{"id":9605,"date":"2018-12-25T02:32:47","date_gmt":"2018-12-25T02:32:47","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=9605"},"modified":"2023-05-04T15:13:05","modified_gmt":"2023-05-04T08:13:05","slug":"cmo-la-gi-vai-tro-va-trach-nhiem-cua-cmo-trong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cmo-la-gi-vai-tro-va-trach-nhiem-cua-cmo-trong-doanh-nghiep","title":{"rendered":"CMO l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a CMO trong doanh nghi\u1ec7p"},"content":{"rendered":"\n<p><strong>\u0110\u1eb1ng sau s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng doanh nghi\u1ec7p lu\u00f4n c\u00f3 s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing ho\u00e0n h\u1ea3o<\/strong>.<strong> V\u00e0<\/strong> <strong>\u0111\u1eb1ng sau \u0111\u00f3 l\u00e0 \u00f3c s\u00e1ng t\u1ea1o tuy\u1ec7t v\u1eddi c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 CMO. V\u1eady<em> CMO l\u00e0 g\u00ec?<\/em> H\u00f4m nay, h\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u nh\u00e9.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture2-compressed-2-1024x1024.jpg\" alt=\"cmo l\u00e0 g\u00ec 01\" class=\"wp-image-9607\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture2-compressed-2-1024x1024.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture2-compressed-2-150x150.jpg 150w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture2-compressed-2-300x300.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture2-compressed-2-768x768.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture2-compressed-2-610x610.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture2-compressed-2-20x20.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture2-compressed-2.jpg 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em><strong>CMO l\u00e0 g\u00ec?<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CMO l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>CMO <\/strong>l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb \u201c<strong>Chief Marketing Officer<\/strong>\u201d hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <strong>Gi\u00e1m \u0111\u1ed1c Marketing<\/strong>. \u0110\u00e2y l\u00e0 m\u1ed9t trong nhi\u1ec1u ch\u1ee9c v\u1ee5 qu\u1ea3n l\u00fd c\u1ea5p cao trong m\u1ed9t c\u00f4ng ty. Tr\u00e1ch nhi\u1ec7m c\u1ee7a v\u1ecb tr\u00ed bao g\u1ed3m bao qu\u00e1t <a href=\"https:\/\/adsplus.vn\/blog\/chien-luoc-marketing-hieu-qua-giup-thong-tri-nganh-bat-dong-san\/\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a>, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty th\u00e0nh vi\u00ean trong t\u1eadp \u0111o\u00e0n. \u0110\u1ed3ng th\u1eddi, l\u00ean k\u1ebf ho\u1ea1ch nh\u1eefng b\u01b0\u1edbc \u0111i k\u1ebf ti\u1ebfp cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1eadp \u0111o\u00e0n.<\/p>\n\n\n\n<p>Trong th\u1eddi gian \u0111\u1ea7u c\u1ee7a n\u1ec1n kinh t\u1ebf m\u1edbi ph\u00e1t tri\u1ec3n th\u1eddi gian v\u1eeba qua, c\u00f3 th\u1ec3 th\u1ea5y&nbsp;m\u1ed9t CMO gi\u1ecfi, kh\u00f4ng ch\u1ec9 nh\u00ecn th\u1ea5y nh\u1eefng xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i kinh doanh kh\u1ea3 thi, m\u00e0 h\u01a1n th\u1ebf CMO c\u00f2n x\u00e1c l\u1eadp nh\u1eefng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n \u201cb\u1ec1n v\u1eefng\u201d cho doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia marketing th\u1ea5u hi\u1ec3u vai tr\u00f2 v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.&nbsp;Vi\u1ec7c \u1ee9ng d\u1ee5ng marketing \u1edf t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m l\u00e3nh \u0111\u1ea1o nh\u1ea5t thi\u1ebft \u0111\u00f2i h\u1ecfi nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc, nh\u1eefng chuy\u00ean gia gi\u1ecfi trong l\u0129nh v\u1ef1c marketing, kh\u00f4ng ch\u1ec9 c\u00f3 t\u1ea7m nh\u00ecn qu\u1ed1c gia m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi t\u1ea7m hi\u1ec3u bi\u1ebft khu v\u1ef1c .<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00e1c CMO th\u1ec3 hi\u1ec7n qua vi\u1ec7c:<\/strong><\/h2>\n\n\n\n<ul><li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/li><li>Truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb<\/li><li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li><li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li><li>Ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i<\/li><li>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/li><li>Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"839\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture3-compressed-3-1024x839.jpg\" alt=\"cmo l\u00e0 g\u00ec 02\" class=\"wp-image-9608\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture3-compressed-3-1024x839.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture3-compressed-3-300x246.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture3-compressed-3-768x629.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture3-compressed-3-610x500.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture3-compressed-3-20x16.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture3-compressed-3.jpg 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong><em>CMO l\u00e0 g\u00ed<\/em><\/strong>?<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>CMO&nbsp;th\u1ef1c hi\u1ec7n qu\u1ea3n tr\u1ecb m\u1ecdi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p, h\u1ed7 tr\u1ee3 kinh doanh v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i nh\u01b0:<\/strong><\/h4>\n\n\n\n<ul><li>Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch, gi\u1ea3i ph\u00e1p v\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a c\u00f4ng ty.<\/li><li>X\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Marketing<\/li><li>T\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li><li>Tham m\u01b0u cho, ban Gi\u00e1m \u0111\u1ed1c v\u1ec1 truy\u1ec1n th\u00f4ng, nh\u1eadn di\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Hu\u1ea5n luy\u1ec7n v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean ph\u00f2ng marketing thu\u1ed9c ph\u1ea1m vi ph\u1ee5 tr\u00e1ch<\/li><li>Thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, c\u01a1 quan truy\u1ec1n th\u00f4ng, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 li\u00ean quan ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00f4ng ty<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"456\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture4-compressed-2-1024x456.jpg\" alt=\"\" class=\"wp-image-9609\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture4-compressed-2-1024x456.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture4-compressed-2-300x134.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture4-compressed-2-768x342.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture4-compressed-2-610x272.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture4-compressed-2-20x9.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture4-compressed-2.jpg 1685w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tham kh\u1ea3o th\u00eam:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/gia-xe-may-co-nhung-dau-hieu-tang-dot-bien-nhung-ngay-cuoi-nam\/\">Gi\u00e1 xe m\u00e1y c\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u t\u0103ng \u0111\u1ed9t bi\u1ebfn nh\u1eefng ng\u00e0y cu\u1ed1i n\u0103m<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u1ed9t CMO xu\u1ea5t s\u1eafc<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<p>CMO ph\u1ea3i x\u00e1c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n 4P cho t\u1eebng th\u01b0\u01a1ng hi\u1ec7u &amp; s\u1ea3n ph\u1ea9m, hay cho t\u1eebng m\u1ea3ng kinh doanh, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c 7P cho t\u1eebng c\u00f4ng ty th\u00e0nh vi\u00ean,&nbsp;x\u00e1c l\u1eadp h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i nh\u01b0 m\u1ed9t h\u1ea1 t\u1ea7ng chung cho c\u1ea3 t\u1eadp \u0111o\u00e0n,&nbsp;x\u00e2y d\u1ef1ng c\u01a1 c\u1ea5u th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p l\u00fd cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty th\u00e0nh vi\u00ean v\u1ed1n ho\u1ea1t \u0111\u1ed9ng trong t\u1eebng ng\u00e0nh h\u00e0ng, s\u1ea3n ph\u1ea9m hay th\u1ecb tr\u01b0\u1eddng mang t\u00ednh c\u1ee5c b\u1ed9; m\u1ed9t c\u01a1 c\u1ea5u t\u00e0i ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng h\u1ed7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. S\u00e1ng t\u1ea1o v\u00e0 theo \u0111u\u1ed5i nh\u1eefng xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb th\u1eddi \u0111\u1ea1i<\/strong><\/h3>\n\n\n\n<p>CMO ph\u1ea3i \u0111\u1ee7 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh qu\u1ea3n l\u00fd, h\u1ec7 th\u1ed1ng h\u00f3a v\u00e0 quy tr\u00ecnh h\u00f3a nh\u1eefng c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn marketing v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.&nbsp;Theo \u0111\u00f3 t\u01b0 t\u01b0\u1edfng ch\u1ea5t l\u01b0\u1ee3ng to\u00e0n di\u1ec7n&nbsp;s\u1ebd h\u00e0i h\u00f2a v\u1edbi t\u01b0 duy marketing.&nbsp;C\u00f3 h\u00e0ng tr\u0103m xu h\u01b0\u1edbng kinh doanh c\u00f9ng t\u1ed3n t\u1ea1i \u1edf m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u01b0ng ch\u1ec9 c\u00f3 v\u00e0i xu h\u01b0\u1edbng li\u00ean quan, c\u00f3 s\u1ee9c h\u00fat v\u1edbi doanh nghi\u1ec7p. Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang xu h\u01b0\u1edbng c\u00f3 th\u1ec3 m\u1edf ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 ho\u00e0n ch\u1ec9nh c\u1ee7a CMO&nbsp;s\u1ebd k\u1ebft n\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty, kinh nghi\u1ec7m c\u1ee7a m\u1ecdi ng\u01b0\u1eddi qua \u0111\u00f3 c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 h\u1ed7 tr\u1ee3. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 CMO n\u00e0o c\u0169ng mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf, CMO c\u0169ng c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 g\u00f3p s\u1ee9c c\u1ee7a ban gi\u00e1m \u0111\u1ed1c c\u1ea5p cao c\u0169ng nh\u01b0 c\u00e1c chuy\u00ean gia \u0111i\u1ec1u h\u00e0nh trong c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. T\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng, v\u0103n h\u00f3a h\u1ee3p t\u00e1c<\/strong><\/h3>\n\n\n\n<p>CMO ph\u1ea3i l\u00e0 c\u1ea7u n\u1ed1i \u0111\u1eafc l\u1ef1c gi\u1eefa marketing v\u00e0 c\u00f4ng ngh\u1ec7. N\u1eafm v\u1eefng m\u1ed9t m\u00f4 h\u00ecnh marketing innovation th\u00edch h\u1ee3p, ngo\u00e0i c\u00f4ng vi\u1ec7c x\u00e1c l\u1eadp h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 s\u00e1ng t\u1ea1o truy\u1ec1n th\u00f4ng, CMO c\u00f2n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c l\u1eadp nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, t\u1ea1o nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi ho\u00e0n thi\u1ec7n \u1edf c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m \u00fd t\u01b0\u1edfng&nbsp;hay s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture5-compressed-2-1024x640.jpg\" alt=\"\" class=\"wp-image-9610\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture5-compressed-2-1024x640.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture5-compressed-2-300x187.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture5-compressed-2-768x480.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture5-compressed-2-610x381.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture5-compressed-2-20x12.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture5-compressed-2.jpg 1516w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>CMO ph\u1ea3i&nbsp; khuy\u1ebfn kh\u00edch s\u00e1ng t\u1ea1o, th\u1ea5u hi\u1ec3u c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f9ng v\u1edbi c\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7 s\u00e1ng t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m ti\u00ean phong c\u1ea3 v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 h\u1ea5p d\u1eabn nhu c\u1ea7u, theo \u0111\u00fang xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 h\u00e0i h\u00f2a v\u1edbi s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u0110\u1ee9ng tr\u00ean c\u01b0\u01a1ng v\u1ecb kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ea5u hi\u1ec3u<\/strong><\/h3>\n\n\n\n<p>Nhi\u1ec7m v\u1ee5 c\u1ee7a CMO l\u00e0 b\u1ea3o v\u1ec7 v\u00e0 c\u1ea3i thi\u1ec7n nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t t\u1ea7m nh\u00ecn xa, s\u1ef1 hi\u1ec3u bi\u1ebft c\u0103n b\u1ea3n v\u1ec1 Design Thinking v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ee9ng l\u00ean \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng tr\u00ean c\u01b0\u01a1ng v\u1ecb l\u00e0 ban l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1eddi k\u1ebft<\/strong><\/h2>\n\n\n\n<p>Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean, b\u1ea1n \u0111\u00e3 hi\u1ec3u h\u01a1n v\u1ec1 CMO l\u00e0 g\u00ec. \u0110\u1ed3ng th\u1eddi, n\u1eafm r\u00f5 h\u01a1n vai tr\u00f2 c\u1ee7a CMO trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. H\u00e3y c\u00f9ng theo d\u00f5i nh\u1eefng b\u00e0i vi\u1ebft ti\u1ebfp theo c\u1ee7a Adsplus.vn nh\u00e9!<\/p>\n\n\n\n<p>Tham kh\u1ea3o th\u00eam:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/cuoc-cach-mang-thuong-mai-dien-tu-thoi-trang-cua-hm\/\">Cu\u1ed9c c\u00e1ch m\u1ea1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1eddi trang c\u1ee7a H&amp;M<\/a><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing<\/em>. V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a href=\"https:\/\/guru.edu.vn\/\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1eb1ng sau s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng doanh nghi\u1ec7p lu\u00f4n c\u00f3 s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing ho\u00e0n h\u1ea3o. V\u00e0 \u0111\u1eb1ng sau \u0111\u00f3 l\u00e0 \u00f3c s\u00e1ng t\u1ea1o tuy\u1ec7t v\u1eddi c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 CMO. V\u1eady CMO l\u00e0 g\u00ec? H\u00f4m nay, h\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u nh\u00e9. CMO l\u00e0 g\u00ec? CMO l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[266,268,267],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CMO l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a CMO trong doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"CMO, ng\u01b0\u1eddi lu\u00f4n \u0111\u1ee9ng sau s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng doanh nghi\u1ec7p. V\u1eady CMO l\u00e0 g\u00ec? H\u00f4m nay, h\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a CMO nh\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cmo-la-gi-vai-tro-va-trach-nhiem-cua-cmo-trong-doanh-nghiep\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a CMO trong doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"CMO, ng\u01b0\u1eddi lu\u00f4n \u0111\u1ee9ng sau s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng doanh nghi\u1ec7p. V\u1eady CMO l\u00e0 g\u00ec? H\u00f4m nay, h\u00e3y c\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a CMO nh\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cmo-la-gi-vai-tro-va-trach-nhiem-cua-cmo-trong-doanh-nghiep\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-25T02:32:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-04T08:13:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/12\/Picture1-compressed-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1243\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/cmo-la-gi-vai-tro-va-trach-nhiem-cua-cmo-trong-doanh-nghiep\",\"url\":\"https:\/\/adsplus.vn\/blog\/cmo-la-gi-vai-tro-va-trach-nhiem-cua-cmo-trong-doanh-nghiep\",\"name\":\"CMO l\u00e0 g\u00ec? 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