{"id":8467,"date":"2018-10-16T04:30:41","date_gmt":"2018-10-16T04:30:41","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=8467"},"modified":"2022-09-23T15:08:43","modified_gmt":"2022-09-23T08:08:43","slug":"ky-2-lua-chon-nham-muc-tieu-quang-cao-adwords-theo-tu-khoa-doi-sanh-rong","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ky-2-lua-chon-nham-muc-tieu-quang-cao-adwords-theo-tu-khoa-doi-sanh-rong","title":{"rendered":"K\u1ef3 2: L\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Google Ads theo t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng"},"content":{"rendered":"\n

Google Ads l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o d\u1ec5 nh\u1ea5t v\u00e0 nhanh nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u, website, h\u00ecnh \u1ea3nh\u2026c\u1ee7a b\u1ea1n c\u00f3 m\u1eb7t tr\u00ean Google v\u00e0 c\u00e1c website li\u00ean k\u1ebft v\u1edbi Google. Qu\u1ea3ng c\u00e1o Google Ads<\/strong><\/a> v\u1edbi kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn, linh \u0111\u1ed9ng trong ng\u00e2n s\u00e1ch v\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o; \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng qua nh\u1eafm m\u1ee5c ti\u00eau theo t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng. Ch\u00ednh v\u00ec nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i tr\u00ean m\u00e0 d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. Tuy nhi\u00ean vi\u1ec7c thi\u1ebfu s\u00f3t c\u00e1c kinh nghi\u1ec7m v\u00e0 c\u00e1c ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u00e1 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Ads.<\/p>\n\n\n\n

\"Nh\u1eafm<\/figure><\/div>\n\n\n\n

L\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Google Ads theo t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng<\/span><\/em><\/p>\n\n\n\n

M\u1ed9t l\u1ed7i c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 s\u1eed d\u1ee5ng “\u0110\u1ed1i s\u00e1nh r\u1ed9ng”. N\u1ebfu \u0111\u00e2y l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1ea1n nghe th\u1ea5y thu\u1eadt ng\u1eef n\u00e0y. V\u00e0 b\u1ea1n \u0111ang t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o Google th\u00ec b\u1ea1n \u0111ang l\u00e3ng ph\u00ed t\u1edbi 30% ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u0110\u1ec3 gi\u00fap c\u00e1c nh\u00e0 doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y. C\u0169ng nh\u01b0 t\u1ef1 t\u1ea1o l\u1eadp cho m\u00ecnh m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads<\/strong><\/a> hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m. Trong b\u00e0i vi\u1ebft n\u00e0y Adplus s\u1ebd cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u1ec1 l\u1ed7i \u0111\u1ed1i s\u00e1nh r\u1ed9ng t\u1eeb kh\u00f3a. C\u0169ng nh\u01b0 c\u00e1ch l\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Google Ads theo t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng. M\u1eddi c\u00e1c b\u1ea1n c\u00f9ng theo d\u00f5i nh\u00e9!<\/p>\n\n\n\n

\u0110\u1ed1i s\u00e1nh r\u1ed9ng l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

\u0110\u1ed1i s\u00e1nh r\u1ed9ng l\u00e0 lo\u1ea1i \u0111\u1ed1i s\u00e1nh m\u1eb7c \u0111\u1ecbnh. M\u00e0 t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh n\u1ebfu b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh m\u1ed9t lo\u1ea1i \u0111\u1ed1i s\u00e1nh kh\u00e1c. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn \u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c, \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb ho\u1eb7c \u0111\u1ed1i s\u00e1nh ph\u1ee7 \u0111\u1ecbnh. H\u1ec7 th\u1ed1ng Google Ads<\/strong><\/a> t\u1ef1 \u0111\u1ed9ng ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean nh\u1eefng bi\u1ebfn th\u1ec3 c\u00f3 li\u00ean quan c\u1ee7a t\u1eeb kh\u00f3a. N\u00f3 bao g\u1ed3m t\u1eeb \u0111\u1ed3ng ngh\u0129a, d\u1ea1ng s\u1ed1 \u00edt v\u00e0 s\u1ed1 nhi\u1ec1u, l\u1ed7i ch\u00ednh t\u1ea3 c\u00f3 th\u1ec3 c\u00f3. C\u00f3 c\u00e1c bi\u1ebfn th\u1ec3 t\u1eeb g\u1ed1c (ch\u1eb3ng h\u1ea1n nh\u01b0 s\u00e0n v\u00e0 l\u00e0m s\u00e0n). C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 c\u00f3 li\u00ean quan kh\u00e1c.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00ed du sau \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n:<\/p>\n\n\n\n

T\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng:<\/td>Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c t\u00ecm ki\u1ebfm<\/td><\/tr>
ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang \u00edt ch\u1ea5t b\u1ed9t \u0111\u01b0\u1eddng<\/td>th\u1ef1c ph\u1ea9m kh\u00f4ng c\u00f3 ch\u1ea5t b\u1ed9t \u0111\u01b0\u1eddng
ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang \u00edt ch\u1ea5t b\u1ed9t \u0111\u01b0\u1eddng
c\u00f4ng th\u1ee9c n\u1ea5u \u0103n \u00edt calo
Ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang \u0110\u1ecba Trung H\u1ea3i
ch\u01b0\u01a1ng tr\u00ecnh ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang \u00edt hy\u0111rat-cacbon<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

V\u1eady l\u1ed7i \u0110\u1ed1i s\u00e1nh r\u1ed9ng l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
\"Nh\u1eafm<\/figure><\/div>\n\n\n\n

L\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Google Ads theo t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng<\/span><\/em><\/p>\n\n\n\n

Khi t\u1eeb kho\u00e1 b\u1ea1n nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0y (kh\u00f4ng c\u00f3 d\u1ea5u g\u00ec 2 b\u00ean). Th\u00ec ch\u00ednh x\u00e1c l\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng \u0111\u1ed1i s\u00e1nh r\u1ed9ng.<\/p>\n\n\n\n

T\u1eeb kho\u00e1 \u0111\u1ed1i s\u00e1nh r\u1ed9ng s\u1ebd k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan (do Google<\/strong><\/a> quy\u1ebft \u0111\u1ecbnh). V\u00ed d\u1ee5 trong \u1ea3nh, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm:
– S\u1eeda xe Honda
– Xe m\u00e1y Honda
– Phim Civic<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t l\u1ed7i nghi\u00eam tr\u1ecdng \u0111\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads<\/strong><\/a>. C\u00f3 l\u1ebd v\u00ec n\u00f3 kh\u00f4ng nh\u1eefng l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. M\u00e0 c\u00f2n l\u00e3ng ph\u00ed m\u1ed9t kho\u1ea3n kh\u00e1 l\u1edbn chi ph\u00ed qu\u1ea3ng c\u00e1o. M\u1ed9t nh\u00e0 doanh nghi\u1ec7p \u0111\u00e3 v\u00f4 c\u00f9ng b\u1ea5t ng\u1edd khi nh\u1eadn ra r\u1eb1ng m\u00ecnh \u0111\u00e3 l\u00e3ng ph\u00ed 3\/10 t\u1ec9 \u0111\u1ed3ng cho qu\u1ea3ng c\u00e1o. Ch\u1ec9 v\u00ec su\u1ed1t 3 n\u0103m kh\u00f4ng h\u1ec1 \u0111\u1ecdc v\u1ec1 \u0110\u1ed1i s\u00e1nh t\u1eeb kho\u00e1. M\u00e0 n\u1ebfu \u0111\u1ec3 \u00fd k\u1ef9, m\u1ed7i l\u1ea7n nh\u1eadp th\u00eam t\u1eeb kho\u00e1 v\u00e0o t\u00e0i kho\u1ea3n. D\u00f2ng ki\u1ebfn th\u1ee9c v\u1ec1 \u0110\u1ed1i s\u00e1nh t\u1eeb kho\u00e1 xu\u1ea5t hi\u1ec7n ngay tr\u00ean \u00f4 \u0111i\u1ec1n t\u1eeb kho\u00e1.<\/p>\n\n\n\n

\"H\u01b0\u1edbng<\/figure><\/div>\n\n\n\n

L\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Google Ads theo t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng<\/span><\/em><\/p>\n\n\n\n

H\u00e3y ki\u1ec3m tra “c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm” trong tab “T\u1eeb kho\u00e1”. \u0110\u1ec3 c\u00f3 th\u1ec3 bi\u1ebft c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm. V\u00e0 b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 bi\u1ebft b\u1ea1n \u0111ang l\u00e3ng ph\u00ed bao nhi\u00eau ti\u1ec1n.<\/p>\n\n\n\n

S\u1eeda lo\u1ea1i \u0111\u1ed1i s\u00e1nh r\u1ed9ng th\u00e0nh \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb<\/strong><\/h2>\n\n\n\n

Google Ads<\/strong><\/a> c\u00f3 3 lo\u1ea1i \u0111\u1ed1i s\u00e1nh ch\u00ednh l\u00e0 R\u1ed9ng, C\u1ee5m t\u1eeb v\u00e0 Ch\u00ednh x\u00e1c. N\u1ebfu ch\u01b0a s\u1eed d\u1ee5ng AdWords quen, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb.<\/p>\n\n\n\n

V\u00ed d\u1ee5 b\u1ea1n s\u1eed d\u1ee5ng t\u1eeb kho\u00e1 “Civic Honda” (\u0111\u1eb7t trong d\u1ea5u ngo\u1eb7c k\u00e9p s\u1ebd l\u00e0 \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb). Qu\u1ea3ng c\u00e1o s\u1ebd k\u00edch ho\u1ea1t khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm ch\u1ee9a c\u1ee5m t\u1eeb “Civic Honda” (theo \u0111\u00fang th\u1ee9 t\u1ef1, kh\u00f4ng \u0111\u1ea3o ch\u1ee9).<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng \u0110\u1ed1i s\u00e1nh r\u1ed9ng. H\u00e3y l\u1eadp t\u1ee9c \u0111\u1ed5i t\u1ea5t c\u1ea3 t\u1eeb kho\u00e1 sang \u0110\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb. <\/p>\n\n\n\n

\"H\u01b0\u1edbng<\/figure><\/div>\n\n\n\n

L\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Adwords theo t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng<\/span><\/em><\/p>\n\n\n\n

L\u01b0u \u00fd: <\/strong><\/h2>\n\n\n\n

N\u00ean tr\u00e1nh s\u1eed d\u1ee5ng \u0111\u1ed1i s\u00e1nh r\u1ed9ng n\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 n\u00f3.<\/p>\n\n\n\n

C\u00e0i \u0111\u1eb7t t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads<\/strong><\/a>. B\u1eb1ng c\u00e1ch cho ph\u00e9p t\u1eeb kh\u00f3a k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb. M\u1ed7i khi c\u00f3 ai \u0111\u00f3 t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb \u0111\u00f3, c\u1ee5m t\u1eeb t\u01b0\u01a1ng t\u1ef1, t\u1eeb \u0111\u1ed3ng ngh\u0129a, c\u00e1c bi\u1ebfn th\u1ec3 t\u1eeb g\u1ed1c. Ho\u1eb7c t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 c\u00f3 li\u00ean quan kh\u00e1c. <\/p>\n\n\n\n

Tuy nhi\u00ean n\u1ebfu b\u1ea1n c\u00e0i \u0111\u1eb7t t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng v\u00e0 kh\u00f4ng t\u00ecm hi\u1ec3u g\u00ec v\u1ec1 n\u00f3. Th\u00ec kh\u00f4ng nh\u1eefng kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t m\u00e0 c\u00f2n l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e3ng ph\u00ed chi ph\u00ed qu\u1ea3ng c\u00e1o Google Ads<\/strong><\/a> c\u1ee7a b\u1ea1n. Adsplus hy v\u1ecdng th\u00f4ng qua c\u00e1c th\u00f4ng tin v\u1ec1 vi\u1ec7c s\u1eeda l\u1ed7i \u0111\u1ed1i s\u00e1nh t\u1eeb kh\u00f3a v\u00e0 c\u00e1ch l\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Google Ads<\/strong><\/a> theo t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i s\u00e0nh r\u1ed9ng t\u1eeb kh\u00f3a v\u00e0 ap d\u1ee5ng th\u00e0nh c\u00f4ng v\u00e0o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

V\u1edbi m\u1ee5c ti\u00eau \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ti\u1ebft ki\u1ec7m v\u00e0 hi\u1ec7u qu\u1ea3, Adsplus tin r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google Ads s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng h\u01a1n c\u0169ng nh\u01b0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f4ng ty truy\u1ec1n th\u00f4ng Adsplus.vn – \u0110\u1ed1i t\u00e1c qua\u0309ng ca\u0301o Google ta\u0323i Vi\u00ea\u0323t Nam h\u00e2n h\u1ea1nh cung c\u00e2\u0301p ca\u0301c gia\u0309i pha\u0301p qua\u0309ng ca\u0301o tr\u00ean Google \u0111\u00ea\u0301n v\u01a1\u0301i Doanh nghi\u00ea\u0323p m\u00f4\u0323t ca\u0301ch minh ba\u0323ch v\u00e0 hi\u00ea\u0323u qua\u0309 nh\u00e2\u0301t. M\u1eddi c\u00e1c b\u1ea1n tham kh\u1ea3o d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google Ads t\u1ea1i \u0111\u00e2y.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n