{"id":8670,"date":"2018-10-18T01:53:11","date_gmt":"2018-10-18T01:53:11","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=8670"},"modified":"2021-01-20T14:35:26","modified_gmt":"2021-01-20T07:35:26","slug":"engagement-facebook-la-gi-vi-sao-engagement-lai-quan-trong-trong-thoi-dai-so","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/engagement-facebook-la-gi-vi-sao-engagement-lai-quan-trong-trong-thoi-dai-so","title":{"rendered":"Engagement Facebook l\u00e0 g\u00ec? V\u00ec sao Engagement l\u1ea1i quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i s\u1ed1?"},"content":{"rendered":"\n<p>Engagement Facebook l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef kh\u00e1 quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch <a href=\"https:\/\/adsplus.vn\/blog\/?s=qu%E1%BA%A3ng+c%C3%A1o+Facebook\">qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/a>. N\u00f3 l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng th\u1ee9 hai sau ch\u1ec9 s\u1ed1 reach. Reach l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft, fanpage hay profile). N\u1ebfu b\u1ea1n \u0111ang ho\u1eb7c chu\u1ea9n b\u1ecb l\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Th\u00ec vi\u1ec7c lu\u00f4n quan t\u00e2m \u201cs\u00e1t sao\u201d \u0111\u1ebfn s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y. L\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 b\u1ecf qua. C\u00f9ng Adplus t\u00ecm hi\u1ec3u v\u1ec1 ch\u1ec9 s\u1ed1 n\u00e0y. Qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 bi\u1ebft Engagement l\u00e0 g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"526\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Facebook-Engagement-1024x526.png\" alt=\"Engagement l\u00e0 g\u00ec\" class=\"wp-image-8671\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Facebook-Engagement-1024x526.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Facebook-Engagement-300x154.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Facebook-Engagement-768x395.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Facebook-Engagement-610x313.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Facebook-Engagement-20x10.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Facebook-Engagement.png 1051w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-size: 10pt;\">Engagement Facebook l\u00e0 g\u00ec? V\u00ec sao Engagement l\u1ea1i quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i s\u1ed1?<\/span><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Engagement Facebook l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Theo Facebook, x\u00e9t \u1edf m\u1ee9c m\u1ed7i b\u00e0i post, Engagement l\u00e0 \u201cs\u1ed1 ng\u01b0\u1eddi click v\u00e0o b\u1ea5t k\u00ec n\u01a1i n\u00e0o trong b\u00e0i post c\u1ee7a b\u1ea1n\u201d.<\/p>\n\n\n\n<p>Engagement \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 s\u1ed1 ng\u01b0\u1eddi like, share, click, b\u00ecnh lu\u1eadn v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 xem video. Ho\u1eb7c c\u00f3 click v\u00e0o li\u00ean k\u1ebft hay h\u00ecnh \u1ea3nh b\u1ea1n post l\u00ean. Hay c\u1ea3 khi b\u1ea1n click v\u00e0o t\u00ean c\u1ee7a ng\u01b0\u1eddi b\u00ecnh lu\u1eadn, nh\u1ea5n like cho m\u1ed9t comment, click v\u00e0o t\u00ean Page. Hay th\u1eadm ch\u00ed \u0111\u01b0a ra nh\u1eefng negative feedback v\u1ec1 cho Facebook b\u1eb1ng c\u00e1ch report n\u1ed9i dung b\u00e0i post \u0111\u00e3 \u0111\u0103ng. C\u0169ng \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i vi\u1ebft<\/p>\n\n\n\n<p>Trong m\u1ed9t chi\u1ebfn d\u1ecbch tr\u00ean Facebook, \u0111\u00e2y l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng th\u1ee9 hai, ch\u1ec9 sau s\u1ed1 li\u1ec7u v\u1ec1 Reach. N\u1ebfu Reach cho b\u1ea1n bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u00e3 th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n, th\u00ec Engagement l\u00e0 s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung b\u1ea1n post tr\u00ean Facebook ho\u1eb7c b\u1ea5t k\u00ec m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 ki\u1ec3m tra s\u1ed1 li\u1ec7u Engagement Facebook?<\/strong><\/h2>\n\n\n\n<p>Trong Facebook Insights, b\u00ean ph\u1ea3i c\u1ed9t s\u1ed1 li\u1ec7u Reach b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y s\u1ed1 li\u1ec7u v\u1ec1 Engagement cho m\u1ed7i b\u00e0i vi\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"739\" height=\"382\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/engagement-l\u00e0-g\u00ec-2.png\" alt=\"L\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 ki\u1ec3m tra s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c Facebook?\" class=\"wp-image-8673\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/engagement-l\u00e0-g\u00ec-2.png 739w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/engagement-l\u00e0-g\u00ec-2-300x155.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/engagement-l\u00e0-g\u00ec-2-610x315.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/engagement-l\u00e0-g\u00ec-2-20x10.png 20w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-size: 10pt;\">Engagement Facebook l\u00e0 g\u00ec? V\u00ec sao Engagement l\u1ea1i quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i s\u1ed1?<\/span><\/em><\/p>\n\n\n\n<p>Th\u00f4ng qua vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i vi\u1ebft nh\u01b0 like, comment hay feedback v\u1edbi b\u00e0i post, ch\u1ec9 s\u1ed1 Engagement ph\u1ea3n \u00e1nh s\u1ef1 quan t\u00e2m, t\u1eadp trung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi b\u00e0i \u0111\u0103ng \u0111\u00f3. Doanh nghi\u1ec7p c\u1ea7n th\u1ea5u hi\u1ec3u ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 ph\u00e2n t\u00edch bi\u1ec3u \u0111\u1ed3 bi\u1ebfn \u0111\u1ed9ng ch\u1ec9 s\u1ed1. N\u1ebfu ch\u1ec9 s\u1ed1 Engagement c\u1ee7a b\u1ea1n \u0111i l\u00ean, b\u1ea1n \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng, ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn Fanpage c\u1ee7a b\u1ea1n h\u01a1n. Tuy nhi\u00ean n\u1ebfu ch\u1ec9 s\u1ed1 n\u00e0y \u0111i xu\u1ed1ng, b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a t\u1ed1t h\u01a1n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean Fanpage c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c lo\u1ea1i Engagement Facebook ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c bi\u1ebft \u0111\u01b0\u1ee3c&nbsp;<strong>Engagement Facebok l\u00e0 g\u00ec<\/strong>&nbsp;th\u00ec b\u1ea1n n\u00ean bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 s\u1ed1 chi ti\u1ebft c\u00f3 trong Engagement v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang. C\u00f3 hai lo\u1ea1i Engagement ph\u1ed5 bi\u1ebfn nh\u1ea5t b\u1ea1n c\u1ea7n ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c l\u00e0 Page Engagement v\u00e0 Post Engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Page Engagement<\/strong><\/h3>\n\n\n\n<p>Page Engagement l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c (h\u00e0nh \u0111\u1ed9ng) \u0111\u01b0\u1ee3c t\u00ednh tr\u00ean to\u00e0n trang. Bao g\u1ed3m t\u1ed5ng c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i post c\u00f3 tr\u00ean trang v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a trang. V\u1edbi y\u00eau c\u1ea7u l\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 \u0111\u01b0\u1ee3c di\u1ec5n ra tr\u00ean c\u1eeda s\u1ed5 thu\u1ed9c t\u00ednh m\u1eb7c \u0111\u1ecbnh c\u1ee7a facebook (c\u1eeda s\u1ed5 hi\u1ec3n th\u1ecb trang).<\/p>\n\n\n\n<p>C\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u00ean trang bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Th\u00edch b\u00e0i vi\u1ebft, b\u00ecnh lu\u1eadn trong b\u00e0i vi\u1ebft, chia s\u1ebb b\u00e0i vi\u1ebft<\/li><li>C\u00e1c h\u00e0nh \u0111\u1ed9ng y\u00eau c\u1ea7u \u01b0u \u0111\u00e3i t\u1eeb c\u1eeda h\u00e0ng<\/li><li>Theo d\u00f5i page, c\u00e2u h\u1ecfi, tr\u1ea1ng th\u00e1i<\/li><li>Nh\u1ea5p chu\u1ed9t v\u00e0o trang web<\/li><li>Xem \u1ea3nh, video, check in, nh\u1eafc \u0111\u1ebfn trang, xem tab.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Post Engagement<\/strong><\/h3>\n\n\n\n<p>L\u00e0 s\u1ed1 h\u00e0nh \u0111\u1ed9ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn b\u00e0i post (like, share, comment, chia s\u1ebb, theo d\u00f5i, click v\u00e0o v\u1ecb tr\u00ed b\u1ea5t k\u00ec tr\u00ean b\u00e0i post). V\u00e0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nh\u01b0 l\u00e0 k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<p>C\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 Post Engagement v\u00e0 Page Engagement:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"550\" height=\"315\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Capture-3.png\" alt=\"engagement facebook\" class=\"wp-image-8674\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Capture-3.png 550w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Capture-3-300x172.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/10\/Capture-3-20x11.png 20w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-size: 10pt;\">Engagement Facebook l\u00e0 g\u00ec? V\u00ec sao Engagement l\u1ea1i quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i s\u1ed1?<\/span><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Engagemnent Facebook quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 nghi\u00eam t\u00fac trong \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\">Facebook Marketing<\/a> c\u1ee7a m\u00ecnh. Th\u00ec c\u00f3 th\u1ec3 n\u00f3i s\u1ed1 li\u1ec7u engagement l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng th\u1ee9 hai c\u1ea7n theo d\u00f5i. D\u00f9 \u0111\u00f3 l\u00e0 h\u00e0nh \u0111\u1ed9ng nh\u01b0 like, b\u00ecnh lu\u1eadn, chia s\u1ebb n\u1ed9i dung. Ho\u1eb7c theo ki\u1ec3u \u201cth\u1ee5 \u0111\u1ed9ng\u201d h\u01a1n nh\u01b0 xem video, click v\u00e0o li\u00ean k\u1ebft hay click v\u00e0o h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n<p>Khi ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch tr\u00ean Facebook, b\u00e0i post c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ee9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t. M\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c n\u1ed9i dung \u0111\u00f3 g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 th\u00edch th\u00fa v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. V\u00e0 Engagement l\u00e0 s\u1ed1 li\u1ec7u duy nh\u1ea5t \u0111o \u0111\u01b0\u1ee3c s\u1ef1 th\u00edch th\u00fa n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook Ads v\u00e0 c\u00e1c Tips ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Engagement Facebook l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef kh\u00e1 quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook. N\u00f3 l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng th\u1ee9 hai sau ch\u1ec9 s\u1ed1 reach. Reach l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft, fanpage hay profile). N\u1ebfu b\u1ea1n \u0111ang [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engagement Facebook l\u00e0 g\u00ec? V\u00ec sao l\u1ea1i quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i s\u1ed1?<\/title>\n<meta name=\"description\" content=\"Engagement l\u00e0 thu\u1eadt ng\u1eef quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng th\u1ee9 hai sau ch\u1ec9 s\u1ed1 reach\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/engagement-facebook-la-gi-vi-sao-engagement-lai-quan-trong-trong-thoi-dai-so\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement Facebook l\u00e0 g\u00ec? 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