{"id":9171,"date":"2018-11-23T08:28:07","date_gmt":"2018-11-23T08:28:07","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=9171"},"modified":"2021-07-26T17:49:20","modified_gmt":"2021-07-26T10:49:20","slug":"kham-pha-tu-a-den-z-chi-so-do-luong-hieu-qua-kpi-la-gi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/kham-pha-tu-a-den-z-chi-so-do-luong-hieu-qua-kpi-la-gi","title":{"rendered":"Kh\u00e1m ph\u00e1 t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec?"},"content":{"rendered":"\n<p>KPI l\u00e0 g\u00ec trong marketing? L\u00e0m sao c\u00f3 c\u00e1ch s\u1eed d\u1ee5ng KPI trong marketing hi\u1ec7u qu\u1ea3. Li\u1ec7u c\u00f3 nhi\u1ec1u c\u00f4ng ty v\u00e0 c\u00e1c doanh nghi\u1ec7p quan t\u00e2m c\u0169ng nh\u01b0 \u00e1p d\u1ee5ng ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"172\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-9-300x172.png\" alt=\"KPI l\u00e0 g\u00ec 01\" class=\"wp-image-9198\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-9-300x172.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-9-768x440.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-9-1024x587.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-9-610x350.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-9-20x11.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-9.png 1362w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Kh\u00e1m ph\u00e1 t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 KPI hi\u1ec7n nay \u0111\u00e3 t\u01b0\u01a1ng \u0111\u1ed1i quen thu\u1ed9c trong c\u00e1c c\u00f4ng vi\u1ec7c. \u0110\u1eb7c bi\u1ec7t li\u00ean quan t\u1edbi kinh doanh, d\u1ef1 \u00e1n, nh\u00e2n s\u1ef1, marketing, qu\u1ea3n l\u00fd,.. Trong m\u1ed9t v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ea1nh m\u1ebd v\u00e0 ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean n\u00f3 l\u1ea1i ch\u01b0a \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao. B\u00e0i vi\u1ebft s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u th\u1ef1c ch\u1ea5t <em>KPI l\u00e0 g\u00ec<\/em> v\u00e0 c\u00f3 bao nhi\u00eau lo\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>KPI l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>KPI ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t, hi\u1ec7u qu\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n ho\u1eb7c c\u1ee7a to\u00e0n doanh nghi\u1ec7p. V\u1eady KPI vi\u1ebft t\u1eaft c\u1ee7a ch\u1eef g\u00ec? KPI l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb Key Performance indicators \u2013 Ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c. KPI s\u1ebd gi\u00fap ch\u00fang ta hi\u1ec3u r\u00f5 m\u1ed9t c\u00f4ng ty, m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh hay m\u1ed9t c\u00e1 nh\u00e2n \u0111ang th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c t\u1ed1t \u0111\u1ebfn \u0111\u00e2u so v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n<div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"http:\/\/adsplus.vn\/blog\/reach-la-gi-va-6-meo-toi-uu-luot-reach-tren-facebook-nam-2018\/\">Reach l\u00e0 g\u00ec? V\u00e0 6 M\u1eb9o t\u1ed1i \u01b0u l\u01b0\u1ee3t reach tr\u00ean facebook n\u0103m 2018.<\/a><\/div>\n\n\n\n<p>N\u1ebfu m\u1ed9t c\u00f4ng ty \u0111\u1eb7t ra m\u1ee5c ti\u00eau ki\u1ebfm nhi\u1ec1u ti\u1ec1n th\u00ec KPI l\u00e0 g\u00ec?, h\u1ecd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng KPI theo t\u0103ng tr\u01b0\u1edfng b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn bi\u00ean v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh. N\u1ebfu m\u1ed9t c\u00f4ng ty mu\u1ed1n thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi b\u1eb1ng c\u00e1ch t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, h\u1ecd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-text-align-left\">V\u00e0 n\u1ebfu m\u1ed9t c\u00f4ng ty mong mu\u1ed1n nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd c\u00f3 t\u00ednh g\u1eafn k\u1ebft cao, h\u1ecd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean theo KPI. C\u00f2n n\u1eefa, r\u1ea5t nhi\u1ec1u c\u00f4ng ty hi\u1ec7n nay mu\u1ed1n \u0111o l\u01b0\u1eddng t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean, th\u00ec h\u1ecd c\u1ea7n m\u1ed9t b\u1ed9 c\u00e1c KPI kh\u00e1c nhau.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"106\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-7-300x106.png\" alt=\"KPI l\u00e0 g\u00ec 02\" class=\"wp-image-9173\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-7-300x106.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-7-768x271.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-7-1024x362.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-7-610x215.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-7-20x7.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture2-7.png 1328w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Kh\u00e1m ph\u00e1 t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>T\u00f9y thu\u1ed9c v\u00e0o m\u1ed7i doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c s\u1ebd c\u00f3 h\u1ec7 th\u1ed1ng KPI kh\u00e1c nhau<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left\">V\u00e0 ngay c\u1ea3 m\u1ed7i b\u1ed9 ph\u1eadn, ph\u00f2ng ban (Sales, <a href=\"https:\/\/adsplus.vn\/blog\/tao-chien-dich-skin-care-ads\/\"><strong>Marketing<\/strong><\/a>, Product) KPI c\u0169ng kh\u00e1c nhau. Xu\u1ed1ng th\u1ea5p h\u01a1n n\u1eefa l\u00e0 m\u1ed7i c\u00e1 nh\u00e2n, m\u1ed7i con ng\u01b0\u1eddi c\u0169ng \u0111\u1ec1u c\u00f3 nh\u1eefng KPI kh\u00e1c nhau (SEO KPIs, Email KPIs, Social KPIs). Tuy nhi\u00ean t\u1ed5ng quan l\u1ea1i th\u00ec n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia l\u00e0m 2 lo\u1ea1i KPI bao g\u1ed3m. KPI \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ee5c ti\u00eau mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c. KPI \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ee5c ti\u00eau mang t\u00ednh chi\u1ebfn thu\u1eadt.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"http:\/\/adsplus.vn\/blog\/live-stream-la-gi-va-cac-chuc-nang-co-the-kiem-tien-tu-live-stream\/\">Live Stream l\u00e0 g\u00ec v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb Live Stream<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00f3 r\u1ea5t nhi\u1ec1u KPIs kh\u00e1c nhau, nh\u01b0ng t\u00f3m g\u1ecdn th\u00ec n\u00f3 th\u01b0\u1eddng chia l\u00e0m 2 lo\u1ea1i:<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">KPI \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ee5c ti\u00eau mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c: V\u1edbi c\u00e1c m\u1ee5c ti\u00eau mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng l\u00e0 profit, ti\u1ec1n, market share\u2026 N\u00f3 s\u1ebd t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. V\u00ed d\u1ee5: KPI chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ph\u1ea3i \u0111\u1ea1t doanh s\u1ed1 20 t\u1ef7\/ th\u00e1ng v\u00e0 240 t\u1ef7\/ n\u0103m. N\u1ebfu kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3 th\u00ec c\u00f4ng ty, doanh nghi\u1ec7p s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-8-300x200.png\" alt=\"KPI l\u00e0 g\u00ec 03\" class=\"wp-image-9172\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-8-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-8-768x511.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-8-1024x682.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-8-610x406.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-8-20x13.png 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/11\/Picture1-8.png 1266w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Kh\u00e1m ph\u00e1 t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">KPI \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ee5c ti\u00eau mang t\u00ednh chi\u1ebfn thu\u1eadt: Chi\u1ebfn thu\u1eadt l\u00e0 c\u00e1c c\u00e1ch \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o? \u0111\u1ec3 nh\u1eb1m m\u1ee5c \u0111\u00edch th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 ra tr\u01b0\u1edbc \u0111\u00f3. V\u00ed d\u1ee5: KPI m\u1ed7i th\u00e1ng ph\u1ea3i k\u00e9o \u0111\u01b0\u1ee3c 50,000 traffic cho website. Tuy nhi\u00ean d\u00f9 l\u01b0\u1ee3ng traffic c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 ti\u00eau th\u00ec \u0111i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng th\u1ec3 \u0111\u1ea3m \u0111\u01b0\u1ee3c r\u1eb1ng c\u00f4ng ty v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1. Nh\u01b0ng c\u00e1c KPI l\u00e0 ch\u1ec9 s\u1ed1 mang t\u00ednh \u0111o l\u01b0\u1eddng &amp; ph\u00e1t tri\u1ec3n t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn thu\u1eadt \u0111\u00f3. V\u00ed d\u1ee5: Traffic t\u0103ng l\u00ean \u2014&gt; Nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p (ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n)\u2014&gt; T\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1t sales \u2014&gt; T\u0103ng doanh thu cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec? c\u0169ng nh\u01b0 c\u00e1c lo\u1ea1i h\u00ecnh KPI cho doanh nghi\u1ec7p. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>KPI l\u00e0 g\u00ec trong marketing? L\u00e0m sao c\u00f3 c\u00e1ch s\u1eed d\u1ee5ng KPI trong marketing hi\u1ec7u qu\u1ea3. Li\u1ec7u c\u00f3 nhi\u1ec1u c\u00f4ng ty v\u00e0 c\u00e1c doanh nghi\u1ec7p quan t\u00e2m c\u0169ng nh\u01b0 \u00e1p d\u1ee5ng ch\u1ec9 s\u1ed1 n\u00e0y. Kh\u00e1m ph\u00e1 t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec? Ch\u1ec9 s\u1ed1 KPI hi\u1ec7n nay \u0111\u00e3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[167,162],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kh\u00e1m ph\u00e1 t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec?<\/title>\n<meta name=\"description\" content=\"...b\u00e0i vi\u1ebft n\u00e0y b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec? c\u0169ng nh\u01b0 c\u00e1c lo\u1ea1i h\u00ecnh KPI cho doanh nghi\u1ec7p.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/kham-pha-tu-a-den-z-chi-so-do-luong-hieu-qua-kpi-la-gi\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00e1m ph\u00e1 t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec?\" \/>\n<meta property=\"og:description\" content=\"...b\u00e0i vi\u1ebft n\u00e0y b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c t\u1eeb A \u0111\u1ebfn Z ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 KPI l\u00e0 g\u00ec? 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