{"id":9833,"date":"2019-01-03T05:02:39","date_gmt":"2019-01-03T05:02:39","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=9833"},"modified":"2021-04-23T10:55:40","modified_gmt":"2021-04-23T03:55:40","slug":"concept-la-gi-neu-concept-khong-phai-la-linh-hon-cua-tvc","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/concept-la-gi-neu-concept-khong-phai-la-linh-hon-cua-tvc","title":{"rendered":"Concept l\u00e0 g\u00ec? N\u1ebfu Concept kh\u00f4ng ph\u1ea3i l\u00e0 \u201clinh h\u1ed3n\u201d c\u1ee7a TVC"},"content":{"rendered":"\n

Concept l\u00e0 g\u00ec? Concept l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong r\u1ea5t nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 Marketing<\/a> n\u00f3i chung v\u00e0 qu\u1ea3ng c\u00e1o n\u00f3i ri\u00eang. V\u1eady Concept l\u00e0 g\u00ec trong qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u00f3ng vai tr\u00f2 th\u1ebf n\u00e0o?\u00a0<\/strong><\/p>\n\n\n\n

\"CONCEPT<\/figure><\/div>\n\n\n\n

Concept l\u00e0 g\u00ec? N\u1ebfu Concept kh\u00f4ng ph\u1ea3i l\u00e0 \u201clinh h\u1ed3n\u201d c\u1ee7a TVC<\/em><\/p>\n\n\n\n

Concept c\u00f3 th\u1ec3 n\u00f3i l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf r\u1ea5t nhi\u1ec1u n\u01a1i trong r\u1ea5t nhi\u1ec1u l\u0129nh v\u1ef1c. V\u00e0 \u1edf m\u1ed7i l\u0129nh v\u1ef1c l\u1ea1i c\u00f3 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi kh\u00e1c nhau cho kh\u00e1i ni\u1ec7m Concept l\u00e0 g\u00ec? Hi\u1ec3u m\u1ed9t c\u00e1ch t\u1ed5ng qu\u00e1t Concept l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng mang t\u00ednh ch\u1ee7 \u0111\u1ea1o v\u00e0 xu\u1ea5t hi\u1ec7n xuy\u00ean su\u1ed1t trong c\u1ea3 n\u1ed9i dung l\u1eabn h\u00ecnh th\u1ee9c c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing n\u00f3i chung v\u00e0 qu\u1ea3ng c\u00e1o n\u00f3i ri\u00eang.<\/p>\n\n\n\n

Nh\u1eafc \u0111\u1ebfn qu\u1ea3ng c\u00e1o, khi \u0111\u01b0\u1ee3c h\u1ecfi Concept l\u00e0 g\u00ec? <\/strong><\/h4>\n\n\n\n

C\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi r\u1eb1ng Concept ch\u00ednh l\u00e0 \u201clinh h\u1ed3n\u201d c\u1ee7a m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o. N\u00f3 l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ( \u1edf \u0111\u00e2y l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u). C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng. Kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng ty. Do \u0111\u00f3, l\u1ef1a ch\u1ecdn cho m\u1ed7i kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t concept c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong mu\u1ed1n l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n\n\n\n

Facebook Lite l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng mang t\u00ean \u201cLite\u201d c\u00f3 th\u1ef1c s\u1ef1 nh\u1eb9 nh\u01b0 t\u00ean g\u1ecdi?<\/a><\/div>\n\n\n\n

Ch\u1eb3ng h\u1ea1n nh\u01b0: Nh\u1eafc \u0111\u1ebfn b\u1ed9t gi\u1eb7t Tide, ng\u01b0\u1eddi ta s\u1ebd nh\u1edb ngay \u0111\u1ebfn c\u00e2u slogan c\u1ee7a nh\u00e3n h\u00e0ng l\u00e0 \u201cNg\u1ea1c nhi\u00ean ch\u01b0a?\u201d. N\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e2u n\u00f3i \u1ea5n t\u01b0\u1ee3ng gi\u00fap nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Tide. \u201cNg\u1ea1c nhi\u00ean ch\u01b0a?\u201d \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t trong c\u00e1c idea cho concept tr\u1eafng s\u00e1ng b\u1ea5t ng\u1edd c\u1ee7a Tide. C\u00e2u n\u00f3i n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac mang t\u00ednh ti\u00eau c\u1ef1c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho s\u1ea3n ph\u1ea9m n\u00e0y. Nh\u1edd c\u00e2u slogan n\u00e0y m\u00e0 cho \u0111\u1ebfn b\u00e2y gi\u1edd, th\u01b0\u01a1ng hi\u1ec7u Tide \u0111\u00e3 c\u00f3 \u0111i\u1ec3m nh\u1eadn d\u1ea1ng s\u00e2u s\u1eafc \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Nh\u1eafc \u0111\u1ebfn Concept l\u00e0 g\u00ec?\u00a0 <\/strong><\/h2>\n\n\n\n

N\u00f3 th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi kh\u00e1i ni\u1ec7m \u201cIdea\u201d. V\u1eady sau khi hi\u1ec3u r\u00f5 Concept l\u00e0 g\u00ec. Ch\u00fang ta h\u00e3y xem Idea l\u00e0 g\u00ec? V\u00e0 ch\u00fang c\u00f3 m\u1ed1i quan h\u1ec7 th\u1ebf n\u00e0o trong qu\u1ea3ng c\u00e1o?<\/p>\n\n\n\n

\"CONCEPT<\/figure><\/div>\n\n\n\n

<\/h2>\n\n\n\n

N\u1ebfu concept l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, xuy\u00ean su\u1ed1t c\u1ea3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh th\u00ec idea l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u00fd t\u01b0\u1edfng trong \u0111\u1ea7u b\u1ea1n c\u00f3 \u0111\u1ec3 ph\u1ee5 tr\u1ee3 cho Concept hi\u1ec7n t\u1ea1i. Nh\u1edd hai y\u1ebfu t\u1ed1 n\u00e0y m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t k\u1ecbch b\u1ea3n cho ch\u01b0\u01a1ng tr\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. \u00dd t\u01b0\u1edfng l\u00e0 th\u1ee9 s\u1ebd xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u b\u1ea1n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 l\u1ef1a ch\u1ecdn \u00fd t\u01b0\u1edfng n\u00e0o v\u00e0 \u00e1p d\u1ee5ng n\u00f3 sao cho ph\u00f9 h\u1ee3p nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n

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C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, trong khi Concept mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng, c\u1ed1t l\u00f5i. L\u00e0 m\u1ee5c ti\u00eau chung th\u00ec idea s\u1ebd mang y\u1ebfu t\u1ed1 chi ti\u1ebft. C\u00f3 r\u1ea5t nhi\u1ec1u idea x\u1ea3y ra trong m\u1ed9t Concept v\u00e0 nh\u1eefng idea n\u00e0y g\u00f3p ph\u1ea7n b\u1ed5 tr\u1ee3 th\u00eam cho vi\u1ec7c th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c Concept mu\u1ed1n h\u01b0\u1edbng t\u1edbi. T\u00f3m l\u1ea1i, Concept v\u00e0 idea l\u00e0 hai y\u1ebfu t\u1ed1 c\u00f3 m\u1ed1i quan h\u1ec7 li\u00ean k\u1ebft v\u1edbi nhau. Concept ph\u1ea3i h\u00ecnh th\u00e0nh tr\u01b0\u1edbc th\u00ec nh\u1eefng idea \u0111\u01b0\u1ee3c n\u1ea3y sinh ra m\u1edbi tr\u1edf n\u00ean c\u00f3 t\u00e1c d\u1ee5ng. Khi ho\u00e0n to\u00e0n b\u00e1m s\u00e1t theo concept v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c v\u1edbi y\u00eau c\u1ea7u, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p, c\u00f4ng ty hay kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec1 ra trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed7i c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

Gi\u1ea3i m\u00e3 \u00fd ngh\u0129a c\u00e2u h\u1ecfi Key Performance Indicators l\u00e0 g\u00ec<\/a><\/div>\n\n\n\n

Sau khi hi\u1ec3u \u0111\u01b0\u1ee3c Concept l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong qu\u1ea3ng c\u00e1o, ch\u00fang ta s\u1ebd bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng v\u00e0 k\u1ebft h\u1ee3p n\u00f3 v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c. \u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng. Ch\u00fac c\u00e1c b\u1ea1n may m\u1eafn.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing<\/em>. V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n