{"id":9088,"date":"2018-11-09T07:43:53","date_gmt":"2018-11-09T07:43:53","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=9088"},"modified":"2024-04-09T16:04:59","modified_gmt":"2024-04-09T09:04:59","slug":"cong-cu-quang-cao-google-thong-minh-danh-cho-doanh-nghiep-nho","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cong-cu-quang-cao-google-thong-minh-danh-cho-doanh-nghiep-nho","title":{"rendered":"C\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google th\u00f4ng minh d\u00e0nh cho doanh nghi\u1ec7p nh\u1ecf"},"content":{"rendered":"\n

Ng\u00e0y 7\/11 v\u1eeba qua, Google \u0111\u00e3 ch\u00ednh th\u1ee9c ra m\u1eaft c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google<\/strong><\/a> c\u00f3 t\u00ean g\u1ecdi \u201cSmart Campaigns\u201d (Chi\u1ebfn d\u1ecbch Ti\u1ebfp th\u1ecb th\u00f4ng minh). \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 tr\u1ea3i nghi\u1ec7m ho\u00e0n to\u00e0n m\u1edbi c\u1ee7a Google Ads. T\u00ednh n\u0103ng n\u00e0y d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u1edf Vi\u1ec7t Nam v\u00e0 to\u00e0n khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n\n\n

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\"c\u00f4ng<\/figure><\/div>\n\n\n

C\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google th\u00f4ng minh d\u00e0nh cho doanh nghi\u1ec7p nh\u1ecf<\/em><\/p>\n\n\n\n

Google Smart Campaigns d\u00e0nh cho ai ?<\/strong><\/h2>\n\n\n\n

C\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google Smart Campaigns \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. H\u1ecd c\u00f3 th\u1ec3 ti\u00ea\u0301n h\u00e0nh nh\u1eefng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u01a1n gi\u1ea3n nh\u1ea5t c\u00f3 th\u1ec3. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian. V\u1edbi c\u00f4ng c\u1ee5 n\u00e0y h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ch\u1ec9 trong v\u00e0i ph\u00fat. T\u1eeb \u0111\u00f3 \u0111\u01b0a \u0111\u01b0\u1ee3c k\u00ea\u0301t qu\u1ea3 r\u00f5 r\u00e0ng cho doanh nghi\u1ec7p. V\u00ed d\u1ee5 nh\u01b0 t\u0103ng c\u00e1c cu\u00f4\u0323c g\u1ecdi \u0111\u00ea\u0301n, l\u01b0\u1ee3t kh\u00e1ch \u0111\u00ea\u0301n c\u1eeda h\u00e0ng v\u00e0 c\u1ea3 ho\u1ea1t \u0111\u00f4\u0323ng tr\u00ean website.<\/p>\n\n\n\n

Theo s\u1ed1 li\u1ec7u c\u1ee7a Ng\u00e2n h\u00e0ng Ph\u00e1t tri\u1ec3n Ch\u00e2u \u00c1 (ADB), 98% doanh nghi\u1ec7p t\u1ea1i Ch\u00e2u \u00c1 l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Tuy nhi\u00ean, nh\u1eefng doanh nghi\u1ec7p n\u00e0y l\u1ea1i c\u00f3 \u0111\u00f3ng g\u00f3p \u0111\u1ebfn 50% GDP trong n\u1ec1n kinh t\u1ebf APEC. \u0110\u1ed3ng th\u1eddi, Internet \u0111\u00e3 v\u00e0 \u0111ang \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong vi\u1ec7c k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

V\u1eady n\u00ean n\u1ebfu doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Internet. Nh\u01b0ng n\u1ebfu doanh nghi\u1ec7p ch\u01b0a bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u. Th\u00ec \u0111\u00e2y l\u00e0 l\u00fac Smart Campaigns – \u1ee9ng d\u1ee5ng c\u00e1c s\u00e1ng t\u1ea1o m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a Google Ads<\/strong><\/a> s\u1ebd gi\u00fap c\u00e1c b\u1ea1n. Ch\u1ec9 v\u1edbi nh\u1eefng thao t\u00e1c \u0111\u01a1n gi\u1ea3n, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00e1c qu\u1ea3ng c\u00e1o thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t theo d\u00f5i.<\/p>\n\n\n

N\u00e2ng cao uy t\u00edn s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords nhanh ch\u00f3ng t\u1ea1i \u0111\u00e2y<\/a><\/div>\n\n\n
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\"c\u00f4ng<\/figure><\/div>\n\n\n

C\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google th\u00f4ng minh d\u00e0nh cho doanh nghi\u1ec7p nh\u1ecf<\/em><\/p>\n\n\n\n

V\u1eady c\u00e1c doanh nghi\u1ec7p nh\u1ecf ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o m\u00e0 Smart Campaigns c\u00f3 th\u1ec3 gi\u00fap?<\/strong><\/h2>\n\n\n\n

Smart Campaigns \u2013 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google m\u1edbi tinh s\u1ebd gi\u00fap t\u00f4\u0301i gi\u1ea3n h\u00f3a cho c\u00e1c doanh nghi\u1ec7p. C\u00e1c doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n ch\u1ecdn m\u1ee5c ti\u00eau cho c\u00e1c chi\u1ebfn d\u1ecbch. V\u00ed d\u1ee5 nh\u01b0 thu h\u00fat kh\u00e1ch h\u00e0ng g\u1ecdi \u0111\u1ebfn doanh nghi\u1ec7p. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 m\u1ee5c \u0111\u00edch t\u1ea1o ra c\u00e1c \u0111\u01a1n h\u00e0ng qua website hay gh\u00e9 th\u0103m c\u1eeda h\u00e0ng. Vi\u1ec7c c\u00f2n l\u1ea1i l\u00e0 c\u00f4ng ngh\u1ec7 M\u00e1y h\u1ecdc (Machine Learning) c\u1ee7a c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u00ea\u0301t qu\u1ea3 \u0111\u1ea1t ra ban \u0111\u1ea7u.<\/p>\n\n\n\n

V\u1edbi c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google Smart Campaigns, c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba c\u00f3 th\u1ec3:<\/strong><\/h2>\n\n\n\n

\u0110\u1ea1t \u0111\u01b0\u1ee3c k\u00ea\u0301t qu\u1ea3 mong mu\u1ed1n ban \u0111\u1ea7u doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1eb7t ra. V\u00ed d\u1ee5 nh\u01b0 thu h\u00fat kh\u00e1ch h\u00e0ng g\u1ecdi \u0111\u1ebfn doanh nghi\u1ec7p, c\u00e1c \u0111\u01a1n h\u00e0ng qua website hay gh\u00e9 th\u0103m c\u1eeda h\u00e0ng.<\/p>\n\n\n\n

C\u00e1c Doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 t\u1ef1 thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch ti\u00ea\u0301p th\u1ecb \u0111\u01a1n gi\u1ea3n ch\u1ec9 trong v\u00e0i ph\u00fat. \u0110\u01a1n gi\u1ea3n l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau (cu\u1ed9c g\u1ecdi, l\u01b0\u1ee3t gh\u00e9 c\u1eeda h\u00e0ng, ho\u1ea1t \u0111\u00f4\u0323ng tr\u00ean website). B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t h\u1ea1ng m\u1ee5c kinh doanh, bi\u00ean t\u1eadp n\u1ed9i dung qu\u1ea3ng c\u00e1o. Sau \u0111\u00f3, thi\u1ebft l\u1eadp n\u01a1i doanh nghi\u1ec7p mu\u1ed1n qu\u1ea3ng b\u00e1 d\u1ecbch v\u1ee5, s\u1ea3n ph\u00e2\u0309m, bi\u00ean v\u00e0 ch\u1ecdn m\u1ee9c ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch. Vi\u1ec7c c\u00f2n l\u1ea1i c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google s\u1ebd t\u1ef1 \u0111\u1ed9ng ch\u1ecdn t\u1eeb kh\u00f3a \u0111\u00fang. T\u1eeb \u0111\u00f3, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p v\u1edbi m\u1ee9c ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh.<\/p>\n\n\n

Qu\u1ea3ng c\u00e1o google adwords \u2013 duy tr\u00ec c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb kh\u00f3a<\/a><\/div>\n\n\n
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\"c\u00f4ng<\/figure><\/div>\n\n\n

C\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google th\u00f4ng minh d\u00e0nh cho doanh nghi\u1ec7p nh\u1ecf<\/em><\/p>\n\n\n\n

Google s\u1ebd h\u1ed7 tr\u1ee3 sau khi ho\u00e0n th\u00e0nh thi\u1ebft l\u1eadp<\/strong><\/h2>\n\n\n\n

Khi chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p nh\u1ecf thi\u1ebft l\u1eadp. M\u1ecdi chuy\u1ec7n c\u00f2n l\u1ea1i s\u1ebd do Google \u0111\u1ea3m nhi\u1ec7m v\u1edbi c\u00f4ng ngh\u1ec7 M\u00e1y h\u1ecdc (ML). N\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch v\u00e0 mang \u0111\u1ebfn k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p y\u00eau c\u1ea7u ban \u0111\u1ea7u. Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i t\u00ecnh h\u00ecnh,v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft hay vi\u1ebft th\u00eam c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o trong ph\u00e2\u0300n c\u00e0i \u0111\u1eb7t c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

V\u1edbi c\u00f4ng c\u1ee5 Image Picker c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb. N\u1ebfu m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng bi\u1ebft ph\u1ea3i s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung g\u00ec cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. H\u1ecd ch\u1ec9 c\u1ea7n nh\u1eadp v\u00e0o nh\u1eefng g\u00ec s\u1eb5n c\u00f3, logo, ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 bao g\u1ed3m h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n. C\u00f4ng c\u1ee5 Image Picker s\u1ebd gi\u00fap th\u1eed nghi\u1ec7m nghi\u00ean c\u1ee9u k\u1ebft h\u1ee3p n\u1ed9i dung, h\u00ecnh \u1ea3nh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Smart Campaigns l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o Google s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 M\u00e1y h\u1ecdc (Machine Learning) gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf ph\u00e1t tri\u1ec3n h\u01a1n. Smart Campaigns hi\u00ea\u0323n c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t g\u1ea5p ba l\u1ea7n trong vi\u1ec7c \u0111\u01b0a qu\u1ea3ng c\u00e1o \u0111\u00ea\u0301n v\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. \u0110\u00e2y m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u, Google s\u1ebd ti\u1ebfp t\u1ee5c b\u1ed5 sung th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c cho Google Ads \u0111\u1ec3 gi\u00fap t\u0103ng hi\u00ea\u0323u qu\u1ea3 qu\u1ea3ng c\u00e1o m\u00f4\u0323t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n

Ngu\u1ed3n: Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/em><\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Google.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n