{"id":869,"date":"2018-03-14T02:10:09","date_gmt":"2018-03-14T02:10:09","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=869"},"modified":"2023-05-04T09:41:45","modified_gmt":"2023-05-04T02:41:45","slug":"marketing-thuong-mai-dien-tu-chia-khoa-thanh-cong-neu-biet-nam-bat","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/marketing-thuong-mai-dien-tu-chia-khoa-thanh-cong-neu-biet-nam-bat","title":{"rendered":"Marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed – ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng n\u1ebfu bi\u1ebft n\u1eafm b\u1eaft"},"content":{"rendered":"\n

\u1ede l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong> \u0111\u01b0\u1ee3c xem l\u00e0 ch\u00eca kh\u00f3a quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u00f4 h\u00ecnh kinh doanh online. Marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa nhi\u1ec1u k\u1ef9 n\u0103ng marketing<\/strong> offline v\u00e0 online. C\u0169ng nh\u01b0 \u0111\u00f2i h\u1ecfi c\u00f3 s\u1ef1 li\u00ean k\u1ebft gi\u1eefa y\u1ebfu t\u1ed1 ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc.<\/p>\n\n\n\n

\"marketing<\/figure><\/div>\n\n\n\n

Marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em><\/p>\n\n\n\n

V\u1edbi anh L\u00ea Xu\u00e2n Long \u2013 Gi\u00e1m \u0111\u1ed1c Marketing Lazada. \u0110\u1ed1i v\u1edbi anh c\u00f4ng vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t th\u1eed th\u00e1ch th\u00fa v\u1ecb. \u0110\u00e2y l\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb s\u00e1ng t\u1ea1o t\u00e0i n\u0103ng c\u1ee7a m\u00ecnh. Cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi anh ph\u1ea7n n\u00e0o gi\u00fap ch\u00fang ta hi\u1ec3u th\u00eam v\u1ec1 marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em>. C\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 l\u00e0m marketing th\u00e0nh c\u00f4ng c\u1ee7a Lazada .<\/p>\n\n\n\n

\u0110\u1ea7u ti\u00ean, gi\u1eef v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c marketing t\u1ea1i Lazada khi c\u00f2n kh\u00e1 tr\u1ebb (28 tu\u1ed5i )<\/strong>. <\/strong>Anh c\u00f3 th\u1ea5y \u00e1p l\u1ef1c nhi\u1ec1u kh\u00f4ng?<\/strong><\/h2>\n\n\n\n

Sau khi du h\u1ecdc tr\u1edf v\u1ec1, t\u00f4i kh\u1edfi nghi\u1ec7p t\u1ea1i Ernst & Young. Sau \u0111\u00f3 \u0111\u1ebfn McKinsey l\u00e0m vi\u1ec7c h\u01a1n 3 n\u0103m m\u1edbi \u0111\u1ea7u qu\u00e2n cho Lazada. Th\u1eddi \u0111i\u1ec3m m\u1edbi \u0111\u1ebfn Lazada, t\u00f4i kh\u00f4ng c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 marketing<\/strong><\/a>. Tuy nhi\u00ean l\u1ea1i qu\u1ea3n l\u00fd m\u1ed9t ph\u00f2ng marketing g\u1ed3m nh\u1eefng b\u1ea1n tr\u1ebb t\u00e0i n\u0103ng. Nh\u01b0ng c\u0169ng nh\u1edd kinh nghi\u1ec7m l\u00e0m vi\u1ec7c tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng nhanh. M\u00e0 t\u00f4i c\u00f3 th\u1ec3 v\u1eeba h\u1ecdc, v\u1eeba l\u00e0m, v\u1eeba b\u1ed5 sung k\u1ef9 n\u0103ng. H\u01a1n n\u1eefa, t\u00f4i h\u1ecdc chuy\u00ean v\u1ec1 Qu\u1ea3n tr\u1ecb kinh doanh, v\u00e0 \u0111\u1eb7c bi\u1ec7t y\u00eau th\u00edch m\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Do \u0111\u00f3, Lazada l\u00e0 m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u00f4i ph\u00e1t tri\u1ec3n. C\u00f4ng vi\u1ec7c n\u00e0y cho t\u00f4i nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n l\u00e0 \u00e1p l\u1ef1c.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c bi\u1ebft, kh\u00f4ng nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u00edch nghi v\u1edbi lu\u1ed3ng c\u00f4ng vi\u1ec7c \u201cch\u00f3ng m\u1eb7t\u201d t\u1ea1i Lazada, \u0111\u1eb7c bi\u1ec7t t\u1ea1i b\u1ed9 ph\u1eadn Marketing. Anh c\u00f3 th\u1ec3 chia s\u1ebb b\u00ed quy\u1ebft th\u0103ng ti\u1ebfn nhanh nh\u01b0 v\u1eady kh\u00f4ng \u1ea1?<\/strong><\/h2>\n\n\n\n

M\u1ed9t ng\u00e0y l\u00e0m vi\u1ec7c c\u1ee7a t\u00f4i b\u1eaft \u0111\u1ea7u t\u1eeb 6 gi\u1edd s\u00e1ng. B\u1eaft \u0111\u1ea7u b\u1eb1ng xem qua mail, ph\u00e2n b\u1ed5 \u01b0u ti\u00ean v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c cho m\u1ed9t ng\u00e0y. Sau \u0111\u00f3 8h \u0111\u1ebfn c\u00f4ng ty l\u00e0m vi\u1ec7c, \u0111\u1ebfn t\u1ea7m 9-10h t\u1ed1i th\u00ec ra v\u1ec1. \u1ede Lazada, vi\u1ec7c t\u1ea7m 10 gi\u1edd t\u1ed1i, th\u1eadm ch\u00ed \u0111\u1ebfn 11 \u2013 12 gi\u1edd m\u00e0 v\u0103n ph\u00f2ng v\u1eabn \u0111\u00f4ng nh\u01b0 gi\u1edd h\u00e0nh ch\u00ednh kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n l\u1ea1. <\/p>\n\n\n\n

T\u00f4i ngh\u0129, v\u1edbi ng\u01b0\u1eddi tr\u1ebb, kh\u00f4ng quan tr\u1ecdng l\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng bao nhi\u00eau. Ch\u1ec9 c\u1ea7n v\u00ec tinh th\u1ea7n mu\u1ed1n c\u1ed1ng hi\u1ebfn v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c t\u1ed1t nh\u1ea5t. Th\u00ec l\u00fac n\u00e0y m\u00ecnh s\u1eb5n l\u00f2ng l\u00e0m th\u00eam gi\u1edd, nh\u1eadn th\u00eam tr\u00e1ch nhi\u1ec7m. Th\u1eadm ch\u00ed, ng\u00e0y n\u00e0o c\u00e0ng nh\u1eadn nhi\u1ec1u mail, c\u00e0ng nhi\u1ec1u vi\u1ec7c th\u00ec t\u00f4i c\u00e0ng c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa. H\u01a1n n\u1eefa, l\u00e0m marketing<\/strong><\/a> th\u00ec m\u1ed7i ng\u00e0y l\u00e0 m\u1ed9t c\u00e1i m\u1edbi. V\u00e0 m\u1ed7i ng\u00e0y l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i, \u0111\u00f2i h\u1ecfi m\u00ecnh ph\u1ea3i lu\u00f4n ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc. T\u00f4i c\u1ee9 l\u00e0m vi\u1ec7c h\u1ebft m\u00ecnh nh\u01b0 v\u1eady ch\u1ee9 c\u0169ng kh\u00f4ng c\u00f3 b\u00ed quy\u1ebft n\u00e0o c\u1ea3 (c\u01b0\u1eddi).<\/p>\n\n\n\n

Theo anh, \u0111\u1eb7c th\u00f9 c\u1ee7a marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em> l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Marketing v\u1ed1n l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi nhi\u1ec1u t\u00ednh sang t\u1ea1o, nh\u1eefng \u00fd t\u01b0\u1edfng, c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi l\u1ea1. \u0110\u1ed1i v\u1edbi t\u00f4i \u0111i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 l\u00e0 ngh\u1ec7 thu\u1eadt. Tuy nhi\u00ean Marketing c\u1ee7a TM\u0110T c\u00f2n c\u00f3 m\u1ed9t g\u00f3c kh\u00e1c n\u1ed5i tr\u1ed9i h\u01a1n, \u0111\u00f3 l\u00e0 performance marketing, l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c d\u1ef1a v\u00e0o r\u1ea5t nhi\u1ec1u s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t \u0111\u1ed3ng m\u00ecnh b\u1ecf ra th\u00ec s\u1ebd thu l\u1ea1i \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec. V\u1edbi t\u00f4i \u0111\u00e2y l\u00e0 m\u1ed9t g\u00f3c \u0111\u1ed9 r\u1ea5t hay v\u00e0 m\u1edbi m\u1ebb c\u1ee7a Marketing. T\u00f4i coi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai g\u00f3c \u0111\u1ed9 n\u00e0y nh\u01b0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Ngh\u1ec7 thu\u1eadt v\u00e0 Khoa h\u1ecdc.<\/p>\n\n\n\n

Anh c\u00f3 th\u1ec3 chia s\u1ebb r\u00f5 h\u01a1n v\u1ec1 Performance marketing. \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Lazada?<\/strong><\/h2>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing truy\u1ec1n th\u1ed1ng th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c qu\u1ea3ng c\u00e1o n\u00e0o c\u1ee7a m\u00ecnh l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed , m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi r\u1ea5t m\u1ea1nh \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7n nay \u0111\u00f3 l\u00e0 Performance marketing. Ch\u1eb3ng h\u1ea1n nh\u01b0, khi ch\u1ea1y m\u1ed9t m\u1ea9u qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m tr\u00ean internet, ch\u00fang ta c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi nh\u00ecn th\u1ea5y n\u00f3, nh\u1ea5p v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u00f3, r\u1ed3i t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh \u0111\u01a1n h\u00e0ng. <\/p>\n\n\n\n

Song s\u1ebd, th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi mua \u0111\u1ec3 so v\u1edbi m\u1ee9c KPI<\/strong><\/a> \u0111\u1ec1 ra tr\u01b0\u1edbc \u0111\u00f3. Performance Marketing cho ph\u00e9p ng\u01b0\u1eddi l\u00e0m marketing s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch, \u0111\u1ed3ng th\u1eddi ph\u00e2n b\u1ed5 chi ph\u00ed h\u1ee3p l\u00fd,  \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n\n\n\n

C\u00f3 v\u00e0i \u00fd ki\u1ebfn cho r\u1eb1ng th\u00e0nh c\u00f4ng hi\u1ec7n t\u1ea1i l\u00e0 do Lazada ch\u1ecbu kh\u00f3 \u0111\u1ea7u t\u01b0 ti\u1ec1n cho Marketing. C\u00f3 ph\u1ea3i t\u00e0i ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y v\u1eadn h\u00e0nh d\u1ec5 d\u00e0ng b\u1ed9 m\u00e1y Marketing?<\/strong><\/h2>\n\n\n\n

T\u00e0i ch\u00ednh l\u00e0 m\u1ed9t trong nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tuy nhi\u00ean, tr\u01b0\u1edbc khi Lazada<\/strong><\/a> ch\u00ednh th\u1ee9c b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, khi \u0111\u00f3 c\u00e1c t\u00ean tu\u1ed5i n\u1ed9i \u0111\u1ecba g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n l\u00e0m ch\u1ee7 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 nh\u1eefng c\u00f4ng ty c\u00f3 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh m\u1ea1nh nh\u01b0ng t\u1ea1i sao Lazada l\u1ea1i th\u1eafng th\u1ebf? \u0110i\u1ec1u n\u00e0y h\u1eb3n ph\u1ea3i n\u1eb1m \u1edf chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u01b0\u1edbng, c\u0169ng  nh\u01b0 m\u1ee5c ti\u00eau kinh doanh v\u00e0 c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 c\u00f4ng c\u1ee5 Marketing c\u1ee7a Lazada ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 ti\u1ec1n.<\/p>\n\n\n\n

Qua b\u00e0i ph\u1ecfng v\u1ea5n, mong s\u1ebd gi\u00fap c\u00e1c b\u1ea1n hi\u1ec3u h\u01a1n ph\u1ea7n n\u00e0o v\u1ec1 marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em> trong th\u1eddi bu\u1ed5i hi\u1ec7n nay, qua \u0111\u00f3 c\u00f3 nh\u1eefng h\u01b0\u1edbng \u0111i t\u1ed1t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Kinh doanh.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n