{"id":9557,"date":"2018-12-21T08:27:58","date_gmt":"2018-12-21T08:27:58","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=9557"},"modified":"2021-02-23T16:18:55","modified_gmt":"2021-02-23T09:18:55","slug":"6-chien-luoc-marketing-giup-ban-chinh-phuc-nganh-fb","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/6-chien-luoc-marketing-giup-ban-chinh-phuc-nganh-fb","title":{"rendered":"6 chi\u1ebfn l\u01b0\u1ee3c marketing gi\u00fap b\u1ea1n chinh ph\u1ee5c ng\u00e0nh F&B"},"content":{"rendered":"\n

Kinh doanh ng\u00e0nh F&B<\/em> hi\u1ec7n nay \u0111ang l\u00e0 m\u1ed9t ng\u00e0nh hot. C\u00f9ng v\u1edbi \u0111\u00f3, n\u00f3 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn \u0111\u1ec3 kh\u1edfi nghi\u1ec7p. Nh\u1eefng n\u0103m v\u1eeba qua,\u00a0\u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 ra \u0111\u1eddi c\u1ee7a h\u00e0ng lo\u1ea1t nh\u1eefng nh\u00e0 h\u00e0ng<\/strong> theo xu h\u01b0\u1edbng m\u1edbi<\/strong>. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 c\u00e1c nh\u00e0 h\u00e0ng Nh\u1eadt B\u1ea3n, tr\u00e0o l\u01b0u \u201cm\u00ec cay H\u00e0n Qu\u1ed1c\u201d. Hay nh\u1eefng t\u00ean tu\u1ed5i tr\u00e0 s\u1eefa n\u01b0\u1edbc ngo\u00e0i m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng thu h\u00fat h\u00e0ng d\u00e0i ng\u01b0\u1eddi x\u1ebfp h\u00e0ng<\/strong>.<\/p>\n\n\n\n

\"ng\u00e0nh<\/figure><\/div>\n\n\n\n

Ng\u00e0nh F&B<\/em><\/p>\n\n\n\n

Ng\u00e0nh F&B vi\u1ebft t\u1eaft c\u1ee7a Food & Beverage (nh\u00e0 h\u00e0ng\/cafe\/bar-pub) t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u trong m\u1ed9t th\u1eddi k\u1ef3 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5. Nhi\u1ec1u n\u1ec1n \u1ea9m th\u1ef1c \u0111a d\u1ea1ng, nhi\u1ec1u h\u00ecnh th\u1ee9c kinh doanh \u0111\u1ed9c \u0111\u00e1o, nhi\u1ec1u chi\u00eau b\u00e0i marketing r\u1ea5t s\u00e1ng t\u1ea1o… \u0111\u00e3 v\u00e0 \u0111ang xu\u1ea5t hi\u1ec7n h\u00e0ng ng\u00e0y. Theo b\u00e1o c\u00e1o c\u1ee7a T\u1eadp \u0111o\u00e0n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Euromonitor International, trong giai \u0111o\u1ea1n t\u1eeb 2014- 2019, th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam s\u1ebd \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u00ecnh qu\u00e2n 18% n\u0103m.<\/p>\n\n\n\n

\"ng\u00e0nh<\/figure><\/div>\n\n\n\n

Ng\u00e0nh F&B<\/em><\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n r\u1ed9ng l\u1edbn<\/strong><\/h2>\n\n\n\n

Nh\u1eefng th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 S\u00e0i G\u00f2n th\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh \u1ea9m th\u1ef1c di\u1ec5n ra v\u00f4 c\u00f9ng s\u00f4i \u0111\u1ed9ng.\u00a0Hi\u1ec7n nay c\u1ea3 n\u01b0\u1edbc c\u00f3 kho\u1ea3ng 540.000 c\u1eeda h\u00e0ng \u0103n u\u1ed1ng. Trong \u0111\u00f3 c\u00f3 430.000 c\u1eeda h\u00e0ng nh\u1ecf, h\u01a1n 7.000 nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh, 22.000 nh\u00e0 h\u00e0ng c\u00e0 ph\u00ea, bar v\u00e0 h\u01a1n 80.000 nh\u00e0 h\u00e0ng ph\u00e1t tri\u1ec3n b\u00e0i b\u1ea3n. S\u1ed1 li\u1ec7u tr\u00ean \u0111\u00e3 cho th\u1ea5y, ch\u1ec9 c\u1ea7n b\u1ea1n di chuy\u1ec3n v\u00e0i tr\u0103m m\u00e9t tr\u00ean m\u1ed9t tuy\u1ebfn ph\u1ed1 b\u1ea5t k\u00ec l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p c\u00e1c c\u1eeda h\u00e0ng \u0103n u\u1ed1ng \u1edf kh\u1eafp m\u1ecdi n\u01a1i. <\/p>\n\n\n\n

V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1 \u0111\u00f4ng nh\u1ea5t c\u1ea3 n\u01b0\u1edbc (tr\u00ean 7,9 tri\u1ec7u ng\u01b0\u1eddi), d\u00e2n s\u1ed1 tr\u1ebb v\u00e0 c\u00f3 xu h\u01b0\u1edbng th\u00edch \u0103n ngo\u00e0i \u0111\u00e3 \u0111\u01b0a H\u1ed3 Ch\u00ed Minh tr\u1edf th\u00e0nh m\u1ed9t \u201cmi\u1ebfng th\u1ecbt\u201d h\u1ea5p d\u1eabn, \u0111\u1ea7y ti\u1ec1m n\u0103ng v\u00e0 thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i.<\/p>\n\n\n\n

\"ng\u00e0nh<\/figure><\/div>\n\n\n\n

Ng\u00e0nh F&B<\/em><\/p>\n\n\n\n

N\u1ebfu chi\u1ebfu theo m\u00f4 h\u00ecnh 5 l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Michael Porter<\/em>. \u0110\u00e2y l\u00e0 ng\u00e0nh c\u00f3 r\u00e0o c\u1ea3n \u0111\u1ea7u v\u00e0o (entry barrier) t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p<\/em>. <\/em>S\u1ee9c \u00e9p c\u1ea1nh tranh n\u1ed9i b\u1ed9 ng\u00e0nh (internal rivalry) r\u1ea5t cao<\/em>. Quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (buyer power) l\u1edbn<\/em>. S\u1ee9c \u00e9p t\u1eeb nh\u00e0 cung \u1ee9ng (supplier power) b\u00ecnh th\u01b0\u1eddng v\u00e0 h\u00e0ng h\u00f3a thay th\u1ebf (substitute) kh\u00f4ng c\u00f3.<\/em><\/p>\n\n\n\n

S\u1ef1 kh\u1eafc nghi\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n

V\u1edbi \u0111\u1eb7c th\u00f9 nh\u01b0 v\u1eady, ng\u00e0nh F&B ch\u00e0o \u0111\u00f3n ng\u01b0\u1eddi m\u1edbi \u0111\u1ebfn r\u1ea5t nhi\u1ec1u. Tuy nhi\u00ean, c\u0169ng nhanh khi chia tay ng\u01b0\u1eddi \u0111i. Gu\u1ed3ng quay l\u00e0 li\u00ean t\u1ee5c v\u00e0 ch\u1ec9 nh\u1eefng tay ch\u01a1i “c\u1ee9ng c\u1ef1a” nh\u1ea5t m\u1edbi tr\u1ee5 l\u1ea1i l\u00e2u b\u1ec1n.\u00a0M\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n chu\u1ed7i v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn trong ng\u00e0nh n\u00e0y. Tuy nhi\u00ean, trong th\u1eddi gian qua, nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin cho th\u1ea5y c\u00e1c \u00f4ng l\u1edbn trong ng\u00e0nh nh\u01b0 Golden Gate, Red Sun hay Burger King c\u0169ng \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c duy tr\u00ec h\u1ec7 th\u1ed1ng c\u1ee7a m\u00ecnh. C\u00f3 qu\u00e1 nhi\u1ec1u nguy\u00ean nh\u00e2n \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ed5 x\u1ebb. V\u00e0 d\u01b0\u1eddng nh\u01b0 m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 kh\u00e1c nhau.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Ng\u00e0nh F&B<\/em><\/p>\n\n\n\n

Trong khi \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng chu\u1ed7i quy m\u00f4 nh\u1ecf h\u01a1n, \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi m\u1ed9t l\u1ee9a c\u00e1c b\u1ea1n tr\u1ebb t\u00e1o b\u1ea1o, d\u00e1m ngh\u0129 d\u00e1m l\u00e0m. T\u1eeb \u0111\u00f3, \u0111ang nh\u00f3m l\u00ean nh\u1eefng ng\u1ecdn l\u1eeda t\u01b0\u01a1i m\u1edbi trong ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

link tham kh\u1ea3o:<\/p>\n\n\n\n

Adsplus b\u1eadt m\u00ed b\u1ed9 t\u00e0i li\u1ec7u \u201c7 nguy\u00ean t\u1eafc l\u1eadp k\u1ebf ho\u1ea1ch PR tr\u00ean Facebook\u201d<\/a><\/div>\n\n\n\n

Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u1ea7n th\u00e1nh cho ng\u00e0nh F&B<\/strong><\/h2>\n\n\n\n

 1. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd cung c\u1ea5p ra th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, nh\u1eb1m t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee5 th\u1ec3:\u00a0C\u1eeda h\u00e0ng hay nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n cung c\u1ea5p nh\u1eefng m\u00f3n \u0103n\/th\u1ee9c u\u1ed1ng g\u00ec? Gi\u1eefa h\u00e0ng ngh\u00ecn th\u01b0\u01a1ng hi\u1ec7u F&B kh\u00e1c, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi b\u1ea1n v\u00e0 ch\u1ecdn b\u1ea1n?<\/p>\n\n\n\n

 2. Bao b\u00ec \u1ea5n t\u01b0\u1ee3ng<\/strong><\/h3>\n\n\n\n

Logo th\u01b0\u01a1ng hi\u1ec7u hay bao b\u00ec s\u1ea3n ph\u1ea9m c\u0169ng gi\u00fap cho vi\u1ec7c x\u00e2y d\u1ef1ng menu, danh thi\u1ebfp, t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o, Social Media hay Google Ads tr\u1edf n\u00ean \u1ea5n t\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Do \u0111\u00f3,\u00a0vi\u1ec7c ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh bao b\u00ec s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e2u quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c Marketing s\u1ea3n ph\u1ea9m. T\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p h\u00e0i h\u00f2a. T\u1eeb \u0111\u00f3, s\u1ebd t\u1ea1o n\u00ean \u0111\u1eb7c tr\u01b0ng cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

 3. Vi\u1ebft Blog th\u01b0\u1eddng xuy\u00ean<\/strong><\/h3>\n\n\n\n

Blog l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t website ri\u00eang cho nh\u00e0 h\u00e0ng c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, th\u1ef1c hi\u1ec7n SEO.\u00a0Vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung hay, h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ee5c v\u1ee5 cho vi\u1ec7c SEO. C\u0169ng nh\u01b0 t\u00edch h\u1ee3p marketing tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Social Media nh\u01b0 Facebook, Instagram.<\/p>\n\n\n\n

 4. Email Marketing <\/strong><\/h3>\n\n\n\n

Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Email Marketing b\u1eb1ng c\u00e1ch g\u1eedi mail h\u00e0ng tu\u1ea7n\/h\u00e0ng th\u00e1ng t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a b\u1ea1n. K\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1edbi h\u1ecd s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ef1 ki\u1ec7n th\u00fa v\u1ecb. Ho\u1eb7c l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t nh\u1eb1m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

5. T\u1ed5 ch\u1ee9c event offline<\/strong><\/h3>\n\n\n\n

S\u1ef1 ki\u1ec7n c\u1ea7n k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, ph\u00e1t t\u1edd r\u01a1i, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean social media<\/a>, banner ads,..\u0111\u1ec3 truy\u1ec1n b\u00e1 th\u00f4ng tin t\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n th\u00e0nh c\u00f4ng, hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

6. Social media marketing<\/strong><\/h3>\n\n\n\n

C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n Social Media c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn trong Marketing ng\u00e0nh F&B b\u1edfi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng qua m\u1ea1ng. Th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Viral marketing, Influencer Marketing tr\u00ean Social Media gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ph\u1ee7 s\u00f3ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u0103ng doanh s\u1ed1 v\u01b0\u1ee3t b\u1eadt.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Ng\u00e0nh F&B<\/em><\/p>\n\n\n\n

T\u00f3m l\u1ea1i, F&B l\u00e0 m\u1ed9t ng\u00e0nh kh\u00f4ng m\u1edbi nh\u01b0ng ch\u01b0a bao gi\u1edd l\u00e0 c\u0169 \u0111\u1ed3ng th\u1eddi h\u1ee9a h\u1eb9n s\u1ebd c\u00f2n nhi\u1ec1u s\u1ef1 b\u00f9ng n\u1ed5 h\u01a1n n\u1eefa c\u1ee7a c\u00e1c brand m\u1edbi trong ng\u00e0nh n\u00e0y nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 \u0111\u1ea7u 8x v\u00e0 9x l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng d\u00e1m th\u1eed th\u00e1ch v\u00e0 \u0111\u1ed5i m\u1edbi b\u1ea3n th\u00e2n g\u00f3p ph\u1ea7n \u0111\u01b0a ng\u00e0nh F&B c\u1ee7a Vi\u1ec7t Nam l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/p>\n\n\n\n

link tham kh\u1ea3o:<\/p>\n\n\n\n

Portfolio l\u00e0 g\u00ec? \u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean m\u1ed9t portfolio h\u1ea5p d\u1eabn trong m\u1eaft nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/a><\/div>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n