{"id":8562,"date":"2018-10-17T02:27:24","date_gmt":"2018-10-17T02:27:24","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=8562"},"modified":"2021-02-02T11:59:07","modified_gmt":"2021-02-02T04:59:07","slug":"co-gi-dang-sau-tvc-quang-cao-kho-hieu-cua-aba","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/co-gi-dang-sau-tvc-quang-cao-kho-hieu-cua-aba","title":{"rendered":"C\u00f3 G\u00ec \u0110\u1eb1ng Sau TVC Qu\u1ea3ng C\u00e1o Kh\u00f3 Hi\u1ec3u C\u1ee7a Aba?"},"content":{"rendered":"\n

\u201cH\u00e0ng \u0111i giao kh\u00f4ng b\u00e1n\u201d hay \u201cCh\u01b0a m\u1edf h\u00e0ng m\u00e0 l\u00e0m \u0111\u1ed5 ch\u1eadu c\u00e1\u201d l\u00e0 nh\u1eefng TVC qu\u1ea3ng c\u00e1o g\u00e2y tranh c\u00e3i nh\u1ea5t c\u1ee7a Aba v\u00ec \u0111\u1ed9 \u201cnh\u1ea3m\u201d. H\u1ea7u h\u1ebft TVC \u0111\u01b0\u1ee3c Aba tung ra \u0111\u01b0\u1ee3c ng\u01b0\u1eddi xem g\u00f3i g\u1ecdn trong ba ch\u1eef: Nh\u1ea3m, x\u00e0m v\u00e0 nh\u1ea1t.\u00a0<\/strong><\/p>\n\n\n\n

\"C\u00f3<\/figure><\/div>\n\n\n\n

C\u00f3 G\u00ec \u0110\u1eb1ng Sau TVC Qu\u1ea3ng C\u00e1o Kh\u00f3 Hi\u1ec3u C\u1ee7a Aba?<\/em><\/p>\n\n\n\n

Nh\u01b0ng c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c, t\u1ea7n su\u1ea5t \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n x\u00e3 h\u1ed9i c\u1ee7a lo\u1ea1t qu\u1ea3ng c\u00e1o n\u00e0y c\u00e0ng cao. Ph\u1ea3i ch\u0103ng \u0111\u1eb1ng sau \u0111\u00f3 l\u00e0 nh\u1eefng t\u00ednh to\u00e1n mang t\u00ednh chi\u1ebfn thu\u1eadt c\u1ee7a Aba?<\/p>\n\n\n\n

1.Thu h\u00fat d\u01b0 lu\u1eadn b\u1eb1ng n\u1ed9i dung g\u00e2y tranh c\u00e3i<\/strong><\/h2>\n\n\n\n

Nh\u1eefng \u0111o\u1ea1n qu\u1ea3ng c\u00e1o tr\u00ean TV v\u1edbi n\u1ed9i dung c\u00f3 ph\u1ea7n \u201ckh\u00f4ng li\u00ean quan l\u1eafm\u201d \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ed9t gi\u1eb7t Aba \u0111\u00e3 t\u1ea1o n\u00ean l\u00e0n s\u00f3ng ph\u1ea3n \u0111\u1ed1i d\u1eef d\u1ed9i t\u1eeb ng\u01b0\u1eddi xem. \u201cTVC x\u00e0m nh\u1ea5t V\u1ecbnh B\u1eafc B\u1ed9\u201d hay \u201cXem qu\u1ea3ng c\u00e1o ch\u1ec9 mu\u1ed1n chuy\u1ec3n k\u00eanh\u201d l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c m\u00e0 TVC c\u1ee7a Aba g\u1eb7p ph\u1ea3i khi l\u00ean s\u00f3ng. Nh\u01b0ng tr\u00e1i ng\u01b0\u1ee3c r\u1eb1ng, m\u1ecdi ng\u01b0\u1eddi c\u00e0ng ch\u1ec9 tr\u00edch, th\u00ec l\u01b0\u1ee3t truy c\u1eadp c\u1ee7a n\u00f3 tr\u00ean Youtube<\/a> ng\u00e0y c\u00e0ng t\u0103ng. V\u00e0 m\u1ed7i khi Aba tung ra m\u1ed9t TVC m\u1edbi, m\u1ecdi ng\u01b0\u1eddi l\u1ea1i \u201ch\u00e1o h\u1ee9c\u201d v\u00e0o xem. H\u1ecd v\u00e0o \u0111\u1ec3 \u201cb\u1edbt l\u00f4ng t\u00ecm v\u1ebft\u201d li\u1ec7u TVC l\u1ea7n n\u00e0y \u201cnh\u1ea3m\u201d \u0111\u1ebfn m\u1ee9c n\u00e0o. \u0110i\u1ec1u n\u00e0y c\u0169ng kh\u00e1 d\u1ec5 hi\u1ec3u. C\u00f3 th\u1ec3 th\u1ea5y t\u00e2m l\u00fd chung c\u1ee7a con ng\u01b0\u1eddi: T\u00f2 m\u00f2 v\u1edbi nh\u1eefng th\u1ee9 l\u1ea1 l\u00f9ng v\u00e0 g\u00e2y tranh c\u00e3i.<\/p>\n\n\n\n

Nh\u01b0 v\u1eady, Aba \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd s\u1eed d\u1ee5ng \u201chi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng\u201d \u0111\u1ec3 t\u1ea1o n\u00ean c\u00e1c cu\u1ed9c tranh lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ea5y Aba c\u00f3 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi c\u01a1n s\u1ed1t qu\u1ea3ng c\u00e1o \u201c\u0110i\u1ec7n m\u00e1y xanh\u201d n\u0103m ngo\u00e1i ? Chu\u1ed7i \u0111i\u1ec7n m\u00e1y n\u00e0y c\u0169ng s\u1eed d\u1ee5ng nh\u1eefng \u0111o\u1ea1n TVC r\u1ea5t l\u1ea1 v\u00e0 \u00e1m \u1ea3nh ng\u01b0\u1eddi xem. T\u1eeb \u0111\u00f3, d\u1ea7n d\u1ea7n \u0111\u01b0a t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

2. TVC kh\u00e1 \u201cqu\u00ea\u201d nh\u01b0ng th\u00e2n thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h2>\n\n\n\n
\"C\u00f3<\/figure><\/div>\n\n\n\n

C\u00f3 G\u00ec \u0110\u1eb1ng Sau TVC Qu\u1ea3ng C\u00e1o Kh\u00f3 Hi\u1ec3u C\u1ee7a Aba?<\/em><\/p>\n\n\n\n

Aba \u0111\u00e3 kh\u00f4ng l\u1ef1a ch\u1ecdn b\u1ed1i c\u1ea3nh gia \u0111\u00ecnh tr\u1ebb v\u1edbi cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i nh\u01b0 nhi\u1ec1u nh\u00e3n h\u00e0ng kh\u00e1c. TVC c\u1ee7a h\u1ecd khai th\u00e1c nh\u1eefng t\u00ecnh hu\u1ed1ng b\u00ecnh d\u1ecb, g\u1eafn li\u1ec1n v\u1edbi cu\u1ed9c s\u1ed1ng \u0111\u1eddi th\u01b0\u1eddng ng\u01b0\u1eddi d\u00e2n v\u00f9ng n\u00f4ng th\u00f4n. \u0110\u00f3 l\u00e0 \u0111\u00e1m c\u01b0\u1edbi s\u00f4ng n\u01b0\u1edbc mi\u1ec1n t\u00e2y, ch\u1ee3 c\u00e1,\u2026..M\u1eb7c d\u00f9 n\u1ed9i dung kh\u00e1 s\u01a1 s\u00e0i v\u00e0 kh\u00f4ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a n\u00e0o, TVC v\u1eabn thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng do t\u00ednh gi\u1ea3i tr\u00ed cao. Aba c\u0169ng \u0111em \u0111\u1ebfn cho h\u1ecd m\u1ed9t c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c khi xem. \u0110i\u1ec1u n\u00e0y c\u0169ng ph\u1ea7n n\u00e0o l\u00fd gi\u1ea3i nguy\u00ean nh\u00e2n Aba \u201c th\u1eafng th\u1ebf\u201d t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3ng b\u1eb1ng s\u00f4ng C\u1eedu Long. H\u1ecd chi\u1ebfm t\u1edbi g\u1ea7n 18% th\u1ecb ph\u1ea7n, ch\u1ec9 sau nh\u00e3n h\u00e0ng Omo c\u1ee7a Unilever.<\/p>\n\n\n\n

3. Th\u00f4ng \u0111i\u1ec7p thi\u1ebfu t\u00ednh \u201cngh\u1ec7 thu\u1eadt\u201d nh\u01b0ng r\u00f5 r\u00e0ng<\/strong><\/h2>\n\n\n\n
\"C\u00f3<\/figure><\/div>\n\n\n\n

C\u00f3 G\u00ec \u0110\u1eb1ng Sau TVC Qu\u1ea3ng C\u00e1o Kh\u00f3 Hi\u1ec3u C\u1ee7a Aba?<\/em><\/p>\n\n\n\n

C\u00e1c nh\u00e3n h\u00e0ng nh\u01b0 Omo hay Tide th\u01b0\u1eddng \u201cgi\u00e1n ti\u1ebfp\u201d l\u1ed3ng gh\u00e9p h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u qua nh\u1eefng th\u00f4ng \u0111i\u1ec7p mang t\u00ednh gi\u00e1o d\u1ee5c. Aba th\u00ec kh\u00e1c. H\u1ecd l\u1ea1i \u201cl\u1ed9 li\u1ec5u\u201d \u0111\u01b0a ra nh\u1eefng \u201ctuy\u00ean ng\u00f4n\u201d \u0111\u1ea7y t\u1ef1 tin v\u1ec1 s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5 nh\u01b0: \u201cAba \u0111\u00fang hi\u1ec7u \u0111ang s\u00e0i\u201d hay \u201cAba m\u1ecdi ng\u01b0\u1eddi bi\u1ebft nhi\u1ec1u r\u1ed3i\u201d. Qua \u0111\u00f3, mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh: Aba lu\u00f4n l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u00f9ng n\u00f4ng th\u00f4n. T\u1ea5t nhi\u00ean n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 t\u00ednh ngh\u1ec7 thu\u1eadt. Song nh\u1eefng c\u00e2u tho\u1ea1i r\u1ea5t \u201c\u0111\u1eddi\u201d nh\u01b0 v\u1eady khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u Aba \u201c\u0111i s\u00e2u\u201d v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

Ph\u1ea3i ch\u0103ng ng\u01b0\u1eddi xem \u0111ang b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng TVC \u201c\u0111\u1ed9c, l\u1ea1, nh\u1ea3m\u201d h\u01a1n l\u00e0 nh\u1eefng TVC mang t\u00ednh gi\u00e1o d\u1ee5c th\u00f4ng th\u01b0\u1eddng? V\u00e0 trong t\u01b0\u01a1ng lai, nh\u1eefng TVC qu\u1ea3ng c\u00e1o v\u1edbi y\u1ebfu t\u1ed1 \u201cx\u00e0m\u201d nh\u01b0 c\u1ee7a Aba hay \u0110i\u1ec7n m\u00e1y xanh s\u1ebd \u201cl\u00ean ng\u00f4i\u201d v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o?<\/p>\n\n\n\n

Ngu\u1ed3n: Tomorrow Marketers<\/em><\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n