{"id":8421,"date":"2018-10-15T10:38:43","date_gmt":"2018-10-15T10:38:43","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=8421"},"modified":"2022-09-23T15:08:55","modified_gmt":"2022-09-23T08:08:55","slug":"huong-dan-cai-dat-dung-loai-chien-dich-quang-cao-adwords","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/huong-dan-cai-dat-dung-loai-chien-dich-quang-cao-adwords","title":{"rendered":"K\u1ef3 1: H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads"},"content":{"rendered":"\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads<\/a> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn v\u00e0 nhanh ch\u00f3ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 kinh doanh l\u1ef1a ch\u1ecdn. Hi\u1ec7n nay nhi\u1ec1u ng\u01b0\u1eddi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads th\u01b0\u1eddng t\u1ef1 t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, vi\u1ec7c thi\u1ebfu nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o Google Ads. C\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng qu\u1ea3ng c\u00e1o k\u00e9m hi\u1ec7u qu\u1ea3, l\u00e3ng ph\u00ed ti\u1ec1n ngay \u1edf b\u01b0\u1edbc c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Adwords<\/p>\n\n\n\n

\"C\u00e0i<\/figure><\/div>\n\n\n\n

H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads<\/em><\/span><\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft n\u00e0y Adsplus<\/strong> s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1c b\u1ea1n c\u00e1ch c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads. Nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 kinh doanh c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o cho m\u00ecnh m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m. M\u1eddi c\u00e1c b\u1ea1n c\u00f9ng theo d\u00f5i!<\/p>\n\n\n\n

1. Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads<\/strong><\/h2>\n\n\n\n

Qu\u1ea3ng c\u00e1o v\u1edbi Google Ads b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ea1o chi\u1ebfn d\u1ecbch<\/strong>. Lo\u1ea1i chi\u1ebfn d\u1ecbch b\u1ea1n ch\u1ecdn \u0111\u1ec3 t\u1ea1o n\u00ean d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean Google.com.vn. \u0110\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch truy c\u1eadp h\u01a1n \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh. B\u1ea1n n\u00ean ch\u1ecdn chi\u1ebfn d\u1ecbch tr\u00ean M\u1ea1ng t\u00ecm ki\u1ebfm<\/strong>. M\u1ed7i m\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch kh\u00e1c nhau \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

C\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Adwords bao g\u1ed3m:<\/em><\/p>\n\n\n\n

– Chi\u1ebfn d\u1ecbch tr\u00ean M\u1ea1ng t\u00ecm ki\u1ebfm
-Chi\u1ebfn d\u1ecbch tr\u00ean M\u1ea1ng hi\u1ec3n th\u1ecb
-Chi\u1ebfn d\u1ecbch mua s\u1eafm
-Chi\u1ebfn d\u1ecbch video
-Chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng to\u00e0n c\u1ea7u<\/p>\n\n\n\n

2. C\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch<\/strong><\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads<\/em><\/span><\/p>\n\n\n\n

Khi b\u1ea1n t\u1ea1o 1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads m\u1edbi. S\u1ebd th\u1ea5y l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean l\u00e0 “M\u1ea1ng t\u00ecm ki\u1ebfm v\u1edbi ch\u1ecdn hi\u1ec3n th\u1ecb”<\/strong> v\u00e0 “Ch\u1ec9 m\u1ea1ng t\u00ecm ki\u1ebfm”<\/strong>.<\/p>\n\n\n\n

V\u1edbi lo\u1ea1i chi\u1ebfn d\u1ecbch “M\u1ea1ng t\u00ecm ki\u1ebfm v\u1edbi ch\u1ecdn hi\u1ec3n th\u1ecb”<\/strong>. Qu\u1ea3ng c\u00e1o s\u1ebd hi\u1ec3n th\u1ecb tr\u00ean t\u00ecm ki\u1ebfm khi c\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kho\u00e1 m\u00e0 ch\u00fang ta l\u1ef1a ch\u1ecdn. \u0110\u1ed3ng th\u1eddi qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n c\u0169ng s\u1ebd hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c b\u00e0i vi\u1ebft. B\u00e0i vi\u1ebft tr\u00ean website \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o Google c\u00f3 li\u00ean quan t\u1edbi t\u1eeb kho\u00e1 m\u00e0 b\u1ea1n ch\u1ecdn.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads<\/em><\/span><\/p>\n\n\n\n

V\u00ed d\u1ee5 b\u1ea1n l\u1ef1a ch\u1ecdn t\u1eeb kho\u00e1 “S\u1eefa tr\u1ebb em”.<\/strong> Qu\u1ea3ng c\u00e1o s\u1ebd hi\u1ec3n th\u1ecb khi c\u00f3 ai \u0111\u00f3 t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 “S\u1eefa tr\u1ebb em”<\/strong>, \u0111\u1ed3ng th\u1eddi c\u0169ng hi\u1ec3n th\u1ecb b\u00ean c\u1ea1nh b\u00e0i vi\u1ebft v\u1ec1 S\u1eefa tr\u1ebb em tr\u00ean c\u00e1c website thu\u1ed9c h\u1ec7 th\u1ed1ng Display c\u1ee7a Google (Webtretho, Vnexpress, Thanhnien …)<\/p>\n\n\n\n

Vi\u1ec7c n\u00e0y s\u1ebd d\u1eabn t\u1edbi l\u00e3ng ph\u00ed r\u1ea5t l\u1edbn v\u00ec qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u00f3 hi\u1ec7u qu\u1ea3 r\u1ea5t kh\u00e1c nhau<\/strong><\/h4>\n\n\n\n

Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng s\u1ebd c\u00f3 t\u1ec9 l\u1ec7 mua h\u00e0ng t\u1ed1t h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n

(Google mua l\u1ea1i c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c website b\u00e1o ch\u00ed, di\u1ec5n \u0111\u00e0n, blog, g\u1ecdi l\u00e0 Google Display Network – M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 s\u1ebd hi\u1ec3n th\u1ecb v\u0103n b\u1ea3n, banner, video … v\u1edbi ch\u1eef i trong v\u00f2ng tr\u00f2n m\u00e0u xanh\/x\u00e1m ph\u00eda tr\u00ean b\u00ean ph\u1ea3i c\u1ee7a qu\u1ea3ng c\u00e1o).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ch\u00fa th\u00edch:<\/em><\/strong><\/p>\n\n\n\n

– H\u00ecnh 1: N\u1ebfu b\u1ea1n \u0111ang c\u00e0i sai, h\u00e3y ngay l\u1eadp t\u1ee9c ch\u1ec9nh s\u1eeda c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch v\u00e0 chuy\u1ec3n v\u1ec1    “Ch\u1ec9 m\u1ea1ng t\u00ecm ki\u1ebfm”<\/p>\n\n\n\n

– H\u00ecnh 2: N\u1ebfu b\u00ean c\u1ed9t tr\u00e1i, b\u1ea1n nh\u00ecn th\u1ea5y bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0 trong \u00f4 m\u00e0u \u0111\u1ecf t\u1ee9c l\u00e0 b\u1ea1n c\u00e0i sai    lo\u1ea1i chi\u1ebfn d\u1ecbch r\u1ed3i<\/p>\n\n\n\n

– H\u00ecnh 3: \u0110\u00e2y l\u00e0 c\u00e1ch c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch<\/p>\n\n\n\n

3. C\u00e0i \u0111\u1eb7t nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Adwords<\/strong><\/h2>\n\n\n\n

Khi b\u1ea1n c\u00e0i \u0111\u1eb7t nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ecba \u0111i\u1ec3m (VD: H\u00e0 N\u1ed9i). Qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb v\u1edbi ng\u01b0\u1eddi \u0111ang c\u00f3 \u0111\u1ecba ch\u1ec9 IP t\u1ea1i H\u00e0 N\u1ed9i. V\u00ed d\u1ee5 nh\u01b0 m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i … trong khu v\u1ef1c H\u00e0 N\u1ed9i. M\u00e0 c\u00f2n hi\u1ec3n th\u1ecb khi c\u00f3 ng\u01b0\u1eddi t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c g\u00f5 t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng c\u1ed9ng v\u1edbi danh t\u1eeb \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n\n\n\n

V\u00ed d\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm “\u0110i\u1ec7n hoa H\u00e0 N\u1ed9i”<\/strong> th\u00ec d\u00f9 b\u1ea1n \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u c\u0169ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec7n hoa t\u1ea1i H\u00e0 N\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 xem ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh \u0111\u1ebfn t\u1eeb \u0111\u00e2u b\u1eb1ng c\u00e1ch v\u00e0o tab “Th\u1ee9 Nguy\u00ean”. <\/strong>V\u00e0 ch\u1ecdn ch\u1ebf \u0111\u1ed9 xem l\u00e0 v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u1ea1n s\u1ebd th\u1ea5y ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u1ebfn t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. N\u1ebfu kh\u00f4ng mu\u1ed1n qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb nh\u01b0 v\u1eady, h\u00e3y l\u1ef1a ch\u1ecdn nh\u01b0 trong h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y<\/p>\n\n\n\n

\"C\u00e0i<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Adwords<\/em><\/span><\/p>\n\n\n\n

4. L\u1ef1a ch\u1ecdn gi\u1edd qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p<\/strong><\/h2>\n\n\n\n

\u0110\u1eebng qu\u00ean v\u1edbi chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o Google. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t khung gi\u1edd \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong ng\u00e0y. H\u00e3y \u0111\u1eb7t qu\u1ea3ng c\u00e1o ng\u1eebng ch\u1ea1y v\u00e0o nh\u1eefng khung gi\u1edd m\u00e0 b\u1ea1n cho r\u1eb1ng kh\u00f4ng hi\u1ec7u qu\u1ea3 ho\u1eb7c b\u1ea1n kh\u00f4ng c\u00f3 th\u1eddi gian ti\u1ebfp kh\u00e1ch (ngh\u1ec9 tr\u01b0a, n\u1eeda \u0111\u00eam)<\/p>\n\n\n\n

V\u1edbi nh\u1eefng k\u1ef9 thu\u1eadt c\u01a1 b\u1ea3n tr\u00ean, b\u1ea1n h\u00e3y b\u1eaft tay v\u00e0o ch\u1ec9nh s\u1eeda chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, s\u1ebd ti\u1ebft ki\u1ec7m cho b\u1ea1n t\u1eeb 30%-50% ng\u00e2n s\u00e1ch \u0111ang l\u00e3ng ph\u00ed \u0111\u1ea5y.<\/p>\n\n\n\n

\"C\u00e0i<\/figure><\/div>\n\n\n\n

H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads<\/em><\/span><\/p>\n\n\n\n

M\u1eb7c d\u00f9 Google Ads l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ec5 s\u1eed d\u1ee5ng<\/strong><\/h4>\n\n\n\n

Tuy nhi\u00ean vi\u1ec7c thi\u1ebfu s\u00f3t ki\u1ebfn th\u1ee9c v\u00e0 nh\u1eefng kinh nghi\u1ec7m c\u1ea7n thi\u1ebft. C\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n g\u1eb7p r\u1eafc r\u1ed1i trong qu\u00e1 tr\u00ecnh t\u1ea1o l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads. Adplus hy v\u1ecdng v\u1edbi h\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t \u0111\u00fang lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads tr\u00ean. S\u1ebd gi\u00fap \u00edch c\u00e1c b\u1ea1n trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m. Trong k\u1ef3 sau Adplus s\u1ebd b\u1eadt m\u00ed c\u00e1c b\u00ed quy\u1ebft gi\u00fap l\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Google Ads theo t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, m\u1eddi c\u00e1c b\u1ea1n c\u00f9ng \u0111\u00f3n xem!<\/p>\n\n\n\n

V\u1edbi m\u1ee5c ti\u00eau \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ti\u1ebft ki\u1ec7m v\u00e0 hi\u1ec7u qu\u1ea3. Adsplus tin r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google Ads s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng h\u01a1n. C\u0169ng nh\u01b0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f4ng ty truy\u1ec1n th\u00f4ng Adsplus.vn – \u0110\u1ed1i t\u00e1c qua\u0309ng ca\u0301o Google ta\u0323i Vi\u00ea\u0323t Nam h\u00e2n h\u1ea1nh cung c\u00e2\u0301p ca\u0301c gia\u0309i pha\u0301p qua\u0309ng ca\u0301o tr\u00ean Google \u0111\u00ea\u0301n v\u01a1\u0301i Doanh nghi\u00ea\u0323p m\u00f4\u0323t ca\u0301ch minh ba\u0323ch v\u00e0 hi\u00ea\u0323u qua\u0309 nh\u00e2\u0301t. M\u1eddi c\u00e1c b\u1ea1n tham kh\u1ea3o d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google Ads t\u1ea1i \u0111\u00e2y.<\/a><\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n