{"id":8215,"date":"2022-09-23T16:02:17","date_gmt":"2022-09-23T09:02:17","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=8215"},"modified":"2022-10-07T16:11:04","modified_gmt":"2022-10-07T09:11:04","slug":"ky-4-5-cach-sua-loi-theo-doi-chuyen-doi-tren-google-shopping","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ky-4-5-cach-sua-loi-theo-doi-chuyen-doi-tren-google-shopping","title":{"rendered":"K\u1ef3 4: 5 c\u00e1ch s\u1eeda l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"145\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/adwords-conversion-tracking-analytics-300x145.jpg\" alt=\"loi theo doi chuyen doi tren Google Shopping\" class=\"wp-image-8266\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/adwords-conversion-tracking-analytics-300x145.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/adwords-conversion-tracking-analytics-610x295.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/adwords-conversion-tracking-analytics.jpg 620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Google Shopping l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. Tuy nhi\u00ean, tr\u00ean Google Shopping \u0111\u00f4i khi v\u1eabn xu\u1ea5t hi\u1ec7n nhi\u1ec1u l\u1ed7i. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 l\u1ed7i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping?<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 thi\u1ebft l\u1eadp c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi c\u1ee7a m\u00ecnh h\u00e0ng gi\u1edd li\u1ec1n, \u0111\u1ea3m b\u1ea3o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a n\u00f3 \u0111\u1ec1u ho\u00e0n h\u1ea3o.<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch Google Shopping c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat h\u01a1n. \u0110\u1ed3ng th\u1eddi c\u00f2n gi\u00fap th\u00fac \u0111\u1ea9y nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn website c\u1ee7a b\u1ea1n nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p>T\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a b\u1ea1n v\u01b0\u1ee3t qu\u00e1 2% v\u00e0 b\u1ea1n c\u00f3 m\u1ed9t lu\u1ed3ng chuy\u1ec3n \u0111\u1ed5i \u1ed5n \u0111\u1ecbnh. Tuy nhi\u00ean, gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i l\u1ea1i l\u00e0 0.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 t\u00ecnh tr\u1ea1ng m\u00e0 nhi\u1ec1u ch\u1ee7 s\u1edf h\u1eefu c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. S\u1ef1 c\u1ed1 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng. V\u1eady l\u00e0m sao \u0111\u1ec3 kh\u1eafc ph\u1ee5c l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping. H\u00e3y c\u00f9ng Adsplus \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/google-ngan-chan-thu-rac-va-lam-dung\/\">Google h\u01b0\u1edbng d\u1eabn v\u1ec1 ng\u0103n ch\u1eb7n th\u01b0 r\u00e1c v\u00e0 l\u1ea1m d\u1ee5ng tr\u00ean n\u1ec1n t\u1ea3ng<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/cpc-la-gi-vi-sao-chon-hinh-thuc-cpc-trong-quang-cao-ads-nam-2018\/\">CPC l\u00e0 g\u00ec? V\u00ec sao n\u00ean ch\u1ecdn h\u00ecnh th\u1ee9c CPC trong qu\u1ea3ng c\u00e1o Google Ads<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Ch\u1ec9 s\u1eed d\u1ee5ng 1 quy t\u1eafc chuy\u1ec3n \u0111\u1ed5i trong AdWords<\/strong><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t l\u1ed7i kh\u00e1 ph\u1ed5 bi\u1ebfn trong vi\u1ec7c theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1ea1n ch\u1ec9 c\u1ea7n s\u1edf h\u1eefu m\u1ed9t lo\u1ea1i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t trong Google Ads, d\u1ef1a tr\u00ean website (AdWords) ho\u1eb7c d\u1ef1a tr\u00ean Analytics.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"143\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/conversions-adwords-300x143.png\" alt=\"loi theo doi chuyen doi tren Google Shopping\" class=\"wp-image-8223\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/conversions-adwords-300x143.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/conversions-adwords-610x292.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/conversions-adwords.png 734w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-size: 10pt;\">5 c\u00e1ch s\u1eeda l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping<\/span><\/em><\/p>\n\n\n\n<p>S\u1ef1 c\u1ed1 n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb th\u1ef1c t\u1ebf l\u00e0 \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng trang web trong Google Analytics, b\u1ea1n ph\u1ea3i c\u00e0i \u0111\u1eb7t M\u00e3 theo d\u00f5i Universal Analytics v\u00e0o m\u1ee5c &lt;head&gt; trong trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n. Thao t\u00e1c n\u00e0y s\u1ebd theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng cho Analytics. Do \u0111\u00f3, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i ho\u1ea1t \u0111\u1ed9ng n\u00e0y v\u1edbi t\u00e0i kho\u1ea3n Google Ads c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n khi thi\u1ebft l\u1eadp.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u1ebfu b\u1ea1n c\u00e0i \u0111\u1eb7t v\u00e0 t\u1ea1o quy t\u1eafc chuy\u1ec3n \u0111\u1ed5i trong Google Ads cho c\u1ea3 hai n\u1ec1n t\u1ea3ng \u0111\u1ec3 theo d\u00f5i. B\u1ea1n s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u1ea7n b\u00e1n h\u00e0ng v\u00e0 n\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch Google Shopping c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 ki\u1ec3m tra \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<ul><li>M\u1edf thanh<strong> \u2018C\u00f4ng c\u1ee5\u2019<\/strong> trong trang Ads ch\u00ednh c\u1ee7a b\u1ea1n<\/li><li>Nh\u1ea5p v\u00e0o m\u1ee5c <strong>\u2018Chuy\u1ec3n \u0111\u1ed5i\u2019<\/strong><\/li><li>N\u1ebfu b\u1ea1n th\u1ea5y c\u1ea3 2 l\u1ef1a ch\u1ecdn &#8216;<strong>Theo d\u00f5i d\u1ef1a tr\u00ean trang web&#8217;<\/strong>&nbsp;v\u00e0<strong>&nbsp;&#8216;Ph\u00e2n t\u00edch&#8217;<\/strong>&nbsp;\u0111\u1ec1u \u0111\u01b0\u1ee3c b\u1eadt, h\u00e3y t\u1eaft t\u00ednh n\u0103ng c\u1ee7a m\u1ed9t trong 2 \u0111\u1ec3 c\u00e1c s\u1ed1 li\u1ec7u c\u1ee7a b\u1ea1n ch\u00ednh x\u00e1c h\u01a1n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Thi\u00eat l\u1eadp th\u1ebb h\u1ed7 tr\u1ee3 ki\u1ec3m tra c\u1ee7a Google<\/strong><\/h2>\n\n\n\n<p>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng th\u1ebb h\u1ed7 tr\u1ee3 Google (Google Tag Assistant) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho tr\u00ecnh duy\u1ec7t website c\u1ee7a b\u1ea1n. N\u00f3 gi\u00fap \u0111\u1ea3m b\u1ea3o m\u00e3 theo d\u00f5i Universal Analytics \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t \u0111\u00fang tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"216\" height=\"300\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Capture-5-c\u00e1ch-216x300.png\" alt=\"loi theo doi chuyen doi tren Google Shopping\" class=\"wp-image-8260\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Capture-5-c\u00e1ch-216x300.png 216w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Capture-5-c\u00e1ch.png 333w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-size: 10pt;\">5 c\u00e1ch s\u1eeda l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping<\/span><\/em><\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 th\u1ea5y trong h\u00ecnh tr\u00ean, th\u1ebb h\u1ed7 tr\u1ee3 Google cho ph\u00e9p b\u1ea1n xem li\u1ec7u m\u00e3 Analytics c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t \u0111\u00fang tr\u00ean trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay kh\u00f4ng.<\/p>\n\n\n\n<ul><li>N\u1ebfu m\u1ed9t khu\u00f4n m\u1eb7t c\u01b0\u1eddi m\u00e0u xanh l\u00e1 c\u00e2y hi\u1ec7n l\u00ean, bi\u1ec3u th\u1ecb r\u1eb1ng m\u1ecdi th\u1ee9 \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng t\u1ed1t.<\/li><li>N\u1ebfu tr\u00ean m\u00e0n h\u00ecnh xu\u1ea5t hi\u1ec7n khu\u00f4n m\u1eb7t m\u00e0u xanh d\u01b0\u01a1ng ch\u1ee9ng t\u1ecf r\u1eb1ng m\u00e3 Analytics \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eafp \u0111\u1eb7t \u0111\u00fang n\u01a1i. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn ho\u1eb7c s\u1eeda ch\u1eefa m\u1ed9t ch\u00fat.<\/li><li>C\u00f2n n\u1ebfu b\u1ea1n nh\u00ecn th\u1ea5y khu\u00f4n m\u1eb7t bu\u1ed3n m\u00e0u \u0111\u1ecf, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 M\u00e3 theo d\u00f5i Universal Analytics c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t kh\u00f4ng ch\u00ednh x\u00e1c.<\/li><\/ul>\n\n\n\n<p>V\u1eady l\u00e0m sao \u0111\u1ec3 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 n\u00e0y?<\/p>\n\n\n\n<p>H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng \u0111o\u1ea1n m\u00e3 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t trong \u0111o\u1ea1n m\u00e3 b\u1eaft \u0111\u1ea7u b\u1eb1ng <strong>&lt;head&gt;<\/strong> v\u00e0 k\u1ebft th\u00fac b\u1eb1ng <strong>&lt;\/head&gt;<\/strong>. N\u1ebfu m\u00e3 c\u1ee7a b\u1ea1n \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u ngo\u00e0i c\u00e1c th\u00f4ng s\u1ed1 \u0111\u00f3, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng theo d\u00f5i \u0111\u00fang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Xem x\u00e9t l\u1ea1i m\u1ee5c ti\u00eau v\u00e0 k\u00eanh tr\u00ean Google Analytics<\/strong><\/h2>\n\n\n\n<p>\u0110i\u1ec1u l\u00e0m cho Analytics tr\u1edf n\u00ean tuy\u1ec7t v\u1eddi l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n gi\u00fap th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u00e1n h\u00e0ng tr\u00ean website c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau trong Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean website c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ed1t h\u01a1n c\u00e1c trang nh\u1ea5t \u0111\u1ecbnh v\u00e0 chi\u1ebfn d\u1ecbch Google Shopping.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng <strong>M\u1ee5c ti\u00eau Google Analytics<\/strong> \u0111\u1ec3 theo d\u00f5i doanh thu c\u1ee7a m\u00ecnh. H\u00e3y l\u01b0u \u00fd t\u00f9y ch\u1ecdn <strong>K\u00eanh<\/strong> v\u00ec n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c theo d\u00f5i ngu\u1ed3n g\u1ed1c c\u1ee7a giao d\u1ecbch\/doanh thu.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 &#8220;<strong>M\u1ee5c ti\u00eau \u0111\u00edch &#8211; Destination Goal<\/strong>&#8220;. M\u1ee5c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n k\u00edch ho\u1ea1t chuy\u1ec3n \u0111\u1ed5i khi ai \u0111\u00f3 truy c\u1eadp trang \u0111\u00edch c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"247\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/muc-tieu-dich-2-300x247.png\" alt=\"loi theo doi chuyen doi tren Google Shopping\" class=\"wp-image-8262\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/muc-tieu-dich-2-300x247.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/muc-tieu-dich-2-610x502.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/muc-tieu-dich-2.png 630w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-size: 10pt;\">K\u00edch ho\u1ea1t chuy\u1ec3n \u0111\u1ed5i khi ai \u0111\u00f3 truy c\u1eadp v\u00e0o&nbsp;URL \u0111\u00edch &#8220;\/ checkout \/ thank_you&#8221;.<\/span><\/em><\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, m\u1ee5c t\u00f9y ch\u1ecdn<strong> &#8216;Gi\u00e1 tr\u1ecb&#8217;<\/strong> b\u1ecb t\u1eaft. Do \u0111\u00f3, c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ea3i b\u1eadt theo d\u00f5i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u doanh thu khi giao d\u1ecbch \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t.<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf \u0111\u00e2y, t\u00f9y ch\u1ecdn <strong>K\u00eanh<\/strong> b\u1ecb t\u1eaft. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea5t k\u1ec3 kh\u00e1ch truy c\u1eadp website \u0111\u1ebfn \u0111\u00edch \u0111\u1ebfn trang \u0111\u00edch nh\u01b0 th\u1ebf n\u00e0o, giao d\u1ecbch s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh.<\/p>\n\n\n\n<p>N\u1ebfu k\u00eanh \u0111\u01b0\u1ee3c b\u1eadt, kh\u00e1ch h\u00e0ng truy c\u1eadp s\u1ebd ph\u1ea3i ho\u00e0n t\u1ea5t c\u00e1c b\u01b0\u1edbc ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c n\u00eau chi ti\u1ebft trong k\u00eanh \u0111\u1ec3 giao d\u1ecbch \u0111\u01b0\u1ee3c theo d\u00f5i \u0111\u00fang.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, h\u00e3y xem v\u00ed d\u1ee5 sau \u0111\u00e2y:<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"162\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/vidu-300x162.png\" alt=\"google mua s\u1eafm\" class=\"wp-image-8263\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/vidu-300x162.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/vidu-610x329.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/vidu.png 656w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-size: 10pt;\">5 c\u00e1ch s\u1eeda l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping<\/span><\/em><\/p>\n\n\n\n<p>Theo v\u00ed d\u1ee5 tr\u00ean, \u0111\u1ec3 theo d\u00f5i \u0111\u00fang m\u1ed9t giao d\u1ecbch, kh\u00e1ch h\u00e0ng truy c\u1eadp s\u1ebd ph\u1ea3i th\u1ef1c hi\u1ec7n theo t\u1eebng b\u01b0\u1edbc trong th\u1ee9 t\u1ef1 ch\u00ednh x\u00e1c n\u00e0y.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi b\u00e1n n\u00e0y mu\u1ed1n xem c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp t\u1eeb t\u1eebng t\u00f9y ch\u1ecdn kh\u00e1c nhau. Tuy nhi\u00ean, h\u1ecd kh\u00f4ng bi\u1ebft r\u1eb1ng h\u1ecd kh\u00f4ng th\u1ec3 ho\u00e0n th\u00e0nh k\u00eanh \u0111\u01b0\u1ee3c \u0111\u00ednh k\u00e8m v\u1edbi m\u1ee5c ti\u00eau mua h\u00e0ng \u0111\u00edch c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c Analytics ph\u00e2n b\u1ed1 kh\u00f4ng ch\u00ednh x\u00e1c c\u00e1c giao d\u1ecbch v\u00e0 doanh thu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4.&nbsp;Ki\u1ec3m tra th\u1ebb chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean Ads c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n<p>Khi b\u1ea1n c\u00e0i \u0111\u1eb7t \u0111o\u1ea1n m\u00e3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean AdWords tr\u00ean website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh. H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh m\u00e3 \u0111\u1ec3 theo d\u00f5i \u0111\u00fang gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 BigCommerce ho\u1eb7c Shopify tr\u00ean n\u1ec1n t\u1ea3ng. B\u1ea1n ph\u1ea3i c\u00f3 c\u00e1c bi\u1ebfn th\u1ec3 ri\u00eang c\u1ee7a c\u00e1c \u0111o\u1ea1n m\u00e3 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i bi\u1ebfn m\u00e0 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i th\u00eam v\u00e0o m\u00e3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean AdWords c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 \u0111\u1ed1i v\u1edbi BigCommerce.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"127\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/theo-doi-300x127.png\" alt=\"google mua s\u1eafm\" class=\"wp-image-8264\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/theo-doi-300x127.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/theo-doi-610x259.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/theo-doi.png 678w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-size: 10pt;\">5 c\u00e1ch s\u1eeda l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping<\/span><\/em><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 website t\u00f9y ch\u1ec9nh, c\u00f3 c\u00e1c t\u00f9y ch\u1ecdn c\u00f3 s\u1eb5n th\u00f4ng qua AdWords tr\u1ef1c ti\u1ebfp. T\u00ednh n\u0103ng n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh \u0111o\u1ea1n m\u00e3 d\u1ef1a tr\u00ean khu\u00f4n kh\u1ed5 website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"183\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/vid-3-300x183.png\" alt=\"google mua s\u1eafm\" class=\"wp-image-8265\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/vid-3-300x183.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/vid-3-610x372.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/vid-3.png 670w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-size: 10pt;\">5 c\u00e1ch s\u1eeda l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping<\/span><\/em><\/p>\n\n\n\n<p>Khi b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh x\u00e1c m\u00e3 theo d\u00f5i c\u1ee7a m\u00ecnh, Google AdWords s\u1ebd b\u1eaft \u0111\u1ea7u k\u00e9o c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ch\u00ednh x\u00e1c. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. S\u1eed d\u1ee5ng URL t\u0129nh l\u00e0m URL m\u1ee5c ti\u00eau trong Analytics<\/strong><\/h2>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c theo d\u00f5i ch\u00ednh x\u00e1c chuy\u1ec3n \u0111\u1ed5i trong Analytics ho\u1eb7c AdWords. Ch\u1ec9 c\u00f3 m\u1ed9t l\u1eddi khuy\u00ean, \u0111\u00f3 l\u00e0 c\u00e0ng \u0111\u01a1n gi\u1ea3n th\u00ec c\u00e0ng t\u1ed1t. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t trang \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t m\u1ed7i l\u1ea7n giao d\u1ecbch ho\u00e0n t\u1ea5t. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng doanh thu b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n trong ph\u1ea1m vi ng\u00e0y \u0111\u00e3 ch\u1ecdn c\u1ee7a m\u00ecnh. Ch\u01b0a k\u1ec3, vi\u1ec7c t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng RLSA nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua tr\u01b0\u1edbc \u0111\u00f3. Th\u1eadm ch\u00ed l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 b\u1ecf qua qu\u00e1 tr\u00ecnh thanh to\u00e1n tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 URL c\u1ee7a trang \u0111\u00edch (landing page):<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.yourecommercestore.com\/order_confirmation\n<\/div><\/figure>\n\n\n\n<p>Trang n\u00e0y s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c <strong>Google Analytics<\/strong> nh\u1eadn ra. C\u00f4ng c\u1ee5 s\u1ebd theo d\u00f5i doanh s\u1ed1 c\u1ee7a b\u1ea1n r\u1ea5t \u0111\u01a1n gi\u1ea3n th\u00f4ng qua <strong>M\u1ee5c ti\u00eau.<\/strong><\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u&nbsp;tr\u01b0\u1eddng h\u1ee3p m\u00e0 m\u1ed7i \u0111\u01a1n \u0111\u1eb7t h\u00e0ng s\u1ebd k\u00edch ho\u1ea1t trang \u0111\u00edch m\u1edbi ch\u1ee9a s\u1ed1 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng duy nh\u1ea5t v\u00e0 th\u00f4ng tin kh\u00e1c.&nbsp;\u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u00e1ch Google theo d\u00f5i b\u00e1n h\u00e0ng.&nbsp;\u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n xem x\u00e9t tr\u00e1nh v\u00ec n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch b\u1ea1n ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t Google Mua s\u1eafm. Th\u1eadm ch\u00ed, \u0111\u00f4i khi t\u00ednh n\u0103ng n\u00e0y s\u1ebd x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c qu\u1ea3n l\u00fd t\u1ed1t t\u00e0i kho\u1ea3n tr\u00ean Google Merchant Center. C\u00e1c doanh nghi\u1ec7p khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping c\u00f2n ph\u1ea3i ch\u00fa \u00fd ki\u1ec3m tra th\u01b0\u1eddng xuy\u00ean c\u00e1c theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Shopping l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u1ef1c tuy\u1ebfn h\u1eefu \u00edch<\/strong><\/h3>\n\n\n\n<p>N\u00f3 s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ebfn g\u1ea7n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o h\u1ee3p l\u00fd. M\u1eb7c d\u00f9 Google Shopping \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng v\u00e0 r\u1ed9ng r\u00e3i nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. Tuy nhi\u00ean, \u0111\u00e2y v\u1eabn c\u00f2n l\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi t\u1ea1i Vi\u1ec7t Nam. Do \u0111\u00f3, vi\u1ec7c x\u1ea3y ra c\u00e1c l\u1ed7i khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Shopping l\u00e0 \u0111i\u1ec1u kh\u00f4ng tr\u00e1nh kh\u1ecfi. <\/p>\n\n\n\n<p>Adsplus hy v\u1ecdng th\u00f4ng qua c\u00e1c th\u00f4ng tin v\u1eeba n\u00eau tr\u00ean s\u1ebd gi\u00fap c\u00e1c b\u1ea1n kh\u1eafc ph\u1ee5c l\u1ed7i v\u1ec1 vi\u1ec7c theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping. Trong k\u1ef3 ti\u1ebfp theo, Adsplus s\u1ebd c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 c\u00e1c c\u1ea3i ti\u1ebfn c\u1ee7a Google. \u0110\u1ec3 t\u1eeb \u0111\u00e2y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u00e1ch th\u1ee9c khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Google&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/adsplus.vn\/\" target=\"_blank\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Shopping l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. Tuy nhi\u00ean, tr\u00ean Google Shopping \u0111\u00f4i khi v\u1eabn xu\u1ea5t hi\u1ec7n nhi\u1ec1u l\u1ed7i. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 l\u1ed7i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping? B\u1ea1n \u0111\u00e3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1160],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 c\u00e1ch s\u1eeda l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping<\/title>\n<meta name=\"description\" content=\"Ngo\u00e0i vi\u1ec7c qu\u1ea3n l\u00fd t\u1ed1t t\u00e0i kho\u1ea3n Google Merchant, c\u00e1c doanh nghi\u1ec7p c\u00f2n ph\u1ea3i ch\u00fa \u00fd ki\u1ec3m tra c\u00e1c theo d\u00f5i l\u1ed7i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean Google Shopping.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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