{"id":9067,"date":"2018-11-08T02:21:18","date_gmt":"2018-11-08T02:21:18","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=9067"},"modified":"2021-02-26T09:14:48","modified_gmt":"2021-02-26T02:14:48","slug":"lam-sang-to-hanh-vi-mua-sam-online-tai","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/lam-sang-to-hanh-vi-mua-sam-online-tai","title":{"rendered":"L\u00e0m s\u00e1ng t\u1ecf h\u00e0nh vi mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n<p><strong>Nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a Decision Lab ti\u1ebft l\u1ed9 r\u1eb1ng nam gi\u1edbi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi mua s\u1eafm online c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p \u1edf c\u00e1c k\u00eanh online nhi\u1ec1u h\u01a1n n\u1eef gi\u1edbi. \u0110\u1ed3ng th\u1eddi, Facebook c\u0169ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n.<\/strong> <strong>Facebook hi\u1ec7n \u0111ang chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7t h\u00e0ng online qua \u1ee9ng d\u1ee5ng<\/strong>. <strong>N\u00f3 th\u1eadm ch\u00ed c\u00f2n qua m\u1eb7t c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/strong> <strong>T\u1eeb \u0111\u00f3, tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm tr\u00ean di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong xu h\u01b0\u1edbng mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture5-3-300x169.png\" alt=\"h\u00e0nh vi mua s\u1eafm online 01\" class=\"wp-image-9071\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture5-3-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture5-3-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture5-3.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture5-3-610x343.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture5-3-20x11.png 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>L\u00e0m s\u00e1ng t\u1ecf h\u00e0nh vi mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam<\/em><\/p>\n\n\n\n<p>Kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n to\u00e0n qu\u1ed1c n\u00e0y ch\u1ec9 ra r\u1eb1ng, <em>h\u00e0nh vi mua s\u1eafm online<\/em> t\u1ea1i Vi\u1ec7t Nam \u0111ang \u0111\u01b0\u1ee3c th\u00f4ng tin nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft. Nh\u01b0ng k\u00eanh t\u00ecm hi\u1ec3u th\u00f4ng tin s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng nh\u1ea5t thi\u1ebft ch\u00ednh l\u00e0 k\u00eanh mua h\u00e0ng.<\/p>\n\n\n\n<p>Xu h\u01b0\u1edbng n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang khi n\u00f3i \u0111\u1ebfn c\u00e1c m\u1eb7t h\u00e0ng nh\u01b0 th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng. Ph\u1ea7n l\u1edbn m\u1eb7t h\u00e0ng tr\u00ean v\u1eabn \u0111\u01b0\u1ee3c mua \u1edf c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n<div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/thi-hieu-tieu-dung-cua-nguoi-viet-co-xu-huong-thay-doi\/\">Th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i<\/a><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"216\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-2-300x216.png\" alt=\"\" class=\"wp-image-9068\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-2-300x216.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-2-768x553.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-2-610x439.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-2-20x14.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-2.png 983w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>L\u00e0m s\u00e1ng t\u1ecf h\u00e0nh vi mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c k\u00eanh mua h\u00e0ng online c\u00f3 s\u1ee9c h\u00fat l\u1edbn<\/strong><\/h4>\n\n\n\n<p>C\u00e1c k\u00eanh mua h\u00e0ng online c\u00f3 s\u1ee9c h\u00fat nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p v\u00e0 qu\u1ea7n \u00e1o th\u1eddi trang. Tuy nhi\u00ean xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c mua online nhi\u1ec1u nh\u1ea5t \u0111\u00f3 ch\u00ednh l\u00e0 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m. V\u1edbi con s\u1ed1 ch\u00ednh x\u00e1c l\u00ean \u0111\u1ebfn 17% x\u00e1c nh\u1eadn \u0111\u00e3 \u0111\u1eb7t h\u00e0ng online trong ba th\u00e1ng qua. Bi\u1ec3u \u0111\u1ed3 b\u00ean d\u01b0\u1edbi cho th\u1ea5y, hai ph\u1ea7n ba s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft \u0111\u00e3 mua s\u1eafm online sau khi ch\u1ee7 y\u1ebfu nghi\u00ean c\u1ee9u tr\u01b0\u1edbc tr\u00ean m\u1ea1ng t\u1ea5t c\u1ea3 c\u1ea3 ba danh m\u1ee5c c\u00f2n l\u1ea1i.<\/p>\n\n\n<div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"http:\/\/adsplus.vn\/blog\/8-xu-huong-ban-hang-tren-facebook-nam-2018-nhat-dinh-ban-phai-biet\/\">C\u00e1c xu h\u01b0\u1edbng b\u00e1n h\u00e0ng tr\u00ean Facebook n\u0103m 2018 nh\u1ea5t \u0111\u1ecbnh b\u1ea1n ph\u1ea3i bi\u1ebft !<\/a><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"216\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture3-3-300x216.png\" alt=\"\" class=\"wp-image-9069\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture3-3-300x216.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture3-3-768x552.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture3-3-610x439.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture3-3-20x14.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture3-3.png 983w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>L\u00e0m s\u00e1ng t\u1ecf h\u00e0nh vi mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam <\/em><\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u n\u00e0y c\u0169ng ch\u1ec9 ra, xu h\u01b0\u1edbng c\u1ee7a ph\u1ee5 n\u1eef ch\u1ee7 y\u1ebfu l\u00e0 mua s\u1eafm s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u1ec3 x\u1ea3 stress. Ngo\u00e0i ra, h\u1ecd c\u00f2n c\u00f3 th\u1ec3 th\u1eed s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp. Trong khi gi\u1edbi m\u00e0y r\u00e2u Vi\u1ec7t mua s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u1ea1i c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111ang l\u00e0 xu h\u01b0\u1edbng mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam. Con s\u1ed1 \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean h\u01a1n n\u1eef gi\u1edbi g\u1ea7n 10%.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"216\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture4-4-300x216.png\" alt=\"\" class=\"wp-image-9070\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture4-4-300x216.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture4-4-768x553.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture4-4-610x439.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture4-4-20x14.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture4-4.png 982w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>L\u00e0m s\u00e1ng t\u1ecf h\u00e0nh vi mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nhu c\u1ea7u mua s\u1eafm online l\u1edbn \u1edf Vi\u1ec7t Nam<\/strong><\/h4>\n\n\n\n<p>C\u00f3 m\u1ed9t ph\u00e1t hi\u1ec7n r\u1eb1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ph\u1ee5 thu\u1ed9c v\u00e0o \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng r\u1ea5t nhi\u1ec1u. Smartphone hi\u1ec7n \u0111ang chi\u1ebfm l\u0129nh nhu c\u1ea7u \u0111\u1eb7t ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i qua \u1ee9ng d\u1ee5ng. \u0110\u1ed3ng th\u1eddi chia s\u1ebb m\u00e3i l\u1ef1c t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi m\u00e1y t\u00ednh trong vi\u1ec7c mua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. C\u0169ng nh\u01b0 l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang kh\u00e1c. Smartphone ch\u00ednh l\u00e0 th\u00e0nh ph\u1ea7n l\u1edbn g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean xu h\u01b0\u1edbng mua s\u1eafm online t\u1ea1i vi\u1ec7t nam.<\/p>\n\n\n\n<p>Ngo\u00e0i ra t\u1ea1i Vi\u1ec7t Nam, trong l\u00fac vi\u1ec7c kinh doanh tr\u00ean to\u00e0n c\u1ea7u \u0111ang g\u1eb7p kh\u00f3 kh\u0103n, th\u00ec <a href=\"https:\/\/adsplus.vn\/blog\/so-dien-thoai-nguoi-dung-facebook-dang-bi-rao-ban\/\">Facebook<\/a> v\u1eabn l\u00e0 n\u01a1i \u0111\u1eafc \u0111\u1ecba mua h\u00e0ng online ph\u1ed5 bi\u1ebfn nh\u1ea5t cho b\u1ea5t c\u1ee9 ai. \u0110i k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng thu h\u1ed9 (COD) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i tr\u00ean c\u1ea3 n\u01b0\u1edbc. \u0110\u1eb7c bi\u1ec7t n\u00f3 d\u1ec5 d\u00e0ng mua s\u1eafm t\u1eeb \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 b\u1ea5t k\u00ec m\u1eb7t h\u00e0ng hay s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng c\u00f3 th\u1ec3 mua qua h\u00ecnh th\u1ee9c n\u00e0y.<\/p>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng kh\u00e1i qu\u00e1t v\u1ec1 b\u1ea3n nghi\u00ean c\u1ee9u. N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch v\u1ec1 h\u00e0nh vi mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i v\u1ec1 b\u1ea3n b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 t\u1ea1i \u0111\u00e2y &#8220;https:\/\/www.decisionlab.co\/ecommerce&#8221;. C\u1ea3m \u01a1n!<\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n: BrandsVietnam<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a Decision Lab ti\u1ebft l\u1ed9 r\u1eb1ng nam gi\u1edbi Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi mua s\u1eafm online c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p \u1edf c\u00e1c k\u00eanh online nhi\u1ec1u h\u01a1n n\u1eef gi\u1edbi. \u0110\u1ed3ng th\u1eddi, Facebook c\u0169ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n. Facebook hi\u1ec7n \u0111ang chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7t h\u00e0ng online qua \u1ee9ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[151,150],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u00e0m s\u00e1ng t\u1ecf h\u00e0nh vi mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam [UPDATE]<\/title>\n<meta name=\"description\" content=\"Trong l\u00fac vi\u1ec7c kinh doanh tr\u00ean to\u00e0n c\u1ea7u \u0111ang g\u1eb7p kh\u00f3 kh\u0103n \u2013 Facebook v\u1eabn l\u00e0 n\u01a1i \u0111\u1eafc \u0111\u1ecba mua h\u00e0ng online ph\u1ed5 bi\u1ebfn cho h\u00e0nh vi mua s\u1eafm online t\u1ea1i Vi\u1ec7t Nam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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