\u1ecb ph\u00e1t hi\u1ec7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u1ed9t s\u1ed1 \u0111\u1ecbnh d\u1ea1ng SEO Off-page:<\/strong><\/h3>\n\n\n\n<p>B\u00ean c\u1ea1nh nh\u1eadn c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c website kh\u00e1c (Backlinks) \u0111\u1ebfn n\u1ed9i dung c\u1ee7a trang. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c c\u00f3 th\u1ec3 d\u00f9ng \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn v\u1ec1 doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb m\u1ed9t webstie kh\u00e1c, l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng t\u1eeb website \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u00ean th\u1ee9 ba nh\u01b0 Google Business Profile hay Yelp.<\/p>\n\n\n\n<p>M\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a SEO Off-page l\u00e0 t\u00edn hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfn. H\u00e0nh \u0111\u1ed9ng n\u00e0y cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. SEO \u0111\u1ecba ph\u01b0\u01a1ng (Local SEO)<\/strong><\/h2>\n\n\n\n<p>SEO \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf mu\u1ed1n x\u00e2y d\u1ef1ng danh ti\u1ebfng c\u1ee7a m\u00ecnh \u1edf khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh. N\u00f3 s\u1ebd h\u1eefu \u00edch khi ai \u0111\u00f3 t\u00ecm ki\u1ebfm &#8220;ch\u1ea1y qu\u1ea3ng c\u00e1o google t\u1ea1i tp hcm&#8221; hay &#8220;ch\u1ea1y qu\u1ea3ng c\u00e1o google t\u1ea1i h\u00e0 n\u1ed9i&#8221;. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO \u0111\u1ecba ph\u01b0\u01a1ng:<\/p>\n\n\n\n<ul>\n<li>T\u00ean, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i tr\u00ean m\u1ecdi website c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a doanh nghi\u1ec7p ch\u00ednh x\u00e1c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang, th\u01b0 m\u1ee5c v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec trang H\u1ed3 s\u01a1 doanh nghi\u1ec7p tr\u00ean Google<\/li>\n<\/ul>\n\n\n\n<p>SEO \u0111\u1ecba ph\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong khu v\u1ef1c. N\u00f3 gi\u00fap ng\u01b0\u1eddi t\u00ecm ki\u1ebfm bi\u1ebft r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng n\u00ean l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<p>4. SEO K\u1ef9 thu\u1eadt (Technical SEO)<\/p>\n\n\n\n<p>SEO k\u1ef9 thu\u1eadt li\u00ean quan \u0111\u1ebfn c\u00e1ch m\u00e0 website \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng hay c\u1ea5u tr\u00fac c\u1ee7a website. C\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm th\u01b0\u1eddng \u0111\u1ec1 xu\u1ea5t c\u00e1c website c\u00f3 t\u1ed1c \u0111\u1ed9 t\u1ea3i nhanh v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi nhanh ch\u00f3ng, tin c\u1eady. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO k\u1ef9 thu\u1eadt:<\/p>\n\n\n\n<ul>\n<li>T\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang tr\u00ean website. B\u1ea1n n\u00ean t\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i trong v\u00f2ng ba gi\u00e2y ho\u1eb7c nhanh h\u01a1n.<\/li>\n\n\n\n<li>S\u1eeda l\u1ed7i website. Google kh\u00f4ng mu\u1ed1n \u0111\u01b0a ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ebfn n\u01a1i c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ed7i.<\/li>\n\n\n\n<li>Website th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Ph\u1ea7n l\u1edbn \u0111\u1ed9c gi\u1ea3 xem n\u1ed9i dung tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng. Website c\u1ea7n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng t\u1ed1t.<\/li>\n\n\n\n<li>T\u1ea1o v\u00e0 duy tr\u00ec sitemap c\u1ee7a website. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c.<\/li>\n\n\n\n<li>Lo\u1ea1i b\u1ecf v\u00e0 tr\u00e1nh tr\u00f9ng l\u1eb7p n\u1ed9i dung.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ki\u1ebfn th\u1ee9c Seo c\u01a1 b\u1ea3n quan tr\u1ecdng b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft ?<\/strong><\/h2>\n\n\n\n<p>V\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 SEO, vi\u1ec7c t\u00ecm hi\u1ec3u ph\u00e2n lo\u1ea1i <em>ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n<\/em> gi\u1eefa 1 bi\u1ec3n th\u00f4ng tin tr\u00ean m\u1ea1ng l\u00e0 v\u00f4 c\u00f9ng v\u1ea5t v\u1ea3 . N\u1ebfu b\u1ea1n l\u00ean m\u1ea1ng g\u00f5 t\u1eeb \u201c Ki\u1ebfn th\u1ee9c SEO\u201d th\u00ec h\u00e0ng lo\u1ea1t trang web v\u00e0 di\u1ec5n \u0111\u00e0n hi\u1ec7n ra s\u1ebd cung c\u1ea5p h\u00e0ng lo\u1ea1t ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n cho b\u1ea1n tha h\u1ed3 t\u00ecm hi\u1ec3u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ki\u00ea\u0301n th\u1ee9c SEO c\u01a1 b\u1ea3n<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n bi\u1ebft kh\u00f4ng SEO thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 nh\u1eefng&nbsp; ki\u1ebfn th\u1ee9c SEO b\u1ea1n t\u1eebng \u0111\u1ecdc \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ea1c h\u00e2u v\u00ec Google th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i thu\u1eadt to\u00e1n. B\u1ea1n l\u1ea1i m\u1edbi ch\u1eadp ch\u1eefng v\u00e0o ngh\u1ec1 ch\u1eb3ng l\u1ebd l\u1ea1i ph\u00ed th\u1eddi gian cho nh\u1eefng ki\u1ebfn th\u1ee9c SEO \u0111\u00e3 l\u1ed7i th\u1eddi kh\u00f4ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c n\u1eefa thay v\u00ec \u0111\u00f3 h\u00e3y t\u1eadp trung th\u1eddi gian v\u00e0o t\u00ecm hi\u1ec3u nh\u1eefng ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n v\u00e0 chu\u1ea9n, \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00fang \u0111\u1eafn cho qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00e2n b\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 SEO hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"291\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-02-300x291.jpg\" alt=\"seo\n\" class=\"wp-image-791\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-02-300x291.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-02-610x591.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-02-20x20.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-02.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>T\u00ecm ra \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi r\u1ea5t nhi\u1ec1u th\u1ee9 trong cu\u1ed9c s\u1ed1ng. T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i nh\u1eefng quy lu\u1eadt \u0111\u00f3.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao tr\u00ean <strong>Google<\/strong>, Bing hay l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm quan tr\u1ecdng kh\u00e1c, b\u1ea1n ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean b\u1ec1 m\u1eb7t n\u1ed5i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ecm.<\/p>\n\n\n\n<p>C\u1ea3 hai y\u1ebfu t\u1ed1 tr\u00ean \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng t\u1edbi v\u1ecb tr\u00ed c\u1ee7a website trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. V\u1eady c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o l\u00e0 quan tr\u1ecdng h\u01a1n v\u00e0 \u0111i\u1ec1u ch\u00ednh x\u00e1c b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m l\u00e0 g\u00ec \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a site?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/chien-thuat-seo-tren-instagram\/\">X\u00e2y d\u1ef1ng chi\u1ebfn thu\u1eadt SEO tr\u00ean Instagram m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/google-tung-ra-huong-dan-ecommerce-seo-cho-moi-doanh-nghiep\/\">Google tung ra h\u01b0\u1edbng d\u1eabn Ecommerce SEO cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-06-300x200.jpg\" alt=\"seo\" class=\"wp-image-792\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-06-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-06-610x406.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-06-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-06.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1.Title t\u1ed1i \u0111a 65 k\u00ed t\u1ef1.<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n \u0111\u1ec3 \u00fd m\u00e0 xem tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Title c\u1ee7a website n\u00e0o hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 ch\u1ec9 t\u1ed1i \u0111a 69 k\u00ed t\u1ef1. N\u1ebfu v\u01b0\u1ee3t qu\u00e1 n\u00f3 s\u1ebd xu\u1ea5t hi\u1ec7n d\u1ea5u 3 ch\u1ea5m.<\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng n\u00ean nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a qu\u00e1 nhi\u1ec1u v\u00e0o title v\u00ec Google d\u01b0\u1eddng nh\u01b0 ch\u1ec9 \u0111\u1ecdc m\u1ea5y t\u1eeb \u0111\u1ea7u v\u00ec th\u1ebf h\u00e3y \u0111\u1eb7t t\u1eeb kh\u00f3a quan tr\u1ecdng c\u1ee7a b\u1ea1n v\u00e0o \u0111\u1ea7u title.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Th\u1ebb H1 v\u00e0 H2<\/strong><\/h3>\n\n\n\n<p>M\u1ed7i trang ch\u1ec9 n\u00ean c\u00f3 1 th\u1ebb H1 v\u00e0 th\u1ebb H1 v\u00e0 H2 ph\u1ea3i ch\u1ee9a t\u1eeb kh\u00f3a. Th\u1ebb H1 n\u00ean l\u00e0 title lu\u00f4n b\u1ea1n nh\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. T\u1ed1i \u0111a 100 link trong 1 trang (webpage ch\u1ee9 kh\u00f4ng ph\u1ea3i website)<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u Google khuy\u1ebfn kh\u00edch c\u00e1c Webmaster n\u00ean \u00e1p d\u1ee5ng. S\u1ebd d\u1ec5 d\u00e0ng cho&nbsp; Google trong qu\u00e1 tr\u00ecnh index trang c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. S\u1ed1 l\u01b0\u1ee3ng d\u1ea5u Slash \u201c\/\u201d kh\u00f4ng \u1ea3nh h\u01b0\u1edfng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/strong><\/h3>\n\n\n\n<p>\u0110\u01b0\u1ee3c Matt Cutts ph\u00e1t bi\u1ec3u trong WorldCamp 2007. N\u00ean \u0111\u01b0\u1eddng d\u1eabn c\u1ee7a b\u1ea1n n\u1ebfu c\u00f3 nhi\u1ec1u \u201c\/\u201d c\u0169ng \u0111\u1eebng lo l\u1eafng qu\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Mu\u1ed1n \u0111\u01b0\u1ee3c index nhanh th\u00ec c\u1ea7n c\u00f3 sitemap<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 sitemap, 1 b\u00e0i vi\u1ebft m\u1edbi c\u00f3 th\u1ec3 m\u1ea5t 2-4 tu\u1ea7n \u0111\u1ec3 \u0111\u01b0\u1ee3c index, c\u00f2n n\u1ebfu c\u00f3 sitemap, b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c index trong 1 ng\u00e0y.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n d\u00f9ng m\u00e3 ngu\u1ed3n wordpress th\u00ec c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng plugin sau \u0111\u00e2y \u0111\u1ec3 t\u1ea1o sitemap nhanh ch\u00f3ng nh\u00e9: https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Density ( m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a) n\u00ean l\u00e0 bao nhi\u00eau?<\/strong><\/h3>\n\n\n\n<p>&#8211; M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch l\u00e0 2-4%. Tuy v\u1eady, n\u1ebfu b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean th\u00ec t\u1ef7 l\u1ec7 density l\u00e0 8% c\u0169ng kh\u00f4ng ph\u1ea3i cao, t\u1ea5t nhi\u00ean kh\u00f4ng n\u00ean l\u1eb7p l\u1ea1i \u201dngo\u1ea1i l\u1ec7\u201d \u0111\u00f3 nhi\u1ec1u l\u1ea7n.<\/p>\n\n\n\n<p>V\u00e0 l\u01b0u \u00fd th\u00eam nh\u00e9, c\u00f3 nhi\u1ec1u b\u00e0i vi\u1ebft \u0111\u1ee9ng top t\u1eeb kh\u00f3a kh\u00f3 v\u1edbi m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a ch\u1ec9 0,8%, \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n d\u1ec5 hi\u1ec3u, h\u00e3y nh\u1edb density ch\u1ec9 l\u00e0 1 trong h\u00e0ng tr\u0103m y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n v\u00e0o th\u1ee9 h\u1ea1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm b\u1ea1n nh\u00e9!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Tr\u00e1nh l\u1ed7i t\u00ean mi\u1ec1n c\u00f3 www v\u00e0 kh\u00f4ng www<\/strong><\/h3>\n\n\n\n<p>V\u00ed d\u1ee5 b\u1ea1n g\u00f5 seoantoan.com v\u00e0 www.seoantoan.com \u0111\u1ec1u t\u1edbi 2 \u0111\u1ecba ch\u1ec9 v\u1edbi \u0111\u01b0\u1eddng d\u1eabn ri\u00eang bi\u1ec7t c\u00f3 c\u00f9ng n\u1ed9i dung th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c ngay. B\u1ea1n n\u00ean \u0111i\u1ec1u h\u01b0\u1edbng v\u1ec1 duy nh\u1ea5t 1 \u0111\u1ecba ch\u1ec9 \u0111\u1ec3 tr\u00e1nh l\u1ed7i tr\u00f9ng l\u1eb7p n\u1ed9i dung nh\u00e9!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adsplus.vn\/blog\/loi-ich-cua-seo\/\">L\u1ee3i \u00edch c\u1ee7a SEO: B\u00ed m\u1eadt m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adsplus.vn\/blog\/google-experience-page-lieu-co-tac-dong-toi-seo\/\">Google Page Experience li\u1ec7u c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO ?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n c\u1ea7n l\u01b0u \u00fd:<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"268\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-03-300x268.jpg\" alt=\"ki\u1ebfn th\u1ee9c seo c\u01a1 b\u1ea3n \u1ea3nh 4\" class=\"wp-image-793\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-03-300x268.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-03-610x545.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-03-20x18.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/kien-thuc-seo-co-ban-danh-cho-nguoi-moi-bat-dau-03.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>S\u1eed d\u1ee5ng keyword trong th\u1ebb title 1 ho\u1eb7c 2 l\u1ea7n. C\u00e1c t\u1eeb quan tr\u1ecdng n\u1eb1m tr\u01b0\u1edbc.<\/li>\n\n\n\n<li>Keyword xu\u1ea5t hi\u1ec7n 1 l\u1ea7n trong th\u1ebb H1.<\/li>\n\n\n\n<li>Xu\u1ea5t hi\u1ec7n \u00edt nh\u1ea5t 3 l\u1ea7n trong n\u1ed9i dung b\u00e0i vi\u1ebft. T\u1ed1i thi\u1ec3u m\u1ed9t l\u1ea7n l\u00e0 c\u00f3 in \u0111\u1eadm.<\/li>\n\n\n\n<li>Xu\u1ea5t hi\u1ec7n \u00edt nh\u1ea5t 1 l\u1ea7n trong thu\u1ed9c t\u00ednh ALT c\u1ee7a th\u1ebb IMG, s\u1ebd gi\u00fap cho vi\u1ec7c SEO trang h\u00ecnh \u1ea3nh.<\/li>\n\n\n\n<li>Keyword xu\u1ea5t hi\u1ec7n m\u1ed9t l\u1ea7n trong URL<\/li>\n\n\n\n<li>\u00cdt nh\u1ea5t 1 ho\u1eb7c 2 l\u1ea7n trong Meta Description Tag gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng vi\u1ebfng th\u0103m trang web c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>H\u1ea1n ch\u1ebf xu\u1ea5t hi\u1ec7n l\u1eb7p l\u1ea1i trong c\u00e1c link text t\u1edbi trang kh\u00e1c trong c\u00f9ng site ho\u1eb7c site kh\u00e1c.<\/li>\n<\/ul>\n\n\n\n<p>Hy v\u1ecdng nh\u1eefng ki\u1ebfn th\u1ee9c SEO c\u01a1 b\u1ea3n n\u00e0y s\u1ebd gi\u00fap h\u1eefu \u00edch \u0111\u01b0\u1ee3c cho nh\u1eefng b\u1ea1n m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 SEO.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. 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